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SILICON VALLEY

DESIGN

ASID CA PENINSULA / SILICON VALLEY CHAPTER MAGAZINE ISSUE I 2016

CA PENINSULA/SILICON VALLEY


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SPRING 2016

CA PENINSULA/SILICON VALLEY

ASID CA PenInSulA/SIlICon VAlley ChAPter offICe 1346 The Alameda, Suite 7-195 San Jose, CA 95126-5006 1.408.906.9577 administrator@capen.asid.org www.asidcapen.org ASID nAtIonAl 718 7th St. NW, 4th Floor Washington, DC 20001 Tel: 202-546-3480 Fax: 202-546-3240 Toll free: (800) 610-ASID (2743) membership@asid.org www.asid.org eDItorIAl StAff Marie Chan, ASID, CID, GREEN AP Editor & Communications Director

04 04 05

14 16 18 18

CA Peninsula/Silicon Valley Chapter News President’s Letter | Jennifer Hale, Allied ASID 2016 ASID California Peninsula/Silicon ValleyChapter Board Ronald McDonald House Past Presidents Dinner 2016 Chapter Sponsors In Memoriam: John Schneider, ASID Welcome New Members

Index Of Advetisers PuBlIShInG StAff Advertising Sales Mike Watt • 972-989-2208 Design Chronicles magazine is published quarterly for the California Peninsula Chapter of the American Society of Interior Designers by DSA Publishing and Design, Inc. The editorial content and the Design Chronicles magazine are controlled and owned by the California Peninsula Chapter of ASID. Reproduction of this publication in whole, in part, in any form is strictly prohibited without the written permission of the California Peninsula Chapter of ASID.

09

All Natural Stone

13

Ferguson Enterprises

18

Benjamin Moore

20

Intertile Distributors

19

California Homes Magazine

15

Purcell Murrary

17

CG Appliance Express

02

Riggs Distributing, Inc.

13

Da Vinci Marble, Inc.

13

Segale Brothers

18

Decorative Plumbing Supplies

13

Valet Custom Cabinets

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Elle Decor

ON THE COVER

{

RONALD MCDONALD HOUSE AT STANFORD Room 303 Designer: Sindhu Peruri, Associate ASID Photo Credit: Robert Whitworth Photography

CA PENINSULA/SILICON VALLEY CHAPTER | ISSue I 2016 - 3 -


President’s Letter

W

hen you tell people you’re from the ASID California Peninsula Chapter do you ever find yourself explaining where that is? This is something I have personally encountered time and time again. Call me biased, but I believe our chapter is made up of some of the most talented designers in the country and our image should resonate with a national audience as well. I discovered as soon as I mention that our region encompasses Silicon Valley there is always immediate name recognition. It is important that the brand of our chapter reflects our members and the Society’s efforts of bringing global awareness to the impact of interior design on the human experience. So we have made some changes and we are excited to unveil the new name and format of our newsletter - Silicon Valley Design! We want our members to be as proud of being part of our chapter as we are of them and we couldn’t be prouder of all of our members who took part in the expansion of the Stanford Ronald McDonald House. It was inspiring to see their work firsthand during our tour and moving to know how much their designs will help the families that stay there through difficult times. This month’s issue celebrates all of their efforts. We continue to look for ways to support our student members and have established a student scholarship that will be awarded twice a year. We are thrilled to announce our first recipients of the ASID Silicon Valley/Ca Pen chapter scholarship as Chris Nobriga of West Valley College and Julienne Barrett of San Jose State. When Chris Nobriga became an ASID Student member she immediately accepted the role of ASID West Valley College Student Liaison. Impressively her first West Valley Design Club kick-off meeting gained 11 student members! Later Chris served as our chapter’s student representative to the board (SRB). She continues to lead by example through her active involvement including her role with the Professional Development Committee (PDC). Julienne Barrett has served as the ASID San Jose State University student liaison for the last two years and has actively recruited students to join the Society. She maintains an excellent academic record while enthusiastically promoting ASID activities and opportunities. We feel lucky to have such exceptional ambassadors. April was our second annual student tour of the San Francisco Design Center. The tour started with a lecture at Benjamin Moore, followed by tours of the Kravet, Waterworks and Janus et cie showrooms. At the end of the day students were treated to lunch cooked especially for them by Miele’s own chef. The tours were a huge success. Special thanks to Benjamin Moore (Bronze Chapter Sponsor), Kravet, Waterworks, Janus et cie, Miele, and University Electric (Gold Chapter Sponsor) for their generous sponsorship and helping make the tours possible. We’re looking forward to next year’s tour. Our calendar is full of events to both inspire and support the advancement of our Students, Emerging Professionals, and Professional Practitioners. We encourage you take advantage of these opportunities whether it’s by taking a SketchUp class, joining one of our exciting tours, or by volunteering. We hope you enjoy the new vision and direction of our chapter’s newsletter; may it continue to inspire passion around ASID. Jennifer Hale, Allied ASID ASID CA Peninsula/Silicon Valley Chapter President 2015-2016

