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VOLUME IV 2014-2015 INSTALLATION AT THE REDBURY Helen Meisel’s Presidential Perspectives for 2015

ASID AND DWELL Dwell Designer Showcases take Center Stage at MetLofts

ECO DESIGN THOMAS LAVIN Brings the Beauty of Liaigre to the PDC

Surprising Finds Abound at the Las Vegas Design Center See page 9


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FALL FALL 2O14

DEPARTMENTS D E PA R T M E N T S PAGE PA G E SIX SIX

6

PRESIDENT’S P R E S I D E N T ’ S LLETTER ETTER

1111

DESIGNER DESIGNER S SPOTLIGHT POTLIGHT

2 277

STUDENT’S S T U D E N T ’ S PERSPECTIVE PERSPECTIVE

3 34 4

FFINANCIAL I N A N C I A L REPORT REPORT

42 4 2

STUDENTS S TUDENTS M MIX I X IIT TU UP P

4 44 4

CONTENTS 12 12 20 20 22 22 24 24 30 30 32 32 36 36

INST TALLATION 2015 Bringing in our New Y Year ear with a first-class celebration at the Redbur y Hotel SPOTLIGHT ON DIGITRONIC Technology has defined new bounds in home and office sophistication PDC SHOWROOM OPENING NIGHT Thomas Lavin hosts a grand opening celebrating many industr y influencers ECO DESIGN SERIES Going to the source of knowledge of our newest trends and resources GIVING BACK, WORKING TOGETHER The first step, a signing of a beam: setting the stage for homes for those in need WESTEDGE An extravagant display of great design and innovation, an invitation for visionaries to realize their dreams DESIGNER SHOWCASE: DWELL The true experts demonstrate a strict and for ward direction in urban loft design LADESIGN | FALL 2O14 | ISSUE 29

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PAGE SIX

DIEM 2014 D

esign Intersects Everything Made… a simplistic concept that designers naturally embrace, but may not use to their full advantage. I spent all day Friday, Nov. 14th, exploring showrooms and listening to great topical presentations. The day began with an interesting discussion addressing whether or not California is the last frontier of American design, highlighting the creative freedom we enjoy. Other panels during the day included “Rethinking Retail”, and a closely related topic, “Do Designers Need to Become Brands?” Both discussions were very enlightening. The day ended at Mass Beverly, 9000 Beverly Blvd., an amazing newly opened showroom that you must all visit. Beautiful contemporary Italian furniture, cabinetry and lighting that are so finely crafted and innovative you can’t afford to miss it. The party then traveled two doors down to the Minotti showroom, where everyone was treated to great music, hors d’oeuvres and the opportunity to discuss a wonderful day with the panelists and attendees. If you missed this years’ DIEM day of design, put it on your calendar for next year right now! As designers, we need to keep the creative juices flowing, and in order to accomplish that, sometimes we have to just jiggle our brains a little to get them to work like the good old days, when every place you went you looked for inspiration. DIEM did exactly that, and I look forward to next year! Q ’Til next issue, Cindi!

6

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter


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FALL 2014 ISSUE Editor in Chieff Darra Bishop Design Director Brad Haan Associate Copyy Editor W Will ill Myers

Contributing W Writers riters



ASID LOS ANGELES CHAPTER 8687 Melrose Avenue, Suite B245 West Hollywood, CA 90069-5701 310-659-4716 FAX 310-659-9189 www.asidla.org • asidoffice@asidla.org

BOARD BO ARD OF DIRECT DIRECTORS ORS

Cheryl Annotti t Darra Bishop, Allied ASID Cynthia Burnett, ASID

President

Communications Director

Helen Meisel, ASID

Julie Arceleyy, Industry Partner Rep ffor or Sub-Zero W Wolf olf

Marissa Diaz, Allied ASID Fredrik & The Crew, Industry Partners Paula Machado, Industry Partner Tamar a Mashigi Mashigian

President-Elect

Att-Large Director

Laura Sch hw wartz-Mullerr, Allied ASID

Samantha W Williams illiams, Allied ASID

Helen Meisel, ASID Meredith Pomin in nville, Allied ASID Laura Sch hw wartz-Muller z-Mullerr, Allied ASID Joana Sguario, Allied ASID

Finance Director

Student Rep to the Board

Fernando Diaz, ASID

Rachel Scott, t Student ASID

Dennis Shu Frank Slesinski, Allied ASID Jenna W Weiss eiss, Student ASID

Professional Deevvelopment Director Darra Bishop, Allied ASID

Executive Director Will Myers

PUBLISHED BY Membership Director Duff T Tussing, ussing, Publisher

Cathryn T Taaylorr, Allied ASID

wn L Lyyon Art Director Daawn

Wattt Advertising Sales Mike Wat DSA Publications & Design, Inc. 972-989-2208 If you haavve a neeew w product, inno ovvation or some proffessional tips tip ps ffor or our chapter,, please submit them to The Quarterly at asidoffice@asidla.org. We look fforw orward to your submissions!

LADESIGN Quartterly is a publication of the American Society of Interior Designers, Los Angeles Chapter. More than 1,200 designers, industry partners and students are members making us one of the largest chapters in the country. The views and opinions expressed in the LADESIGN Quarterly are not necessarily those of the ASID Los Angeles Chapter. Please feel free to comment on features and articles by sending your thoughts to the Editor via the ASID LA Chapter Office.

