Festivals Course Final Project: Planning Binder for Avalanche Fest 2024

Management Teams

1. The Flaming Corgis: Cal, Zach, Rosie, and Allie

2. Poodles Inferno: Alex, Liv, Cecelia, and Maria

3. Molten Mutts: Zack, Ciara, and Izzy

4. Double Stuffed: Annie, Jazmine, and Nick

5. DRRM: Duncan, Risa, Remi, and Max

6. The Graphics Team: Rosie and Max

Avalanche Fest

Festival Description and Mission Statement

1

Avalanche Fest’s mission is to produce a music festival that promotes winter’s most beloved activities to all. From skiing and snowboarding to tubing and sledding, we aim to inspire and enlighten the festival's winter-loving community with great music and art. We present an addition to the number of existing winter music festivals and ski festivals that exist by contributing a unique and rare fusion of the two No matter your sport level or taste in music, Avalanche strives to present a wide range of musical styles and athletic opportunities at affordable prices so that anyone can join us in this frozen fun. We will have two stages during both nights of our musical proceedings organized by genre and including indie/rock, melodic/rap, dub/house, and EDM/electronic Our headliners are hip-hop duo Run the Jewels, rap artist GoldLink, and DJs Allison Wonderland and Kaytranada. Avalanche has prioritized artist diversity and increased representation in our lineup selection. By partnering with volunteer instructors from local snowsport organizations such as Ignite Adaptive Sports, we strive to provide a memorable outdoor experience individualized to attendees with disabilities during the three days of the event Collaborating with local organizations, including Colorado-based sport equipment companies (such as Meier Ski or Never Summer) and other brands from the state (such as Smartwool) to promote this festival, we are focused on protecting the mountain grounds and local community. This appears in our intention to reach carbon neutrality by 2030 in addition to our

environmentally conscious approach to travel, production, lodging, and waste. Over the course of three days, our goal is to serve the audience with sports and entertainment while being as sustainable and accessible as possible With our donation ticket option, attendees can choose to sponsor, in their full amount, tickets for other individuals who may not otherwise have the financial means to attend. As an added benefit for participating in this program, these festival-goers will have access to benefits such as accelerated lift lines, artist meet & greets, etc.! Come and join us as we create an avalanche of fun and great music!

Audience Overview2

Avalanche Fest aims to bring together people from all over the US for a weekend of winter sports and music! Through our programming, sponsorships, and ethos, Avalanche has been working to build an inclusive and environmentally conscious community. All ages and abilities are welcome and celebrated

Targets and Personas

College Students

● Outgoing personalities, likes parties and music

● Likely to purchase alcohol

● Apt to post on social media

● Enjoys planning for fun trips

● Colorado has many colleges, but will also attract people from all over the US.

● Practices everyday environmental sustainability Millennials

● Middle to upper class

● Flexible work schedules allows them to invest in trips

● Balance between younger college audience and older folks less likely to come out to a festival

● Interest in investing in and learning about environmental sustainability

Families

● Enjoys Winter Park as a resort

● Will likely go home before dark/before other demographics

● Mainly there to ski and have fun, less concerned who is on the lineup

● Sure to take photos and share their experience (good or bad) online

Local Community

● Excited to see Winter Park transformed for new use

● Will arrive early in day to support local artists performing

● Sure to take advantage of the winter sports options

Marketing & Social Media

Production

Operations

Festival Program4

Line-up Rationale

For 10,000 attendees, we added two genre-based stages for both days. Each stage combines local and national artists, bringing in a different sound and energy. The set times for each stage are staggered in comparison to the other stage, so there is no dead time between when music isn’t being played. In addition, the lineup was carefully chosen so that each stage’s artist lineup appeals to the overall audience demographics. This ensures equal distribution at the stages and similar audience members (age and interests) so there’s cohesion. In addition, the sounds of each stage are thought out so they wouldn’t clash whilst playing simultaneously, even though they are far from each other. The artist program has diverse genders, sexualities, and races Stage 1 on Friday is indie/rock themed, while Stage 2 is more melodic/rap themed. Stage 1 on Saturday is more dub and housey, while Stage 2 is mainly EDM and electronic focused, featuring an all-female lineup. There are six male acts and five female acts, emphasizing the importance of equal representation since most festival lineups are heavily male-dominated. The stages will also be strategically placed so there is not a prominent noise overlap and the music from each stage is coherent We’ve already collaborated with the festival grounds team to assure this setup.

Festival Grounds5

On the Avalanche Festival grounds, the circular layout allows festival attendees to flow from station to station while still having room for dancing and socializing without being cramped. There are wheelchair and emergency access exits for all festival attendees; different winter sports stations, including a tubing hill, and an ice skating pond; a food station directly next to the seating area; and a bar/water refill station on both sides of the grounds. Throughout the grounds, there are trash/recycling/composting stations. Hospitality stations are set up for the festival attendees on the grounds. This station will be open during the festival hours to answer any questions or concerns that may arise There will also be hospitality stations for the artists and their crews in the backstage area so that they have a place to get ready for their performances. Wheelchair-accessible stations are on the sides of the stage to ensure that everyone can view the stage and enjoy the music. There are portable bathroom stations spread throughout the festival grounds so that there is access no matter where the attendee may be There are two first aid stations that have medicine storage available for those who may need it. On the festival grounds, there will be safe and warming spaces for attendees to retreat to if they become too overwhelmed and need a break. The setup was made to ensure all attendees can move freely and access everything they need to have the best worry-free time at the festival.

Inclusivity Narrative7

The goal of Avalanche Festival is to create an environment that emphasizes inclusivity for any and all guests, while not making anybody feel alienated for whatever accommodations they need like they might have at other festivals.

Accessibility On-site: Action Plan

The base of Winter Park Resort appears to be in somewhat of a basin, surrounded by skiing mountains on either side. The base area of the park is relatively flat and the staff ensures that it stays that way for easy navigation by paving regularly. This will make things far easier for us as we think about setting up festival equipment and fitting a large number of people in this space.

We will ensure that a designated area of the festival grounds is reserved as safe space for individuals who might be feeling overwhelmed or encountering difficulties at our festival. We don’t want these spaces to be seen as exclusive spots for only certain individuals with special needs, but we also don’t want its purpose to be taken advantage of by large masses of people; thus, there will be a set of ground rules established as well as a volunteer on site to ensure what constitutes access into these areas. For any attendees experiencing difficulties as a result of a disability, we will provide ample resources (those listed in the sections below) and signage to make our medical facilities easy to locate8 .

