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media integration in·TE·GRA·tion: THE ACT OF COMBINING INTO AN INTEGRAL WHOLE

Andrea Collier CEO | Managing Member

o f f i c e 7 0 2 . 2 1 9 . 4 3 3 5 | fa x 7 0 2 . 6 1 4 . 1 2 9 1 1 0 6 2 0 S o u t h e r n H i g h l a n d s Pa r k w ay | s u i t e 1 1 0 – 4 3 1 | L a s V e g a s , N e va d a 8 9 1 4 1


TABLE OF CONTENTS DRIVE + FLY and LAS VEGAS EVENTS & SHOWS in partnership with Nevada Commission on Tourism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 TxtWire . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Hang It Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 H2O Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Wrap It Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 3-D Wrap It Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Props . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 VegasAnywhere.mobi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Touch-Screen Kiosks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Airport Feeder Market Network . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26


BETTER TOGETHER! TRUSTED | RESPECTED | INFORMATIVE | INTERACTIVE S t a y

|

P l a y

|

D i s h

|

S h o p

|

E x p l o r e

Stay | Play | Dish | Shop | Explore I N PA RTN

D R I V E + F L Y I N PA RT N E R S H I P W I T H L A S V E G A S E V E N T S & S H O W S

TM

Nevada Commission on Tourism

D R I V E + F LY

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IP WI TH

DRIVE

+ F L Y™


smart n

TM

Wherever You Are Anytime!

D R I V E + F LY

+

Winnemucca Visitor Center

Elko

Visitor Center Stay | Play | Dish | Shop | Explore TM

Sta

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y | Pla

y | Dis h

D R I V E + F L Y 2 APR IL 201

Y E + F L ENTS D R I V EV VEGAS

N IN PART

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p | Exp

lore

IN PARTNERSHIP WITH LAS VEGAS EVENTS & SHOWS

TM

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S & SHOW

AS WITH L ERSHIP

IN P ART N

TEXT

NFR

Reno – Tahoe International Airport

D R I V E ERS HIP + F WIT L Y H LA S VEG

TO 45424

AS E VE

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WIN COMMEMORATIVE

& SH O

| Explor | Shop | Dish | Play Stay

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Carson City

NFR SPURS! $500 VALUE

➤ Tonapah

Visitor Center

Mesquite

Visitor Center

➤ ➤

CODY WRIGHT

2010 WORLD CHAMPION SADDLE BRONC RIDER PRCA IMAGE BY MIKE COPEMAN

DEC. 1–10, 2011 | NFREXPERIENCE.COM

is also host

to the worl

d‑cla ss Exhi

bition BOD

88 TO WIN AS TO 885 TEXT VEG

A $5,000

GIVEAWAY!

2/21/12

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Las Vegas

NOV/DEC 2011 PHOT O: KIN G OF

THE DE SERT COUR

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OF PET ER LIK

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LUXOR.COM issio n at 9pm) bition. y (last adm IES...The Exhi

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Visitor Center

1

LA

DRIVE+FLY is the only APPROVED publication that can be distributed from McCarran International Rent-A-Car Facility.

Niche direct Car Rental Distribution Network

Qualified leads

Laughlin Visitor Center

San Diego

DRIVE+FLY reaches a niche audience. 200,000+ bi-monthly complimentary issues are hand-placed in each of our partners’ rental cars. Issues are replaced daily with each new rental. ■

McCa Intern

circulation BI-MONTHLY

200,000 | DRIVE+FLY 75,000 | LV EVENTS & SHOWS

Over 21 years old and must possess a major credit card ■

■ DRIVE+FLY is a navigational tool for those who rent cars

10,000 | NV EVENTS & SHOWS

Visitors who fly to Las Vegas and rent cars have 33% more expendable income to spend on: 1. Dining 4. Attractions 2. Shopping 5. Weddings 3. Entertainment 6. Spas ■

ADDED VALUE

Newsletters

by

Partners with the Community:

E-blasts

Event & Show Blogs

Event


network

e — We Are There Anywhere!

