Blended Scotch is the four largest on-trade spirits category in the UK with a 7.2% market share. It holds 6.6% of the value. While malt whisky is the 13th largest on-trade spirit with 2% volume and 2.9% value.
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Scotland as a region has the most hotels in GB
£78m
WG&S MARKET REPORT 2017
In the pub sector spirit value sales have grown by £78m.Value sales are still growing ahead of volume.
On Google trends the most search for whisky cocktail is the Whisky Sour which is whisky served with lemon juice over ice.
7 The Famous Grouse is the best selling blended whisky in the UK – coming in at number 7 in the spirits top 10 league. Bells’ is at number 9. Famous Grouse has been number one in Scotland since the 1980’s.
American Whisky is the sixth largest on-trade spirit accounting for 6.2% volume share and 6.8% value share.
WHISKY is our national drink but it is also one of the most profitable spirits to sell at the bar.
Nobody knows who first discovered that whisky improved in wood.
18.1m There are 18.1m whisk(e)y drinkers in GB – over 73% of them are male!
Top five blended brands in UK
£9.5m
In hotels and restaurants imported whiskey is up £9.5m
The Famous Grouse Bells Johnnie Walker Black label Whyte & Mackay Johnnie Walker Red
DRAM NOVEMBER 2017 11