Winter Park Resort has a long standing partnership with the National Sports Center for the Disabled (NSCD). This is an indication that they are 8 Attitude is Everything. DIYAccessGuide, Arts Council England, London, UK, 2017. 7 Poodles Inferno

working to increase the accessibility of winter sports, specifically skiing and snowboarding, on their mountain. Previous affiliation with this organization should make our work easier Volunteers and employees trained to assist with accessible winter sports will likely be more inclined to work with us during the festival’s duration.

“Summer Base Area”9

Mobility Disabilities: There is ample lodging space on site which we could reserve for our attendees with mobility disabilities who might have trouble commuting to the site or traveling very far from the stage to their accommodations We will ensure that there is a lodge liaison to help in sorting these reservations The resort will have site transportation to get these guests (and any others who may need assistance) around the grounds. Additionally, as seen on this map, the on-site lodging is located very close to some of the lifts (or gondolas, as they are labeled on this map), which will ensure easy access to the mountain for anyone wishing to ski. There is parking on-site and similar to accommodations, we can ensure that

https://www winterparkresort com/the-mountain/mountain-information/maps

sufficient spots are reserved for individuals with disabilities close to the resort/festival happenings.

To ensure that anybody who would like to participate in winter sporting events can do so, Avalanche Festival will partner with multiple non-profit organizations that specialize in creating enjoyable outdoor, athletic experiences for all: Ignite Adaptive Sports, a non-profit from Eldora, CO, and the National Sports Center for the Disabled are organizations with teams of trained adaptive sports instructors and coaches that provide lessons and support to those with a variety of disabilities, ranging from autism to missing limbs, visual impairments to those suffering from PTSD, for a wide range of winter sports to ensure a fantastic time for all.

Many of the areas at the base of Winter Park resort provide bathrooms and medical space which is highly important for our festival. We can make use of these spaces but pay high consideration to attendees with disabilities by reserving specific medical areas or bathrooms for their use close to the stage Regrettably, the Winter Park Resort website does not contain a large amount of accessibility info. To enhance accessibility information, Avalanche Festival’s website will have clear accessibility information available for people to check before coming to the event. There will also be a disability FAQ phone number for people to contact with any specific questions which will be in several places on our website and on other promotional materials

Sight Impairment: For our festival attendees with visual impairment and sight disabilities, there is ample opportunity to create a welcoming environment for them at the venue. We must make sure the pathways are cleared from snow and all ADA curb ramps and grids are in place. Service pets will be welcome at the festival grounds in order to assist their owners

We intend to offer early admission to the festival grounds for patrons with sensory disabilities such as sight impairment so they can get an understanding of the site and distance between important areas on the grounds before the crowds arrive and it becomes difficult to navigate We also plan to have either volunteers stationed at the entrances to important areas, such as the medical tent, safe zone tent, and accessibility tent, or include some sort of system that alerts attendees over a speaker system that they have entered a specific part of the grounds. This will make navigation easier and less stressful for our visually impaired attendees during the two nights of Avalanche Fest

Hearing Impairment: For the festival goers with hearing impairment, we will offer beach balls or balloons to the crowd for those attendees to feel the vibrations and be included in performances. Additionally, having on-staff ASL interpreters would be beneficial. Again, this builds a stronger community by supporting our attendees with disabilities

Neurodiversity: To make sure we accommodate our neurodiverse festival attendees, we will have the safe zone tent. We intend to make this a highly neutral space with low lighting, minimized outside sound and other characteristics to allow attendees a space away from these sometimes triggering aspects of live music This area can allow attendees to decompress and ground themselves if feeling overwhelmed in the crowd.

We must acknowledge that not every disability is visible, and we want to do our part to make festival attendees feel included in the community and seen by the venue and festival staff. We will have all of these accommodations listed on a page of our website to inform all guests of our commitment to all guests as well as have a “contact us” box so that guests can inform us of

any other accommodations they might require. We will message any ticket buyers with the information for a specific team in charge of ADA compliance and disability accommodations at Avalanche Fest. Those visitors who require accommodations can reach out through this avenue to ensure that they are aware of all of the abovementioned aspects. We will also work with this population of festival goers to ensure that we are best assisting them and working to incorporate their desires or suggestions. On-site, we will have an accessibility tent where those who arranged for accommodations, or find out when they arrive at the site that they might need special accommodations, can get what they need to best enjoy Avalanche!

Stage Production: Strobe lights will be prohibited to ensure that audience members at risk of seizures are safe. Screens on stage will make audience members aware of the decibel levels at the festival and encourage visitors to wear earplugs. Fog machine use will be prohibited to protect visitors with respiratory issues

Lineup: Regarding the lineup of our festival, we will strive to formulate a diverse lineup of artists, so that each person in the crowd can feel like a part of them is represented on stage. Avalanche Fest will showcase local acts, many artists of color, and performers of all genders. One stage will also feature exclusively DJs who are women to showcase the talents of women in the male dominated genre of EDM. Avalanche Festival aims to provide a platform for artists from all backgrounds and to attract a diverse audience, making people feel seen and represented at the festival.

Financial Accessibility: To make the festival more accessible to local residents, single day tickets will be provided for residents living in Grand County at a discount. A single day ticket for both skiing and music will be

$100 for locals, which is $40 cheaper than it is for non-locals. Locals will also be able to purchase single-day tickets to the music portion of the event for only $25 which is 50% off the regular price of $50. Incentivizing local turn-out will also make the festival more environmentally sustainable by reducing plane travel. Ticket purchasers would also have the option to sponsor a ticket for a low-income individual to be able to receive a ticket at no cost. Additionally, VIP ticket offerings will offset costs to reduce the price of general admission tickets to prevent them from being prohibitively expensive.

Partnering with Advocates for a Violence Free Community: Safety is our top priority for our attendees and works hand in hand with them fully enjoying their Avalanche experience. To ensure the protection of our festival goers, we partnered with Advocates for a Violence Free Community to educate and train our festival staff on how to identify signs of sexual or physical assault and how to properly approach, deescalate, and handle all alarming situations. We vow to promptly remove any attendees causing such disturbances, and will provide areas within our medical facilities to allow those affected to have privacy to reground themselves and consult with our medical staff. Advocates for a Violence Free Community will also have a table and staff members in case any attendees are curious about their programs (ie , providing emergency housing for victims of abuse as well as counseling, legal services, and an emergency hotline). Information about the services which Advocates for a Violence Free Community will be providing will be featured on our website for all to be able to read about ahead of time.

10

Community Engagement Narrative

Avalanche strives to put community first, acting with mindfulness to contribute positive impacts while actively combating the concerns of our festival on the greater Winter Park community. We recognize that community members may be weary about a music festival and its attendees visiting the area Luckily, we strive to provide resolutions and alternatives for all concerns regarding Avalanche.

