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INDESIGN

ASID GEORGIA CHAPTER MAGAZINE ISSUE NUMBER III

AMERICAN SOCIETY OF INTERIOR DESIGNERS GEORGIA - 1 - ISSUE III | GEORGIA CHAPTER

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AMERICAN SOCIETY OF

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ASID GA Chapter Design Excellence Awards Winner | Contract Best in Show: Carson Guest.

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INDesign Ad.indd 1 2015-2016Magazine.indd 2

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wards uest.

5 6:18 AM

WINTER 2016 ASID GEORGIA CHAPTER OFFICE Executive Administrator:

Georgia Chapter News

Elayne DeLeo 351 Peachtree Hills Ave NE | Suite 504A Atlanta, Georgia 30305-4527 Telephone 404.231.3938 Administrator@ga.asid.org | www.asidga.org

4 President’s Message | Janie K. Hirsch, ASID 8 GA Chapter Annual Meeting | Celebrating 40 Years 16 Spotlight | Elayne DeLeo 20 Designer Top 10 | Pineapple House Interior Design

ASID NATIONAL 608 Massachusetts Ave NE Washington DC 20002-6006 Telephone 202.546.3480 Fax 202.546.3240 Toll Free 800.610.ASID (2743) asid@asid.org | www.asid.org

EDITORIAL STAFF Editor And Communications Director:

Cristi Rajevac, ASID Chris Socci, Allied ASID

ON THE COVER

Residential Interior by Pineapple House Interior design

Contributors:

Janie K. Hirsch, ASID Cristi Rajevac, ASID Jessica Kreunen, Allied ASID Haley Morgan, Allied ASID Margaret Shippey, Student ASID Samantha Wilson, Student ASID Art Director: Laura Shine Lee Executive Administrator: Elayne DeLeo

PUBLISHING STAFF Sales Rep: Mike Watt 972-989-2208 INDesign Magazine is published quarterly for the ASID Georgia Chapter of the American Society of Interior Designers by DSA Publishing & Design, Inc. Editorial content and the INDesign magazine are controlled and owned by the Georgia Chapter ASID. Reproduction of this publication in whole, in part, in any form is strictly prohibited without the written permission of the Georgia Chapter of ASID.

Index Of Advertisers

6 11 14 23 15 12 21 5 7 24 21 22

AmericasMart 13 Art & Associates 19 Atlanta Homes & Lifestyles 11 Beau Studio 15 California Closets 18 Charles Ray & Assoc. 2 Classic Home Villa 22 Corporate Environment 19 CWC 10 Deljou Art Group 19 DSA 11 ELLE Decor 22

European Sink Gramercy Ivan Allen Kolo Collection Liberty Rugs Marmi Natural Stone MicroSeal of Atlanta S&S Rug Cleaners Sherwin Williams Triton Stone Group Triton Stone Group US Go Goal Cabinet

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Dear Fellow Members, reetings from your ASID Georgia Chapter President!

BOARD OF DIRECTORS President Janie K. Hirsch, ASID J. Hirsch Interior Design, LLC 404.395.3711 President@ga.asid.org

What an exciting way to start off a new year for our chapter! We began in Boston in July with the Executive Board attending the ASID Chapter Leadership Conference. It was thrilling to see what a fantastic group of members we have to serve on our board this year. We built great relationships while learning all about our board positions and what is happening at National headquarters and across the country. We quickly learned that the GA Chapter is definitely a premier chapter with great events and an active membership.

President-Elect Craig Anderchak, ASID VeenendaalCave, Inc. 404.881.1811 x246 President-elect@ga.asid.org Financial Director Steve Hart, Allied ASID Heery Design 404.946.2138 Finance@ga.asid.org Membership Director Luisa Corrales, Allied ASID 678.595.3413 Membership@ga.asid.org

I have to say that the comments and questions we all received throughout the conference made me extremely proud to be a part of the GA Chapter. We even have the New York Metro Chapter asking about our Design Excellence Awards and other events. I hope that you are all very proud of what we have here in our not so little city of Atlanta.

Professional Development Darren Joel, Industry Partner of ASID TecnoSedia 404.810.9081 ProfessionalDevelopment@ga.asid.org

To kick off the beginning of my time as your President, we had the pleasure of spending an evening at The Alliance Theater for our Annual Meeting. We shared a video message from ASID CEO Randy Fiser where he welcomed everyone and spoke about the leadership we have here in GA and on a national level. We also had Fernando Arias, National Director of Strategic Initiatives, give a presentation on the impact of design and ASID Academy. If you missed it, please visit the website to find out more.

Programs Director (Director-At-Large) Lyndsy Woods, Allied ASID 404.474.2055 At-Large@ga.asid.org Communications Director Chris Socci, Allied ASID C. Socci Inc. Interiors 404.414.5874 Communications@ga.asid.org

As I write this, I am looking forward to our much-anticipated Storytellers event that is happening this Thursday. I look forward to sharing a little about that in our next issue of InDesign.

