ASID CA PENINSULA / SILICON VALLEY CHAPTER MAGAZINE
ISSUE IV 2017/2018
Natural Mast M terpiece cee
Interior byy Karen JJacobs, ASID
Granite means “grain”, in reference to the coarse-grained structure. It is tough as it is durable. Coloring and patterns are veery diverse depending on its excavated region on Earth. Step in and let our knowledgeable staff bring you ur dreams to life.
2017 ASID Year Recap FEBRUARY 2017 EVENT - CINEQUEST Film Festival, Virtual Reality Room, Photography by Chris Gill
ASID CA PenInSulA/SIlICon VAlley ChAPter offICe
MARCH 2017 EVENT - ASID members soaking up the creative vibes in Tokyo and Kyoto on an eye-opening bus tour.
1346 The Alameda, Suite 7-195 San Jose, CA 95126-5006 1.408.906.9577 firstname.lastname@example.org www.capen.asid.org ASID nAtIonAl 1152 15th St. NW, Suite 910 Washington, DC 20005 Tel: 202.546.3480 Fax: 202.546.3240 email@example.com www.asid.org
eDItorIAl StAff Maria Dolores Ayala, Allied ASID Editor & Communications Director
PuBlIShInG StAff Advertising Sales Mike Watt • 972.989.2208 firstname.lastname@example.org Design Chronicles magazine is published quarterly for the California Peninsula Chapter of the American Society of Interior Designers by DSA Publishing and Design, Inc. The editorial content and the Design Chronicles magazine are controlled and owned by the California Peninsula Chapter of ASID. Reproduction of this publication in whole, in part, in any form is strictly prohibited without the written permission of the California Peninsula Chapter of ASID.
CA Peninsula/Silicon Valley Chapter News 04 04 06 12 13 14 15 15
PRESIDENT’S LETTER | Patricia B. McDonald, ASID, CID 2018 ASID CALIFORNIA PENINSULA/SILICON VALLEY CHAPTER BOARD RECAP OF 2017 ASID CA PENINSULA EVENTS WELCOME NEW MEMBERS NCIDQ | SPECIAL ALERT FOR ASSOCIATE DEGREE HOLDERS IN MEMORIAM | LINDA K. DEMARTINI ASID CINEQUEST 2018 2018 CHAPTER SPONSORS
Index Of Advetisers 02 10 14 05 10 16
ALL NATURAL STONE ARTISTIC TILE & STONE BENJAMIN MOORE CALIFORNIA HOMES DESIGN MART
14 12 13 12 12
THE INTEGRATED LIFESTYLE JUSTO DELIVERY RIGGS DISTRIBUTING UNIVERSITY ELECTRIC VALET CUSTOM CABINETS
ON THE COVER
GOLD AWARD WINNER Single Family Residence over 3,000 sf Alison Whittaker Alison Whittaker Design, Inc. Photographer: Ken Gutmaker
CA PENINSULA/SILICON VALLEY CHAPTER | ISSue IV 2017/2018 - 3 -
ur Chapter is moving along in the New Year with lots of memorable moments. Inside you will see events that have taken us forward. Last February, we started with a Title 24 CEU that brought us
up to date. There are more dramatic changes than in the previous years.
Also, in February, we gave the Cinequest Film/VR Festival a pro-bono design for their gigantic
VR Room. Everyone was so moved by this. So many had said they had never seen anything like
this before. We are continuing this gift again this year to Cinequest, which has the theme of IMPACT.
April featured a CEU by Denny Holland that went over what those who took the trip to Japan experienced. We learned a lot about Zen and how to get there with our clients.
May brought us ASID CEO Randy Fiser, Jim Brewer VP of Gov. & Public Affairs and VP Membership D.J. Johnson in a Town Hall Meeting. They presented 0.2 CEUs about our industry Outlook and the latest Legislative Updates.
June Design Awards stepped up a notch with really nice awards. The party was also pleasant.
In August another CEU was taught: Design Empathy by a designer who has a child who has gone through a lot. Tears actually came out of our eyes. It was quite memorable.
The Board of Director’s Installation in September was a real wild party. Everyone had a blast with the casino, the games, dinner and the DJ! It was really fun.
Steve Nobel’s presentation in October was a great benefit to our members. We each received
0.3 CEUs, which we could apply to our membership renewal in January. He also is one of those speakers you never forget.
November Chopped Challenge: ASID versus NARI was so much fun. The two teams were very creative and challenging. The attendance was up with every one having a great time.