Traffic Concerns: For those concerned about traffic and attendee congestion, we will have our volunteers on sight to direct attendees towards our festival-designated parking lots, located at Winter Park resort Avalanche attendance will be dispersed to eliminate crowd arrival congestion through the selling of single-day admissions tickets. Additionally, attendees are encouraged to utilize public transport to the mountain via Winter Park Resort’s shuttle service.

Environmental Concerns: A key point in our festival efforts regards the environmental impacts of music festivals Due to this, Avalanche plans to have our festival be as environmentally sustainable as possible (Please see our Environmental Impact Narrative for more details).

Noise and Curfew Concerns: Avalanche respects all noise and event curfews and will act accordingly with Colorado Special Event regulations Music will end promptly at 10 pm each night of the festival, and sound will not exceed the regulated limit of 80 dB(A) to respect concertgoers, the fragile snow terrain, and Winter Park residents. To ensure our sound levels, Avalanche

will have an onsite Type I or Type II sound level meter to monitor the event noise level.

Festival Benefits: Aside from the excitement of a music festival, Avalanche brings forth both economic and cultural opportunities to the Winter Park area. Estimated to bring in 10,000 attendees, festival goers will contribute to the town’s tourism and bring an economic ripple effect to local businesses.

As one of the only music festivals in the Winter Park area, Avalanche will deliver entertainment to the community at an accessible price Avalanche will have free shuttles to the venue from Denver, Boulder, and the local Winter Park town, that will decrease the use of cars. To encourage more local attendees, we will offer a ticketing discount for all Grand County residents (To acquire the discount, ticket buyers must submit a photo of their Colorado ID and input their zip code to verify their residency). We also plan to work with Colorado-based businesses and initiatives (such as Ignite Adaptive Sports) to bring an inclusive festival and winter sports experience. Avalanche recognizes the weight a festival such as ours will bring to the community and greatly values the input of the area’s local residents. Therefore, we will organize a Winter Park Town Hall meeting to allow Winter Park’s citizens to be a part of Avalanche Festival’s planning and have an open forum where residents can voice their concerns and ask questions to our festival planning team.

We are excited to bring the Winter Park community such a unique and exciting celebration of music and winter sports!

Letter to the Mayor11

To Mayor Nick Kutrumbos

Date: November 29th, 2022

From Avalanche Festival Organizers

360 Huntington Ave, Boston, MA 02115

Subject: Permission for Upcoming Avalanche Festival

Dear Mayor Kutrumbos, We are the Avalanche Festival organizers and are writing this letter to seek permission to host our festival in Winter Park, Colorado. The festival is planned for March 15th - 17th of 2024, with live music on the evenings of the 15th and 16th and winter sporting events each day The expected attendance is approximately 10,000 people

Avalanche Festival brings many potential benefits to the local community of Winter Park, CO By providing a large number of jobs and volunteer opportunities to residents, bringing local talent to the main stage, incorporating nearby programs like Ignite Adaptive Sports to make sports more accessible to all and EDGE Outdoors who grants scholarships and programs to under-represented communities in snow sports, and offering special ticket pricing to residents of Winter Park, Avalanche Festival aims to bring the Winter Park community to the forefront of the festival circuit Not only will Avalanche Festival serve its attendees, but it will provide great economic value to the overall Winter Park community. The presence of

attendees will bring in more customers and revenue for the community’s local shops, restaurants, and other businesses. Through these initiatives, we believe that Avalanche Festival will serve as a fantastic opportunity to bring together the local community with great music and winter sports!

While we understand that a festival is an event that attracts many people and could potentially bring disruptions to the city, we have identified numerous ways of preempting potential issues This letter aims to inform you of our initiatives around community engagement to make Avalanche as inclusive, accessible, and environmentally sustainable as possible.

As organizers, we have identified four main issues that could potentially affect Winter Park: traffic, pollution, noise, and overcrowding.

Throughout Avalanche Festival, we will be committed to the safety of attendees. We will have a group of staff and volunteers on-site to avoid large lines for bathrooms, skiing entrances, and other facilities. Moreover, we hope to address traffic concerns by having a team of volunteers working on parking directions as well as post fliers throughout the community to indicate the times at which traffic will most likely occur (i e festival hours of operation) Our single-day ticket options will hopefully disperse traffic throughout the weekend.

To avoid the disturbance of the communities surrounding Winter Park and Avalanche Festival, we plan to abide by Colorado Special Events regulations whereby music will end by 10 pm and the sound level will not exceed the regulated limit of 80 dB(A). We will commit to abiding by these restrictions by having a Type I or Type II sound level meter to help monitor levels. Through the Winter Park Town Hall meeting (mentioned in greater detail later in the letter), we plan to collaborate with the town and resort to determine times by

which the festival music and events must end to ensure that the community is not disturbed.

Taking care of the environment will be just as important to Avalanche Festival as providing support to Winter Park’s community during the event. Avalanche Festival aims to be a sustainable event. We plan to offset our carbon emissions, partner with local environmental organizations, and make this a plastic-free music festival We aim to work with Protect Our Winters, a nonprofit organization that seeks to conserve and protect outdoor spaces in response to climate change issues, to educate the audience on how everyone can help protect “environmental playgrounds” through guest speaker presentations and short film screenings.

To involve the local community prior to the festival, we will organize a Winter Park Town Hall meeting to grant Winter Park’s citizens the opportunity to be a part of Avalanche Festival’s planning. We value the input of the area’s local residents and desire to create an open forum where constituents can voice their concerns and ask questions to our festival planning team

At your earliest convenience, we would love to set up a meeting with you to go over our festival proposal and hear your input as a community leader who knows the desires and concerns of your constituents

Sincerely, Avalanche Festival

Avalanche Fest Environmental Impact Narrative

In line with our mission statement, Avalanche Fest is dedicated to preserving and protecting the land we are occupying In year one, we will hit the ground running in order to be as sustainable as possible, with an overarching goal of becoming carbon neutral by 2030. In order to maintain a realistic approach, our strategies in year one will be a series of steps that will help us eventually achieve our goals of carbon neutrality and leaving no trace on the land we are on.

