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American Eagle Outfitters first flagship outlet in the Asia Pacific region. American Eagle Outfitters, the American clothing and accessories retailer from Pittsburgh, USA known for their affordable casual Californian style clothing has opened a store in Hong Kong. The shop is located at Harbour City and is the first flagship outlet in the Asia Pacific region. The store is huge at over 8,500 square feet, and offers a whole range of on-trend apparel and accessories for the young (and young at heart) for both boys and girls. We love the denin shorts and jeans (they’re so soft and comfy!) as well as fitted tees that are great for warmer weather ahead.


Bustforms/Mannequins follows guideline for seasonal changeover

Wall bays - make sure display are following guideline - create a subsitution when stocks are running out Wardrobers

- keep brand and store standard - train retail staff about standards and make sure they are following

Upper display

- make sure every merchandise we have are showing on shop floor


Braccialini is one of the most dynamic enterprises in the leather sector. It is the symbol of an all-Italian entrepreneurial adventure from its very roots; seen in its knowledge and fantasy. The audacious and international strategic visions followed from the beginning led to its rapid expansion throughout Europe, in Russia, the Middle East, China, South Korea, and Japan.

December 2011 PURPOSES Window -Create more focal points and attractions to cus-tomers -Cohere with the atmosphere of celebration - Christmas Re-merchandising of in-store display -Create a shoppable environment to customers -Strengthen each collection’s visual impact

Temi - Fungo Braccialini F/W 2011/12 The collection invites us to go on a magical voyage between dreams and reality. The borders between dreams and reality fade away in this collection, just as the borders between casual and formal do with purses that are femininely sophisticated and elegantly contemporary.


Executive Summary - Before Window

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In Store

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Suggestion

Back

- Get clearer distinction between collections - Adjust facing dicrection of merchandises - Present the theme of specific collection in widow

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Executive Summary - After Window

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Right

In Store

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Back

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- group same/similar collection together to make better focal points for customers - created angles for merchandises to make them look more stylish - decal sticked on both windows to make the theme stand out - SALE sign added to give message to customers


Executive Summary


Braccialini plays with the many languages of flowers and celebrates their spectacular contrasts. The colours of flowers, the emotion of a rose, the scent of the lily of the valley, the vitality of the sunflower. From time immemorial, emperors and poets, painters and musicians, but also the great architects, have been inspired by flowers. From the hanging gardens of Babylon to the great Renaissance parks up to the contemporary design of the Guggenheim museum in Blibao. The simplicity, freshness and purity of a daisy becomes a new iconic bag with white soft nappa leather petals, it’s preciousness exalted by a liberal scattering of strass. A corolla of white calla lilies and green leaves wrap around a graceful basket with plaited handles. A refined stylized decoration on bags with elegant trimmings in patent leather goes hand in hand with the sunshine of red poppies, proposed in a graphic mix of animal prints. The delicate grace of may-blossom contrasts with riotously colourful anemones applied to the must-have Braccialini patchwork constructions. Wreaths of flowers in a riot of colours on deconstructed soft nappa l eather sacs. A large rose the sublime symbol of passion peeks out from the folds of a understated bag. It is a celebration of flowers, of colours from the deep tones of fuchsia, blues and oranges abstractly drawn and embroidered onto nylon. The lone onlooker of Nature’s amazing prowess, a tiny fallow deer crouching in silence among tiny leather flowers and colourful Swarovski crystals. Her bright and spellbound gaze echoes our own.

Feb 2012 PURPOSES Window -Create focal points and attractions to cus-tomers -Cohere with the atmosphere of celebration St. Valentines Day. -Strengthen the SALE message Re-merchandising of in-store display -Create a shoppable environment to customers


braccialini

trolley painted in pink to present the mood of valentines

box wrapped up as a parcel/present also to use as a stand for merchandise

braccialini

postcards and letter hanging one a thin rope which painted in pink


Window

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Right

In Store

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Back


View of the big window on the side from ground floor


Removal Sale due to the closure on 24 Feb 2012, the marketing team will like to have a more stand out sign to let customers know, so we have designed a biggerand clearer decal for both the side and front windows.


photography


my work showing on first model management and strike model management website


untitled. a birthday book that i made for my friend’s birthday, its filled with memories between my friend and i. we are both passionate about photography, so photos of us and of things that we have done together is the best things to contain in the book. it has been made to look old with history as he like this kind of style.


the end

thank you


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