Inside you will also see an article on NCIDQ. By taking this test, you become a true professional with proof that you know how to construct safe places as well as being innovative. Taking tests
in other areas, without the NCIDQ, is difficult. Once you take this one, all of the others are easy because you are an expert.
Patricia B. McDonald, ASID, CID
ASID CA Peninsula/Silicon Valley Chapter President 2017-2018
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ASID CA PENINSULA/SILICON VALLEY 1346 The Alameda, Suite 7-195 San Jose, CA 95126-5006 1.408.906.9577 email@example.com www.capen.asid.org BOARD OF DIRECTORS
President Patricia McDonald, ASID,CID President@capen.asid.org
President Elect Anna Sarkissian, Allied ASID, CID Presidentfirstname.lastname@example.org Financial Director Taryne Meyer, Allied ASID Finance@capen.asid.org Communications Director Maria Dolores Ayala, Allied ASID Communications@capen.asid.org Professional Development Director Lucile Glessner, ASID, LEED AP+C ProfessionalDevelopment@capen.asid.org Membership Director Janine Arietta, Allied ASID Membership@capen.asid.org Emerging Professional Chair Constance Bowie, Student ASID EPAC@capen.asid.org At-Large Director, IP Liaison Jackie Bartlett, Industry Partner ASID email@example.com Student Representative John Hamilton Student ASID StudentRep@capen.asid.org Chapter Administrator Monika Rose 408.906.9577 firstname.lastname@example.org
CA C ALIFO OR RN NIIA HOM MES ES
THE MAGAZINE OF ARCHITEC CTURE THE ARTS & DISTINCTIVE DESIGN SIGN
CALIFO IFO ORNIA HOM MES ES S
THE MAGAZINE OF ARCHITECTURE THE ARTS & DISTINCTIVE DESIGN
L Style LA
Designer Ki h Kitchens
frDesign e esh D MARTYN LAWRENCE W BULLARD LAUREN EVANS MITCCHELL HOLLANDER SHHIRLEY ROBINSON STUDIO VARA
DISPLAY DISPLA Y UNTIL MARCH 5, 2018
S ummer On The Coast o t DISPLAY DISPLA Y UNTIL AUGUST 25, 2017
MARINA DEL REY NEWPORT BEACH SAN FRANCISCO SANTA BARBARA
LAKEFRONT LAKEFRONT VACAT TION HOME
CA C ALIFO IFO ORNIA A HOM MES ES
THE MAGAZINE OF ARCHITEC CTURE THE ARTS & DISTINCTIVE DESIGN SIGN
CA ALIFO IFO ORNIA HOM MES ES S
THE MAGAZINE OF ARCHITECTURE THE ARTS & DISTINCTIVE DESIGN
Architects c & Designers
Fo or Love Of
ESSENTIAL S L GUIDE E
DISPLAY UNTIL MARCH 5, 2018
AR R CHITECTS & &BUILDERS
DISPLA AY Y UNTIL JUNE 10, 2017
This is a special off ffer er to t subscribe to CALIFORNIA HOMES. It is avaailable in this issue only.