Travel: We recognize that organizing a festival, especially one that takes place at a ski resort, comes with the inevitable challenge of overcoming environmental concerns. We have noted three big concerns. Firstly, it has been reported that “Travel and transport of audiences, artists, crew, and suppliers have consistently been found to make up at least 80% of an event’s carbon footprint,” (The Show Must Go On, 84), and this is a significant concern Plane travel and car travel are common ways of traveling to festivals, but they are environmentally catastrophic when left unchecked People are often conscious of these environmental concerns, but being aware doesn’t have a direct line to behavioral change. It has been argued that “Beyond individual choices, we will need systemic changes to our transport system and incentives to travel in different ways that are driven by [the] bigger picture” (The Show Must Go On, 84)

In order to minimize emissions from travel, we plan to educate people on the impacts of fan travel and promote more sustainable options, such as shuttles, public transportation, and carpool. We will implement a shuttle

system from the two nearest major cities: Boulder and Denver. As an incentive to utilize these shuttles, we will offer one meal voucher per day to all users of the shuttles. For those who cannot use shuttles, we will offer priority parking to those who carpool with four or more people

Staging: Staging and production is an aspect of environmental impact that often gets overlooked at festivals. The manufacture and energy usage of such large materials can be detrimental to the environment. In addition to the energy and materials needed to create stage parts, production materials like lighting, sound machines, and single-use props like confetti use exorbitant amounts of energy and generate waste.

In order to combat these negative environmental impacts, Avalanche Fest will not allow artists to use confetti, glitter, and any other materials harmful to the environment. We will also use LED lighting on stage in order to reduce our energy use. For stage materials, Avalanche Fest will source reused and recycled stage materials in hopes to avoid the waste and energy used in manufacturing stage parts. In the future, we hope to use advanced generator technologies to power our stages which will reduce our energy use even more.

Food and Onsite Waste: Lastly, food waste, plastic waste, and other forms of waste are significant concerns with catastrophic environmental effects It has been estimated that “21% - 37% of Global GHG Emissions are from the food system, around 1/3 of all food produced in the world is lost or wasted, and, [in particular], livestock are by far the most significant contributor to food-related GHG emissions, contributing around 14.5% of emissions caused by humans” (The Show Must Go On, 65). By using resources and having a lot of people at once, festivals are major culprits of food waste, and this is concerning because “Our food systems… have significant impacts beyond

emissions including pollution from agricultural runoff, water availability, soil degradation, desertification, deforestation, the catastrophic biodiversity loss we are seeing all around us, overfishing and the depletion of fish stocks, plus the social justice issues around human rights in the workforce and the displacement of people and loss of access to land as a resource” (The Show Must Go On, 64). We only have one planet, so we ignore this at our own peril. Plastic is everywhere and waste can come from, “water and [bottled] drinks, cups, plates, cutlery, and food container, straws and stirrers, badges and wristbands, fancy dress clothing and glitter, personal care and travel miniatures, signage, stickers and laminating, promotional items, and tent, gazebos, and cable ties,” (The Show Must Go On, 48) to name a few. This isn’t good. We will source only local food vendors to minimize food transport and to support businesses local to Winter Park. In addition, we will coordinate with these vendors to choose only compostable and recyclable cutlery and dishes We will also moderate compost and recycling at the event using a Green Team to ensure that these materials get sorted properly. In terms of drinks, we will not sell any drinks in single-use plastic containers, and rather opt for aluminum cans or reusable cups. Empty water bottles will be allowed onto the festival grounds, and refill stations will be provided.

Avalanche Fest has evaluated the environmental impacts of music festivals, and created a list of key tactics to minimize these effects

Festival Feasibility and Risk Assessment

Feasibility

I. Winter Park Resort

Rationale: 1.5 hours from Boulder, which is closer than some other mountains, has a large flat area for an outdoor stage, significant amount of accommodation on site, idyllic scenery.

- Scale: 10,000 people

II. Budget:

A. $100,000 from arts and culture grant

B. $3500 from sponsorships

C $1,452,500 from expected ticket sales

III. Business Model:

A. For-profit because we want sponsorships for skiing equipment and gear

IV. Timing

A March - During Spring break and peak season for skiing

B Friday (Shows), Saturday (Skiing during day, shows at night), Sunday (optional Skiing for attendees, no shows)

V For-profit business model/reasoning

A. We decided on a for-profit business model for our festival. Since we want to attract sponsorships and business partners, we must showcase the profitability of Avalanche Fest. Avalanche Fest is a desirable partnership since there are no popular music festivals in the Denver area during March (aside from Folk/Bluegrass

B. Festival, WinterWonderGrass March 3-5); our festival is set to draw in a wide variety and volume of attendees.

C. Avalanche Festival will seek a B corporation certification as a way of having an outside organization certify that we are living up to our ideals as a corporation committed to upholding and uplifting our local community and environment.

D. Since our festival will bring a large audience to the Denver area, we plan to coordinate sponsorship offers that promote local and widely known businesses. Business partners and sponsorships’ association with Avalanche Fest will tie their brand image to our Mission and Vision as a festival: to produce the first ever all-inclusive, winter sport music festival that promotes both music and winter’s most beloved sports to all in an environmentally and community conscious way.

1. Key benefits to sponsors:

a) Target audience of winter sports enthusiasts easy to reach

b) Target audience of music lovers easy to reach

c) Ability to target affluent consumers in VIP area

d) Build good will for brand image by supporting a festival for all

e) Brand association with fun, friends, and entertainment

2. Potential sponsor types

a) Winter sports equipment brands

b) Music products (ex., Streaming services, headphone manufacturers, etc.)

c) Energy drinks that focus on an active lifestyle

d)

e) Tourism boards such as the local Grand County Tourism Board and the state-level Colorado Tourism Board

3 Potential benefits sponsors could pay for

a) Festival naming rights (ex. Avalanche Fest presented by the XYZ Company)

b) Stage naming rights

c) Exclusive food/beverage partnership (ex., Coke products only, RedBull as the official energy drink of Avalanche Fest)

d) Naming rights of VIP area

e) Information booth/tablings opportunities

f) Signage throughout festival grounds

E. To further fund the festival, we plan to apply for a Colorado-based grant, such as the Denver Music Advancement Fund, which can invest grants of up to $20,000 for our for-profit business to “build innovative, music-centered programs that are rooted in cross-sector collaborations”.

F. For ticketing, we plan to generate profit through a tiered ticketing model with tickets available for people of all ages:

1. GA 3-day ski and 2-day music - $355

2 VIP 3-day ski and 2-day music - $400

3. GA 2-day ski and music - $260

4. VIP 2-day ski and music - $350

5. GA 2-day music - $80

6. VIP 2-day music - $150

7. GA 1-day ski and music - $140

8 GA 1-day music - $50

9. GA 1-day ski and music with local discount - $100

10.GA 1-day music with local discount - $25

G. We plan to partner with snow sport equipment manufacturers to sponsor equipment for the event, to eliminate extra costs on our part

1. Prospective contenders are Colorado-based snowboard company, Never Summer and Meier Skis which is based in Denver.

VI. Venue: Winter Park Resort

A. Relatively accessible for a ski resort, only 65 miles from central Denver, which is approximately an hour to an hour and a half drive. Also 76 miles from Boulder, which will draw the college/younger crowd Only 90 miles from Denver International Airport and the drive includes highways, making getting to site far easier for more people.

