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天下行止 A MINDSCAPE OF THE WORLD


ART OF LIVING PHILOSOPHY FOR LIFE 生 活 的美 学 生命的哲学


唯一 高端原创人文时尚杂志 从美国的《Life》到中国的《生活》, 其间蕴含着东西方的时局风云变幻以及日渐呈现的世界文化地域焦点的转移趋势。 作为华文杂志媒体唯一高端原创人文时尚杂志, 《生活》承载的是一代杂志出版人的梦想: 本土原创,出自现代传播资深杂志出版经验; 高端出品,对接高端国际时尚品牌; 人文时尚,强调人文关怀、化“形而上”为国际前沿热时尚。 《生活》旨意在制造: 唯一高端原创人文时尚杂志。

PREMIER HIGH-END HUMANITY & HIGH-FASHION MAGAZINE From Life in America to Life Magazine in China, we have witnessed the rise of the Eastern world, its cultural and political importance. As the only high-end humanity and high-fashion magazine published in Chinese, Life Magazine fulfils the dream of a whole generation of publishers: to be original, guided by the long-tested concept of Modern Media; to bridge the dream of first-rate global brand names and advocate a discerning lifestyle; to have both humanistic concerns and chic news. Life Magazine is devoted to producing the premier high-end humanity and fashion magazine.


心生活,先天下 心生活时代到来与时代脉络 自《生活》创办,即以“呼唤心生活年代”为阅读宗旨。 让读者从浮躁、焦虑、拜物、庸俗的物质主导生活空间, 跨越到追求精神质量的优雅“心生活”世界去。 以道驭器,以文载道,以美化情, 以心传心,是《生活》的办刊理想, 亦令《生活》成为当今中国以至全世界唯一一本关注心灵、提倡“心生活”的杂志。 阅读《生活》将令优质精神心生活成为可能, 寻得稍安勿躁的平和宁静, 可感悟出一点心境的空明。

HEART LIVING ERA OF SPIRITUAL LIFE Life Magazine has been advocating the era of spiritual life since its earliest days. Readers are expected to transcend anxiety, material comfort and fetishism into a space of elegant “Heart Living” life. Let literature be the embodiment of Tao, and let Tao be the guide of our lives. The beautiful moves the soul and gathers individuals. Our concepts make Life Magazine the only magazine in China, and even the world, to advocate a spiritual life. Reading Life Magazine enables you to enjoy spiritual freedom and learn the essence of life.


美艺 做中国最美丽的杂志 《生活》要做的是一本终极的时尚杂志,它不单单提炼了时代的精神, 同时真实地反映了这个时代的出路和前瞻性, 而且包装新颖不落俗套。 它做到的,无人能及。是为终极。 我们以独特的灵魂与角度演绎时尚: 创造属于《生活》自有风格的Soul Fashion; 我们尊重传统的平面印刷工艺并不断创新: 创造属于《生活》独有的新杂志工艺; 我们约请制造最美丽影像的摄影师与书写最优美的文字作家: 创造属于《生活》的图文艺术平衡。 结合了文字及图像的精彩, 在一个世界最被关注的焦点发挥其该有的影响力, 正是终极美艺时尚杂志所担当之角色。

BOOK-ART TO BE THE MOST EXQUISITE MAGAZINE IN CHINA Life Magazine is devoted to being the ultimate book-art magazine. The magazine not only delivers the zeitgeist of the era and suggests the future, but also offers exquisite design second to none. We portray fashion from a unique angle, thus creating the Soul Fashion of Life Magazine. We respect traditional printing technology and never stop innovating. We invite first-rate photographers and writers to create a fantastic balance between text and pictures. The artistic design wins us deserved attention and helps to speak for the magazine on issues it takes up.


珍藏

TREASURE

一个文艺复兴的黄金时代

AN UNPRECEDENTED RENAISSANCE

杂志的历史便是国家的历史。

The history of a magazine reflects that of a country.

我们所有能期望的信仰是:

We believe in those magazines revealing difference,

那些表现着差异性、创造性和独特性的杂志。

creativity and distinctiveness.