ASID ASID LLos os A ngeles Angeles W elcomes Welcomes LLegrand, egrand, O ur Newest Newest Our Chapter C haaappter SSponsor h ponsor

©2014 ASID Los Angeles Chapter 8687 Melrose Avenue, Suite B245 West Hollywood, CA 90069-5701 310-659-4716 FAX 310-659-9189 www.asidla.org • asidoffice@asidla.org

8

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter


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LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter


LETTER FROM THE PRESIDENT

Los L os A Angeles An ngeles Dear Members: I hope you were able to attend Installation at The Redbur y in Hollywood. It was a great oppor tunity to connect with colleagues and fr iends, give recognition to the many volunteers who worrk so hard for for our chapter’s success and, of course, welcome your new Board of Directors. For those who could not attend, I want to reiterate my message that ASID needs you. While the Board is the visible isible face face of the volunteers who worrk ffor or the chapterr, we rely on so many of you to be the volunteers behind the scenes. Without your par ticipation, we couldn’t develop programs, host events, or provide educational oppor tunities. Where can your skills, passions and ideas fit in? Do you want to lear n a new skill or take a r isk doing something you’ve ne ver done beffor ore? Perrhaps you can help with our pro bono worrk ffor or the East L A Community Cor poration (EL ACC). ASID L A will provide design, colors and mater ials consultation ffor or the public spaces and common areas of a transition housing complex ffor or batt b ered and homeless women with children. W Wee will ill need d volunteers ffor or these th ser vices and someone with strong organizational abilities to spearrhead head the group and inter face with the ag a ency de veloping the complex. Are you a member of another affiliate organization? This yearr, we hope to collaborate with other like-minded associations to share e vents and programs that can benefit us all. W Wee will need a committee to help with our programming and collaborate with var ious organizations . Do you need an inter n or are you able to provide job oppor tunities and mentorship? W Wee have student members who are seeking guidance, inter nships and worrk exper ience. If your passion is sustainability or green design, then please join the Sustainability Committee. Y You ou may have attended their event at Pirch in Glendale in October. Share your ideas to help create and implement more programs. Is wr iting your ffor or te? W Wee could use your editor ial or jour nalistic talents. Do you have stor ies to tell about a great project, an unusual design solution or a product you’ve de veloped? As you can see, there are so many ways to get involved. Y Yes, es, I am asking ffor or your time, energy al and commitment, but in retur n you will gain fr iendships, knowledge and proffessional alliances that can be liffe-c e-changing. I hope you completed our on-line sur vey. With your input, we can make your membership valuable to you. ASID is your organization and I have been entr usted with the responsibility to make it rele vant to you. Let’s worrk together to promote our belief that design matters. Q

ASID Los Angeles Chapter President

L LAD DESIGN | FALL 2O14 | ISSUE 29

11


CHAPTER EVENTS

by Rachel Scott, Student ASID, SRB

8

he ASID Los Angles Chapter has officially welcomed their new Board of Directors! Installations for the chapter took place at The Redbury located on Hollywood and Vine in Los Angeles. The relaxed venue created a unique and entertaining atmosphere for the event. Early attendees had access to a private tour of one of the hotel suites while imbibing on the custom ASID LA Installation cocktail. The night began with a wonderful introduction by Fernando Diaz, ASID, that was then followed by the State of the Chapter Address given by Cindi Burnett, ASID, outgoing Chapter President. As the night continued, Jean Pinto, ASID, accompanied Cindi in presenting the National Awards, followed by the Chapter Awards. Jean Pinto then presented the Harold Grieve Student Scholarship Awards, honoring not only the students receiving the high honor, but also the man himself, Harold Grieve. Once all of the awards were presented, the incoming Board of Directors and incoming President were invited up by BJ Peterson, FASID, and Martha Rayle, FASID, to take their oath to honor and serve the ASID Los Angeles Chapter. The Presidential Address was then given by the new President, Helen Meisel, ASID, and she was presented with her official gavel! It was truly a great night and a wonderful way to start off the year. To all those who were able to attend and to everyone who gave their support we sincerely thank you! We truly appreciate all the hard work that was done last year and look forward to creating an even more fantastic year to come. 12

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter


LADESIGN | FALL 2O14 | ISSUE 29

13


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VOLUME IV 2014-2015 INSTALLATION AT THE REDBURY Helen Meiselâ&#x20AC;&#x2122;s Presidential Perspectives for 2015

ASID AND DWELL Dwell Designer Showcases take Center Stage at MetLofts

ECO DESIGN THOMAS LAVIN Brings the Beauty of Liaigre to the PDC

Surprising Finds Abound at the Las Vegas Design Center See page 9


INDUSTRY PARTNER NEWS

Nielsen Dye Design partners with Susan G. Komen LA County and Southbay Magazine

O

n the evening of October 1st, Southbay Magazine celebrated its first ever “Women in Business” Issue at the Shade Hotel in Manhattan Beach. The event hosted South Bay businesswomen and their supporters, and was sponsored by the leading interior design firm Nielsen Dye Design, Inc. In addition to their sponsorship of the October Southbay issue, Nielsen Dye Design has teamed up with Susan G. Komen Los Angeles County, and will donate a portion all design fees contracted from September 15th through November 30th to the cause for Breast Cancer Awareness. “We always want to give back and with our already established relationship with Susan G. Komen, this Southbay issue was a terrific platform,” said Philip Nielsen, CoPresident with Douglas Dye. The event kicked off the first Southbay Magazine issue devoted to women in business and was their largest issue to date. There were approximately 350 in attendance with representatives from the Southbay communities of Manhattan Beach, El Segundo, Hermosa Beach, Redondo Beach, Torrance and all Palos Verdes Peninsula

16

cities. Susan G. Komen Los Angeles County representatives: Mark Pilon, Executive Director and Steve Apter, Development Manager were on hand and spoke briefly on their efforts and their relationship with Nielsen Dye Design, Inc. Everyone that attended the event was treated to delicious gourmet bites courtesy of Zinc Lounge. Fine wines were provided by ONEHOPE, who also supplied the “Designer Sunset,” a signature cocktail in honor of Nielsen Dye Design. Special thanks went to VOXDJs and Floret Cadet for the terrific music and beautiful flowers. As guests left the event they received lovely gift bags from Nielsen Dye Design including a large custom candle, information on how attendees could become involved with Susan G. Komen and Information about Nielsen Dye Design and their commitment to fighting breast cancer. Douglas and Philip received lovely letters from both First Lady Michelle Obama and California State Senator Diane Feinstein wishing them all the best for their efforts. Everyone involved in putting this event together as well as the guests had a wonderful evening that exceeded all expectations. Q