B. Three on-site lodging establishments with approximately 30 separate lodging establishments very close by and affiliated with the resort. We will request 1000 rooms be set aside for festival goers to stay on site This represents infrastructure that we would not have to outsource or potentially build ourselves Especially important that there are ample loadings due to the un-campable nature of the festival, early spring means cold weather and snow still on the ground. Built for a high volume of short-term visitors.

C Infrastructure is also relevant when considering medical and security responsibilities Also, an important consideration for the storage of equipment and technical necessities. Even if the resort does not employ qualified individuals, they have buildings to serve as headquarters or supplies. As a ski lodge, Winter Park

D. Resort must have relatively easy hospital access which would prove important to ensure that all attendees are well cared for.

E. Far enough outside of Colorado cities/highly populated areas to avoid disrupting the lives of their residents Winter Park Resort exists in a relatively isolated area.

F. Site map displays sufficient flat area for the set-up of stages and other temporary festival spaces.

VII. Duration:

A. The festival will take place over the course of one weekendFriday, Saturday, and Sunday. These three days will be filled with performances and skiing opportunities. The festival will be one weekend long in order to stay within our budget and to remain a boutique-sized festival Additionally, to not inconvenience the local communities or the businesses involved with the festival’s production.

B. The festival will commence on Friday night since most attendees will be coming to the festival after work on Friday. The musical performances will go from 6-10 pm on Friday to kick off the weekend On Saturday, the festival ticket package will provide a ski lift pass to go skiing while the mountain is open 9 am-4 pm. After that, the musical performances will go from 6-11pm. On Sunday, there will be skiing available for the festival-goers again from 9 am-4 pm, but no musical performances so that there is ample time to travel home

C This schedule provides two days of skiing and two nights of musical performances, balancing both components of the Avalanche Festival and maintaining the boutique scale.

D. The festival will take place during March, which is peak skiing season in Colorado. This way the festival can take advantage of the influx of people to this area during this time as potential ticket buyers, and all local businesses will be in full swing

Risk assessment

There are a number of risks involved in putting up a festival in a winter scenario. For the Avalanche festival, there are eight categories of risks that will be recognized and tackled prior to the start of the festival.

1. Staff and others: Avalanche Festival will rely on a significant number of volunteers during the preparation phase of the festival as well as during the event. Risks regarding staff include but are not limited to no-shows during the festival period, not having enough volunteers for certain activities, staff illness, and quitting. Artists are important personas in the festival and Avalanche festival organizers will often not have control over some of their decisions and actions. Risks include inappropriate friends & family behavior backstage, poor quality performance, last-minute cancellations, and potential artist illness.

2. Health & Safety: Avalanche Festival is committed to the health and safety of all of its staff members and audience. The festival has a tight budget, and insurance can be a costly investment for Avalanche. Although expensive, it will be essential since there are a number of risks of safety risks that could occur in a winter scenario Some of them include slipping on ice, sports injuries, injuries from misuse of equipment, and hypothermia.

While mask mandates have not been in place in most states since 2021, Avalanche Festival organizers recognize that the Covid-19

pandemic could potentially bring disruptions to our festival.

3. Crowd Management: Related to the safety of all attendees, there are risks associated with crowd management during the duration festival that are hard to control While Avalanche is committed to hiring enough security personnel to guarantee that each attendee feels secure on Avalanche grounds, recent events have shown that security guards are not always enough to control a crowd of thousands of people. Things such as crowd crush, inappropriate audience behavior, including violent mosh pits, stage invasion by fans, and alcohol and drug misuse, are not uncommon to see at festivals and could certainly be a risk factor for Avalanche.

4. Security: More serious risks include terrorism, sexual violence, physical fights, and gun violence at the festival. Colorado guns law states on Title 18: “Colorado allows a person to carry a firearm in a vehicle if its use is for lawful protection of such person or another's person or property [C R S 18-12-105(2)] Colorado law also allows a person to possess a handgun in a dwelling, place of business, or automobile. However, when you carry the weapon into your home, business, hotel room, etc. it must be in plain view”.

5. Transportation: Transportation is an important feature to consider since Avalanche is expecting thousands to come and go from Winter Park during the festival weekend Disruptions could seriously affect the accessibility of the festival and prevent attendees from getting to the festival's locations. Risks include bus service being down, not having enough parking spots, and major traffic jams, which prevent guests from arriving on time. Weather conditions such as storms could cause plane delays and flight cancellations.

6. Environment: Considering that Avalanche takes place in the middle of the winter and is aimed to be a winter-sports-focused festival, there

are several considerations regarding the environment that should be kept in mind prior to the start of the event. Those include:

● Iced roads and highways

● Not enough snowfall for winter sports

● Natural disasters such as avalanches

● Iced terrain on slopes

● Sun-melting ice rink

● Tree falls and lumber blockage

● Weather affecting equipment, i.e., rain damage

7. Community: Winter Park is not considered a mainstream festival destination. Avalanche is expecting high demand and, therefore a significant number of attendees. The increased foot traffic in the surrounding areas of the festival could potentially bring disruptions to the local community. Avalanche will have no control over guests' behaviors when outside of the festival grounds and issues such as individuals depleting local stores, rowdy attendee behavior, and littering are a few of the factors that will be hard to control. Other risks include noise complaints from those living close to Winter Park, as well as conflicts with seasonal pass holders and locals who use the resort recreationally.

8. Catering: Food and beverage will be available for purchase at the Avalanche festival Risks related to catering include not having enough heated areas for eating, long lines, running out of food and water which could lead to attendees' dehydration; catering, vendor cancellation, challenges securing food permits, and allergic reactions.

Delivery & Placement Strategy

Tickets sold online through smaller companies like Dice or Brown Paper Tickets.

Discounted tickets sold at local record stores, music shops, and venues Can only buy in-person to keep the low-priced tickets for locals with valid Colorado ID

Tickets sold through ambassador/referral programs. Ambassadors simultaneously promote the festival through their own means while selling tickets.

Tickets sold through colleges/universities. We sell blocks of tickets to the school at a discounted price, and they can do what they please with the tickets (sell, giveaway, etc ) ●

Pre-lineup pricing

Save money by purchasing before the lineup drops

Local music fans who are interested in going no matter the lineup, will be interested in purchasing

Post-lineup pricing ■ Wave pricing, with each only holding a limited number of tickets. Incentivizes patrons to purchase early to save money. ■ Fans of artists on the lineup will look to purchase. ■ People looking to travel to CO over spring break/March will look to purchase

standard entry into the festival.

is not much more expensive than GA; incentivizes people to upgrade. But because of this,

act as low-tier investors, which greatly help our new, small festival.

