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Address | 416 S. 8th St. Ste. #300 Boise, ID 83702 Phone | 208.342.0925 Email | careers@drakecooper.com Web | drakecooper.com


Our Backstage Pass Program is designed to leverage your fledgling photocopy and coffee courier skills. You will be hazed and belittled at our whim and saddled with an assortment of menial tasks such as picking up dry cleaning and cleaning post-meeting conference rooms. You’ll learn the in’s and out’s of the mailroom and

Actually, you’ll be working with a team of fellow internites as a team to create brilliant, strategic and creative work for real clients. You’ll get a taste of every aspect of advertising from some of the most talented folks around. You’ll learn a lot about yourself in a short amount of time and you’ll probably come away knowing whether advertising is your thing or if it’s time to enroll in a technical college and become a heating and air conditioning specialist (it’s certainly the more profitable career choice). You’re going to work your ass off, but we’re confident you’ll have a good time too. One thing is certain; you’ll come away from our Backstage Pass Program with a line item for your bourgeoning résumé that will be way more beneficial than “Agency Barista.”


Every term, 9 students/recent graduates will be selected to join the “band,” backstage. This will allow for three teams of three to work together to produce a solution for each weekly task. The task will be a real client opportunity that needs to be addressed by the agency. The three teams will be given one week to prepare a pitch. Each team will present for 10-15 minutes to a few members of the agency.

Every week, the pass holders and supervisor will meet from 5pm-7pm on Wednesday and can expect to spend an extra 10-20 hours outside of the weekly meetings with their teams on projects and assignments. Drake Cooper’s downtown Boise office will be available for teams to use.


Throughout the term, Backstage pass holders will gain experience in every aspect of an advertising agency by working on real projects with current clients of the agency. Areas that will be covered are: + Account Management + Brand Strategy + Creative + Interactive + Media

We are a busy agency, but we sincerely believe in nurturing young adlings so they can spread their wings and hopefully move out of their parents’ basement. If you’re hungry to learn, we’re glad to share what we know.

Check with your faculty advisors for the requirements you’ll need to get school credit and we’ll do our best to help you get the right skills and experience.

If you make it through the gauntlet and we think you have the chops for this sort of thing, we will gladly pen a letter of recommendation at your behest. Just remember us when you’re a world-famous ad all-star.


Wednesday, May 29th

Wednesday, July 3rd

Wednesday, July 31st

+ + + + +

+ + + + +

+ + + + +

Agency Tour Introductions Structure Expectations Non-Disclosure Agreements

Group 1 Presentation Group 2 Presentation Group 3 Presentation Q/A Review & Feedback

Group 1 Presentation Group 2 Presentation Group 3 Presentation Q/A Review & Feedback

Wednesday, June 5th

Wednesday, July 10th

Wednesday, August 7th

+ + + +

+ + + +

+ Conclusion + Personal Feedback + Letters of Recommendation

Lecture - Account Services 1st Briefing Team Assignments Questions

Lecture - Interactive 3rd Briefing Team Assignments Questions

Wednesday, June 12th

Wednesday, July 17th

+ + + + +

+ + + + +

Group 1 Presentation Group 2 Presentation Group 3 Presentation Q/A Review & Feedback

Group 1 Presentation Group 2 Presentation Group 3 Presentation Q/A Review & Feedback

Wednesday, June 29th

Wednesday, July 24th

+ + + +

+ + + +

Lecture - Creative 2nd Briefing Team Assignments Questions

Lecture - Media 4th Briefing Team Assignments Questions


The following clients are potential candidates for assignments throughout the tour. Each client will provide a specific project designed for the pass holders and all three teams will compete for the best idea for each client every week. + Jacksons + 44째 North Vodka + Jensen Jewelers + Idaho Travel + Payette Brewing Co. + Idaho Lottery + J.A. Albertsons Foundation


Anyone interested in getting a Backstage Pass must provide a rĂŠsumĂŠ and/or portfolio. All submissions must be in before April 30, 2013. Announcements will be made in early May. Please submit to careers@drakecooper.com.


Profile for Drake Cooper

Backstage Pass 2013 - Drake Cooper  

The Backstage Pass program provides students and recent graduates with an unmatched learning opportunity in the advertising industry. 9 stud...

Backstage Pass 2013 - Drake Cooper  

The Backstage Pass program provides students and recent graduates with an unmatched learning opportunity in the advertising industry. 9 stud...

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