FACTS

S t a y

$45 Million Dollars+…

|

P l a y

|

D i s h

|

spent by Nevada Magazine readers while traveling in Nevada during 2011

E x p l o r e

I N P A R T N E R S H I P W I T H D R I V E + F L Y™

—RUF Strategic Solutions survey conducted by Nevada Commission on Tourism

N E V A D A M A G A Z I N E . C O M

38–45 Million Passengers…

|

enplane and deplane from McCarran International Airport each year

J U L Y / A U G U S T 2 0 1 2

45–47% of All Las Vegas Travelers…

D I S C O V E R

arrive by air

|

S h o p

Y O U R

—Las Vegas Convention & Visitors Authority

NEVA DA S t a y

J U LY / A U G U S T

3

|

P l a y

|

D i s h

|

S h o p

|

E x p l o r e

2 0 1 2

N E V A D A

COZY B&BS LAS VEGAS’ ORIGINAL CASINO 1912 MAZUMA FLOOD

M

A

G

A

Z

I

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E

DI SC OV YO U R NE VAEDR A

6 SI LV ER STAT

E TR EA SU RE S

| B E S T O F N E V A D A | B & B S

Flagstaff

| 1 9 1 2 M A Z U M A

arran national Airport

F L O O D

15 TH AN NU

Prescott

LAS VEGAS EVENTS & SHOWS is the only APPROVED publication that can be distributed within McCarran International Airport.

Visitor Center

Phoenix

For more than 75 years, Nevada Magazine has been telling the Silver State’s story in Las Vegas, Reno, Lake Tahoe and beyond. In print and online, we highlight urban and rural travel, dining, people, history, nature, events, shows and more. ■ ■

20,000+ | SUBSCRIBERS & NEWSSTAND AAA, Visitor Centers, Chambers of Commerce

ts & shows Spotlight

AL

BEST of NEVA DA

25,000 | LV EVENTS & SHOWS 10,000 | NV EVENTS & SHOWS

Interactive Media

Niche In-Airport Distribution Offered at 14 Visitor Information Booths inside McCarran International Airport

Feeder market distribution network

Latest on Events, Shows, Exhibits and more…

A division of Nevada Commission on Tourism working to: 1. Promote Las Vegas and Nevada to domestic and international markets 2. Attract more visitors 3. Provide accurate and timely information, so that visitors extend their stay ■

VEGASANYWHERE.MOBI

Innovative Media


EXPAND YOUR

Advertising

reach

SMS BLACKBERRY

TM

DRIVE+FLY

Andrea Collier 702.219.4335

Andrea@sbwlv.com

Go to VegasAnywhere.mobi Download Us…Anytime! Anywhere!

IPHONE

droid


INTERACTIVE MEDIA | SMS Enhance your marketing mix with TxtWire, the text messaging platform, where you can send information via text to 1 person or over 100,000, with the click of a button. Simple and effective, you can easily communicate with consumers, increase your brand interaction and grow customer loyalty. ■

97% of all text messages are opened

91% of US citizens have cell phones

■ ■

■ ■

83% of all text messages are read in the first hour of receipt Ability to reach ALL mobile subscribers around the world, no matter what kind of phone they own Only 37% of America’s 234 million mobile subscribers have a Smart Phone* Only 6% of America’s 234 million mobile subscribers engage in QR Codes* Create an opportunity to interact with your customers through special offers and digital coupons Provide an advanced customer experience Evaluate campaign effectiveness through accurate response rates Get instant response at points of interest Collect valuable data and create databases to remarket to local, national and international consumers

All advertising must adhere to McCarran International Airport/Alliance Airport Advertising strict guidelines. Interactive Media available to complement campaigns. *Source: ComScore


EXPAND YOUR

Advertising

reach

TM

TM

DRIVE+FLY

Andrea Collier 702.219.4335

Andrea@sbwlv.com

Go to VegasAnywhere.mobi Download Us…Anytime! Anywhere!


