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f mily the shoe’s way


ALL GREAT CHANGES ARE PRECEDED BY A DRASTIK MOMENT


D R A S T I K F A M I L Y w a s b o r n t h r o u g h t h e C a p a r r ó s f a m i l y, w h i c h h a s l i v e d b y and for the shoe from its beginning, with over 60 year s of experience in t h e s e c t o r. I n 2 0 1 3 , t h e y d e c i d e t o c r e a t e t h e b r a n d D r a s t i k t o s h a p e a s e t of innovator ideas in the footwear world.

1 . D R A S T I K F A M I LY 1.1 HISTORY L i k e a l l b i g b u s i n e s s e s , t h e s t o r y b e g i n s i n a h u m b l e f a m i l y, w i t h h a r d l y a n y e c o n o m i c r e s o u r c e s b u t w i t h a b i g e n t e r p r i s i n g p e r s o n a l i t y. T h a n k s t o t h e b i g e f f o r t , Juan Caparrós Zamora and his wife Aurora Mar txina, achieve to create around 1959 one of the first factories in Elche which operated abroad. After several hard years, they r e a c h t h e t o p o f t h e s e c t o r, a n d a c h i e v e t o b e n u m b e r o n e i n m e n ’ s p r o d u c t i o n u n d e r the name of “Calzados Caparrós”. When they were in the highest and due to an illness of Juan Caparrós, the entity decides t h e c e s s a t i o n o f t h e a c t i v i t y.

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A f t e r s e v e r a l y e a r s o u t o f t h e s e c t o r, J u a n C a p a r r ó s (Juan and Aurora’s youngest son) decides to come back to footwear suppor ted by his wife nowadays, who was his gir lfriend in those days, Paqui Segura. They began in the street market, without hardly any economic r esour ces and, ste p by ste p, helped by footwear manufacturers, they grew up within the s h o e i n d u s t r y, w h e r e t h e y g o t a n a m e f o r t h e m s e l v e s . Around 2003, they created the brand Drastik, which o p e r a t e d a l m o s t c o m p l e t e l y w i t h i n n a t i o n a l t e r r i t o r y. They decided to impor t the goods made of synthetic leather from Asia and continue working with f a c t o r i e s o f E l c h e f o r t h e s t y l e s m a d e o f l e a t h e r. I n 2005, a lot of fame was reached and Drastik star ted to appear in renowned media like the magazine Vo g u e o r s e v e r a l T V s e r i e s . In 2008 and after the beginning of the economic and social crisis, Juan Caparrós and Paqui Segura, after having reached lots of their goals, reconsidered to c o n t i n u e o r n o t i n t h e c o m p a n y.

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I n t h i s r e f l e c t i o n p e r i o d , J u a n C a p a r r ó s J r. , t h e y o u n g e s t s o n o f b o t h , d e c i d e s t o e n t e r t h e c o m p a n y, f a c t t h a t e n c o u r a g e s his parents to face the new business challenge. Soon, E l i s a b e t h C a p a r r ó s , t h e e l d e s t d a u g h t e r, e n t e r s t h e t e a m after having finished her studies in Fashion Design. It is in that time when the management decides to bet on young workers and managers, who wanted to grow as a team, facing the crisis as a good chance and not as a problem. With this ne w initiati ve, the br ands Vaquetillas and Sloww alk ar e cr eated in 20 12, handmade in Spain and with a view to expand the company out of the Peninsula Iberica. Also the br and Dr astik becomes known as DTK, looking for a greater role in the international market. In 2014, and in order to create a more solid base for the project, Drastik Family is bor n, which e n c o m p a s s t h e t h r e e b r a n d s w i t h i n a s i n g l e i d e n t i t y. T h i s i s t h e b e g i n n i n g o f a b i g p r o j e c t , i n w h i c h , betting on the tradition of the industry from Elche, it is intended to shape multitude of new ideas and concepts.