承接20世纪至21世纪中国社会经济局面风云变荡,

Living in the transitional period of China,

我们试图呈现这个特殊时期的中国文化,

we attempt to present its culture in this particular period

我们展开对中国的现实、艺术与诗的研究。

by discussing its culture, art and poetry.

我们是理想主义者,但仍然懂得认清身上背负的使命。

Idealists as we are,

这是一个正处于文艺复兴时期的中国。

we know the responsibilities we shoulder and the

在此连接中国的文化场域,在复兴时期的文艺状态下,

difficulties we may encounter.

《生活》杂志亦在鼓动杂志的文艺复兴。

For the time being, we inspire rather than celebrate.

《生活》号召集合所有文化的力量,

Therefore, Life Magazine calls on all cultural forces to

抛却文艺短视,合力而为,汇于一处,

work together

成就一个文艺复兴的黄金时代。

in order to realize the dream of renaissance.


年题 心系天下,天下行止 《生活》在2009年将极力展现属于后北京奥运的文艺眼界, 将“天下行止”作为2009年度的杂志年题。 为求配合时代的精神与本土原创的主旨, 将当下之中国视野扩展至世界视野。 继“心生活”、 “发现中国”后, 继续以中国为原点,构建中国与世界之关系, 将优质中国文化推至世界。 《生活》紧扣新社会时代的敏感神经, 每期由我们的精英采编、摄影及设计团队, 精心制作从概念、内容到图片与设计都独一无二的专题特辑, 从各种角度、不同方式,来探讨正在形成中的新的中国的国家精神, 它可能给未来几代人带来新的叙述模式、文艺精神和审美形态。 在2009年度,我们将制作一系列以“天下行止”为主题的策划案。 《生活》报道团队将横贯东西,在行走中探寻天下的生命意义与所感所思。

THEME 2009 A MINDSCAPE OF THE WORLD In 2009, Life Magazine will try to capture the cultural landscape in China’s post-Olympics era by setting the theme of 2009 “A Mindscape of the World.” After “Heart Living” and “Discovering China” , our vision will be expanded to the international scale, trying to relate China and introduce Chinese culture to the world. Life Magazine, closely linked to our time and employing an elite crew in every stage of production, discusses the Chinese character that is being formed by our times. It may offer a new narrative pattern, artistic taste and aesthetic principle. In 2009, we will launch a series of projects centering on “A mindscape of the World”, discovering the meaning of life in both the East and West.


2009年《生活》编辑方向 常规栏目:以富有中华民族文化特色的九个栏目分类,展现升华人生境界和丰富生命形态,涵盖整全。 “天、地、人”探讨的是人与自然的关系,呈现和谐融洽之美。 天:人与超越世界的智性关系 地:人与自然环境的和谐关系 人:人与现实世俗的存在关系 “真、善、美”追问的是人与心灵的关系,呈现潜默超越之美。 真:心灵生活真理 善:心灵生活良知 美:心灵生活美学 “诗、礼、乐”思索的是人与社会的关系,呈现发现感悟之美。 诗:生命的感悟与共鸣 礼:生命的文明与传统 乐:生命的艺术与创造

2009 LIFE MAGAZINE EDITORIAL DIRECTION LIFE MAGAZINE contains 9 regular columns dedicated to a "Sublime State of Living" and an "Enriched Form of Life". These columns cover the entire spectrum of spiritual and secular life, emboldened with a touch of Chinese traditional culture and contemporary aesthetic. "Heaven, Earth & People" investigates the relationship between Man and Nature, drawing out the beauty of harmony and peace. Heaven: the conscious relationship between man and the transcendental world Earth: the harmonious relationship between man and the natural environment People: the actual relationship between man and the secular world "Truth, Empathy & Beauty" probes the relationship between Man and Soul, drawing out the beauty of tranquility and transcendence. Truth: the truth of spiritual life Empathy: the conscience of spiritual life Beauty: the aesthetic of spiritual life "Quintessence, Etiquette & Muse" ponders the relationship between Man and Society, drawing out the beauty of discovery and awakening. Quintessence: Life’s awakening and resonance Etiquette: Life’s etiquette and tradition Muse: Life’s art and creativity


《生活》 LIFE MAGAZINE 荣获亚洲出版业协会(SOPA)颁发“2007卓越杂志设计奖”,获《中国图书商报》评选为“2007年度最具创新杂志” Life Magazine is the proud recipient of the "2007 AWARDS FOR EDITORIAL EXCELLENCE" awarded by "THE SOCIETY OF PUBLISHERS IN ASIA". And it is also the proud recipient of the "2007 MOST INNOVATIVE MAGAZINE" by "CHINA BOOK BUSINESS REPORT".