HANG IT UP! Hang your brand directly in the faces of hundreds of thousands of people that rent cars. Unique hangers can be hung on steering wheels or rearview mirrors in rental cars to reinforce your brand presence and message. ■

Provides the ability to reach hundreds of thousands of consumers through multiple channels Promote new campaigns, offers and branding opportunities

Enables timely delivery of messages

Niche PR and publicity

■ ■

TE

BRX T IO T O

to w45424

gift in A $50 cert ificat 0 e! Enjoy all Tuscan TasTErs MarTini WEdnEsdays Happy Hour spEcials Town Square

6653 Las Vegas Blvd. S.

702.914.9145

18-ScreeN TheaTer

M – F 3:30 pm – 6:30 pm M – Th 9 pm – 11 pm

INTeracTIve chIldreN’S Park

TiVoLi ViLLage

420 S. rampart, Ste. 180

702.433.1233

www.brioitalian.com

TEXT

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a $ 50r0ee win in g Sp

Creative, production, delivery and distribution are provided

Shopp

way! eekend geTa

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$

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● $500 Shopping Spree at Town Square

1 month, 2 month, 6 month and annual contracts are available Prices vary depending on quantity, distribution, creative, production, delivery and co-op opportunities

14 FaNTaSTIc reSTauraNTS

5 Martinis

$

Double-sided hangers are 3.5” wide x 8.5” long and are printed on 100-pound gloss cover stock in 4-color

Minimum order 30,000 units

Over 100 STOreS

2

$ 95

Personal

● 2 Night all Inclusive Stay at luxury Injury

Suites International at The Signature

Criminal Corporate Family Law www.MyTownSquarelasvegas.com

OVER

,000 100 TRAFFIC TICKETS

Rental Car Partners— by

SUCCESSFULLY

RESOLVED! Walsh & Friedman, ltd. — A PRoFESSIonAl lAw CoRPoRATIon —

702.474.4660

702.474.4660

400 S. Maryland Pkwy. las Vegas, nV 89101

1424 S. Jones Blvd. las Vegas, nV 89146

WalshAndFriedman.com | Se Hábla Español

All advertising must adhere to McCarran International Airport/Alliance Airport Advertising strict guidelines. Interactive Media available to complement campaigns. *Source: Outdoor Advertising Association of America


EXPAND YOUR

Advertising

reach

H2O

marketing

TM

DRIVE+FLY

Andrea Collier 702.219.4335

Andrea@sbwlv.com

Go to VegasAnywhere.mobi Download Us…Anytime! Anywhere!

TM


H2O MARKETING Deliver your message right into the hands of hundreds of thousands of thirsty people with custom-labeled bottles of water. Bottles are placed in vehicles being rented from McCarran’s Rent-A-Car Facility. ■

■ ■

Place your offer directly into the hands of hundreds of thousands of people that rent cars 1–2 bottles placed in each vehicle that is rented from McCarran Rent-A-Car facility (80% of the car rental market share) Advertiser provides H2O or we will arrange for you. Minimum order 30,000 units or 13 pallets with 96 cases (2 months) H2O Marketing can provide creative, production and delivery 2 month, 6 month and annual contracts Pricing varies depending on quantity, interaction with brands, distribution, creative, production and delivery Rental Car Partners— by

All advertising must adhere to McCarran International Airport/Alliance Airport Advertising strict guidelines. Interactive Media available to complement campaigns.


EXPAND YOUR

Advertising

reach

TM

DRIVE+FLY

Andrea Collier 702.219.4335

Andrea@sbwlv.com

Go to VegasAnywhere.mobi Download Us…Anytime! Anywhere!

