How To Create A
Timeless Visual Brand For Your Business My background is 100% creative. As a result, the creative process is critical to my brand identity.
But what is brand identity? It is a combination of a variety of things related to your business. From your company name and logo, to
the tone of all your communications and colours you use in the aesthetics of your images on your website - all these elements form your brand identity. They help to create a recognizable personality that people associate with your brand. The trick is creating a timeless visual brand with a recognizable foundation and adaptable elements that allow you to remain relevant.
Photo Credit: Victoria Malanowski
The Concept of Brand Identity Brand identity might be a complex concept to wrap your head around. But I like to think of it as an extension of who I am. As an interior designer, I am all about visuals. I cannot help it; it is in my nature. So I focused on creating a brand that shows my creativity and desire to make the world beautiful. When we surround ourselves with things that bring us joy, we instinctively share that joy with the world. It makes us kinder. These are fundamental concepts that reflect my values. So my interior designs focus on comfort, beauty, and creating a sense of cozy security for my clients. That is my unique value proposition (UVP). What is yours? Your goal is to tap into your UVP to help you create a visual connection with your audience. What are your values? When done right, your brand defines who you are with confidence, and your visuals become unmistakable to your audience.
Understand Your Audience Today, businesses are not just faceless corporations. People need to identify with the brands they use. That is why you need to consider your
DRE A M E R 2 C RE A T O R B USI N ESS M A GAZ I N E
- 6 -
I SSUE 1 0