- 4 - ISSue I 2016 | CA PENINSULA/SILICON VALLEY CHAPTER

ASID CA PENINSULA/SILICON VALLEY 1346 The Alameda, Suite 7-195 San Jose, CA 95126-5006 1.408.906.9577 administrator@capen.asid.org www.asidcapen.org BOARD OF DIRECTORS

President Jennifer Hale, Allied ASID 650.722.9883 President@capen.asid.org

President-Elect Yukari Haitani, Allied ASID, CID, CBD, CKD 408.836.5926 President-elect@capen.asid.org Financial Director Cynthia Campanile, Industry Partner ASID Artistic Tile and Stone 605.954.4441 Finance@capen.asid.org Communications Director Marie Chan, ASID, CID, GREEN AP 408.261.2181 Communications@capen.asid.org Professional Development Director Cita Rojas–Sila, Allied ASID, LEED GA 408.314.1942 ProfessionalDevelopment@capen.asid.org Membership Director Susan Hoffman, Associate ASID 408.858.4085 Membership@capen.asid.org Emerging Professional Chair Victoria Nazloo, Student ASID 408.603.5510 EPAC@capen.asid.org At-Large Co-Director, IP Liason Jim Heintz, Industry Partner ASID University Electric 408.595.2764 at-large@capen.asid.org Student Representative Milan Chen, Student ASID 650.799.9069 StudentRep@capen.asid.org Chapter Administrator Monika Rose 408.906.9577 administrator@capen.asid.org


RONALD MCDONALD HOUSE AT STANFORD

Where Hope Has a Home By Mary Ann McEwan , ASID, CID, MBA Several members of our chapter participated in the joint pro bono project between the San Francisco Design Center and Ronald McDonald House at Stanford (RMHS), creating beautiful and functional rooms for the families who will be staying there. In our previous issue we featured Melinda Mandell, ASID, Melinda Mandell Interior Design, who herself had been a patient at Lucile Salter Packard Hospital Stanford as a child, and therefore had a unique perspective. IP members who donated to her rooms were All Natural Stone, Cambria, Chairish, Rohl, Serena & Lily, Sonneman Lighting, and Valet Custom Cabinets and Closets. Each of our additional designers featured here were inspired in various other ways.

TOP LEFT:

Melinda Mandell, Rm 208 Photography: Michelle Drewes TOP RIGHT:

Melinda Mandell, Rm 209 Photography: Michelle Drewes BOTTOM LEFT:

Melinda Mandell, Sitting area Photography: Michelle Drewes


PAMELA PENNINgTON, ASID and AMANDA MORRIS, ASID, of PAMELA PENNINgTON STUDIOS, had been aware of RMHS for many years, since they were “right up the road” from them, and were inspired by the selflessness of those volunteering their time to help there as the facility continued to build and grow. They were then equally touched by the generosity of their own clients and friends, once they shared their goals for the project. “It means a great deal to our staff personally to find a philanthropic cause where we could use our talents to create something truly meaningful in the service of families who need to be comfortable during some of the most stressful times in their lives.” As a team, they approached their design with the idea that “the space needed to be comfortable and flexible enough for the families to make it their own.” They felt it was important that the room be designed to allow the families to relax, to experience light-hearted interaction and playfulness. The furniture should also be sturdy enough that they wouldn’t have to worry about damaging anything.

ABOVE:

Pamela Pennington, ASID and Amanda Morris, ASID, Rm 204 Photography: Suett Wong, ASID, CID, LEED GA

RIGHT:

Pamela Pennington, ASID and Amanda Morris, ASID Rm 205 Photography: Bernardo Grijalva

Their long-time vendors and subcontractors “immediately said yes to helping, donating and providing their services to make it all possible." Most did not ask for extra recognition, but just wanted to contribute to this important project. One such example was an unusual gallery called Paintbrush Diplomacy, which showed them a group of art produced by children from around the world. The design team took one of the paintings and developed a wall covering printed from an enlarged version of the original artwork for use on one of the bedroom walls. They hope that this “wonderful, colorful image will inspire healing, care and community during the guests’ stay.” Chapter IP donors included Belmont Hardware and Sonneman Lighting.