○

● When people use their ticket code, they get a discount and if the ambassador sells X amount of tickets, they get a free ticket

■ Plan monthly activations on campuses to keep people excited and boost ticket sales

Lineup Drop

■ Social reshare by partnered media outlets, organizations, influencers, artists, etc. the day the lineup drops in Jan 2023 ○

Ski TikTok Trend

■ Have people show off videos of them doing their best ski run/tricks to a trending audio and tag Avalanche Festival

■ Voting to determine the best trick, which results in 2 free VIP tickets ○

Fashion Influencer TikTok trend

■ Have 10 influencers put together outfits they plan on wearing to the festival with a trending audio from an artist on the lineup

■ Work with sponsors (outdoor clothing companies)

● Publicity/Media Outreach ○

Work with local publications and distribute press releases to engage the local community and spread awareness about the festival

■ Include tour poster in press releases to engage music publications which will gain traction for festivalgoers ○

Sponsored posts targeting young people in the Colorado area (see marketing materials)

Marketing Timeline (6-12 months)

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September

■ Announce all tiered ticketing options for Avalanche Fest.

● Being transparent about prices as they increase throughout each tier closer to the festival date will help people plan financially.

■ Finalize and announce sponsors

■ Identify influencers and local business partners for partnership and promotion.

● Influencers: music curators, fashion/beauty, winter sports athletes, and diversity and inclusion influencers in the 18-28 demographic. By selecting influencers from diverse niches, Avalanche Fest will reach more people across key target areas and have a more diverse audience. Some influencers should be local to the Colorado area, and others on a more national scale

■ Start building relationships with media, press, influencers, local businesses, etc.

■ Announce presale dates toward the end of the month on all socials (Instagram, TikTok, Twitter, and Facebook). ○

October

■ Start press, influencer, and media partner outreach

■ Start building an organic audience on socials

■ Ticket sale opens to the general public ○

November

■

Announce Spring Break Music Festival via hype sizzle reel on socials and tease lineup dropping soon

■ Have festival promoters post on socials and do news interviews announcing the new festival to build credibility/reputation.

● Knowing the promoters may help push ticket sales as people trust their taste and reputation. ■ Announce college ambassador program to sell more tickets on campus and start taking applications online

Open volunteer applications for Avalanche Fest

Finalize winter sports plans with partners

Announce winter sport initiatives

Press release announcing inclusive winter sport offerings & partnerships.

Influencer campaigns with diversity + inclusion and winter sports athletes to promote this aspect of the festival

Have college ambassadors start activating on their campuses across the country with a local focus on Colorado-based universities and colleges

Land media/press opportunities regarding lineup locally and nationally

College ambassadors to activate on Colorado college/university campuses to push ticket sales

● By collab-posting with local businesses, the traffic on the post will double, bringing Avalanche Fest a local following. This is also another way Avalanche Fest can support small businesses and generate traffic and attention to their pages. ○

March ■ On-site content team; post recaps of every day on IG reels ■ Have on-site influencers and content team capture content for Instagram stories. Professional photos and video will be captured ■ Post-festival press opportunities

Social Media Strategy

The below social media strategy takes into account Instagram, TikTok, Twitter, and Facebook. It can be assumed posts will be syndicated on all four verticals unless otherwise mentioned Our social strategy takes into account both sponsored and organic posts.

September

Announce presale dates on all verticals

Post graphics of payment plans/tiered ticketing options ■ This ensures transparency and allows potential attendees to plan financially

Announce sponsors

Announce presale dates toward the end of the month on all socials (Instagram, TikTok, Twitter, and Facebook).

Start planning content and feed

October

Start growing an audience

Build relationships with influencers

Announce ticket on sale to general public

November

Announce Spring Break Music Festival via hype sizzle reel on socials and tease lineup dropping soon (sponsored post)

Announce college-ambassador program to sell tickets on campus

Post volunteer application

December

Post content of college ambassador activations

Post infographic about our sustainability efforts

Announce winter sports initiatives & coordinate influencer posts with winter sports athletes & diversity/inclusion influencers

Announce Ski TikTok Trend and coordinate posts with winter sport athletes

January

Post full lineup (sponsored post)

Coordinate influencer posts surrounding the lineup

EX: Have music curators breakdown the lineup & fashion/beauty influencers create outfit videos they’d wear to each set

Announce next ticketing tier

February

Post food and local vendor lineup

Announce other on-site initiatives

Collab post with local businesses and nonprofits to announce their involvement

March

Post festival map

Post fun social content to hype up some of the artists

On-site content team; post video recaps of every day ○

Have on-site influencers and content team capture content for stories, lots of photos, and videos ○

During the festival, post stories, photos of sets, reels of key moments, and performance videos ○ Reshare attendee posts ○

Continue to post content captured by content team & press throughout the remainder of the month

Sponsorship Rationale; Entitlements

I. Description of Festival

A. This will be the first annual Avalanche Festival, held in Winter Park, Colorado. The main purpose of the event is to celebrate the combination of winter sports and music It is a for-profit entity that was founded with the mission of cultivating a closely-knit community, making winter sports more accessible, and treading lightly on the environment.

B. As a first-year and boutique-sized festival, we are aiming for around 8,000 attendees.

II Sponsorship Request

A We are seeking sponsorship to endorse the creation of the first-annual Avalanche Festival and would love to partner with you. We believe your product would work well with our customer base of festival-goers. In exchange for your sponsorship, we would be happy to host your team on-site and arrange different mediums of advertisements throughout the festival grounds

III The Benefits for Sponsors

A. The Avalanche Festival will benefit your company and stakeholders through immediate exposure to a large audience on-site. Additionally, the long-lasting exposure of having advertisements strategically placed on the grounds, in the videos/pictures of festival attendees Furthermore, we can create stations around the festival grounds with team members hosting brand-driven activities, which will translate festival-goers into customers of your product.

IV. What You Can Do for Us

A With 8,000-10,000 attendees over the three-day event and an entire lineup of fantastic artists, we are looking for a company that feels familiar to audiences. Since this is a new festival, name-brand recognition will help attendees recognize the size, scale, and importance of this unique event.

B. Our sponsors will donate towards festival costs.

C They will advertise the festival through all of their usual means of promotion and be on-site at the festival.