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter


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Dialed-Up Details: New Ways to Light a Space

18

by Cheryl Annotti As every discerning designer knows, details are key to making a space complete. One of the ultimate details in one’s interior design toolbox—lighting technology—has recently been upgraded with a collection of new innovations in light switches, dimmers, outlets and wall plates. These inventive ways to light a space are exciting in that they not only offer chic options to interior designers and homeowners but they also incorporate technology that yields completely new user experiences, conveniences, and smarter homes. The “on/off” experiences are as varied as the switches themselves. Some of the latest solutions include: Motion-activated switches that up the ante from the traditional toggle switch—they turn the lights on and off without ever having to physically touch the switch. Touch-activated switches that feature a translucent face work just like an iPad® — the switch’s surface turns lights on and off. Tap-activated dimmers that are designed with an innovative micro-movement turn lights on and off with just a soft “tap” of the finger. Some also feature truly universal technology that can dim any light source, including LEDs, CFLs, and incandescent bulbs. What’s more, the new switches can be paired with multiple wall plate options that come in dozens of attractive finishes, including cast metals, real woods, leather, and an array of vibrant hues. Some of the most stylish wall plate materials include oil-rubbed bronze, antique bronze, brushed brass, brushed stainless steel, and oak. These sleek designs will satisfy any space no matter its aesthetic, whether traditional, eclectic, cottage or contemporary. Locally, some of these new switches can be seen at home of David Hertz, founder and president of Studio of Environmental Architecture. The Venice-based architect recently swapped out his basic dimmers with plastic, white wall plates for Touch Switches and Touch Dimmers from the Adorne Collection by Legrand. His look is completed with Satin Nickel wall plates throughout his home, seen on the popular Showtime hit Californication. Q

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter


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DIGI TRONIC

INDUS INDUSTRY TRY P PARTNERS ARTNERS

20

2014 HAS BEEN AN INTERESTING YEAR thus far for Digitronic. The crews are busy buzzing around town wiring new homes and finishing up others. It looks like new construction is picking up and there are more and more projects. “It makes the end result that much better when the systems can be designed prior to construction begins,” says Fredrik, owner of Digitronic. “T “Take ake motorized shades for example, if the framing can allow for framed in-shade pockets for the locations where the client wants a window treatment, you don’t have to see a bunch of valance on top of windows or sliding glass doors. Another really big thing to start planning early is the lighting control system. Design it early in the building process and you don’t have to see banks and banks of dimmers on the walls. Hint, Hint, call your integrator early in the process.” We just finished a project up in the Hollywood Hills. Great system, with a 9’ equipment monster rack to house all the equipment needed. The owner was ecstatic, off course he is a guy but who is to say that women don’t like big racks too. We recently finished another project with Anne Wait from ASID in the gated Bel Air

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

Crest community. This project was a retro fit, so it was more of a challenge to bring 21st century technology and simplicity to an existing home. We implemented a new home theater, lights, HVAC, HV AC, and everything in-between, making it all accessible from the client’s iPhone or iPad. We have attached a couple of pictures of these two properties to show you the diversity in style and brilliance when working with our amazing team! We at Digitronic love being an Industry Partner and assisting ASID and all of its members throughout the year – we look forward to continued success and prosperity for the rest of 2014 and into 2015. Much Love and stay connected!! Q Fredrik & The Crew, Digitronic www.digitronic.us 866.814.7102 Digitronic is one of the premier Electronic Systems Contractor firms in Los Angeles. We provide Design, Installation and Service of Home Technology Systems including Lighting Control Systems, Home Theaters, Media Distribution Systems, Alarm/Cameras, Phone/ Data, Smart Home Control Systems and others.


LADESIGN | FALL 2O14 | ISSUE 29

21


INDUSTRY PARTNERS

8,31%70%:-292:)-07 0-%-+6)7,3;6331-24(' by Tamar Mashigian

The Thomas Lavin showroom is proud and excited to announce 2 expansions in Southern California due to popular demand. In addition to a new 12,000-square-foot space in the Laguna Design Center, the Los Angeles tastemaker and showroom impresario unveiled a 3,000-square-foot stand-alone showroom featuring Christian Liaigre furniture and lighting to designers, architects and press at a cocktail party on Oct. 15, 2014. Guests at the cocktail party included Estee Stanley, whose house design for Patrick Dempsey captured the cover of Architectural Digest’s March 2014 issue; Cliff Fong, who counts as his clients Ellen DeGeneres and Katy Perry; Architectural Digest’s West Coast Editor Mayer Rus; San Francisco architect Andrew Skurman; ASID-LA President Helen Meisel, and ASID members Susan Cohen and Tommy Chambers. Liaigre, the renowned French designer of furniture and interiors, founded his company nearly 30 years ago; he continues to create a remarkable collection of exquisitely crafted furniture, lighting, textiles and leather with the utmost attention to detail, true 22

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter


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craftsmanship and use of ďŹ ne quality materials in collaboration with his wife, Deborah Comte-Liaigre.  â&#x20AC;&#x153;The showroom is amazing. Christian Liaigre offers a diverse group of furnishings, and kudos to Thomas Lavin for designing a series of vignettes and showing it all in one place,â&#x20AC;? said ASID designer Tommy Chambers. â&#x20AC;&#x153;A lot of our projects are collected, whether contemporary or traditional. A Liaigre design, whether a sofa or table, always proves to be the smart piece in the room. It brings power to the room, in an understated way.â&#x20AC;? Q   Thomas Lavin is a leader in bringing an international range of exclusive high-end home furnishings, fabrics, lighting and accessories to his showrooms in Los Angeles at the PaciďŹ c Design Center and in Orange County at the Laguna Design Center. The Liaigre line is ensconced in its own showroom in Suite 309 across the hall from the main Thomas Lavin showroom, where some of the home furnishings industryâ&#x20AC;&#x2122;s blockbusters reside, including Dakota Jackson, Martyn Lawrence-Bullard furniture and fabrics, Madeline Stuart, Jiun Ho, Kathryn M. Ireland fabrics, Magni Home, de Le Cuona, C+C Milano, Zimmer + Rohde, JAB and Summit Furniture.