JUAN CAPARRÓS ZAMORA’S FACTORY

WHOLESALE C. DE LOS MAGROS

1959

1985

f mily the shoe’s way

1992

2003

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2012

2014


As suggested by the name, Drastik is a family business in which the management and the main managers belong to the C a p a r r ó s S e g u r a f a m i l y. I n a d d i t i o n , i t h a s b e e n a l w a y s appreciated that the workers are more than colleagues and b e c o m e i n a w a y, a p a r t o f t h e f a m i l y. Thanks to that, Drastik can be proud of having a young t e a m a n d f u l l y c o m m i t t e d w i t h t h e c o m p a n y.

the shoe’s way

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T he Shoe’s Way is the perfect d e f i n i t i o n f o r D r a s t i k F a m i l y. F i r s t l y, b e c a u s e t h e c o m p a n y i s in every step of the process of the shoe’s production, from the first design to the sale. In addition, the slogan makes reference to the company’s h i s t o r y, w h i c h h a s r e m a i n e d standing during the evolution of t h e f o o t w e a r w o r l d . F i n a l l y, w e want to emphasize that every par t of the Drastik Family team comes from families who have been always wor king in the footwear world and, as a result, we can bet on tradition appealing to the history of footwear to create new concepts and ideas.

1 . D R A S T I K f a m i ly 1 . 2 ¿ W H Y D R A S T I K F A M I LY ?


1 . d r a s t i k f a m i ly 1.3 OUR ADVERTISING A company in the wor ld of fashion, has to be always visible for f i n a l c o n s u m e r. I t h a s t o p r o j e c t a f a i t h f u l i m a g e a n d a l s o , Drastik, it has to represent some values. That’s why brands Vaquetillas, Sloww alk and DTK have been in dif f er ent media events over the year s.

the for like and

TV Shows and Series

Displays for the stores Marketing Online Drastik Family is in social n e t w o r k s a s F a c e b o o k , T w i t t e r, Google Plus or Pinterest. Also has bet high on this media as evidenced by the recent restructuring of its webpages and blogs.

Catalogues for the consumer Wo m e n’ s m a g a z i n e s l i k e Vo g u e o r E l l a

Humanitarian aid Drastik took par t in La Caravana Humanitaria Entre Dos Orillas, that sent more than 12 tonnes of goods like shoes and clothes to the South of Mor occo. It also does its par t in the investigation and the treatment o f C a n c e r.

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1 . d r a s t i k f a m i ly 1.4 fairs The fairs are the star ting point of every season; in them the new collections are shown and new horizons are opened. Of cour se, Drastik Family is in lots of the best Fair s in the wor ld: MOMAD Metr贸polis in Madrid, GDS in D眉sseldorf or MICAM in Milan and Shanghai.

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1 . d r a s t i k f a m i ly 1.5 facilities We ar e cur r ently in the bir thplace of the shoe, in an envia ble place and with perfect infr astr uctur es for t h e d e v e l o p o f o u r c o m p a n y. E l c h e P a r q u e E m p r e s a r i a l m a k e s u s t o b e i n t h e b i g g e s t B u s i n e s s C e n t r e o f Footwear in the wor ld.

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drastik.es


2. Dtk 2.1 CORPORATE PHILOSOPHY With more than 10 year s of experience, DTK becomes the official brand of Drastik F a m i l y. I t c o m e s b a c k a s t h e r e b e l l i o u s b r a n d o f t h e c o m p a n y, w h i c h o p t s f o r materials of a high quality that give the D T K s h o e a u n i q u e p e r s o n a l i t y. The production is made, for the most par t, in the best factories in Asia, which count on the exhausting monitoring of the whole process, from the choice of the materials to the final sample.

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2. Dtk 2.2 dtk girl

SHE.

S h e i s s t r o n g , w i t h o u t f e a r, i n t e l l i g e n t and with this daring and fun touch that ever ybody likes. She has style, knows what she wants and she always goes for it. Without a doubt, she is in fashion, is mar ked by the last trends, but always with a personal and unique touch that distinguish her from the other s.