V. Event Details

A. Date: 21-23 March 2024

B. Time: 5:00 - 11:30 pm (performances run from 6:00 - 11:00 pm)

C. Location: Winter Park Resort: 85 Parsenn Rd, Winter Park, CO 80482

D. Ticket price: $50 1-day music-only, $80 for 2-day music-only, $140 1-day ski and music, $260 2-day ski and music, $355 3-day ski and music, VIP prices and local discounts on single day basis also available (Lift tickets purchased as a package deal with festival admission are discounted from regular lift ticket price. Independent lift tickets may still be purchased )

E. Programming:

- Headlining acts: Run the Jewels, GoldLink, Kaytranada, and Alison Wonderland

- Supporting acts: King Gizzard and the Lizard Wizard, MidWxst, Pretty Lights, DJ Sherelle, Anjimile, The Anchorage, Amindi, Rochelle Jordan, logic1000

F. Additional Featured Programming

- Winter Sports: Ice skating, snowboarding, skiing, tubing, snowshoeing, bobsled, hockey.

VI. Partner Entitlements

A Stage naming rights ($10,000)

B. Branded tent to distribute and sell products ($2,500)

C. Sponsor logo on all promotional materials including posters, emails, and websites ($2,000)

D. Logo presence on-site at stages, on screens, and on signs ($1,000)

*DISCLOSURE: Winter Park Resort is currently partnered with: ALTERRA MOUNTAIN COMPANY, KOELBEL MOUNTAIN COMMUNITIES, COCA-COLA, COORS LIGHT® AND COORS® BANQUET, DAKINE, GOPRO, SMITH OPTICS, THE NORTH FACE, PATRÓN, PHUNKSHUN WEAR, SMARTWOOL, SEVENTH GENERATION, STARBUCKS, ATHLETIC BREWING, CHASE, US FOREST SERVICE, and CORE BARgood These companies’ sponsorship associations are not explicitly tied to Avalanche Festival. However, all of these companies will be given an equal opportunity to sponsor Avalanche or keep their partnership exclusively with Winter Park Resort.

List of Potential Sponsors:

1 Winter Park Resort

a. Essential partnership as they will provide a number of offerings, including rental equipment, festival grounds, lodging, and much of on-site transportation equipment as well as important infrastructure (heating, generators, power sources, etc).

2. Nature Valley

a Easy snack for an active lifestyle/while on the slopes/for people on the go. Their focus on nutrition and a wide variety of offerings

make them a good sponsor for our festival offerings. We are aware that they are very involved in sponsoring many winter events in Colorado already.

3 Redbull

a. Energy drinks are familiar partnerships with sports activities and events.

4. Coors Light

a. Their target audience aligns with the personas we are expecting to attend the festival, especially college students and millennials Having an alcohol sponsor helps with costs

5.

Wells Fargo

a. This bank would help substantially financially, and they are frequently involved in purchasing naming rights to stages and venues, so they have an experienced department for this.

6. GoPro

a Could use equipment to shoot some of our promotional materials. Well-known brand for capturing videos of skiing/snowboarding/other winter sports. An incredible opportunity for partnering with winter athletes or influencers to promote the festival.

7. Patagonia

a Winter clothing sponsor, we believe many festival-goers, including families, experienced skiers and wealthier millennials, would be their target demographic and would purchase warm clothing while at the festival.

8. Vans

a. A big name in snowboarding equipment would be a valuable equipment sponsor for snowboarding offerings Also advocates of an active lifestyle which is part of the festival mission.

9. Meier Ski Shop

a. Denver-based, focus on the environment in line with mission statement, high-performance ski and snowboard gear that will appeal to more serious clientele and new skiers looking to invest.

10.Never Summer

a. A Denver-based winter sports equipment rental shop. This would be very helpful in organizing equipment rentals for the winter sports component of the festival.

Avalanche Fest 2024 Partnership Proposal: Meier Ski

In its first iteration, set to occur in March 2024, Avalanche Fest seeks to combine a number of winter sports and music in a way that makes these offerings accessible to a wider population. We extend the invitation to Meier Ski to enter as an equipment partner in our festival’s inaugural event in the spring of 2024. To be held at Winter Park Resort in Winter Park, Colorado for the weekend of March 22nd, Avalanche Fest projects between 8,000 and 10,000 attendees in this first year, a majority of whom (approximately 5,500 in our estimates) are expected to participate in the daytime sport activities as well as evening music offerings. Our goal is to introduce a new population to the world of skiing and other winter sports, as well as cater to the sport’s existing community with reasonable, highly inclusive tickets that allow lift access and attendance to our festival programming. Both groups present target clientele for the high-quality products of Meier Ski Our target audience includes families and local college students, both of whom have a high potential of becoming loyal clients in the future - or are looking for new gear. Equipment partnership, especially if pursued on the Primary level, will work to build product loyalty among attendees, especially those new to skiing who have yet to experience any competitor’s offerings.

Additionally, Avalanche Fest was founded with environmental concerns as a central focus of our programming. We intend to tread lightly on the Winter Park community and the planet, more generally, by limiting waste, offering environmentally conscious transportation options to attendees, and partnering with organizations focused on climate concerns. As we have seen on the official website, Meier Ski is “striving to be the world’s most

eco-friendly, high-performance skis” which is an indication that our goals and values are highly aligned. The use of a Denver-based equipment partner allows for reduced transportation emissions for our festival: movement of Meier Ski products does not involve flying or driving from an out-of-state provider.

We recommend that Meier Ski becomes the Primary Equipment Sponsor, providing ski equipment to be rented by festival attendees and setting up a temporary site on our grounds to sell products for the first-ever, March 2024 iteration of Avalanche Fest.

As the exclusive equipment sponsor, Meier Ski will have access to a large new and existing population of clients. There is also an opportunity to enter as a Partial Equipment Sponsor which removes some of the exclusivity promised under the larger, primary partnership agreement. Regardless, Avalanche’s close proximity to Denver, projected attendee population and foundational principles present an important partnership for Meir Ski Please see below for more detailed information regarding the commitments required by these sponsorship opportunities.

We at Avalanche Fest value your support very highly and view the equipment partnerships as essential to our cause of introducing the world of winter sports to a larger population and increasing its accessibility.