人口因素

DEMOGRAPHIC

发行渠道分布

DISTRIBUTION CHANNELS

• 年龄介乎于28~49岁之男女性的文化精英

• Both Genders, Age Range: 28~49

零售占发行总量的55%,订阅占发行总量的20%,赠阅占

Retail 55%, Subscription 20%, Complimentar y

• 高学历人士

• High Education Group

发行总量的25%,其中在零售渠道中:

Copies 25%, Retail Distribution Channels:

• 高收入企业家、高管阶层,

• High Income Professionals High Consumption Power

以及其他跨界精英

• Refined People with Highly Developed Taste

• 高消费、高品位、高境界人士

• News stands and news booths in Central Business Districts • CBD区域精选的报摊、报亭等, 约占零售量的35%; • 特色书店,约占零售量的25%;

出版日期

PUBLICATION DATE

• 机场、直通车枢纽等,约占零售量的20%;

每月1日

1st of each month

• 特殊销售网点,约占零售量的2%。

• CBD区域精选的便利店,约占零售量的18%;

account for 35% of retail sales; • Specialty bookstores account for 25% of retail sales; • Airports and transportation hubs account for 20% of retail sales; • Selected convenience stores in Central Business Districts account for 18% of retail sales; • Special sales sites account for 2% of retail sale.

定价

PRICE

人民币50元

RMB 50.00

赠阅渠道分布

COMPLIMENTARY DISTRIBUTION CHANNELS

• 顶级酒店式公寓及四五星级酒店;

发行数量及城市分布 CIRCULATION AND DISTRIBUTION 华南区 South China 广州

Guangzhou

22,000

22%

深圳

Shenzhen

3,000

3%

• 机场贵宾厅;

• Leading hotel-style apartments, four-star and five-star hotels;

• 顶级品牌汽车展厅;

• Airport VIP Lounges;

• 时尚地标场所;

• Luxury car showrooms;

• 主要私人会所、俱乐部;

• Up-market Venues;

• 沪深两地上市公司CEO/CFO/COO/GM等;

• Major private lounges and clubs;

• 全球500强在华投资机构CEO/CFO/COO/GM等;

• CEO/CFO/COO/GM of listed companies in Shanghai

• 在华中外合资企业500强CEO/CFO/COO/GM等;

华东区 East China 上海

Shanghai

• 名家、明星等;

32,000

32%

• 广告客户及广告代理公司。

and Shenzhen; • CEO/CFO/COO/GM of Chinese firms with Fortune 500 investment; • CEO/CFO/COO/GM of top 500 Chinese joint ventures; • Celebrities, famous experts and stars;

华北区 North China 北京

Beijing

其他

Other Cities

总量

Grand Total

40,000 3,000

40% 3%

100,000 100%

• Advertisers and advertising agencies.


