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Your 12-Month strategy Plan Many Individuals make new year resolutions and break them. Entrepreneurs need to make year-long resolutions, also known as yearly strategic planning and stick to them. Here are a few things you need to think about for 12 months, regardless if month 1 is January or August. **This list is not exhaustive. Find a list of all special days and holidays that will be important to your industry. This is important for promotional and sales purposes. For example, you will offer deals for Black Friday or Cyber Monday while showing support for Breast Cancer month and even sponsoring an event for

funky socks day if your store speciality is socks. Know the reason behind the days so you can make meaningful connections. Eg. World Downs Syndrome Day is the reason for Funky Socks day. It also looks cute on your social media page. We live in a socially conscious world so you must connect with your clients and the rest of the world. Find networking events for the next 12 months that will be good for you to grow as an entrepreneur, as well as, for your business to grow. As an entrepreneur, you need to connect with your community to grow your business. You need to educate yourself on changes in the business sector and in your specific industry, those may be different events. Attending at least one business webinar or online course is also essential. The business world is continuously changing. Many businesses fail because they did not change with the market. Remember Sears? They failed because they did not evolve into an online strategy. Instagram and Facebook, for example, are continually changing, you need to be educated in those areas. Find markets, shows and events at which you can promote your products and services. Community events are a great way to promote your product or service, depending on what it is. The old fashion word-of-mouth marketing is still as powerful as Instagram and LinkedIn, so buy a booth if you can afford it. In fact, you should budget for at least two booths per year. Cannot afford a booth? No problem. I recently sponsored an event with

DRE A M E R 2 C R EA T O R B USI N ESS M A G A Z I N E

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I SSUE 4

Profile for Dreamer 2 Creator Magazine

Dreamer 2 Creator Business Magazine Issue 4  

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