TM


WRAP IT UP! Own your own FLEET of Mobile Billboards for 1/10th the cost of 1 mobile billboard truck! Custom-wrapped rental vehicles promote your brand and products on the street and provide strategic positioning during conventions and events. ■

■ ■

■ ■

Visibility and Impact: The recall rate of mobile advertising is 97%* – 91% of target audiences notice both text and graphics* – Individual vehicle advertising generates 30,000 – 70,000 daily vehicle impressions* Cost Efficiency: Compare mobile wrap advertising costs to other advertising mediums. This is one of the lowest CPM in the market! Flexibility: Your full or partial messages can be changed easily and quickly at minimal costs Use your fleet of Mobile Billboards for: – Retail Promotions – Special Events – Political Events – Grand Openings – Stage Vehicles at Conventions – Corporate Branding – Hotel Branding – Holidays Wrap 5, 10, 15, 20, 25 – 50 rental cars at once Run numerous campaigns simultaneously with your fleet of wrapped vehicles 1 month to 2 year contracts available Pricing varies depending on quantity, creative, production and installation/removal fees

All advertising must adhere to McCarran International Airport/Alliance Airport Advertising strict guidelines. Interactive Media available to complement campaigns. *Source: Outdoor Advertising Association of America


EXPAND YOUR

Advertising

reach

3D TM

TM

DRIVE+FLY

Andrea Collier 702.219.4335

Andrea@sbwlv.com

Go to VegasAnywhere.mobi Download Us…Anytime! Anywhere!


Boost your Revenue with 3D Advertising

Social Butterfly World is at the forefront of pushing the boundaries of graphic advertising and promotions with 3D Printing and 3D Display Marketing. We believe our process is the future of signage and display advertising. We have created a patented process where we take an image and make it come out from the artwork anywhere from one inch to seventeen inches, creating a real 3D effect where the image practically jumps out of the material. Social Butterfly World spent over 3 years in research and development to come up with our patented process to allow us to print on various materials like styrene, plexi, fire-rated ABS to specialty thermoplastic sheets. The future of graphic advertising is ready now and it is 3D Printing refined and developed by Standout Graphics. We take pride in every 3D creation that comes from our shop and we would be delighted to discuss your ideas with you. Consider contacting us to see how Social Butterfly World can help you with your 3D advertising and 3D marketing projects.


EXPAND YOUR

Advertising

reach

TM

DRIVE+FLY

Andrea Collier 702.219.4335

Andrea@sbwlv.com

Go to VegasAnywhere.mobi Download Us…Anytime! Anywhere!


McCarran Int’l Airport 3D Wrap For the first time in McCarran International Airport history, Social Butterfly World, LLC called out and created a unique 3D image and space for client, Bodies. Special attention to the design, printing and installation was accomplished during this project. The current trends in media and technology are 3D driven. Make a lasting impression and capture your consumer’s attention with our amazing 3D products.


EXPAND YOUR

Advertising

reach

Pedestrian Bridge Wrap TM

DRIVE+FLY

Andrea Collier 702.219.4335

Andrea@sbwlv.com

Go to VegasAnywhere.mobi Download Us…Anytime! Anywhere!

There are many format options for 3D advertising. You can employ 3D effects on posters, miniature models for display purposes, bus shelters, billboards, wall scapes, taxi tops and car wraps. The possibilities are truly endless.


Shuttle Bus 3D Wrap


EXPAND YOUR

Advertising

reach

Need a Prop? We do that too.

Stay | Play | Dish | Shop | Explore TM

D R I V E + F L Y

APRIL 2012

TM

DRIVE+FLY

Andrea Collier 702.219.4335

LUXOR.COM Open 10am-10pm daily (last admission at 9pm) The Luxor is also host to the world‑class Exhibition BODIES...The Exhibition.

TEXT VEGAS TO 88588 TO WIN A $5,000 GIVEAWAY!

Andrea@sbwlv.com LVDrive_Titanic_Cover_4x9.indd 1 DRIVE_April_cover.indd 1

Go to VegasAnywhere.mobi Download Us…Anytime! Anywhere!