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CHAPTER EVENTS

The Eco Design Series “Sustainability and Beauty for Every Home” by Joana Sguario, Allied ASID

Personally I wouldn’t know a better way to get involved in sustainable design than to learn from its manufacturers. The evening was organized by the ASID-LA Sustainability Committee as the first of its Eco Design Series, and was attended by designers, architects, students, IPs and friends who gathered at the beautiful new PIRCH showroom at the Galleria in Glendale. We were fortunate to have representatives from some of the most influential names in our industry talking to us about their products. Leslie Delli-Venneri for Purcell Murray talked about the beauty and durability of stainless steel, its manufacturing processes and methods of installation. She explained the differences between stainless steel and other alloys in relation to sustainability, touching on the environmental impact of all stages of the life of the product. Jaimee Hoff from Oceanside described to us their dedication to transforming glass into expressive design material that would otherwise end up in landfills. They recycle each year over two million pounds of post-consumer bottle glass into stunning and responsibly made glass tiles. TOTO’s Tony Hang, Senior Sales Representative, said that sustainability is at the heart of TOTO, the world’s largest plumbing manufacturer. TOTO knows there is no sustainability silver bullet. Instead TOTO employs numerous silver buckshot strategies that have a cumulative effect – for example, recycling all water used in manufacturing, up-cycling pre-consumer fired porcelain, using only green power, and carbon-neutral shipping. Of course, we had plenty of fun as well – with food and drinks prepared by PIRCH on site in their demonstration kitchen. Also there were prizes from designers and IPs. Grateful thanks to committee members, the presenters, Grace Yang and everyone else at PIRCH, and the stalwart friends who made up the audience for a most enjoyable evening. Q 24

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter


CALIFORNIA CA AL LIFO OR RN NIA HOMES OM OME ES E S H

THE MA MAGAZINE ARCHITECTURE GAZINE OF A R CHI T EC T URE THE ARTS DISTINCTIVE A R T S & DIS T INC T IVE DESIGN

CA CALIFORNIA AL LIFO FOR RNIA NI N H HOMES OMES

THE MA GAZINE OF ARCHITECTURE A R CHI T EC T URE MAGAZINE THE ARTS A R T S & DISTINCTIVE DIS T INC T IVE DESIGN

THE WISEMAN GROUP DESIGNS IN LOS ALTOS

DESIGN DIVERSITY BEL AIR BRENTWOOD LA JOLLA SAN FRANCISCO

ARCHITECT HOMER OATMAN at the Strand Dana Point DESIGNER JANET LOHMAN at Big Horn Palm Desert

TRAVEL

The Design of Halekulani

HISTORIC

Greystone Mansion

DISPLAY UNTIL FE B R UA RY 25, 2014 2013/14

DISPLAY UNTIL MAY 15, 2014

IN SHANGHAI WITH RICHARD MANION AIA

TITANS OF BUSINESS AND THE BEST OF DESIGN SHOW HOUSE

CALIFORNIA CA AL LIFO OR RN NIIA N HOMES H OMES

CA CALIFORNIA AL LIFO FOR RNIA NI N H HOMES OMES

Summer…

The Golden State

THE MAGAZINE MA GAZINE OF ARCHITECTURE A R CHI T EC T URE THE ARTS A R T S & DISTINCTIVE DIS T INC T IVE DESIGN

Living Easy

CARPINTERIA PALM SPRINGS SARATOGA SAN FRANCISCO SANTA MONICA

MA GAZINE OF ARCHITECTURE A R CHI T EC T URE THE MAGAZINE A R T S & DISTINCTIVE DIS T INC T IVE DESIGN THE ARTS

ARCHITECT HOMER OATMAN DANA POINT DESIGNER JOEL HENDLER SAN FRANCISCO ARCHITECT MICHAEL RACHLIN LOS ANGELES DESIGNER PHIL NORMAN PALOS VERDES

Award Winning Kitchens

ENTERTAINING IN

DISPLAY UNTIL NOVEMBER 30, 2014

DISPLAY UNTIL AUGUST 25, 2014

SAN FRANCISCO Decorator Showcase

Napa

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INDUSTRY PARTNERS

Value in Custom Designs by Paula Machado, designer at Casa Forte Studio Inc.

Buying custom made furniture may seem overwhelming and out of reach, however the value of having the right piece is unsurpassable. When shopping for “off the floor” items it is a rare occasion when you find the perfect size, style and finish. Scale, comfort, purpose, finish and price combined institute the value of furniture. Here are some tips on ways to help you find a custom made piece that best fit your demand. Quality over price: Choose quality, buying a piece of furniture is an investment so why not get the best value for your money, selecting the right quality, comfort and style make a lot more sense than buying on pricing alone. Style Personality: Our home is a reflection of our personality, our energy, it is where we live. Select an item that “speaks to you” something that brings good feelings, memories, surround yourself with beautiful things that tell a story... The right style matched with good quality workmanship carries value throughout the years and in some cases acquires additional value years... Scale and proportion: Having the right proportions for your space is absolutely a must, nothing worse than having a piece that is actually a bit too large or too small for the space, a good way to double check is to tape the area with the actual size of the item and walk around it a bit, if possible add the height at the corners for a more dimensional vision and feel of the space. Compliment the quality of the space: Fill your client’s home with quality furnishings that support its architecture, value and investment. Q 28

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter


VOLUME IV 2014-2015 INSTALLATION AT THE REDBURY Helen Meiselâ&#x20AC;&#x2122;s Presidential Perspectives for 2015

