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Dreambridge Partners 2014-2015 Program Guide


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Every year thousands of international students flock to US business schools. Many are in search of the “gold standard� in business education, as well as cultural exposure to the US. As international student population grows, so does the need for a new kind of education and preparation. This kind of preparation goes beyond the traditional career education and preparation. Helping these students become marketable for a career in the US involves teaching a mind-set that embodies the American spirit of individualism, independence, story telling and branding. Selling yourself is a new concept to most students coming from Asian countries. In addition to diving into reviewing resumes, cover letters and career fair prep, we suggest taking a step back and trying to understand the student holistically. What do they need to know in order to be successful in the American culture? How should they prepare so they can communicate effectively in a new and different culture?

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n an effort to help students become their best-selves, Dreambridge Partners is happy to announce our 2014-2015 Program Guide. Our approach to student marketability follows the students’ journey from before they leave their home county until graduation with programs from pre-arrival to reinforcement of key learnings. We believe conceptual understanding is the foundation to true comprehension. Without knowing the concept, students cannot go on to independently execute and perform what they have learned. Throughout the learning continuum, they must be given the tools to practice and gain feedback. We believe following these building blocks of learning will give students the confidence to independently execute their new learned skills and be truly successful in the US marketplace.


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Table of Contents

Key: student favorites Part of StorySelling Signature Series video webinar live workshop


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Our 4-on-4 Development Strategy to Improve International Student Marketability

With the 4-on-4 Development Strategy: Students get the: • Right support at the right time to become competent with US norms

Continuous Education and Practice during all 4 Periods of the Academic Year Understanding US Cultural Norms StorySelling US Networking & Interviewing

Our

4-on-4 Development Strategy to Improve International Student Marketability

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Our Integrated 4-on-4 Development Framework

* For students to be independently competent earlier, the “learn / develop / practice� phases must occur earlier in the academic year or in a dedicated Pre-Orientation for International Students

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2014-2015 Program Guide

Our Featured StorySelling Signature Series Because we believe story telling is the fundamental building block for successful networking, interviewing, and job searching, we developed a series of workshops devoted to the art of telling your story. StorySelling I: Why Stories Matter in the US As a country based on individuals, “my point-of-view” is key to success, whether socially, academically or professionally. Through examples and case studies, StorySelling is illustrated as a must-have skill for success in the US. StorySelling II: Connecting with Your Personal Story Branding is everything in the US. And it starts with “My Story”! Telling personal stories in public are not a norm in many cultures, but is a critical skill for engaging in the US culture, whether socializing or job searching. Through a process of reflection and story development, students develop a means to communicate about themselves. StorySelling III: Building the Career Story StorySelling is about developing the most compelling stories and knowing how to communicate it most effectively in the setting of networking and interviewing. International students are bright and technically competent. However, for many, their interpersonal storytelling is the weakest link to getting a job with an American company. Focusing on customer needs and key selling points, this workshop will help students build a story that can be orally and persuasively communicated to networking contacts and interviewers. StorySelling IV: Networking & Interviewing This workshop takes StorySelling to the next level! Students will gain powerful communication tools to deliver targeted and authentic messaging in networking and interviewing. Specific focus on the 30-second elevator pitch, how to persuasively communicate your key attributes and decode implicit expectations of American interviewers. StorySelling 2.0-Deep Dive Using our StorySelling method to effectively respond to the most frequently asked questions, focusing on content, language structure and delivery. This workshop builds on StorySelling III and dives deeper for a great refresher on storytelling the American way in networking and interview settings.

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Pre-arrival program Learning begins at pre-arrival. This is where the groundwork is set for success. Students are introduced to key American concepts and get a taste of what US culture looks and feels likes.

“The US Business School Experience” Introductory Videos, 3-4 minutes each, gives practical pre-arrival information in “bitesize” portions. 1. Why You Matter in the US A look at the value of individualism and independence in the US 2. Marketing Yourself to Get a Job The importance of promoting self and keys to a dynamic cover letter and resume 3. American Academic Experience Cultural differences in classroom etiquette, teamwork among classmates, honor code and ethics 4. Arriving in the US-the Essentials How to set up basic living needs in the US from signing an apartment lease, to cell phones to personal safety on and off campus 5. Socializing in Business Schools Navigating the social scene and establishing friendships in business school. 2 Live Q&A Webinars (1-hour each) Dreambridge Partners will host two pre-set live webinars where students can join and ask questions based on the videos they’ve watched or on any other topic that want! These webinars are meant to be an open Q&A forum for incoming students to discuss all aspects of American life including cultural differences in academics, socializing and career.

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StorySelling I: Why Telling Stories Matter in the US As a country based on individuals, “my point-of-view” is key to success, whether socially, academically or professionally. Through examples and case studies, StorySelling is illustrated as a must-have skill for success in the US.

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Orientation In a matter of days, students are introduced to all aspects of the business school experience. Immersed in the US culture for the first time, students yearn to understand US cultural norms and factors for success when they first arrive.

