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DRIVE + FLY For more than five years, Drive + Fly has been the only exclusive publication distributed in rental cars at McCarran International Airport. With a detailed map of Las Vegas Blvd and Downtown, Drive + Fly has been a trusted navigational tool for rental car customers. It also includes hotel listings and information on attractions, dining hot spots, concerts, shopping and entertainment, as well as McCarran International Airport and rental car information. Drive + Fly has a sophisticated and well-educated niche audience: Visitors that fly to Las Vegas and rent cars have 33% more disposable income to spend on: 1. Dining 2. Shopping 3. Entertainment These visitors are 21 or older and possess at least one major credit card (required to rent a car) Drive + Fly is the most trusted and useful navigational tool for those who rent cars More than 200,000 audited, bi-monthly complimentary issues are hand-placed in rental cars The Drive + Fly platform engages consumers with your brand and provides an advanced customer experience. Visitors and locals can interact with brands and receive instant gratification — digital special offers and coupons through the interactive media utilized on the platform.

Drive + Fly also collects valuable customer data that builds a powerful database for brands to remarket to at the local, national and international level. Vegas Anywhere – The Mobile World of Vegas – is an extension of all our traditional media products. “This is the world’s most informative, interactive and appealing app on Las Vegas, Nevada.” Drive + Fly has “revolutionized” the way consumers view and interact with print, allowing consumers to interact with brands that are of interest to them. In addition, it is the only print medium that can share analytics with customers, so they know exactly how many other customers have seen and engaged with your brand(s).

Stay | Play | D ish | Shop | Ex plore TM

Stay tuned for the future of print. Drive + Fly will also be implementing Augmented Reality into our print products. Through its innovative technology and state-of-the-art publishing, your ads will come to life on consumer mobile devices and enable the end user to virtually interact with your brand through live offers, video and embedded audio on every page.

D R I V E + F L Y

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I N PA R T N E R S H I P WITH

AT MIRAGE LAS VEGAS

JA N | F E B 2 013

Rental Car Partners

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All advertising must adhere to McCarran International Airport/Alliance Airport Advertising strict guidelines. Interactive Media available to complement campaigns. *Source: Outdoor Advertising Association of America

Andrea Collier 702.219.4335 andrea@sbwlv.com

VegasAnywhere One App...One Tap


TM

HANG IT UP! Hang your brand directly in the faces of hundreds of thousands of people that rent cars. Unique hangers can be hung on steering wheels or rearview mirrors in rental cars to reinforce your brand presence and message. Provides the ability to reach hundreds of thousands of consumers through multiple channels

Creative, production, delivery and distribution are provided

Promote new campaigns, offers and branding opportunities

1 month, 2 month, 6 month and annual contracts are available

Enables timely delivery of messages

Minimum order 30,000 units

Niche PR and publicity

Prices vary depending on quantity, distribution, creative, production, delivery and co-op opportunities

Double-sided hangers are 3.5� wide x 8.5� long and are printed on 100-pound gloss cover stock in 4-color

Rental Car Partners

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All advertising must adhere to McCarran International Airport/Alliance Airport Advertising strict guidelines. Interactive Media available to complement campaigns. *Source: Outdoor Advertising Association of America

Andrea Collier 702.219.4335 andrea@sbwlv.com

VegasAnywhere One App...One Tap


TM

WRAP IT UP! Own your own FLEET of Mobile Billboards for 1/10th the cost of 1 mobile billboard truck! Custom-wrapped rental vehicles promote your brand and products on the street and provide strategic positioning during conventions and events. Visibility and Impact: The recall rate of mobile advertising is 97%* – 91% of target audiences notice both text and graphics* – Individual vehicle advertising generates 30,000 – 70,000 daily vehicle impressions*

Use your fleet of Mobile Billboards for: – Holidays – Special Events – Grand Openings – Retail Promotions – Political Events – Stage Vehicles – Corporate Branding at Conventions – Hotel Branding – Career Fairs Wrap 5, 10, 15, 20, 25 – 50 rental cars at once

Cost Efficiency: Compare mobile wrap advertising costs to other advertising mediums. This is one of the lowest CPM in the market!

Run numerous campaigns simultaneously with your fleet of wrapped vehicles

Flexibility: Your full or partial messages can be changed easily and quickly at minimal costs

1 month to 2 year contracts available Pricing varies depending on quantity, creative, production and installation/removal fees

Rental Car Partners

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All advertising must adhere to McCarran International Airport/Alliance Airport Advertising strict guidelines. Interactive Media available to complement campaigns. *Source: Outdoor Advertising Association of America

Andrea Collier 702.219.4335 andrea@sbwlv.com

VegasAnywhere One App...One Tap


H2O MARKETING Deliver your message right into the hands of hundreds of thousands of thirsty people with custom-labeled bottles of water. Bottles are placed in vehicles being rented from McCarran’s Rent-A-Car Facility. Place your offer directly into the hands of hundreds of thousands of people that rent cars

H2O Marketing can provide creative, production and delivery

1–2 bottles placed in each vehicle that is rented from McCarran Rent-A-Car facility (80% of the car rental market share)

2 month, 6 month and annual contracts

Advertiser provides H2O or we will arrange for you. Minimum order 30,000 units or 13 pallets with 96 cases (2 months)

Pricing varies depending on quantity, interaction with brands, distribution, creative, production and delivery

Rental Car Partners

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All advertising must adhere to McCarran International Airport/Alliance Airport Advertising strict guidelines. Interactive Media available to complement campaigns.

Andrea Collier 702.219.4335 andrea@sbwlv.com

VegasAnywhere One App...One Tap


VEGAS ANYWHERE ONE APP…ONE TAP Vegas’ first FREE, streaming app for all smart phones and devices. Gives visitors the freedom to create their own Vegas experience 24/7, while on the go. For the first time, everything about Vegas is located in one, easy-to-navigate, entertaining  virtual location! Advertisers can showcase their property, products and venues through state-of-the-art streaming videos, and allow visitors to preview shows, restaurants, destinations and accommodations.

Better yet, visitors can purchase show tickets, make dinner reservations, reserve hotel rooms, rent cars, make a tee time, check flight status of departing or arriving flights at McCarran and have airport concession offers waiting for them when they reach the airport…all with a simple tap on their phone.

VegasAny where ONE APP…ONE TAP

This App is powered by

Andrea Collier 702.219.4335 andrea@sbwlv.com

VegasAnywhere One App...One Tap


INTERACTIVE MEDIA / SMS Enhance your marketing mix with TxtWire, the text messaging platform, where you can send information via text to 1 person or over 100,000, with the click of a button. Simple and effective, you can easily communicate with consumers, increase your brand interaction and grow customer loyalty. 97% of all text messages are opened

Create an opportunity to interact with your customers through special offers and digital coupons

91% of US citizens have cell phones

Provide an advanced customer experience

83% of all text messages are read in the first hour of receipt Ability to reach ALL mobile subscribers around the world, no matter what kind of phone they own Only 37% of America’s 234 million mobile subscribers have a Smart Phone* Only 6% of America’s 234 million mobile subscribers engage in QR Codes*

Evaluate campaign effectiveness through accurate response rates Get instant response at points of interest Collect valuable data and create databases to remarket to local, national and international consumers

Rental Car Partners

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All advertising must adhere to McCarran International Airport/Alliance Airport Advertising strict guidelines. Interactive Media available to complement campaigns. *Source: Outdoor Advertising Association of America

Andrea Collier 702.219.4335 andrea@sbwlv.com

VegasAnywhere One App...One Tap


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