读者资料 READERSHIP PROFILE 阅读频率

职业状况

Reading Frequency

每期都看/经常 Read Every Issue/Often 比较经常

Quite Often

偶尔

Occasionally

41.2% 36.3%

Government Organization Cadres

企业主 / 总裁 / 合伙人

Enterprise Owners / CEO /Partners

企业 / 公司高层管理人员

Senior Company Managers

企业 / 公司中层管理人员

Secondary Company Managers

高级 / 中级专业人员

Senior / Secondary Skilled Professionals

Collection

每期保存

Collect Every Issue

有选择保存

Collect By Selecting

不保存

Never Collect

男女比例

Gender

Male

Female

年龄

Age

25以下

25 Or Below

25~34

25~34

35~44

35~44

45~54

45~54

55及以上

55 Or Above

教育程度

Education Level

大专

Junior College Graduate

本科

University Graduate

硕士及以上

Master Degree Or Above

其他

Others

2.3%

22.2% 35.5% 8.1%

85.3%

10.7%

个体 / 私营业主 / 自由工作者 Self-employed / Self-operating Owners /Freelance

22.5%

文化 / 媒体从业人员

收藏情况

Occupation

国家干部 / 公务员

2.1%

Culture / Media

社会名流 / 名家 / 明星

Celebrities / Famous Experts and Stars

其他

Others

个人税前年收入

Annual Personal Income (RMB,before Tax)

10万元以下

Less than 100,000

12.7% 5.3% 1.1%

13.3% 1.4%

56.2% 43.8%

3.2% 29.4% 44.3% 19.4% 3.7%

17.2% 60.5% 21.5% 0.8%

10万元(含)〜20万元

100,000 (inc.) ~ 200,000

20万元(含)〜30万元

200,000 (inc.) ~ 300,000

30万元(含)〜50万元

300,000 (inc.) ~ 500,000

50万元以上

500,000 (inc.) Or More

家庭税前年收入

Annual Household Income (RMB,before Tax)

15万元以下

Less than 150,000

15万元(含)〜30万元

150,000 (inc.) ~ 300,000

30万元(含)〜50万元

300,000 (inc.) ~ 500,000

50万元以上

500,000 (inc.) Or More

单位规模

Enterprise Size

50人以下

50 Or less

51〜100人

51〜100

101〜500人

101〜500

501人以上

501 Or More

10.1% 17.7% 29.3% 32.7% 10.2%

4.6% 21.4% 38.2% 35.8%

18.5% 24.3% 27.5% 29.7%


2009年广告刊例 2009 ADVERTISING RATE

累计折扣 FREQUENCY DISCOUNT

2009年1月1日生效

EFFECTIVE FROM JANUARY 1ST, 2009

版面四色

Size / Position 4 Color

普通版面

Run of Page(R.O.P)

全版(内页)

Full Page (R.O.P)

80,000

跨版(内页)

Double Page Spread (R.O.P)

120,000

内页拉页

Gatefold of R.O.P ( 3个全版 / 3 Full Pages )

200,000

特殊版面

Special Position

封面拉页

Gatefold of Front Cover

240,000

封底

Outside Back Cover

200,000

印刷

Printing

柯式印刷

Offset

封二跨版 (第一跨版)

Inside Front Cover Spread (1st DPS)

220,000

装订

Binding

胶脊订装

Perfect Binding

第二跨版

Second Double Page Spread (2nd DPS)

180,000

网线

Screen

175线 (每英寸)

175 lines per inch

第一目录对页

Facing First Content Page

110,000

稿件

Material

广告电子版光盘,三张彩样稿

第二目录对页

Facing Second Content Page

105,000

格式

Format

稿件原大尺寸,300dpi精度,

书版权对页

Facing Masthead

100,000

编者言对页

Facing "from editor's" Page

98,000

纸张

封底内页

Inside Back Cover

99,000

人民币 ( RMB )

其他形式 Other Format 价格另议

To Be Discussed

指定版位 Available Fixed Position 汇率兑换 Exchange Rate 以当日汇率为准

Up to the currency rate

+15%

1〜3次 4〜6次 7〜9次 10〜12次 代理佣金

1〜3 Insertions 4〜6 Insertions 7〜9 Insertions 10〜12 Insertions

5% 10% 15% 20% 15%

Agency Commission

广告规格 MECHANICAL SPECIFICATIONS

CMYK颜色的pdf或tiff文件 Paper

封面 / 封底:300gsm 哑粉纸过哑膜

Cover: 300gsm Matt Paper with Matt Lamination

内页:105gsm 哑粉纸

R.O.P.: 105gsm Matt Paper

尺寸

Size

实际尺寸 Trim Size

封面拉页

Cover Gatefold

520mm(W)×376mm(H)

全版

Full Page

265mm(W)×376mm(H)

跨版(非前20页之跨版)