*A Successful Start: Understanding and Adapting to American Culture Eases student transition into the US by addressing the ups and downs of acculturation; American cultural norms, including our emphasis on individualism and resulting dynamics in the classroom, socializing and job search.

*StorySelling II: Connecting with Your Personal Story (includes supplemental worksheets) Branding is everything in the US. And it starts with “My Story�! Telling personal stories in public are not a norm in many cultures, but is a critical skill for engaging in the US culture, whether socializing or job searching. Through a process of reflection and story development, students develop a means to communicate about themselves.

*Job Search Success in the US This workshop frames the key ingredients for job search success by addressing American norms and its radical difference from other world cultures. Explains American business values and how it translates into the US job search process including career stories, small talk, spotlight socializing and networking.

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*StorySelling III: Building the Career Story StorySelling is about developing the most compelling stories and knowing how to communicate it most effectively in the setting of networking and interviewing. International students are bright and technically competent. However, for many, their interpersonal storytelling is the weakest link to getting a job with an American company. Focusing on customer needs and key selling points, this workshop helps students build a story that highlights their key skills and interest to match employers’ expectations..

American Small Talk Small talk is critical to socializing in the US and an important skill for the US job search. Demystifies American Small Talk by explaining why Americans do small talk, what small talk is and how it’s done. Specifically, learn about popular small talk topics, how you can initiate these conversations and how to become more comfortable with this important form of interpersonal communications.

Effective Engagement and Participation in the Classroom International students come from different teaching and learning environments. Understanding US expectations is key to their success. Addresses classroom effectiveness from a cultural perspective including class participation, engagement with professors, American teamwork, plagiarism and US honor code ethics.

The Power of "Me" in the US Explains the powerful forces of individualism, equality and independence in the US and why gaining these cultural skills is critical for success, socially, academically and professionally.

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Immersion Navigation During immersion navigation students begin to traverse the terrain of life in the US. Much emphasis is placed on finding a job, networking, selling yourself and making contact with friends and professionals. With a conceptual understanding of the US job search, students need frameworks, practice and feedback to know if they're on the right track.

*Effective US Networking for International Students American networking can be terrifying to international students due to the need to reach out to strangers and sell oneself. Many students do not know appropriate verbiage, protocols and in-the-moment behaviors that are acceptable in American networking. This program will cover topics including: Asking for a meeting and appropriate language; navigating a networking conversation, from the “meet & greet� to ending using our EASE process; how to follow-up and maintain a relationship over time.

*StorySelling III: Building the Career Story StorySelling is about developing the most compelling stories and knowing how to communicate it most effectively in the setting of networking and interviewing. International students are bright and technically competent. However, for many, their interpersonal storytelling is the weakest link to getting a job with an American company. Focusing on customer needs and key selling points, this workshop helps students build a story that highlights their key skills and interest to match employers’ expectations..

JUDY: Do you want StorySelli ng III Here AND in the Orientati on section or just here?

*StorySelling IV: Networking & Interviewing 11 BOTH per


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This workshop takes StorySelling to the next level! Students will gain powerful communication tools to deliver targeted and authentic messaging in networking and interviewing. Specific focus on different storytelling structures and knowing how to persuasively communicate key attributes by decoding implicit expectations of American interviewers.

Making Contact: Writing, Calling and Following Up in American Networking Teaches key tactical elements for engaging in networking, including how to initiate, what to communicate, how to follow-up and tracking progress.

American Small Talk Small talk is critical to socializing in the US and an important skill for the US job search. Demystifies American Small Talk by explaining why Americans do small talk topics, how you can initiate these conversations and how to become more comfortable with this important form of interpersonal communications.

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Reinforcement Lastly, comes the reinforcement period. Many international students fully engage in job search in Spring, so a refresher of concepts and continued practice and feedback are vital for their success. Students gain a “refresher” of skills learned with a focus on experiential practice to improve readiness *StorySelling 2.0Deep Dive Using our StorySelling method to effectively respond to the most frequently asked questions, focusing on content, language structure and delivery. This workshop builds on StorySelling III and dives deeper for a great refresher on storytelling the American way in networking and interview settings.

How to Succeed in Your New US Job Addresses the critical factors for success in the first 60 days, including technical, social and organizational must-have competencies.

Mastering the One-on-One Networking Conversation The most impactful networking occurs one-on-one. However, one-on-one networking is highly challenging, requiring students to listen, sell and respond in the moment. International students crave a structure for these conversations. This workshop addresses key areas that make or break critical networking conversations. The EASE process breaks down the conversation into phases and students experientially practice the process. (Assumes students have career story, pitch and targeted job knowledge.)

US Internship Success: Delivering on Expectations International students need to understand the importance of managing interpersonal relationships for their success. “Nose to the grindstone” is insufficient for success. Teaches students which expectations are most important to address during the short months of an internship. Our workshop highlights implicit factors that determine on-the-job success that may differ greatly from their home country. Students will walk away with a strategy for on the job 13


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communications and learn why visibility, socializing and task management are all important success factors. FIT ON PREVIOUS PAGE

Program Fees

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o better prepare students, we have packaged together some of our most popular offerings within our 4-on-4 development framework. All programs, videos and webinars are also offered as stand alone programs. We are happy to tailor any of our titles to better serve your students. Call us today for more information.