RISë KRAg, ALLIED ASID and her team members NICOLE gHILARDUCCI, ALLIED ASID and LIBERTY NURIS, ALLIED ASID of RKI INTERIOR DESIgN wanted to create a “restful and inviting retreat for families,” with colors inspired by nature and the surrounding Palo Alto landscape, bringing warmth and comfort into the room. To make the suite appear more spacious, they used a mainly neutral palette, and their finish selections require little maintenance. The RKI team encountered a particularly unique challenge during the latter part of the construction process: their room was chosen to be ADA compatible two months prior to installation. To accommodate a wheelchair, their original plan was changed significantly. They had to think creatively to modify the design as walls were moved to fit a larger bathroom, therefore limiting the bedroom size. They quickly had to edit the space, eliminate some selected furniture, and search for new solutions. Although this required that their space planning and furniture selections be revised, their primary goals for the room remained the same: design for a functional, adaptable, low-maintenance room; keep the room inviting; and look to the surrounding Palo Alto landscape for inspiration.

They also used their background in hospitality design to incorporate practical elements: no fixed headboard for easy movability, easy wash/wipe walls, vinyl faux wood floors for easy cleaning, a variety of lighting elements, solid wood dresser with storage, a custom curtain panel to hide the closet area, blackout shades for midday naps, art to match the views from the window, washable yet decorative bedding, and a linen corkboard for family notes and mementoes. These three RKI designers were honored to be presented with the opportunity to use their skills and talents to help make a difference. Although they had previously made seasonal displays for the former RMHS facility, it was meaningful for their team to give back on this larger project. Their advice is to “expect changes, be flexible and have fun!” IP members who donated to this project were Belmont Hardware, Coast Lighting, and Rebarts Interiors.

ABOVE:

Risë Krag, Allied ASID, Nicole ghilarducci, Allied ASID and Liberty Nuris , Allied ASID, Rm 231 Photography: Suett Wong, ASID, CID, LEED GA


For JANA MAggINETTI, ALLIED ASID, of JULIANNE QUELLE DESIgN, the attributes needed by someone enduring crisis were “respite, calm, refreshment, nurture.” Her guest room “Into the Woods” represents all these elements juxtaposed with “the wild of the woodland creatures.” She incorporated “restful grays and calming taupes,” along with a touch of whimsy. The sitting room she also designed uses strong textures and patterns in tailored fabrics, contrasting dark against light, playful against traditional. She wanted to create a retreat that is “warm and cozy, where you can put your feet up to read as your children pull toys out of the nearby baskets” to play on the rug. The room is geared to all family members, with reading, playing, entertainment and work in mind. As a young adult, Jana managed a clothing store at the Stanford Shopping Center, and first became aware of the nearby RMHS as a facility that provides for families in crisis. When she later learned of this design project, she was “hooked,” excited about the opportunity to give back. She notes that out of her own blessings she wants to bless others. She and her team wanted to create a safe, nurturing environment for family members, which would bring some normalcy to their lives. They selected materials that were durable, family friendly and germ proof. The products “will need to last…and last and last,” but at the same time be cozy and inviting.

ABOVE:

Jana M. Magginetti, Allied ASID, Rm 240 Photography: Kathryn MacDonald

After they were given the initial set of plans, they understood the “default fixtures…what could be changed and what was nonnegotiable.” When they were able to view the space, there were surprise changes to the floor plan. In addition, there were many delays in the construction, which impacted the installations in the rooms. In going through this experience, Jana “learned how to work within these parameters” and her best advice to handling these types of challenges was “to expect things to change, ask a lot of questions, and most importantly…adapt and move on.” She also advises other designers considering pro bono work, “it will cost more than you expect…so fund raise early on and don’t be afraid to ask for donations from supporters and vendors.” IP donations in these rooms were by Benjamin Moore, Flor, and Serena & Lily.

LEFT:

Jana M. Magginetti, Allied ASID, Rm 234 Photography: Kathryn MacDonald - 8 - ISSue I 2016 | CA PENINSULA/SILICON VALLEY CHAPTER


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ABOVE:

Lisa Staprans, Allied ASID, Rm 343 Photography: Ratna J. Khilnani, Allied ASID

LISA STAPRANS, ALLIED ASID, STAPRANS DESIgN, describes the laundry room she designed as, “a place of retreat with calming colors and nice light coming in through the windows.” She incorporated elements created by artisans, and used wallpaper to warm up the room and add texture. Lisa had previously been asked to help the original RMHS facility to reuse some existing furniture; however, that project was put on hold and she was later asked to be involved in the new building. She approached the design by incorporating bright colors in the cubbies for the kids, so they would have a place to play and read. For the parents, she created a long countertop for folding and working, as well as a place to sit while waiting for the laundry. She used Zero VOC paint from C2 Paint. Lisa wanted the materials to be warm and inviting. For the countertop, she selected a new design in bright white to enlarge the space visually.