YES! I WOULD LIKE TO SUBSCRIBE TO CALIFORNIA HOMES A ATT THIS SPECIAL RATE ATE NAME ________________________________________________ ___________________ ADDRESS ________________________________________________________________ ___________________ CITY _________________________________________ STTA ATE ____ ___ __ ZIP ____________ 1 year | $22 Jan/Feb Mar/Apr May/June July/Aug Sept/Oct N Nov/Dec 2 years | $40 Jan/Feb Mar/Apr May/June July/Aug Sept/Oct Nov/Dec Paayment Enclosed Bill Me
Mail to C A L I F O R N I A H O M E S : PO Box 15056, N. Hol lywood, CA 91615 email: MCHcs@magserv.com | phone: 818.286.3103
n FEBRUARY 2017 EVENT
DEMYSTIFYING TITLE 24 at Coast Lighting
nancy McCoy, Guest speaker
our chapter sponsor hosts at Coast lighting
n MARCH 2017 EVENT
JAPAN TRIP Visit to Tokyo and Kyoto Visit at Kawashima Selkon textiles with yukari haitani, our host and Cita rojas-Sila
Discovering design, architecture, culture and art through a tour of the 19th.-century Asakura residence, intokyo - 6 - ISSue IV 2017/2018 | CA PENINSULA/SILICON VALLEY CHAPTER
A fun way to immerse in the Japanese culture is to dress in gorgeous kimonos
n APRIL 2017 EVENT
MAY 2017 EVENT n
TOWN HALL MEETING at All Natural Stone
ASID PASt PreSIDentS - Mary Ann Mcewan Anna harrison, Penny Chin, Carol Woodard, richard Morrison, Shirley A. lo, Marie Chan, Jeanette A. loretz, teresa r. Pollard, Jennifer hale
Denny holland’s presentation on “ Zen and the Art of American Design” that leaves the audience awe-inspired
ZEN AND THE ART OF AMERICAN DESIGN at Artistic Tile & Stone
randy fiser ASID Ceo and D. J. Johnson VP Membership
our host chapter sponsor Cynthia Campanile with Cita rojas-Sila Cynthia Marquez and Marianne Bauer
CA PENINSULA/SILICON VALLEY CHAPTER | ISSue IV 2017/2018 - 7 -
n JUNE 2017 EVENT
STUDENT PORTFOLIO REVIEW at Valet Custom Cabinets & Closets
n JUNE 2017 EVENT
DESIGN EXCELLENCE AWARDS CELEBRATION at Riggs Distributing
event Chairs and Volunteers from Cañada College – terry Alfredson, lisa huo, Connie Bowie, elizabeth Springs,fatma Saydam,yukari haitani, John hamilton,Charlene rouspill, Michele Marenberg and Keren Kotowitz - 8 - ISSue IV 2017/2018 | CA PENINSULA/SILICON VALLEY CHAPTER
AUGUST 2017 EVENT n
DESIGN EMPATHY at University Electric
Chapter sponsors and catering crew, with our host Jim heintz
our guest speaker, A.J.Paron-Wildes, with Marianne Bauer, event organizer
SEPTEMBER 2017 EVENT n
NEW BOARD INSTALLATION at Da Vinci Marble
Anna Sarkissian, lucile Glessner, Dolores Ayala, Janine Arietta, taryne Meyer, Patty McDonald and Jackie Barlett
PRIZE WINNERS OF THE NIGHT
Aurora Bellarmino with yukari haitani
late swear in of John hamilton as our chapterâ€™s new Student representative
our generous hosts, Joe Concilla and his wife
CA PENINSULA/SILICON VALLEY CHAPTER | ISSue IV 2017/2018 - 9 -
n OCTOBER 2017 EVENT
DESIGN ENTREPRENEURSHIP: “Money and Mojo Matter”
at Cafe Stritch Downtown San Jose
ASID members listen attentively to Steve nobel’s insights on leading an interior design business through its ups and downs, realizing its fullest potential, and taking it to the next level of professionalism and profitability
Patricia McDonald, guest speaker Steve nobel and lucile Glessner
Kravet Lee Jofa Brunschwig & Fils Ralph Lauren Home Groundworks Duralee Highland Court Bailey & Griffin Clarke & Clarke Lulu DK James Hare Robert Allen Beacon Hill And so much more!
ARTISTIC TILE AND STONE ARTISTICTILEANDSTONE.COM
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NOVEMBER 2017 EVENT n
2ND ANNUAL CHOPPED CHALLENGE ASID Vs NARI at Monark Premium Appliances THE
By John Hamilton, Student ASID Ingredients: 5 (including 1 secret)
Preparation: Take 2 teams and put them in a kitchen with top of the line appliances. Use all ingredients to prepare an appetizer and a dessert. Add in the excitement of a watching crowd. Cook for 45 minutes at varying temperature. Plate their dishes for the judges to taste. Add up the scores. Await the Judgesâ€™ veredict.
the winning team: Cita rojas-Sila, Doug Mszanowski, Sue ross and Chris nobriga
This is the recipe for the ASID/NARI Chopped Challenge. What a fun and exciting night it was for the chefs and the audience! In the end, ASID was crowned the winner and took the cleaver (and bragging rights) back from NARI. And, among the fun and excitement, the generosity of all the guests was evident as the mountain of donated coats, blankets, and other winter items for folks affected by the North Bay fires grew and grew. Overall, the Chopped Challenge was a fun, delicious evening and it will be great to see if a year from now ASID can keep the title or NARI will cook their way to getting it back.
the moment of the truth with the judges. Bay area seasoned chefs, Jose luis relinque, Paul tang and Michael Klein evaluate and score all dishes diligently.