Contribute cross-section of products for attendees to sample in designated area

Products to sell in pop-up shop format which involves staffing and transport of large amount of Meir Ski products

Capital contribution ($10,000) to go towards festival production, part of primary agreement due to its exclusivity

FestivalEntitlements

● Inability to contract with other equipment partners

● Exclusive use of Meier Ski products in relevant winter sport promotional materials on social media and website

● Sponsor logo on all promotional materials including posters, emails, and websites and presence on site at stages, on screens, and on signs

● Festival passes for representatives and lodging on-site (willing to negotiate number of Meier Representatives present on-site)

● Ability to use ski gear available on site at Winter Park Resort, not from Meier Ski, for rentals to festival attendees Partial Partnership SponsorContribution ● Estimated value of $5,000

variety of products to be sold in designated area

of products to be sold and one company

able to discuss products with attendees

FestivalEntitlements

● Ability to contract with other Partial Equipment Partners

● Contract not signed until all other potential Equipment Sponsors have selected a partnership level to ensure none enter at Primary Level

● Some feature in promotional winter sports materials but no guarantee of exclusivity or number of appearances

● Sponsor logo on promotional materials, including posters, emails, and website

20

List of Potential Non-profit Partners

Area non-profits (can include educational institutions) who can table or otherwise partner with us to educate at our event.

●

EDGE Outdoors

●

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Who it serves: Black, Indigenous, Woman of Color including Trans-Woman of Color, or Genderqueer under-represented in snow sports; most programs or scholarships are for adults aged 18+ ○

Type of program: Scholarships for learn to ski and board programs, avalanche education, and professional instructor certification ○

More info at: https://www.skimag.com/culture/nonprofits-making-skiing-more -inclusive/

SOS Outreach

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Who it serves: Kids and youth in Colorado, Utah, California, Nevada, Pacific Northwest, and Midwest ○

Type of program: Learn to ski/ride lessons and adult mentorship programs

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Since 1995, SOS has grown to support over 4,000 youth each year, with ski programs in the Cascades, Sierras, Rockies, and Midwest.

The SOS journey spans up to 10 years, starting with introductory programs at 15 different ski resorts across the country, with consistent mentorship opportunities to help kids stay engaged and build leadership skills.

○

More info:

https://www.skimag.com/culture/nonprofits-making-skiing-more -inclusive/

● Share Winter Foundation

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Who it serves: Nonprofits including ski areas that are interested in launching DEI programs within the snowsports space

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Type of program: Offers various grants and DEI training to nonprofits

○

In addition to financial contributions to nonprofits working on better access to skiing, Share Winter provides DEI training programs to their grantees to help promote a more inclusive ski community nationwide.

○

More info at:

https://www.skimag.com/culture/nonprofits-making-skiing-more -inclusive/

Protect Our Winters

● Who it serves: targets outdoor enthusiasts and athletes who are looking to keep their earth healthy so that they can continue to perform the activities they love - ie. the founder of the organization is a snowboarder, and he founded it when he went snowboarding one year and there was barely any snow. He realized that this was an issue, and the time was now to start to make a change

● Type of program: nonprofit organization seeking to conserve and protect outdoor spaces in response to climate change issues. Offers events and programs, like film screenings or guest speakers, to educate others on climate change and ways in which communities can work towards aiding this issue and protecting their

“environmental playgrounds.” It recruits, trains, and mobilizes alliance members to drive policy.

● Successes: “ensured the passage of H.B.1266, a bill in Colorado that will enforce greenhouse gas reduction standard” (Protect Our Winters)

● More info at: https://somnus.com/pow/?gclid=Cj0KCQiAveebBhD ARIsAFaAvrFkx7Zeo3 HYbb7Bret5FJJVqQgzXW1VAH1rjZocVA60uRkZwdcPt2UaAuyhEALw wcB

● https://protectourwinters.org/wp-content/uploads/2022/05/2021 POW A nnualReport.pdf

Ignite Adaptive Sports (Eldora, CO)

- Who it serves: Since 1975, Ignite Adaptive Sports has served the Northern Colorado and other Colorado communities with the opportunity to enjoy and learn more about Adaptive Winter Sports. No matter the skill level, Ignite encourages curiosity and fearlessness and desires to include those of all ability levels. Their accessibility is key to their unique program, as per their website “Ignite is the only comprehensive program located along the Front Range and the only program accessible by RTD’s public transportation system.”

- Type of program: A nonprofit organization run solely by volunteers that provides both children and adults with disabilities ways to enjoy winter sports in the Colorado area. Through their team of trained adaptive sports (volunteer) instructors, they provide skiing, snowboarding, ski biking, and snowshoeing lessons, equipment and guidance.

- Success: From their website, the “team donates between 15,000 –20,000 hours (worth more than $350,000 according to The Independent Sector) of their time and energy each year to provide private snow sport lessons to hundreds of people living with disabilities in Colorado This includes wounded active duty and military veterans served through a US Paralympic Military Program Ignite developed in 2009, in collaboration with the U.S. Olympic Committee.’

- More info at: https://igniteadaptivesports.org

NATIONAL SPORTS CENTER FOR THE DISABLED (at Winter Park Resort)

Who it serves: For more than 50 years, NSCD has helped to include those with disabilities in outdoor sports of many variations In particular, their Mountain Based sector through their Winter Adaptive Sports program serves to open doors for those who desire to participate in winter activities “with industry-leading adaptive equipment, renowned coaches, instructors and volunteers and unmatched mountain and metro programs, we change the perceptions of athletes of all levels and help them, and the world”.

Type of program: A 501 non-profit organization that began in 1970 providing ski lessons for children with disabilities that has expanded to skiing, snowboarding, cross-country skiing, ski biking, Nordic trips, snowshoeing and ski racing. They operate out of Winter Park Resort.

Successes:

- “Over the past five decades, the NSCD has provided service to more than 150,000 children and adults who are living with disabilities and want to enjoy sports and the outdoors.” - Sky Hi News

- Participants in the Paralympics

- “The Competition Center’s athletes have done rather well over the decades, winning more than 225 medals since the NSCD

- started participating in the Paralympic Winter Games in 1980”Sky Hi News

- Hosted the Wells Fargo Ski Cup:

- “The Wells Fargo Ski Cup raises anywhere from $250,000-$300,000 every year for the National Sports Center for the Disabled, one of Grand County’s most well known and farthest reaching nonprofit organizations.”

More info at: https://nscd org

Colorado Headwaters Land Trust

● Who it serves: People living near the headwaters of the Colorado River, outdoor enthusiasts especially

● Type of program: Environmental - specifically land preservation near the Colorado River

Purpose of preserved land / uses for the land:

“1) Preserve land for outdoor recreation by, or education of, the general public”

“2) Protect relatively natural habitat of fish, wildlife or plants;”

“3) Preserve agricultural or scenic open space”

“4) Preserve historically important land or structures”

● Opportunities for activations:

$1 of each ticket going towards the organization (could go to a pool fund to be divided up among organizations)

Workshop for land owners interested in working with the organization

o-headwaters-land-trust

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$1 of each ticket going towards the organization (could go to a pool fund to be divided up among organizations)

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On site social workers to provide advice and referrals

Ask for their input on festival safety plan and ask for training materials for staff