- 10 - ISSue I 2016 | CA PENINSULA/SILICON VALLEY CHAPTER

The wallpaper is washable and brings the color of the leaves outside into the space. The cabinets emulate the bark of a tree, neutral yet earthy to coordinate with the flooring. Challenges in the project included a tight deadline, and working in rain and mud during installations. On the other hand, she considers this experience to have been “one of the best projects I have ever worked on.” Lisa shares that her second son was born early and was at the ICU at Stanford for a week. From that time, she understood the stress that families go through, and was grateful for the opportunity to give back to Stanford Hospital. “This was the perfect fit.” She advises other designers to “absolutely” get involved in pro bono work if they have the opportunity. “We need to bring beauty and soul to as many environments as we can. It’s the circle of life and the ripple effect!” The IP donation in Lisa’s space was from Cosentino USA.


RIGHT:

Sindhu Peruri, Associate ASID, Rm 303 Photography: Robert Whitworth

SINDHU PERURI, ASSOCIATE ASID, PERURI DESIgN COMPANY, wanted to design a room that “provided a sense of being on a journey,” yet giving the feeling that one had arrived home. She wanted the colors and mood of the room to evoke an atmosphere of being fresh and uplifted, yet calm and serene at the same time. The artist Willem Racké painted an abstract landscape behind the headboard, and the Roman shade fabric depicts elephants walking with their trunks up. The art was donated by NYC artist Pam Smilow, fun Giclee prints of whimsical animals. As a mother of two, Sindhu was touched by a particular story of a father struggling to save his daughter’s life, and the fact that RMHS played a pivotal role in keeping the family together. She wanted to help the families not only stay together during a time of crisis, but do so in a comfortable environment, surrounded by beauty. Being involved in the project also helped Sindhu herself feel grounded, and focus on what really matters in a troubled world. She chose materials that would be long lasting yet attractive. Most fabrics used are either heavy-duty commercial grade or indoor-outdoor textiles. She leaned towards mid-century modern furniture pieces for their timeless and functional qualities, and added some fun elements to the mix. The biggest challenge for her on the project was not having the luxury of time. The way she managed this was “by being extremely organized in my thought process and sticking to my vision right from the start.” Her own good fortune motivated her to help those in need. She encourages other designers to give back in some form, even if it’s a smaller size project. She notes that giving back also makes the donor feel good. IP donations for Sindhu’s space were from California Closets in San Jose, Da Vinci Marble, Flor, and Serena & Lily.

CA PENINSULA/SILICON VALLEY CHAPTER | ISSue I 2016 - 11 -


RIGHT:

Jennifer glynn, Student ASID and Ashlin Mahood, Allied ASID, Rm 211 Photography: Helynn Ospina

JENNIFER gLYNN, STUDENT ASID, HEIRLOOM HOME INTERIORS and ASHLIN MAHOOD, ALLIED ASID, ASH INTERIORS, had a vision to “create a warm and restful retreat for families caring for seriously ill children.” The color palette was “inspired by nature, the fabrics were selected to be soft and welcoming, and the art colorful and whimsical.” The layout of the room was designed with purpose and comfort in mind. Ashlin’s sister Cynthia Mahood Levin is a RMHS Board member, and encouraged the two to become involved in designing a room. They were grateful to be included in the “amazing experience.” They wanted to maximize the function of the room, combining a healing environment with one that was family friendly. Materials were chosen for durability, cleanability, functionality and softness. They found it challenging to design a space “for health recovery while being family friendly.” They made choices to fit in with the medical needs of various families, and “were delighted to learn about the products that our vendors carry that are designed to meet the exceedingly high hygiene and durability requirements that were necessary for this project.” The two designers found a “tremendous amount of personal satisfaction” gained by helping others. Creating a “private and restful space for families in need so that they can focus on what is most important…the health and well being of their child, is immensely gratifying.” IP donations were from Currey & Company.

All of these designers felt a sense of purpose and pride in giving back to the community. They also had to juggle the strict requirements of RMHS with their own inspirations, much of which came from either the natural surroundings, a larger world view, or evoking a sense of inner calmness or playfulness. They all experienced changes in plans, delays, and weather challenges common in any construction project, yet found great satisfaction in being involved. We appreciate all of the participants, and especially those from our own chapter, for giving their time and experience to such a worthy pro bono project. Thank you to our IP members, as well, who generously donated their time and products to each of these rooms.