Our Program Packages Learn It! • Pre-Arrival video program—includes 5-intro videos and 2 Q&A webinars • Orientation-Choice of one 1-hr webinar or one month video subscription for one video • Immersion Navigation—Choice of one 1-hr webinar Experience It! • Pre-Arrival video program-includes 5-intro videos and 2 Q&A webinars • Orientation—Choice of one 3-hour live session and one 1-hr webinar or one month video subscription for one video • Immersion Navigation—Choice of one 1-hr webinar • Reinforcement—Choice of one 1-hr webinar Know It! • Pre-Arrival program—includes 5-intro videos and 2 Q&A webinars • Orientation—Choice of two 3-hour live sessions (must be held on same day) • Immersion Navigation—Choice of one 3-hour live session • Reinforcement—Choice of one 1-hour webinar May-July Pre-Arrival

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July-August Orientation

Sept.-Nov. Immersion Navigation

Feb.-Apr. Reinforcement


Learn It! $1599

Full program-5 videos and 2 Q& A webinars

1 webinar or 1 video

1 webinar

N/A

Experien ce It! $4999

Full program-5 videos and 2 Q& A webinars

1 workshop & 1 webinar or 1 video

1 webinar

1 webinar

Know It! $7999

Full program-5 videos and 2 Q& A webinars

2 workshops

1 workshop

1 webinar

Contact us today to discuss your current program and how we can help make a difference.

Dreambridge Partners www.dreambridgepartners.com info@dreambridgepartners.com 617-395-9232

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Testimonials (CATHY: sprinkle these throughout guide—not all on one page) I am writing to thank you for this amazing workshop. I skipped two classes to attend this session. And it’s definitely the best session I've ever attended in the MBA program. (name?) You are such an expert in networking and recruiting area and gave us many practical approaches in storytelling and networking. You are so familiar with my culture that you touched every pain point in my job hunting. And you gave us great insights of why we have those problems and how to overcome them. Your comments on how to express interest, how to tie your story into your expression and how to use body language really made me feel comfortable and natural to show my enthusiasm in a position. I can see tremendous changes we made through the role playing exercise. In terms of the small talk, you also provide us with a fantastic example to show us how to do it in real life. The most important thing that I took away from the session is the structure in a one-on-one meeting. It’s not like a Q&A, but more like a see-saw. Find a chance and tell your story. They finally all make sense. Successful networking is always associated with good storytelling. (name?) I’m in the second year. So now it’s a critical time for me to find a job in the US. I will apply those skills into real life and always keep the words you gave us in mind, "You're not a failure until you stop trying".---Zhida Guo We had the pleasure to host Judy Shen-Filerman twice this academic year. During our international orientation programs she did a great job normalizing the acculturation difficulties they are likely to encounter. Later on she came back to demystify some must-have skills for their success in this market, such as “storyselling” and networking. Judy has a lot of credibility with our Asian student population. When she speaks, they listen!—Simona Tripodi, Washington University Judy’s webinar was a priceless addition to our international student orientation program. She holds a deep and broad understanding of the world of work and the challenges faced by cross cultural students and professionals in US business environments and social situations. Her own experience of successfully navigating these challenges adds so much to her presentations, not the least of which is a degree of credibility that is rarely given to non-cross cultural presenters.—Blake Gore, Vanderbilt University Emory University’s Goizueta Business School has been using the Dreambridge Partner videos for the past several months to great effect. 16


Our international students are now more fully aware of the challenges they face, as well as better prepared to meet those challenges. I have sat through several of Judy Shen-Filerman’s presentations at various career conferences, and her video presentations mirror her in-person delivery in every respect: insightful, empathetic, informative and inspiring. I fully recommend these videos as a guide to assisting international students facing the daunting US academic and job search environments.—John Ryder This was really an experience of another kind! Judy redefined the concept of workshop by actively and creatively involving the audience to share, think and inspire. With the unique combination of her cross-cultural background and professional experience in corporate America, Judy indeed understands the needs and wants of international students. She motivated us to uncover the potential in ourselves that we didn’t realize and leverage it as our competitive edge for both personal and professional development. Judy resonated with me based on her own experiences. She didn’t give information without applicable value or the so-call “one-sizefit-all” magic principles. Instead, she listened, talked and worked with us to come up with a guiding strategy and feasible action plan. What’s more amazing is that, instead of a one-time workshop, Judy helped us to form a long-term supportive group in which we can learn from and grow with each other. I would like to thank Judy and Dreambridge Partners for their dedicated efforts and remarkable achievements in helping me and countless international students to be a stronger and better self when facing the challenges in the American culture context. This is indeed a bridge that leads us from now to our future, dream and success.—Hope Hou Shiyu

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2014 2015guideupdated4 12 jsf  
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