Go ASID Team By Marianne Bauer, Allied ASID
Congratulations to the winners of the 2nd annual ASID/NARI Chopped Challenge at Monark Premium Appliance Co. Our talented ASID chefs Doug Mszanowski, Chris Nobriga, Cita Rojas-Sila, and Sue Ross braved the great unknown of secret ingredients and induction cooking to emerge victorious with only minor injuries. The equally skilled NARI team fought a valiant fight, but this year had to concede the coveted Cleaver to their opponents. Go ASID team!
CA PENINSULA/SILICON VALLEY CHAPTER | ISSue IV 2017/2018 - 11 -
Your space exceptionally designed, styled and crafted. Home Offices Wall Beds Media Centers Craft Rooms Custom Closets Garages Campbell Showroom 800.447.1041 www.valetcustom.com
ASID CA Peninsula/Silicon Valley Chapter would like to extend a warm
welcome to our newest members. Come make friends and get involved -
please contact Monika Rose, our chapter administrator, for a committee to match your interests. She can be reached at 408.906.9577 or email@example.com.
We look forward to seeing you at our meetings and working with you as design leaders!
ADVANCED TO ALLIED MEMBERS
s’ ch i LA
European Rolling Shutters
Lisa Melberg, Allied ASID
Oh La la
Togetherr,, we set and achieve goals that deliver lasting g results
Natalia Belova, Student ASID
Patti Miciche, Student ASID
Buy44GE GE Café AApplian pplianc and dget get$500 $500 Buy Café cesesand TM TM
Plusget get$500 $500with witha a Range WOven/Coo all Oven a n/Cook op Combination Plus PrPr o Roange or or Waall ktop tCombinat ion Plusan anadditional additional $500 when you add a built-in refriger e rator ator Plus $500 when you add a built-in refrige *Viiaiiaonline onlineorormail-in mail-in retbat retbat e form o for fde oor tdet list of eliggible *V reba e. Se.eeSe reeba e form ailsails andand list of eligible modmode els. ls.
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University i ty Electric 1500 Martin Ave Santa Clara, CA 95050 800-681-0508
Farkhonda Candi Wahidi, Allied ASID
NCIDQ Special Alert for Associate Degree Holders
By Marie Chan, ASID, CID, Green AP
Design is your passion. You got your Interior Design Certificate and field experience. You have the drive. Now what?
Are you at a crossroad in your career, trying to get to the next
level? Are you ready to answer the ultimate challenge – take the NCIDQ and become a Professional ASID member? This
article will hopefully help clarify the process for our West Valley and Canada College grads so you can advance towards this worthwhile goal!
This excerpted chart from Council for Interior Design
Qualification (CIDQ) shows several ways for community college graduates to meet NCIDQ requirements. However,
it is critical to know that eligibility for Interior Design Certificate holders with 40 semester credits, as shown in ROUTE 5,
will terminate by December 31, 2018. To sit for the exam,
members who have completed a minimum of 40 units of
interior design courses for their certificate and accumulated
7,040 hours of qualified work experience must submit their
NCIDQ application by this deadline. Once approved, the candidate will have 5 years to schedule and complete the
exam. Members impacted by this change are strongly encouraged to apply for the exam before the end of this year.
Please note an Associate Degree holder with 60 semester credits of
design classes can take the NCIDQ through ROUTE 4 (Associate Degree
SHO WROOM + DIS TRIBUTING
only) or ROUTE 3 (Bachelor’s or more advanced degree in another field + Associate Degree) without restrictions. The latter route recognizes
the value of higher education, so shorter and more flexible work experience is accepted.
If your Certificate is 40 units or less, is there a way to sit for the NCIDQ?
The answer is yes! Just take additional classes so transcripts show 60 credits of interior design coursework and you’re back in the game! There
is no time limit for the completion of any Certificate or Degree as CIDQ
understands curriculum and resource challenges can make graduation unpredictable.
The NCIDQ is offered semi-annually in April and October. Applications are reviewed for eligibility around November 3-January 15 for the
ALISON THOMAS Showroom Consultant firstname.lastname@example.org
spring exam, and May 15-July 15 for the fall exam. Once approved,
the candidate can proceed to register and schedule. Information on
eligibility requirements is available at https://www.cidq.org/eligi-
bility-requirements. Details on the application, registration and exam
timeline are at www.cidq.org/calendar. Still got questions? Please contact CIDQ at 202.721.0220 for clarifications!