- 12 - ISSue I 2016 | CA PENINSULA/SILICON VALLEY CHAPTER


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CA PENINSULA/SILICON VALLEY CHAPTER | ISSue I 2016 - 13 -


Past Presidents DINNER

The Past Presidents Dinner was recently held at the beautiful Woodside home of Jim Barnett and Mary Beth Holman in celebration of 40 years of wonderful ASID memories with our former chapter presidents. Mary Beth is a long-time member who wanted to give back to the organization and graciously opened her home to us. The event was also generously supported by our Silver sponsor, Robert Berkovich of European Cabinets & Design Studios, who donated the night's expenses. The soirée began with an array of tempting appetizers and craft cocktails on the terraces overlooking the extensive grounds, pool and stables. This was followed by a delicious Tuscan-inspired menu created for the occasion by Chef George of CG Appliance Express, our Diamond Sponsor. While dining in the elegant living room, guests were treated to a walk down memory lane with a slide show which honored each president’s term, its board members and the year's highlights. This was a fitting end to a magical evening made even more memorable by the warm hospitality of our lovely hosts!

rIGht: hosts Mary Beth holman and Jim Barnett’s entry BeloW: Mary Beth holman, Carol Woodard, Anna harrison, Carol Spence Carr, Shirley lo, Jeanette loretz, Mary french, Cita rojas-Sila, Jen hale, Mary Ann Mcewan, Pamela Pennington, Barbara Jacobs, Susan hoffman, Paula McChesney neXt PAGe toP left: robert hoffman, Chef Maureen, Chef George, natalie rojas-Sila, Jane hoffman, Chef Joel neXt PAGe BottoM left: Diamond Sponsor Chris Parisis of CG Appliance express and host Mary Beth holman

- 14 - ISSue I 2016 | CA PENINSULA/SILICON VALLEY CHAPTER


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CA PENINSULA/SILICON VALLEY CHAPTER | ISSue I 2016 - 15 -


2016 CA Peninsula’s Chapter Sponsors Diamond Sponsor

Platinum Sponsors

ELLE DECOR’s

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- 16 - ISSue I 2016 | CA PENINSULA/SILICON VALLEY CHAPTER

Show

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IN MEMORIAM:

John Schneider, ASID May 28, 1954 – March 13, 2016

By Mary Ann McEwan, ASID, CID, MBA John Schneider, ASID, passed away on Sunday, March 13, 2016 on the Monterey Peninsula, after battling cancer. He would have been 62 this

coming May. He was President of the ASID California Peninsula Chapter

in 2001-2002. A private interment is being planned and a Celebration of Life at a later date. In addition to his distinguished career in interior design

as a professional member of our chapter, he was a great supporter of the animal foundation BirchBark. Should you like to make a donation in John’s

Welcome

NEW

ASID CA Peninsula/Silicon Valley Chapter would like to extend a warm welcome to our newest members. Come make friends and get involved please contact Monika Rose, our chapter administrator, for a committee to match your interests. She can be reached at 408.906.9577 or administrator@capen.asid.org. We look forward to seeing you at our meetings and working with you as design leaders!

INDUSTRY PARTNER MEMBER

name, please look for them on Facebook or by contacting:

McNevin Cleaning Specialists, Inc.

BirchBark Foundation

101 Cooper Street

PROFESSIONAL MEMBER

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Janet Tosi Marena, ASID

Phone: 831-462-6004

BirchBarkFoundation.org We thank John for his service to our chapter and our design community.

MEMBERS

ALLIED MEMBERS

Joann Kim, Allied ASID, AKBD

Ashlin Mahood, Allied ASID (ADVANCED)

NEW STUDENT MEMBERS

Elham Afrakhteh, Student Member, ASID Suzy Allen, Student Member, ASID

Keren Alster, Student Member, ASID

Melanie M Asnis, Student Member, ASID Katy A Jaeger, Student Member, ASID

Paula R Knapp, Student Member, ASID Noor Majhi, Student Member, ASID

Jennifer Mitchell, Student Member, ASID Stephanie Ross, Student Member, ASID Lyrica Tryee, Student Member, ASID

Gus Maseba Architect & Design Services - Northern California San Francisco Design Center - Galleria Building 101 Henry Adams Street - Suite 407, San Francisco, CA 94103 C 925-640-8101 F 415-552-2751 gus.maseba@benaminmoore.com

- 18 - ISSue I 2016 | CA PENINSULA/SILICON VALLEY CHAPTER


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