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Fashion blogger Lauren Felix explains how to stand out on social media.
written by Melissa Studach photo courtesy of laurelyn savannah photography
her fashion blog in 2007, she didn’t even tell her friends about it. Seven years later, it’s her job to promote content and extend the reach of online material, including her own on La Petite Fashionista. Bloggers have formed a socialite industry—sitting front row at fashion weeks, styling looks for major magazines, and writing books. On-trend herself, Felix quit her corporate job as a fashion retailer to create LPF Media, a social media-consulting agency for bloggers and small businesses. The Wisconsin-based entrepreneur explains her approach to defining and utilizing a personal brand.
When Lauren Felix created