ASID AND DWELL Dwell Designer Showcases take Center Stage at MetLofts

ECO DESIGN THOMAS LAVIN Brings the Beauty of Liaigre to the PDC

Surprising Finds Abound at the Las Vegas Design Center See page 9


Handmade in Ohio

Los Angeles Showroom 110 N. Santa Fe Ave. Los Angeles, CA 90012 213 626 1311

CLEVELAND ART reclaimed recycled repurposed www.clevelandar t.com


COMMUNITY SERVICE

Housing for Families “Working Together”

O

nce again ASIDLA is working with a worthy organization to better our community and help those that are in need. Monday Dec. 8th the official “Beam Signing” occurred for Whittier Place Apartments, Housing for Families. A permanent supportive housing model that will provide it’s tenants case management, mental and supportive health services, as well as other service coordination with the city and state services. This innovative project will create a safe haven for homeless battered women and children, providing housing as well as supportive services to help each family move from homelessness and fear to a life of hope and a brighter future. ASIDLA will be participating with The East LA Community Corporation by providing design consultation services for the community rooms and offices as well as calling on our favored vendors to assist us by generously donating products needed to create wonderful inspiring spaces to live for the new tenants. Moen Inc. has already contributed plumbing for all 24 units, as part of their national drive to give back to local communities. The Beam Signing was an exciting event to attend because it was so inspiring to experience the enthusiasm and sense of accomplishment that permeated the ceremony. The President of East LA Community Corporation, Maria Cabildo, spoke beautifully about what it took to bring the project to the point of actual construction, crediting all of the players necessary from other organizations that have helped make it possible. “Working Together” is their motto and tagline, and it is clearly the only way to accomplish the wonderful projects that they continually produce. ASIDLA is looking for volunteers to work on the project as design consultants, specifiers and contributors. Please contact our ASIDLA office if you would like to participate as a designer or a vendor. Q Cynthia Burnett, ASID Past President ASIDLA 2014 30

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter


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DESIGN COMMUNITY

by Laura Schwartz Muller Allied ASID, Associate IIDA, BCA

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LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

WestEdge Design Fair 2014 October 16-19, 2014 The Barker Hangar Santa Monica, CA www.westedgedesignfair.com OPENING DAY at the much anticipated West Edge Design Fair 2014, held once again at The Barker Hangar in beautiful Santa Monica CA, did not disappoint! The four day design event offered attendees thoughtful relevant programming and presentations, and brought together fantastic exhibitors, media partners, sponsors, charity partners and design professionals. Day one kicked off with a presentation by designer Kimberley Seldon (Kimberley Seldon Design/Business of Design/Dabble Magazine) More Money, More Profits followed by a fantastic Art & Interiors CEU presentation by the ASID Los Angeles Chapter featuring Jack Rutberg (Jack Rutberg Fine Arts), Marie Chambers (Louis Stern Fine Arts), Elizabeth East (L.A. Louver), Peter Mays (Los Angeles Art Association) and MaryLinda Moss (Designers Fine Art Resource). Once again, our LA Chapter leaders brought together a diverse, experienced, poetic and thoroughly entertaining panel of experts to discuss the art of resourcing, selecting, and specifying fine art. Moderated by our very own Cindi Burnett (Burnett Design Group/Former President ASID LA 2013-2014), this vibrant discussion cleared up any myths and misconceptions about this unique aspect of our Interior Design process. Benjamin Moore was in the house with Haute Design: The Intersection of Fashion, Trend and Home Décor. Architectural Digest West Coast Editor Mayer Rus and JennAir wrapped up the day’s programming with an informative discussion on The Consummate Kitchen. Panelists included Steve Brown (JennAir), Oliver M Furth (Oliver M Furth Design and Decoration) and Melinda Ritz (Melinda Ritz Interiors). Although the panels and presentation were terrific, it was the exhibitors that were most engaging. As Co-Founders Megan Reilly and Troy Hanson put it, this year there were new features such as “superPAC, an exhibition which shines the spotlight on designers and makers from throughout the North American Pacific Coast and BotART which brings a fresh focus to


the convergence of art+wine with a unique art installation which debuts here at WestEdge”. In addition, there were several new and relevant products from premium home furnishings brands and let’s just talk about that outdoor pavilion. Maybe it was the stunning ocean breezes wafting through wide open giant hanger doors, but this year was a breath of fresh air. It was exciting to see so many design professionals, passionate design bloggers, good friends, students and colleagues come out for this growing event. Exhibitor Booth Awards were presented by a panel of judges from the ASID Los Angeles Board of Directors and Event Committee Leaders acknowledging our picks for New and Innovative Design. We congratulate the winners: Socially Responsible Design: David Trubridge & Assoc. Furnishings: Resource Furniture Innovative Product Design: Forbes & Lomax Made Crafted Products: Original Work - Caba Company – Barkskin Bath and Plumbing Products – ROHL – Michael Berman Series Kitchen Products – Jenn-Air Flooring & Floor Covering – BoardHouse Fabrics, Trimmings & Accessories – St. Frank Lighting Design - Cerno The day concluded with a star studded Opening Night Party to benefit Heal the Bay. Los Angeles continues to be a creative hot spot and a dynamic leader in the design industry; from fashion to a thriving interior design and art scene, local design enthusiasts and manufacturers are making a global impact! In every way WestEdge celebrates cutting edge, progressive, contemporary design in Los Angeles. Seminars, presentations, parties and special events continued throughout the remaining three days making this year’s WestEdge and event that will be hard to beat! For more information about WestEdge Design Fair 2014 and 2015 visit www. westedgedesignfair.com Q LADESIGN | FALL 2O14 | ISSUE 29

33


DESIGN COMMUNITY

WestEdge Design Fair A Student Perspective by Jenna Weiss, UCLA Extension Student ASID