Double Page Spread ( Any after the first 20 pages )

530mm(W)×376mm(H)

封二跨版及前20页之跨版

2nd Double Page Spread & Double Page Spread within

258mm(W)×376mm(H)

( 516mm(W)×376mm(H),分为两单版,

the First 20 Pages ( 516mm(W)×376mm(H), divided into

出血位每边5mm ),每单版

2 full pages, with 5mm for each bleeding edge ), Each

Full Page of Bleeding

出血位

Bleed

订位限期 截稿限期

每边各加3mm

Add 3mm for Each Bleeding Edge Booking Deadline

出版日期前30日

30 Days before Publication Date Material Deadline

出版日期前25日

25 Days before Publication Date


客户别册制作价目 SPECIAL ADVERTISING SUPPLEMENT PRODUCTION RATE

创意广告 CREATIVE ADVERTISEMENT

人民币 ( RMB )

页数 No. of pages

人民币 ( RMB )

除了一般基本的杂志广告外,《生活》更可以为您的品牌和产品作出度身定做的创意宣传,

8

260,000

12

330,000

更全面地配合到不同的市场的推广策略和需求,协助客户获得最强广告效益和最具影响力的宣传功效。

16

380,000

20

430,000

In addition to the standard type of advertisement, LIFE MAGAZINE can also help you tailor-make creative,

24

480,000

页数 No. of pages

unique promotions that suit the individual needs as well as marketing strategy of different brands and products and thus help you achieve a talk-of-the-town promotion with a strong impact on the consumers.

形式 Format 骑马钉装订,随书插送小册子 Saddle-stitch; loose insertion booklet

广告特辑 Advertorial

制作包括 Production Includes • 标准摄影及标准模特儿 • 内容撰写及版面设计 • 印刷及插送费用 • 两次免费内容或设计上之更改 * 客户特别指定之摄影、模特、纸质、形式或设计要求,以及多于两次的内容修改,将另作额外报价 • Standard photo shooting and standard models

102

• Copywriting and design layout

品牌小册子 Brochure

• Printing cost and insertion cost • 2 times of free revision on design or content * Additional costs will be quoted on specified requirements set by clients on shooting, model, paper quality, special format, special design and more than 2 changes to content or design layout

版权 Copyright 别册的版权为现代传播集团所拥有,如欲取得版权将收取额外费用。 Copyright of the Supplement will be owned by Modern Media Group and extra cost will be charged for acquisition of the copyright.

订位限期 Booking deadline 出版日期前两个月

2 months before publication date

截稿限期 Material deadline 出版日期前一个月

1 month before publication date

付款细节 Payment 50% 款项须于订位合约签署后支付

50% down payment should be paid after booking contract is signed

50% 余款须于别册出版日的30天内支付 50% payment should be paid within 30 days of the supplement publication date

特色创意 Special Creation

103


刊登广告制约 TERMS AND CONDITIONS 在本集团系列出版物刊登广告,按中华人民共和国《广告管理条例》的有关规定办理。 开具证明: • 有关注册商标广告,请出示商标注册证; • 药品、类药品、化妆品广告出示省级卫生厅的批准文件; • 招聘广告须经劳动部门或人事部门盖章认可; • 招生广告应有教育部门审批手续。 本报刊对广告内容和设计图形有删改或拒绝刊登权。 广告稿必须在指定截稿日期前送到本公司。 广告刊出前,其设计、内文及插图须得本报刊同意。 本报刊保留权利,可在任何时间,以任何理由拒绝或取消任何广告。 预订期过后,不得取消合约。广告客户或广告代理若取消全部或部分合约,合约其余部分的所有折扣及/或版位保障将无效。 广告客户若未能在截稿限期提供材料,本报刊有权重新使用现有的材料。 订单或稿件指示上的任何条件,无论列明与否,若与广告价目表上的规定不同,本报刊将不受约束。 在欠交广告费情况下,本报刊保留向广告客户及/或广告代理同时及个别追讨所负款项的权利。 All advertisements to appear in any publication of Modern Media Group must comply with The Advertising Ordinance of the People’s Republic of China. Certificates Proof Requirements : • A certificate of registration must be presented when advertising a registered brand name and logo. • Pharmaceuticals and cosmetics advertisers must present advertising approval certificate from the Provincial Health Department. • Job advertising requires the approval stamp from the Labor or Personnel Department. • School advertising must be accompanied by a certificate from the Education Department. The Publisher reserves the right to revise or reject any advertising copies or graphics. Advertising copies must be delivered on or before closing date as designated. Execution of an advertising booking order is subject to publisher’ s copy, including display, text and illustration. The publisher reserves the right to reject or cancel any advertisement at any time for any reason. Cancellation will not be accepted after the booking deadline. Cancellation either in full or in part by the advertiser or the advertising agency of a contract nullifies all rate and/or positioning protection for the remainder of the contract. The publisher reserves the right to repeat existing material in hand when the advertiser fail to meet the material copy deadline. The publisher will not be bound by any conditions, printed or otherwise, appearing in orders or copy instructions when such conditions violating with the regulations set forth in the rate card. In the event of nonpayment, the publisher reserves the right to hold an advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. 现代传播集团 MODERN MEDIA GROUP


