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\ OGLlEbccnlt\) Srress, for example

is a genetic testing system that incorporates products and supplements tailored to your

- physical or

vva] [(IilltEttt4l lJ d a JurL-rrrL sure-fire way environmental - is =il\

-

-

i ro kick-start an intensive bursr I I of ageing, and the aptly named flJ:,Ltffiitlt RadicalSkincareisattemptingto f.J':,lEtu-Y address this

whole life,

!

I

genetic data, with an initial cost from 54,100. But the brand set to grab headlines when it launches later this summer is the Parisian

RARE, S442,

bymovingin onyour

notjustyourwrinkles. f1',i1,,,t"u*

laboratory-based Biologique Recherche, spearheaded by

Purchasing any of its upscale

anti-ageingproducts (available ;: at Harrods in London and Saks ii in New York) entirles you to i,1 },1i:l online life coaching; founder ], ,ljli.1,.,

Liz Edlich

has undertaken i:

French dermatologist Dr Philippe Allouche, v'ho'll ask a cool &25,000

for your tailor-made six-month - involving weekly deliveries of skin prepararions. skincare regime

t*ti:til

Serels j,i t1*,,; Bob Proctor and Deepak jt .$jili:1;

programmes with The

staff through a life-coaching

programme before they ioin the company. E,nglish sensibilities may recoil

at

shipped from Paris to bothyourhome and London's EF Medispa, where you'll receive a weekly facial and a skin reassessment in order to create the following week's prescriptions. Allouche's basis for this service is his belief in what l he calls the "skin instant":

.,

I

,

j,f

$$i:i,*

J,,$.:.i:T

such enthusiastic soulbaring, but Edlich makes a good point when she argues that cortisol, the stress hormone, plays a large

part in skin's ageing process (it's also the reason you can go grey quite suddenly) and we'd do well to keep it at bay. (The products are no slouches either, in Oxygen Radical Absorbance Capacity or ORAC testing - the new gold standard for products'antioxidant

the measure of your skin's needs and behaviour at anv given moment, rather than an outmoded reliance on craditional categorisations, such as age or, worse, he believes, whether your skin is normal, dry or oily. "This just doesn't reflect the biodynamism of your skin, as it can change so quickly

benefits - they blow most other brands out of the water.) Perhaps the biggest leap forward for this new approach to ageing is the idea ofbespoke skincare thatyou can nveakin linewithwhat's going on in your life, thereby theoretically

from one state to the other.You have to have as wide a vision as possible, which is why I'm trying to push skincare to ics

averting those intensive ageing "pinch points". For example, Baranova Monaco

expert who has now set his sights on the beauty industry with Ioma, a tailor-made >

logical degree." A man with

a

similarmission

is

Jean-Michel

Karam, a charismatic young microelectronics

BIO[OGlOl-]E

TARGET PRACTICE

RECHERCHE LC-: MC 110 NOEFMEDISP; : -

;-:

POIENT SKINCARE FOR WHEN IT MATTERS MOSI YOUTH RITUALS,9290, PART OF

A

SUNDAY RITEY GOOD CENES

SET,

TREATI.4ENI S85, CULTBEAUTYCO,UK

H

GAZELTI TRIPTE YOUTH INTENS]VE

& THILD ECORGANIC

ESTELLE

IOMA BESPOKE

AGE-REPAIR CREANl, CsZ URBANRETREAT,CO,UK

FACIAL SERU14 IN ROSE OTTq 946, URBANRETREAT,CO,UK

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Wi*tlt,&tAl/,j 'I{0ksAHtr'..::

llr,.1.r:.:.,..'l::W

TAClAL SENUH.:

CREME DE LA MER

.

THE BRIGHTENINC ESSENCE iNTENSE, 9220, CREN4EDELAIVERCO,UK

N

!! itlu vfii!,A lt9!,

AVON ULTI.MINUTE LIFTING

COMPLEX, S2Z AVON

SHOPCOUK

161

3

oro

.j.: tose DRYIMATUCE S(IN' .].]

OIAY ii]:::

REGENERIST WRINKLE RELAXING COMPLEX, S3O

,,'

tri:

REJUVENATION SERUM, 5195,

CELLESKINCARE,COM

.,I.iJT

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DIFFERENC:

tttlt,*,'!'.ll'.ilt,ii:

CETTECELLULAR,..:,ii*

ELIZABETH ARDEN

EVIDENS DE BEAUTE THE DAY I.4OISTURIZER, s195, HARRODSCOT.4

!lopttvtzr-. U sERUt'4,

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Line Management July '12 Vogue  

I talk to Natalie Everard, director for PR at Dior about preventing the signs of ageing.

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