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2. Dtk 2.3 MATERIALS AND PRODUCTION The production of the DTK shoe is a thoughtful and delicate process. It searches the best quality in m a t e r i a l s a n d s y n t h e t i c l e a t h e r, a n d , a t t h e s a m e t i m e , it takes care of the design and the style to be at the forefront of the new trends. Its elaboration is made in the best factories in Asia, with a contrasted reputation and with very high quality standards. There are used materials easily malleable, flexible and that bear well the use, that is, tough. As main basis we have to remark the use of the synthetic leather combined with other materials as lycra or textiles and with surprising finishes, as well as the use of studs or metallic flakes.

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2. Dtk 2.4 PRESENCE IN THE NATIONAL AND INTERNATIONAL MARKET The presence of DTK in the national market has been very impor tant from the bir th o f t h e b r a n d i n 2 0 0 3 . O v e r 9 0 % o f t h e s a l e s h a s b e e n m a d e i n S p a n i s h t e r r i t o r y, h o w e v e r, w e c a n n o t f o r g e t a c o n s i d e r a b l e r e p r e s e n t a t i o n i n c o u n t r i e s l i k e G e r m a n y, G r e e c e , I t a l y, F r a n c e o r M o r o c c o a n d A l g e r i a .

GERMANY FRANCE SPAIN AND PORTUGAL

ITALY

MOROCCO AND ALGERIA

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GREECE


vaquetillas.es


3. vaquetillas 3.1 CORPORATE PHILOSOPHY The brand was bor n in 2012 by the hand of Drastik Shoes and after the conviction that the Spanish product will be a safe bet because of its quality and design. Vaquetillas, as sug gested by the name has b e e n e n t i r e l y c r e a t e d i n l e a t h e r, i n f a c t o r i e s of Elche and through a process that c o m b i n e s t r a d i t i o n a n d m o d e r n i t y. The result is an elegant, sophisticated and comfor table shoe, of an excellent quality and a touch of modernity and trend.

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3. vaquetillas 3.2 vaquetillas WOMAN

SHE.

Vaquetillas women ar e easily r eco gniza ble by t h e i r s t y l e a n d t h e i r b e h a v i o r. S h e g o e s fashion with a serious and professional touch, combining vintage and current garments, a c h i e v i n g w i t h i t a g r e a t l o o k f o r e v e r y d a y. Vaquetillas’ shoe makes her feel good, providing security when walking and giving her the power to conquer the world.

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3. vaquetillas 3.3 SPANISH HANDMADE PRODUCTION We bet on the handmade pr oduction in S p a i n a n d w e u s e m a t e r i a l s l i k e L e a t h e r, B r u s h e d L e a t h e r, S p l i t , S p l i t L e a t h e r a n d w i n t e r l e a t h e r. The veal leather is in almost every model, combined with splits or textiles and gives, in addition, more value through the different finishes, as for example, the use of gel sole in many models.

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3. VAQUETILLAS 2.4 PRESENCE IN THE NATIONAL AND INTERNATIONAL MARKET Fr om 20 12 , Vaquetillas has been ver y demanded in the Nor th of Eur ope and Asia b e c a u s e o f a n d i t s S p a n i s h o r i g i n . H o w e v e r, i n t h e P e n i n s u l a I b é r i c a , i t i s s t a r t i n g h a v i n g a b i g n o t o r i e t y.

POLAND

RUSSIA

FRANCE AND GERMANY SPAIN AND PORTUGAL

JAPAN ITALY

SOUTH KOREA CHINA

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slowwalk.es


4. SLOWWALK 4.1 CORPORATE PHILOSOPHY Slowwalk is a urbanite brand destined to a young masculine public who wants high q u a l i t y, a t t r a c t i v e a n d c o m f o r t a b l e p r o d u c t s t o w e a r t h e m e v e r y d a y. I t a d a p t s designs of classic shoes to an own and very natural style. Green colour is an essential par t of the Slowwalk soul as a way to unify the different models of our collection and to identify the brand. Details as lacings or the lining in green gives the shoe own personality that reflects the natural spirit of Slowwalk. The Spanish handmade in leather and other high quality materials and the fact that it is in the top of the more recently stylistic lines in Europe, are the best possible credentials to trust in the success of Slowwalk and in its strengthening in the international market.