Student Representative Macy Dwyer, Student ASID 770.561.3845 StudentRep@ga.asid.org

In looking ahead at what this year will bring, we will continue to develop programs for our students and emerging professionals, as they are the future of our organization. We will once again visit all of the ASID Student Chapters throughout the state and encourage them to get involved. We are also excited to bring you the second Art Auction in the spring, followed by the Design Excellence Awards in May at the fabulous Fox Theater.

Student Representative Co-Chair Morgan Bradley, Student ASID 770.862.4071 mbradl22@student.scad.edu Emerging Professional Affairs Chair Jessica Kreunen, Industry Partner of ASID Moda Floors and Interiors 404.477.3744 epac@ga.asid.org

A few additions that we are adding will be a Tour of Homes with ASID Designers’ projects, Residential and Commercial Roundtables, the STEP class to prepare for the NCIDQ licensing exam, along with many CEU courses. I hope that you will all join me in celebrating ASID and making this year the best yet. As always, please feel free to reach out to me, or any of the ASID Board of Director members. Cheers to a fabulous year!

Janie K. Hirsch, ASID ASID Georgia Chapter President 2015 | 2016

Emerging Professional Affairs Co-Chair Wesley Edmonds, Industry Partner of ASID Corporate Environments 404.679.8974 epac@ga.asid.org Student Advisory Council Chair Kristen Kong, ASID 404.964.4353 StudentRep@ga.asid.org

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Janie Hirsch is humbled and eager for a new year in ASID full of events and enjoyable outings to begin! She aspires to encourage design professionals and students alike to be an active part of the bright future of ASID. We look forward to her leadership and another great year!

ANNUAL

MEETING

-8-

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Celebrating 40 Years

above

Keynote Speaker: ASID Director, Strategic Initiatives, Fernando Arias

The 2015 ASID Annual Meeting was held at the beautiful Alliance Theater in October. Closing out a fabulous term and adding over 95 new members, increasing sponsorship levels and “expanding the brand�, Kerry Howard turned over his ASID Presidency to Janie Hirsch. Hirsch will continue to promote some of the many events Howard pursued such as the Design Excellence Awards and the Art Auction. One of the main things Kerry focused in on was outreach to Interior Design students and the ASIDGA student chapters. Janie plans to remain in touch with the students through the events that are hosted and by visiting all of the GA student chapters in the coming year. Hirsch intends to revive the STEP Program, which helps our members prepare for the NCIDQ licensing exam. She also wishes to work with industry partners to offer additional CEU classes throughout the year. The central focus for the upcoming year will be an ASID Tour of Homes, which will feature 4-5 homes from current ASID Interior Designers.

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ANNUAL MEETING continued

A Big Thank You to our Generous Sponsors for Making this Year’s Annual Meeting Possible. sponsors

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Opportunity is the word that stands

out when sitting down for a one on one with ASID’s Elayne DeLeo.

Elayne is a woman that seeks, discovers, and

Before working with ASID Elayne’s appreciation

creates opportunity for change in the city

for design was focused primarily on Architecture.

of Atlanta. For those who have yet to meet

ASID has given her the opportunity to

Elayne DeLeo, she is the Chapter Administrator

experience interior spaces that are often times

for ASID Georgia, and the co-founder of MA

hard to access without permission. Elayne

(Modern Atlanta). Elayne is an integral part of

helps to prepare major events like the Design

the contemporary movement of Architecture in

Excellence Awards that allows her to appreciate

Atlanta. Modern Atlanta initially began ten years

the education, time, and talent it takes to create

ago and has manifested into a platform for the

beautiful functional interiors. Elayne says,

business of design and how it shapes culture.

“ASID designers possess the expertise and skill set

Elayne’s service as Chapter Administrator for

needed for selecting interior materials, ergonomics,

ASID GA has given her a unique opportunity

compliance, workplace design, lighting and other

to see the impact local designers are making in

aspects of the built environment”. Today we are

the world. Elayne relayed that it is the “process

seeing opportunities merging within the design

of creating” that is most fascinating. Perhaps

community. Elayne believes, “The title interior

Elayne’s greatest gift is her ability to connect

designer no longer limits your expertise to interior

professionals, students, and design enthusiasts

spaces”. Many ASID members are creating the

to create businesses and culture for the city of

entire space, molding the exterior, interior,

Atlanta. A woman known to have great design

and furniture from the ground up. In addition

aesthetic herself says that her greatest influence

the “design thinking” is being applied towards

is her grandmother, a modernist with superb

problem solving within marketing and business

taste in fashion and furniture. In addition, Elayne

strategies. For Elayne, “It is a fantastic time to be

draws inspiration from the simplicity found in

an ASID designer”. The opportunities for design

Japanese design, where “Less is More”.

are infinite.

