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June 2013 INTL MARKETING UPDATE


June ............ S u m m e r i s ri g ht a rou n d the cor ner ( inser t- hot gir ls on the beach b attl i ng i t out to b e M i s s M ans fi el d , s p o r ti ng the i r ste l l a r new Dr agon shades) , and our athletes con ti nue to d om i nate i n thei r d i v i s i ons , re p re sen ti ng the D ra g on Br and as we str ive to m ake our br and r is e to the top of the m ar k etp l ace. N ot o n l y do w e h a ve i nc red i ble representation of our br and inter national l y w i th athl etes and am b as s ad or s a li ke, b ut o u r p rod uc t continues to push the boundar ies of innov ati on i n the i nd us tr y. W hi l e w e p ro ud l y re fl ec t o n th e Dr agon Br and, check out all the videos, b r and i ng , and p rod uct p l acem ent i n this m onth’s newsletter. You won’t be d i s ap p oi nted .

Enjoy


Dragon Intl : Product Placement ............

Boardsportsource.com Solid review of our Floatable Collection - CLICK TO VIEW

June

Marketing Update


Dragon Intl : Miss Mansfield Contest ............

Miss Mansfied Search - USA & Europe The hunt is still on for Miss Mansfield at Dragon International. After a hugely successful contest at Dragon Australia, the Dragon USA team brought the contest here. And we are ready to take this contest gloablly into Europe as well. The search is out to find a surfy-young hotty that can repr e s e n t t h e b r a n d ’s c u l t u r e t o t h e m a x . CLICK TO VIEW

June

Marketing Update


Dragon Intl : Surf Partnership ............

Nixon x Dragon Dragon was the official eyewear sponsor of the Nixon Surf Challenge held in Iceland last month. Braving the elements, this contest was a huge success and Dragon was stoked to be part of it. CLICK TO VIEW

June

Marketing Update


Dragon Intl : Snow ............

Dragon @ Superpark 17, Mt. Bachelor T h e D r a g o n Te a m w a s o n h a n d f o r this springtime event up in Oregon

Lucas Debari snowboardermag.com CLICK TO VIEW

June

Marketing Update


Dragon Intl : MX ............

Davi Millsaps

Nate Adams

Crusty Demons

W ins X Games Barcelona CLICK TO VIEW

Davi Millsaps

Colton Udall

GoPro Desert Lines CLICK TO VIEW

Ta k e s t h e w i n a t t h e B a j a 5 0 0 CLICK TO VIEW

June

Marketing Update


Dragon Intl : Wake ............

Drop the Gun Trailer N e w w a k e b o a r d r e l e a s e - 3 D r a g o n t e a m r i d e r s f r o m Te x a s , k n o w a s “ S h r e d t o w n ” c o n t i n u o u s l y pushing the sport to new levels! - CLICK TO VIEW

June

Marketing Update


Dragon Intl : Instagram ............

Jam H20

Danny Davis

Instagram Contest

X-Games Halfpipe

Mick Fanning 2nd Place, Figi Pro

Instagram -

A u s s i e Te a m R i d e r s

M i s s M a n s f i e l d S e a r c h M a n s f i e l d M a t t e To r t o i s e

Dragon Japan

Noella Arata

Zak Hale

Sebastian Alfaro

D r a g R a c i n g Te a m C a r

Dragon Peru

Holy Bowly

Dragon Peru

@dragonalliance

@dragonsthpac

@dragoneurope

@dragonallianceperu

June

Marketing Update


Australia : Product Placement ............

OK! Magazine

Sunday Mail

NZ Surfing

APX Glacier Glass

Mansfield Matte Black

Mansfield Matte Black

June

Marketing Update


Australia : Product Placement ............

Transfer

Transfer

ASB

APX Glacier Glass

APX Gigi Ruf & APX Snow

H20 - Jam and Double Dos

June

Marketing Update


Australia : Surf ............

Noa Deane

Noa Deane

C o a s t a l Wa t c h - C l i c k t o v i e w

R a d i o F r i e n d l y - Te l o s I s l a n d s - C l i c k t o v i e w

Beau Foster

Jordy Lawler

Noa Deane

Scenes from Anything Sing Click to view

C o a s t a l Wa t c h - C l i c k t o v i e w

Radio Friendly

June

Marketing Update


Australia : Snow ............

Norhern Heights Series - Aussie Snow Team The first few episodes of this series are out now that the Winter Season has launched in the Southern Hemi. CLICK TO VIEW

June

Marketing Update


Canada : Product Placement ............

APX

Floatable Collection

The Pole product packaging

SBC Surf Online

June

Marketing Update


Canada : Snow ............

Andrew Burns Bringing you another epic Shipwrecked Edit from Canada CLICK TO VIEW

June

Marketing Update


Canada : Wake ............

Jess Polley D r a g o n C a n a d a W a k e t e a m r i d e r, T h a i l a n d c a b l e p a r k

June

Marketing Update


UK : Jackson’s Hole ............

AK EXTEME, Iceland

EUROPE X-GAMES, France

CLICK TO VIEW

CLICK TO VIEW

Henry Jackson’s New edits

H e r e a r e H e n r y ’s l a t e s t e d i t s , a l w a y s boasting the Dragon Brand where ever he ends up in the world.

June

Marketing Update


UK : Surf ............

Cooler Mag, UK A l i t t l e w r i t e - u p o n S h a n e D o r i a n b y K e a l a K e n n e l l y. B o t h d o m i n a n t t e a m r i d e r s f o r D r a g o n o v e r t h e past 2 decades. This article is a must read, CLICK TO VIEW

June

Marketing Update


UK : Snow ............

Snowboard Spring Break Dragon Europe went to Kaunertal Glacier in Austria for Spring Break to demo APX and NFX product, Gigi Ruf even showed up for some spring time fun with the gang. CLICK TO VIEW

Methodical Madness O l d s c h o o l “ J a m i e Ly n n ” M e t h o d e v e n t h e l d a t t h i s y e a r ’s Spring Break in Ausria. This open to all event, was a huge hit on the mountain. CLICK TO VIEW

June

Marketing Update


UK : BMX ............

Lieze Crauwels, UK Team 2nd Place Rank at the Flanders Cup, Belgium

June

Marketing Update


Brazil : Events ............

Dragon Brazil -

Va r i o u s D r a g o n s p o n s o r e d e v e n t s a r e h e l d t h r o u g h o u t t h e y e a r, w i t h D r a g o n Groms representing the top-of-the-top in the Brazil youth surfing scene. Above - Surf Kids Contest

( r i g h t ) , B r a z i l i a n P r o A m G r o m s , B e l o w - S u r f Tr e i n o C o n t e s t , G a r o p a b a , B r a z i l

June

Marketing Update


Barbados : Surf ............

Chelsea Tuach

Zander Venezia

A P S S W o m e n ’s P r o W i n , i n Huntington Beach, CA

Barbados 11yo grom, new edit getting barreled

CLICK TO VIEW

CLICK TO VIEW

June

Marketing Update


C iao for now ............

Jam ie jamie.shohat@dragonalliance.com


Dragon Intl June Marketing Update