现代传播集团 MODERN MEDIA GROUP 广州 GUANGZHOU 广州市体育西路111号建和中心8楼

邮编:510620

8/F, Jianhe Center, No.111, Tiyuxi Road, Guangzhou 510620, China Tel: (8620) 3879 1622 Fax: (8620) 3879 1623 E-mail: gz@modernmedia.com.cn

上海 SHANGHAI 上海市淮海中路300号香港新世界大厦49楼

邮编:200021

49/F, HongKong New World Tower, No.300, Middle Huaihai Road, Shanghai 200021, China Tel: (8621) 6335 3637 Fax: (8621) 6335 3635 E-mail: sh@modernmedia.com.cn

北京 BEIJING 邮编:100027

北京市朝阳区工体东路中国红阶甲2号5楼

5/F, No.A2, China View, East Gongti Road, Chaoyang District, Beijing 100027, China Tel: (8610) 6561 5550 Fax: (8610) 6561 0819 E-mail: bj@modernmedia.com.cn

深圳 SHENZHEN 邮编:518040

深圳市福田区竹子林求是大厦西座29楼

29/F, West Tower, Qiushi Center, Zhuzilin, Futian District, Shenzhen 518040, China Tel: (86755) 8831 6511 Fax: (86755) 8831 6986 E-mail: sz@modernmedia.com.cn

香港 HONG KONG 香港鲗鱼涌英皇道1067号仁孚工业大厦9楼

9/F, Zung Fu Industrial Building, No.1067, King's Road, Quarry Bay, Hong Kong Tel: (852) 2250 9188 Fax: (852) 2891 9719 E-mail: hk@modernmedia.com.cn

杭州 HANGZHOU 杭州市德胜路385号银都大厦1708室

邮编:310015

Rm. 1708, Yindu Building, No. 385, Desheng Road, Hangzhou, Zhejiang 310015, China Tel: (86571) 8839 4938 Fax: (86571) 8839 4938

成都 CHENGDU 成都市人民南路1段86号城市之心大厦10楼M单元

邮编:610016

Unit M, 10/F, City Center Building, No.86, Branch 1, South People's Road, Chengdu 610016, China Tel: (8628) 8620 2278 Fax: (8628) 8620 3258

南京 NANJING 南京市上海路42号

邮编:210029

No.42, Shanghai Road, Nanjing 210029, China Tel: (8625) 8472 2750 Fax: (8625) 8472 2750

大连 DALIAN 大连市中山区武汉街73号写字楼2301室

邮编:116001

Rm.2301, Office Building, No.73, Wuhan Street, Zhongshan District, Dalian 116001, China Tel: (86411) 8881 2309 Fax: (86411) 8881 2309

哈尔滨 HARBIN 哈尔滨市道里区中央大街160号天植大酒店502室

邮编:150010

Rm.502, Tianzhi Hotel, No.160, Center Street, Daoli District, Harbin 150010, China Tel: (86451)8464 1502 Fax: (86451) 8464 1502

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