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Elayne’s service as administrative assistant for ASID GA has given her a unique opportunity to see the impact local designers are making in the world. Elayne relayed that it is the “process of creating” that is most fascinating. Perhaps Elayne’s greatest gift is her ability to connect professionals, students, and design enthusiasts to create commerce and culture for the city of Atlanta.

by Margaret Shippey, Student ASID Photo by Erin Brauer Location: Paul + at ADAC

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by Jessica Kreunen, Industry Partner of ASID

STEPHEN PARARO with PINEAPPLE HOUSE INTERIORS

designer’s top

10 - 20 -

1.

6.

We think a lot about how our clients use their spaces, and one thing that stands out is how those uses have changed over time. Our designs have mirrored the changing, relaxed way people use their homes today. Then as young designers come onboard, they bring new perspectives, which gives us new inspiration.

With the advent of so many design shows on television, this seems common, but I’ve done it since the start of Pineapple House, and back then (1981) it was very unusual. We ask clients to leave their home in our hands – without them in it. The practical reason is to allow our team to be creative in the space to ‘think’ and ‘curate’, without the client looking over our shoulder during the creative process of finishing up the home. Then, once it’s all done, the client arrives for the ‘reveal’ and the effect is so much more powerful.

Pineapple House has set themselves apart in our industry for over 30 years How does your team stay continuously inspired?

2.

How did the creative name of your company transpire?

I began Pineapple House in the early 1980’s and traditional interiors were KING. Those were the days of historic preservation and Colonial Williamsburg. Being a ‘southern design company’, I adopted a longstanding symbol of ‘Southern Hospitality’ – the Pineapple – as my symbol. The sentiment is still there – warmth and hospitality – but the thrust of these interiors has moved decidedly more modern.

3.

What changed within Pineapple House which moved the company from more decorating projects to ground-up projects, which are more prevalent in your work today?

When I started Pineapple House, I had recently graduated from The Georgia Institute of Technology in architecture [in addition to his existing interior design degree]. I knew I wanted to immerse myself in all aspects of the design and building process, but realized it would be incremental. Over the years, I have been able to expand to the allinclusive firm we are today.

4.

What is your favorite city you have visited for a design project? Why?

A small community north of Toronto, Canada, called Bigwin Island. The project is on an island with no bridge access. All our site visits and furniture deliveries were by boat. It is an amazingly beautiful area, carved out by receding glaciers. Once we had to delay our trip visit until the lake froze over so we could access it via snow-mobiles. Nothing quite like it!

5. What do you and/or your design team do to “de-stress”?

Since we spend so much time together traveling, we treat ourselves to some of the better restaurants in the cities we visit. We are currently working in the (very modern) south Florida area and recently ate at a new restaurant within the historic ‘Breakers Hotel’ call HMF. It’s a vast open restaurant, located in the belle-epoch inspired former ballroom, with European tapestries, and classical, gilded architecture – a total contrast to the modern aesthetic of the area. Great food, mixed with inspiring surroundings, puts us at ease and feeds our creative juices.

Pineapple House does something very unique with your client reveals at the completion of a project – please tell us about this.

7. Designers are overlapping so many design styles now - do you and your team have a favorite design style or blend?

Not really, although I admit I do favor the cleaner, more sparse look that is popular today. That may be a function getting older, but actually you see it in all age brackets – a striving for simplicity. All styles and periods can be and are beautiful. There are no categorically ‘wrong’ styles. It’s all in the execution.

8.

Your team does a spectacular job finishing spaces, all the way to the finest architectural details. What is your favorite architectural element to incorporate?

As we’ve developed the firm, it became obvious that the architectural elements of the interior are critical. So we started studying the floors, walls and ceilings of every project to see what improvements we could make. We then layer on the furniture, art and accessories. So we look at the project as a whole – including exterior spaces. The overall combination of elements is what makes a successful interior.

9.

How has ASID GA enhanced your business and/or design relationships?

I have been a member of ASID since 1976, so it’s been a long, wonderful association. ASID gave me professional gravitas early on, and to this day is recognized as the premier design organization. The efforts ASID has made toward licensing and public outreach have turned public perception of our industry from viewing us as a cottage industry, into the serious profession that we are today.

10. What main piece of advice would you give

an interior designer who wants to start their own business?

Communication, or what are called ‘people-skills’, are the #1 activity you’ll be engaged in. You have to be able to first understand what your client is really saying, and then be able to clearly and forcefully present your ideas back to them. Of course you should understand your field and have good taste, but the real work is how you interact with your clients.

ISSUE III | GEORGIA CHAPTER

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ASID Georgia Winter 2015  
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