L

ast weekend I had a chance to attend the WestEdge Design Fair, a four-day event held at the Barker Hangar at Santa Monica Airport, featuring modern and inspiring design furnishings from around the world. From the massive outdoor grills, handmade light sculptures, and crystal glass game tables, there was no lack of inspiration and excitement. This event offered a special opportunity for professionals in the trade, design students, and the general public to preview and shop premium home furnishings brands. Some were spectacular, and some were simply over the top. Undoubtedly, the crystal glass game tables by the Italian company Calma e Gesso were the most extravagant pieces I saw. The ping pong table was priced at $30,000 and the pool table had a whopping price tag of $69,000. One of my favorite booths was St Frank Textiles. They source and sell beautiful textiles created by artisans around the world. I loved their one-of-a-kind pieces, especially the huge framed burlap cacao bean bag. The lighting exhibits were out of this world. I was especially drawn to the designs of David Trubridge, a lighting and furniture company from New Zealand, with a focus on not only gorgeous, but eco-conscious designs. This was the second annual WestEdge Design Fair, and it is truly not to be missed. You will definitely find me there next year, and with tickets only $20 pre-sale and $25 at the door, I hope to see you there, too! Q

Exhibitors featured in this post: Calma e Gesso Chasen West Design Milk St Frank Textiles Elish Warlop Bocci Design Maurice Connolly Siemon & Salazar David Trubridge Pelle Designs

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LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter


LADESIGN | FALL 2O14 | ISSUE 29

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DESIGNER SHOWCASE

DWELL MET LOFTS SHOWCASE

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or this 876SF studio, my approach was to lighten and brighten the space and divide it up without closing it in. One way I accomplished this was with sheer drapes at the corners of the bed to set off the bedroom without blocking it from view. Plus, various areas are anchored by eco-friendly, PVC-free wallpaper from Spoonflower in different patterns and colors. Also, the rugs are a great way to define space and all are GoodWeave-certified which ensures no child labor was used. A fun touch was the stainless-steel clean-burning fireplace from Cocoon Fireplaces suspended from the ceiling. The exquisite bath vanity made

36

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter


with sustainably sourced wood is from La Cava, a very environmentally responsible company. The bedroom sconces and entry pendant are from Irvine based Cerno Group, made with sustainably sourced walnut and using eďŹ&#x192;cient LED technology. The unique and colorful throw pillows are from LA based Hinge DĂŠcor, adorned with found hardware and made with hand-dyed fabric. The furnishings were from the Property department at Warner Brothers, showing how great used furniture can look. Q Klein Financial Corporation Met Lofts, Photography by Riley Jamison.

BY FRANK SLESINSKI


DESIGNER SHOWCASE

Before

Before

DWELL MET LOFTS SHOWCASE BY LAURA SCHWARTZ-MULLER For the Love of Lofts By Laura Schwartz-Muller Is there a future for loft/apartment living? Recently I was asked, “What future trends do you see for loft and apartment living?” A timely question it seems, having just completed a total remodel of a very hip live/work loft space for the Dwell on Design 2014 Home Tour. Located in the heart of Downtown Los 38

Angeles in the swank apartment community called Met Lofts, this 867 square foot gem of a space highlighted features that are unique to small space loft living; Custom Murphy Bed, built in shelving units, and furniture pieces selected precisely for their double and triple function. It’s hard to say what trend will emerge as the new classic in the world of design, but one thing is for sure, loft apartment living is here to stay.

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

It’s currently one of the most exciting trends to watch. Live/Work loft apartment spaces are fast becoming main stream and they no longer are associated with the past-prototypical and historical idea that loft apartment dwelling is for artists and those who reject large luxury living. Although some lofts can be massive in size, the apartment/loft trend still leans toward a more compact community living style. In fact, downsizing is now considered thoughtful, responsible, smarter living, which makes multipurpose functionality in design “in demand.” Also driving the trend is a vibrant new client: The transitioning multi-generational client. We


now see this new client as the single parent, city dweller with a second residence outside the city, the young professional, student, entrepreneur, empty-nester, or the eco-conscious dwellers without vehicles looking for a “community” way of life. Therefore, we see the trend moving towards a wider offering of loft apartments as far as size, location, style and cost. Apartment dwelling is now CHIC! Clients want a space that’s beautiful and luxurious (and yes, glamorous), efficient and can be used for modern entertaining as well as work. No longer is the client willing to sacrifice style over size, which is such a positive trend for the design community. So the love affair with the “artist’s loft”

continues and for me, it will always be as romantic as it gets. Today we see loft living at its absolute best and most diverse. From Luxe Penthouse Condominium Suites to the modern loft apartment community living that can be seen in the enthusiastic re-urbanization of Downtown Los Angeles: Loft living is “in” folks. Do you have any advice for people living in a loft or small apartment to best utilize the space, without sacrificing style? My best advice to people living in a loft or small apartment is to first consider how you will be using each area of the space. Consider selecting large, quality pieces that can function in multiple ways, staying effective in purpose without LADESIGN | FALL 2O14 | ISSUE 29

39


For the Love of Lofts ...continued

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GLOSTER LASHOWROOM West!Hollywood!.I..471.N.Robertson.Blvd.I..310.274.2461 G LO ST E R L A .CO M

encroaching on the overall design, style, and functionality of the space. Standard and large sized pieces (as opposed to “furniture sized”) CAN and DO work in smaller spaces. In this example we selected a very large high quality sofa that doubled as extra sleeping for guests. Of course one must always consider proportion, scale, and color when considering large pieces, but most importantly, large pieces work best when the surrounding finishes are tone-on-tone. For example it’s best to select finishes that “blur” the edge lines between the large objects and wall color, flooring, etc. This gives the space a much larger feel as the eye is free to capture the entire space and not stop and start trying to define the negative space, which smaller contrasting furniture can evoke. Color and contrast can then rest effectively upon these pieces for a dynamic small space. I also believe that the path of travel is KEY and should be considered early during the planning phase when designing a small space! A thoughtful space plan gives the SMALL space a sense of ease, comfort and operating accessibility, especially between the large static pieces. During planning of this space for example, it was very important that our custom Murphy bed function easily while providing privacy, storage, and style while open and/ or closed. All pieces were placed strategically in all operating “positions” during planning first. This results in effective use of the space. I mean, who wants to move furniture to get in and out of bed, right!? The bed will either end up open all the time or not at all. Why go to the trouble of designing a gorgeous space that doesn’t work? Lastly, when it comes to small space loft apartment living, remember there are many ways to effectively manipulate a budget so that you NEVER have to sacrifice style. Q


