Dreamer 2 Creator Business Magazine Issue 10

Page 34

PHOTOGRAPHY & BRAND YOU

Photo Credit:

MEEPhotography

To begin, step out of the tightly packed box of cleanbackdropped, folded-arm headshots and explore the area of personal branding sessions. Attracting your ideal client with personalized and exclusive insight into what you do and how you do it will provide a more authentic brand experience than a generic headshot alone. Thinking outside the “headshot box” leaves space to creatively tell the story of your business through “lifestyle,” “behind the scenes,” and “detail” images. Potential clients will feel part of the action, having insight into your creative process and method. You will position yourself as a professional in your area of expertise while potential clients and customers get a sense of you as a business owner.

A

rt is subjective. This we know to be true. Photography, arguably one of the most predominant artistic genres (especially in the world of social media and online selling), has the ability to attract and maintain your target market within seconds. But what makes an image stand out in a world of carefully curated newsfeeds and websites? How do you create imagery that draws potential clients in, maintaining their engaged and curious attention?

What makes an image one with a lasting effect? There are a few touchpoints that stand out.

A solid first impression combined with consistency is crucial. Showcasing your brand or business in a clear, concise and professional manner will lay the groundwork for potential clients and customers wanting to know more about you. Moreover, maintaining that manner consistently will position your brand or business at the forefront among a market of similar businesses. Simply put, quality images will help to elevate your brand.

Creativity helps. Drawing on the environment around you, specifically a connection with a particular area (local landmarks), and wardrobe styling (area designers/makers) are excellent first steps for creating an impactful image. For example, if you are adventurous in nature, incorporate that into your choice of location, perhaps at a known lookout point, waterfall or trail. If you are a strong supporter

DRE A ME R 2 C RE A T O R B USI N ESS M A GAZ I N E

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