IVAN DUBRIWNY Executive Chef
DESIGN COLLABORATION SPACE
CA PENINSULA/SILICON VALLEY CHAPTER | ISSue IV 2017/2018 - 13 -
Memoriam Linda K. DeMartini, ASID 9/11/1950 - 01/18/2018
Past President 1998-1999
By Mary Ann McEwan, ASID, CID, MBA I felt great sadness in learning that Linda DeMartini, ASID, had passed away in January, of cancer. While she had not been active in our chapter
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for a few years, she was a beloved Past President,
having served from October 1, 1998 through September 30, 1999.
I remember Linda as a lovely person, both professional and gracious in her manner. She was chapter president at the height of the dot.com era, and worked hard to move the chapter even further into the digital age during her presidency.
Risë Krag, Allied ASID, said it best, “Just because you don’t see someone for awhile,
they are still in your mind.” When Risë moved to this area from San Francisco, Linda was chapter president and, “made a big impression on me.”
Paula McNab, ASID, wrote, “I am shocked and saddened! Linda was an amazing woman and leader in our industry.”
Lilley Yee, ASID, remembered, “I am so sad and sorry to hear that Linda passed away. We have been friends for a long time. I have vivid memories of us driving
to the San Francisco Mart and the Design Center looking for furniture, lighting
and accessories,” for Linda’s newly remodeled home. “She had impeccable taste…
I’ll always remember her welcoming smile, kindness and warm heart. I’ll never forget the beautiful Christmas decorations at the house and the fun holiday gatherings for our group. Linda devoted a great deal of time and energy serving
as ASID Chapter President…She worked hard to get designers to join the chapter and attend meetings. That was also the year she designed a beautiful wine cellar for the Coyote Point Museum Decorators Show House at the Crosby estate.” Photos courtesy of The Integrated Lifestyle, Artison USA.
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Visit our Campbell design showcase. 1190 Dell Avenue, Ste. J, Campbell, CA 95008 408-393-4779 email@example.com www.theintegratedlifestyle.com
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Linda grew up in Kansas City, but moved to California where she worked for the
government and met her future husband, James G.B. DeMartini III (Jim). They married in 1974 and were married “with love and devotion” for 44 years. She is
survived by three sons, a stepdaughter, six beloved grandchildren, plus five siblings
and a large extended family. Later in life, Linda became an avid golfer, and was involved in family genealogy, as well as many charitable organizations.
We appreciate all her contributions to the design world and to our chapter, and we will miss her.
2018 CA Peninsula Chapter Sponsors Platinum Sponsor
Gold Sponsor the Chair of the ASID/Cinequest 2018 Committee, Janet Marena, enjoying a cinematic virtual reality content, along with Monika rose, Chapter Administrator, and Keti Sturua of tBS Design Gallery / tBS Construction Inc..
ASID CINEQUEST By Anny Wong, Allied ASID
The 28th annual Cinequest Film & Virtual Reality Festival took place in downtown San Jose from February 27th to March 11th. For the
second consecutive year, the California Peninsula Chapter of ASID
collaborated with Cinequest Film & VR Festival in one of the biggest celebrations of creativity and innovation of the year. At the California
Theatre, the CA Peninsula Chapter of ASID created an atmospheric
room in which audience members could experience the exhilarating Virtual Reality Cinema Programs all around them.
“As interior designers, we transform spaces into reality for our
residential and commercial clients,” said Janet T. Marena, Chair of
SHOWROOM + DISTRIBUTING
the ASID/Cinequest 2018 Committee. Her creative team designed
the interior of the Virtual Reality Programs Room. “We used theatrical
lighting and furniture to create a distinctive room in which audiences
can delve into the incredible world of virtual reality,” explained
Marena. Furthermore, “attendees may choose from simple free-
standing chairs or more lounge-like chairs into which they can safely
sit and launch into one of the many cinematic VR content programs.” Special thanks to this year’s Cinequest VR room sponsors: Design
Mart Silicon Valley, Justo Blanket Wrap Delivery Service, Musson
Theatrical, Inc., TBS Design Gallery, TBS Construction Inc., Mary
Gottschalk Writer & Paul Lukes, and John Hamilton, Student ASID.
CA PENINSULA/SILICON VALLEY CHAPTER | ISSue IV 2017/2018 - 15 -
1991 Fairway Drive San Leandro, CA 94577 (510) 351-3000