DESIGNER NOTES

dwell on design designer is in by Meredith Pominville, Allied ASID

resenting at the Designer is In at the Dwell on Design Convention is different from your average home improvement show. Different like being picked up by a UFO from a Fort Worth used car dealership and being dropped at the unveiling of a mythical lovechild born of a Lamborghini, a Ferrari and a Delorean. They have their hawkers—make no mistake—but that built-in programmable 16 setting, hot and cold plumbed beverage unit will set you back $12,000, not quite the $54.99 Vitamix you were remembering. Everything and anything you ever wanted to know about modern residential design products are represented. There are experimental art companies making a freakish wall installation of animatronic flowers moving and dancing via motion sensors. You can find countertops made of recycled jeans here. To be counted among these kinds of presenters as a part of the show was absolutely thrilling. For me-- it was the first time I have felt my connection to ASID in a real and tangible way. While running my own design firm I also am a wife and Mom to two young boys under the age of six. I haven’t had a ton of spare time to devote to getting involved with ASID the way I would like. To be able to represent the première organization for interior designers to the public in this way was a huge honor. Once checked in, I waited, giddy, for a seat at one of the little

P

consultation tables to open up. It did feel a little like being backstage at a game show—waiting for my turn at the table with the bowl of apples, the design tools laid on the bare table, two stools situated before me, and an iphone timer to keep to a half-hour per client, max. Then it was my turn. As I got set up, a disheveled, but sweet couple in their late 30’s sat down and started telling me about their living room -- how the length and width of it made it feel like a bowling alley. We discussed how to arrange their many chairs, and how to re-imagine the space with an undulating sofa. I slowly found myself relaxing into the work. Their time was up, too soon. We exchanged emails, I promised to send some links, and I sent them on their way, apple in hand. The next clients sat down. A young woman had brought her father to discuss how to update their large family home. The Father was a (mostly) retired doctor and he and his wife were empty nesters with a completely oversized downstairs area that needed to be redivided into more usable space. Not exactly a charette situation. They broke out their own ipad and showed me pictures of the house as it is. We discussed and I sketched. I hoped the experience was pleasurable for them, we did laugh a lot—though I am not sure how much they would be able to use from our half hour exploration. The final client sat down. A woman prepared with her selfsketched floor plan and another oddly shaped living room. I was beginning to feel a certain dislike for architects of the 1960’s for designing these impossibly long thin living rooms that are good for nothing but small conversation pits made up of singularly matched chairs and a long skinny divan. Try fitting a 50” flat screen in a living room that is ten feet deep. We did, but after looking at it a few ways, creating a floating wall set in the center of the long narrow room was the best solution. We exchanged emails, the husband joined us, we discussed a second home out of town that had potential if we could find a way to raise the height of the sliding door headers to get more room for glass. Grateful for my UCLA /Cal Poly education, I knew exactly how to describe what the contractor or engineer should propose structurally to raise the header height. I have to say that overall the experience felt a little like skydiving through design problems and hoping I solved a few as I passed by. It was fun, fleeting, and strangely addictive. And I believe I represented ASID fairly respectably. I did hear from that third couple and we did make a plan to meet for a real consultation in their home—so I know that beyond satisfying my itch to get involved in ASID in a meaningful way, I have also created new opportunities for my business. Suffice it say-I am looking forward to my next adventure with ASID and Dwell with anticipation of a great ride! Q LADESIGN | FALL 2O14 | ISSUE 29

41


FINANCIAL REPOR REPORT T

Investing Through Life’s Stages enerally speaking, how you allocate your investment portfolio among different types of investments will depend largely on your unique investment goals, time frame and tolerance for risk. Yet most investors will experience some common life events—getting married, buying a first home, starting a family, becoming an empty-nester and retiring—that will require them to reassess their investment situation and make adjustments as needed.

G

Getting Started The first part of a lifelong investment strategy is establishing disciplined savings habits. Regardless of whether you are saving for retirement, a new house or just that extravagant dining room set, you will need to develop strict budgetary practices. Regular contributions to savings or investment accounts are often the most productive; and if you can automate them, even better. Universal Factors That Affect Your Your Investment Decisions Once you begin saving on a regular basis, you will soon have to decide how to invest the money you are saving. Regardless of what financial stage of life you are in, you will have to determine what your needs are and how comfortable you are with risk. • Investment objectives. What do you need the money for? The answer to this question will help determine whether you want to put your savings into investment products that produce income for you, or that concentrate on growing the value of your investment. For instance, a retirement fund does not need to produce income until you retire, so your investing strategy should focus on growth until you are close to retirement. After you retire, you’ll want to draw income from your investment while keeping your principal intact to the extent possible. 42

• Time and risk tolerance. All investing involves a certain amount of risk. How well you tolerate price fluctuations in your investments will need to be balanced against your required rate of return in determining the amount of risk your investments should carry carry.. An offsetting factor to risk is time. If you plan to hold an investment for a long time, you will probably tolerate more risk because you have the time to make up any losses you may experience early on. For a shorter-term investment, such as saving to buy a house, you may want to take on less risk and have more liquidity in your investments. Investing—A Lifelong Journey Although everyone’s attitude toward investing and money is different, most investors share some common situations throughout their lives. The following are some major life events and some investment decisions that you may want to consider:

When you want to buy your first house: • Invest some of your non-retirement savings in a short-term investment specifically for funding your down payment, closing and moving costs. When you have a baby: • Increase your cash reserves. • Increase your life insurance. • Start a college fund. When you change jobs: • Review your investment strategy and asset allocation to accommodate a new salary and a different benefits package. • Consider your distribution options for your company’s retirement savings or pension plan. Discuss with an advisor if a roll over into a new plan or IRA is appropriate. When your children have moved out of the house: • Boost your retirement savings contributions.

