referrals: back to basics Give people a reason to want to refer you. In my case, a lot of individuals I worked with feedback about how quickly my turnaround is. This is one of their selling-points when referring my services to people in their network. Being aware of this, I go the extra mile to ensure I do not disappoint, and the photos are delivered within the agreed timeframe. In instances when your delivery schedule is impacted for any reason, be sure to give the client a heads-up and agree upon a new achievable timeframe. Communication is key!
Tap into your network: When I first started taking photographs, I focused mainly on helping close friends with their photography projects and needs. I did this without a charge. However, after deciding to turn my passion into a business, I had to figure out a way to get paying clients. I did this by reaching out to friends I had worked with and asked that they refer me to people who were in need of photography services. One benefit of tapping into your network is that you can leverage your social ties to test out and introduce your services to the market.
Manage expectations Receiving a referral is an exciting feeling; however, you still have a service to deliver as a business owner. Your job is to understand your clientâ&#x20AC;&#x2122;s needs and help them understand you are able to offer a service. It is totally fine if a referral does not result in a sale. However, it would have been worse if you got excited, heard the clientâ&#x20AC;&#x2122;s needs, over-promised then under-delivered. If you are not sure about any item on their list of requirements, it is ok to ask if you can get back to them on that. Run your numbers, assess the feasibility and determine a path forward for execution before agreeing to deliver a service that is out of your usual scope or current capacity.
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