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4. SLOWWALK 4.2 SLOWWALK MAN

HE.

T h e t r a n s g r e s s o r, r e b e l l i o u s m a n , w i t h a n aspect that combines the slackness with his knowing how to be and his taste for fashion. He cares about his appearance and he knows how to recognise the quality of the gar ments and the shoes he wear s. Beards, long hair or tattoos are the order of the d a y, w h y s h o u l d w e d o w i t h o u t i t ?

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4. SLOWWALK 4.3 HANDMADE IN THE BIrTHPLACE OF THE SHOE L e a t h e r, B r u s h e d l e a t h e r, w a x f i n i s h e s a n d w o r n outs. Split, Br ushed split and winter textiles. S l o w w a l k m e a n s l e a t h e r, t h a t ’ s w h y w e u s e m a t e r i a l s o f a n i n d i s p u t a b l e q u a l i t y. M u l t i t u d e of colours, textures and finishes, are joined in the different collections, reaching a final result which surprise not only the sight, but also the touch or even the smell. Details as lacings, the lining in green or the piece with the handle-painted logo give personality to the shoe and to the person who wears it. We w ant to highlight the handmade pr oduction, where even the leather br ushing is made by hand shoe by shoe. In addition, many of our soles are flexible and malleable, which is the m a i n f e a t u r e o f t h e c o m p a n y.

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4. slowwalk 4 .4 PRESENCE IN THE NATIONAL AND INTERNATIONAL MARKET Slowwalk has its main market in central Europe, where has achieved to become established in the Ger man, Belgian, French or Estonian mar kets. In 2013, it began to sell in Asia too, above all in South Kor ea, wher e we ar e opening a new own store in 2014.

CANADA

BELGIUM

GERMANY

ESTONIA RUSSIA

FRANCE

SOUTH KOREA

SPAIN AND PORTUGAL ITALY

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CHINA

HONG KONG

In South Korea, Slowwalk is opening a new own store in 2014


5. HOW TO FIND US 5.1 contact with departments Sales Depar tment:

Suppliers Depar tment:

· p e d i d o s @ d r a s t i k f a m i l y. c o m · v e n t a s @ d r a s t i k f a m i l y. c o m · a t e n c i o n c l i e n t e @ d r a s t i k f a m i l y. c o m

· s u p p l i e r s @ d r a s t i k f a m i l y. c o m

International Sales Depar tment:

· l o g i s t i c a @ d r a s t i k f a m i l y. c o m

· i n t e r n a t i o n a l s a l e s @ d r a s t i k f a m i l y. c o m · c u s t o m e r s e r v i c e @ d r a s t i k f a m i l y. c o m

Product Design Depar tment

Marketing Depar tment:

Logistics Depar tment:

· d e s i g n @ d r a s t i k f a m i l y. c o m

· m a r k e t i n g @ d r a s t i k f a m i l y. c o m Administration Depar tment: · a d m i n i s t r a c i o n @ d r a s t i k f a m i l y. c o m

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5. HOW TO FIND US 5.2 WHERE ARE WE?

Drastik Shoes, SL Coliseo Calzados, SL

We ar e in Elc he Par que Empr esarial, only 5 minutes fr om the Alicante Airpor t. Opening hours: Monday – Thur sday: 08:00 – 18:00 Friday: 08:00 – 14:00

Elche Parque Empresarial C/ Marie Curie, 19 03203 - Elche (Alicante) Te l + 3 4 9 6 6 6 5 1 0 0 9 Fax +34 96 665 10 11 i n f o @ d r a s t i k f a m i l y. c o m w w w . d r a s t i k f a m i l y. c o m

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d r a s t i k f a m i l y. c o m


Corporative Dossier