When you get your first “real” job: • Start a savings account to build a cash reserve. • Start a retirement fund and make regular monthly contributions, no matter how small.

When you reach age 55: • Review your retirement fund asset allocation to accommodate the shorter time frame for your investments. • Continue saving for retirement.

When you get a raise: • Increase your contribution to your companysponsored retirement plan. • Increase your cash reserves.

When you retire: • Carefully study the options you may have for taking money from your company retirement plan. Discuss your alternatives with your financial advisor. • Review your combined potential income after retirement. Reallocate your investments to provide the income you need while still providing for some growth in capital to help beat inflation and fund your later years.

When you get married: • Determine your new investment contributions and allocations, taking into account your combined income and expenses.

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter




W re e c a sp a ne tta on nn w ch sib ot RE me le be ED n fo t ki to r ex tc y tr he ou e n ! r me

 

Discipline and a Financial Advisor Can Help One of the hardest things about investing is disciplining yourself to save an appropriate portion of your income regularly so that you work towards your investment goals. And if you’re not fascinated with investing, it may be hard to force yourself to review your financial situation and investment strategy on a regular basis. Establishing a relationship with a trusted financial advisor can go a long way toward helping you practice smart money management over your entire lifetime. Q This article was provided courtesy of Dennis Shu – Vice President of Perennial Financial Services, LLC. He is located at 11620 Wilshire Blvd, Suite 400, Los Angeles, CA, 90025 and can be contacted by phone at 424-442-2507 or via email at Dennis.Shu@LPL.com Dennis Shu and the financial consultants of Perennial Financial Services, LLC are Registered Representatives with and securities offered through LPL Financial. Member FINRA/SIPC. This article was prepared by Wealth Management Systems Inc. The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. We suggest that you discuss your specific situation with a qualified tax or legal advisor. Please consult me if you have any questions. Because of the possibility of human or mechanical error by Wealth Management Systems Inc., or its sources, neither Wealth Management Systems Inc., nor its sources guarantees the accuracy, adequacy, completeness or availability of any information and is not responsible for any errors or omissions or for the results obtained from the use of such information. In no event shall Wealth Management Systems Inc. be liable for any indirect, special or consequential damages in connection with subscribers’ or others’ use of the content. There is no assurance that the strategies discussed are suitable for all investors or will yield positive outcomes. The purchase of certain securities may be required to effect some of the strategies. Investing involves risks including possible loss of principal. Asset allocation does not ensure a profit or protect against a loss.

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I N TER I OR S

YOUR HOME DESIGN STUDIO N E W CUS TOM KITCH E N

by MICHEL CLAIR - Architect and Designer 3821 Santa Claus Lane - Carpinteria, CA 93013

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www.reed-interiors.com


STUDENT HAPPENINGS

A Wild Success: 9th Annual

Mix It Up! Written by Tori Hettinger, Student ASID Photos by Laura Gonzalez

On Sunday, October 26, 2014, the ASID UCLA Extension Student Chapter hosted its 9th Annual Mix It Up!, a networking and benefit gala. Held at the exquisite Aventine in Hollywood, described as having “the charm of old world Rome married with a modern San Francisco-inspired design aesthetic,” the evening was a dazzling feast for the eyes. Attendees included current and past ASID UCLA Extension Student Chapter members, ASID members, design students, UCLA ARC-ID instructors, industry partners, and more. As guests stepped towards the entrance, a red carpet and media wall for a photo opportunity greeted their arrival. Guests were welcomed into the space filled with music by DJ Sole-O, delicious appetizers, cocktails and desserts, access to the famous Pizza Bar, slideshows celebrating sponsors and a chance to take home instant pictures at the photo booth. Guests purchased opportunity drawing tickets and perused the prize tables with some of the most coveted items being a Tai Ping antique rug (valued at $10,000), a Bausman & Company custom round lamp table, a $2,000 gift certificate to The Sofa Company, over $8,000 worth of chairs from Functions, UCLA Extension ARC-ID tuition vouchers, and the Grand Prize, a trip to Brazil during the 2016 Olympics. The prize tables were a highlight of the evening, culminating in over $40,000 worth of donations. The 9th Annual Mix It Up! was a wild success thanks to the generosity of the many sponsors. All of the Mix It Up! proceeds will benefit Jenesse Center, the oldest domestic violence center in Los Angeles. As the recipient of the 2014-15 ASID UCLA Extension Student Chapter’s community service project, chapter members will design and rehabilitate one of Jenesse Center’s transitional housing units. Guests wore purple ribbons in honor of Domestic Violence Awareness Month and to show support for the important work that Jenesse Center performs. The night’s festivities were capped off with speeches by Student Chapter President Natasha D’Souza, Faculty Advisor Shepard Vineburg, ASID, Student Chapter Events Chair Alexander Barrera, and ASID LA President-Elect Laura Schwartz-Muller, Allied ASID. After a spirited send off, each guest received a hearty Dunn-Edwards or Crestron gift bag filled with paint fan decks, booklets, issues of CA Home +Design, Interiors California, and other design-inspired materials. Q

44

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter


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Support ASID Los Angeles

B Be e a Part art o off tthe he Countryâ&#x20AC;&#x2122;s Leading C oun ry yâ&#x20AC;&#x2122;s L eading Design Market. IInterior nterior D esign M arket. Because Design Matters. B ecause D esign M atters

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hen you support the Chapter, Chapter, you gain more than exposure -- you are front and center in one of the largest markets in the country country. Los Angeles supplies the demand for the best in home furnishings, commercial interiors and hospitality.. Our designers provide the knowledge, hospitality talent and innovation that make our region a trendsetter for the world. Design matters, and you can influence the trends and impact our industry. Call us and discover what each level of Chapter Sponsorship brings to you and your company company.. T Take ake advantage of the many ways to reach our members and participate in our mutual success. Your Tell Y our ideas are always welcome. T ell us how we can make your investment go even further further.. Thank you for your support and for keeping our chapter thriving.

For more information, call the Chapter office at 310 659 4716


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