2/21/12 3:29 PM PM 2/29/12 7:53:24


Behind the Scenes PROJECT DETAILS: Pictured above are giant iceburgs being constructed from foam. Once complete, these iceberg props will be strategically placed around the Luxor Hotel pool in Las Vegas. The props are being built and placed to help drive traffic into the Titanic Exhibit located in the Luxor. 3D signs will pop out of the iceburgs prompting patrons to “Text to Win� FREE 100-Year Anniversary tickets to the Titanic Exhibit and additional casino offers and incentives.


EXPAND YOUR

Advertising

reach

VegasAnywhere.mobi

VEGASANYWHERE

TM

DRIVE+FLY

Andrea Collier 702.219.4335

Andrea@sbwlv.com

Go to VegasAnywhere.mobi Download Us…Anytime! Anywhere!

Download Us… Anytime! Anywhere!


VegasAnywhere.mobi Vegas’ FREE, streaming app for all smart phones and devices. Gives visitors the freedom to create their own Vegas experience 24/7, while on the go. For the first time, everything about Vegas is located in one, easy-to-navigate, entertaining  virtual location! Advertisers can showcase their property, products and venues through state-of-the-art streaming videos, and allow visitors to preview shows, restaurants, destinations and accommodations. Better yet, visitors can purchase show tickets, make dinner reservations, reserve hotel rooms, rent cars, make a tee time, check flight status of departing or arriving flights at McCarran and have airport concession offers waiting for them when they reach the airport…all with a simple touch on their phone.

VEGASANYWHERE


Interactive

EXPAND YOUR

Advertising

Touch-Screen Kiosks

reach

Take your marketing to the next level with affordable and innovative touch-screen kiosks. ■

TM

DRIVE+FLY

Andrea Collier 702.219.4335

Andrea@sbwlv.com

Go to VegasAnywhere.mobi Download Us…Anytime! Anywhere!

Real-time, user-interactive touch-screens for public information and service features

Reservation and Point-Of-Sale support

Interactive Maps and Directory features

Public Security and Safety features

Coupon and Discounts Offers via “touch texting” features

Digital Advertisement support and Ad Revenue generation

Demographic Database Aggregation support Fully customisable, kiosks are available in Single, Double and Triple-sided configurations along with unique designs. Ranging in size from 46” up to 65,” our durable aluminum kiosks are waterproof, weatherproof and vandalproof. Built-in speakers and camera allow instant user uploads to Social Media Portals like Facebook, Twitter and YouTube.


EXPAND YOUR

Advertising

reach

TM

DRIVE+FLY

Andrea Collier 702.219.4335

Andrea@sbwlv.com

Go to VegasAnywhere.mobi Download Us…Anytime! Anywhere!

Got 120 Million?


McCarran International Airport Feeder Market Network Digital Displays

PDX Portland Int’l Airport

Interactive Media

Approximately 14 million passengers

Baggage Carousels

Window Wraps

SLC Salt Lake City Int’l Airport

Sponsorships

Wallscapes

Approximately 20 million passengers

LAS ➤ McCarran Int’l Airport Approximately 45 million passengers

Taxi Lines

Banners

BUR Burbank Airport

Exit Signs

Approximately 5.5 million passengers

New airports being added to network soon.

Backlit Signs

3-Sided Rotators

PHX Phoenix Sky Harbor Int’l Airport Approximately 42 million passengers

Digital Communication Networks

Custom Opportunities


Smart marketing for intelligent business

Andrea Collier CEO | Managing Member

o f f i c e 7 0 2 . 2 1 9 . 4 3 3 5 | fa x 7 0 2 . 6 1 4 . 1 2 9 1 1 0 6 2 0 S o u t h e r n H i g h l a n d s Pa r k w ay | s u i t e 1 1 0 – 4 3 1 | L a s V e g a s , N e va d a 8 9 1 4 1


SBW Media Kit 9.12—NoBB