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a match made in heaven Photo Credit: SABRINA DOMIZE

Finding the perfect suppliers to build a profitable, A Step by Step Guide to Honing meaningful business

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recently started a zero-waste lifestyle boutique in Calgary, Alberta, called Without Co. Yes, you read this correctly. I opened a brick and mortar retail store despite economic times, fear-mongering headlines on the fate of retail, friends and family concerns, you name it! We buy from businesses all across Canada and carry a broad product mix of zero waste lifestyle goods. Supplier relationships have been the cornerstone of our business so far.

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roduct mix is everything, especially in retail. Carrying the right brands, and having the quality that people come back for, is what drives most of our customers to our store. Because of this, sourcing meaningful suppliers has been instrumental in attracting the perfect client. By meaningful suppliers I mean - they had to check our purchasing pillars as being sustainable, Canadian, and woman-run, but they also needed to have: √ Goals that align with our business’s goals √ Branding that fits with our esthetics √ Proper support and tools from the supplier (social media content, shelf-talkers, to highlight a few.) The product options are endless, the websites are daunting, the wholesale line sheets are mundane, and it is a lot to get through! So, I am going to walk through some essential steps in sourcing the right suppliers. This guide assumes you have already identified a well-suited product from a couple of different manufacturers/suppliers, and are trying to make the tough decision of whose product to carry, and whose to reject. Here are my best practices in our business to date.

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tep one: Cyber Footprint Audit

Our two main channels in our business are our website and Instagram. So it is vital for our suppliers to have a presence there as well - it means the brand awareness exists, the traffic is already there, it is just a matter of driving that traffic to you.

DRE A ME R 2 C R E A T O R B USI N ESS M A G A Z I N E

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I SSUE 5

Profile for Dreamer 2 Creator Magazine

Dreamer 2 Creator Business Magazine Issue 5  

The theme of Issue 5 is Growth  In our featured article, Daniel Lewis gives us a better understanding of 'WHY.' The purpose of your business...

Dreamer 2 Creator Business Magazine Issue 5  

The theme of Issue 5 is Growth  In our featured article, Daniel Lewis gives us a better understanding of 'WHY.' The purpose of your business...

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