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JULY 2013


July

............

J u l y i s fl yi ng b y, b u t l ets n ot wish away the sum m er just yet... there are a l ot of ex ci ti ng thi ng s g oi ng o n i n t he w orl d of D ra g on ! Team r ider s are still com ing out on top at ev ents l i k e X Gam es , Red b ul l X F i g h t e r s , an d the IS A Worl d Cham pionships, plus par ites and conte s ts to cel eb r ate ev er y thi ng D r ag on a re h a pp en i ng no w, i nc l ud ing the final voting for the M iss M ansfiel d S earch. C l i ck on the l i nk s and ...

...Enjoy


Dragon x Marchon Monte Carlo & Berlin E a r l i e r t h i s m o n t h t h e D r a g o n I n t e r n a t i o n a l Te a m a t t e n d e d F a s h i o n W e e k i n M o n t e C a r l o , a n d h e l d m e e t i n g s i n B e rlin to premire the NEW Fall 2013/14 Sunwear Collection. Dragon Intl meetings were successful is getting the brand message across and we are confident that Dragon will continue to rise to the top of the marketplace in 2014.

JULY MARKETING UPDATE


Chronology of the Surfer Sunnies HUCK Magzine in UK partnered up with Dragon to create this h u m o r o u s a r t i c l e o n t h e “ E v o l u t i o n o f t h e S u r f e r, ” D r a g o n ’s B o x , R e v e r b , a n d f i n a l l y t o d a y ’s M a n s f i e l d a r e f e a t u r e d . JULY MARKETING UPDATE


The Jam Shawn Watson H20 S a n D i e g o M a g a z i n e - F l o a t a b l e s F e a t u r e d o n t h e c o v e r, A w e s o m e p l a c e m e n t i n D r a g o n H Q ’s h o m e t o w n ! C l i c k t o V i e w JULY MARKETING UPDATE


Dragon’s Search for Miss Mansfield Inspired by the success of Dragon Australia, the Miss Mansfield contest is spreading Int e r n a t i o n a l l y. T h i s c u r r e n t c o n t e s t h a s b e e n creating a lot of buzz for Dragon, receiving over 2,200 submissions of beautiful-beachy ladies hoping they will be chosen to receive a spread in Surfer Mag for Dragon and become our latest brand ambassador! Click H e r e To Vo t e

JULY MARKETING UPDATE


Dragon Groms take over the NSSA Nationals Championship D r a g o n G r o m s , S e t h M o n i z , Ta y l o r C l a r k e ( C h a m p i o n ) , a n d J a k e M a r s h a l l t o o k over the podium this month in the NSSA Championship. This month was huge for the groms. Stay tuned the next couple of months as our pros battle it out a t t h e U S O p e n o f S u r f i n g a n d t h e H u r l e y P r o i n Tr e s t l e s . C l i c k t h e P h o t o s t o View!! JULY MARKETING UPDATE


Dragon “One Session” Series A few months ago Dragon teamed up with Surfline to product the “One Session” Series exclusively for Dragon. Check out the latest M i c k F a n n i n g e d i t , f o l l o w e d b y R e e f ’s a n d E v a n ’s ! C l i c k o n t h e V i d e o I m a g e s t o W a t c h ! !

JULY MARKETING UPDATE


Libor Podmol - 1st Place in Munich Te a m R i d e r L i b o r P o d m o l received the Gold Metal for his Moto X step-up at X Games Munich C l i c k t o Wa t c h

Nate Adams - 3rd Place Nate won this 3rd place metal for Speed and Style at the Munich X Games, with more X Game action coming up in Los Angeles t h e D r a g o n Te a m h a s m o r e opportunities to place! C l i c k t o Wa t c h

JULY MARKETING UPDATE


Shawn Watson- Life is Good

JD Webb- Redbull Wake Open

C l i c k h e r e t o v i e w S h a w n W a t s o n ’s n e w v i d e o s h o o t , f e a t u r i n g S h a w n ’s e n t o u r a g e o f h o t l a d i e s helping him prep to go ride. Never a dull moment.

Webb placed 3rd overall, and represented Dragon too the fullest, wearing his Jams throughout the competition and getting international coverage for the brand. Click to View JULY MARKETING UPDATE


Instagram -

@dragonalliance

@dragonsthpac

@dragoneurope

@dragonallianceperu

JULY MARKETING UPDATE


Jetstar Magazine

Men’s Style

Sunday Style

APX Powder Blue Steel

R o g u e L i q u i d Ta n g e r i n e

Owen Wright Signature Jam

ANZ Snowboarding

Stab

Stab

NFX Jet Red Ion

R e g a l M i n t Ta n g o

Mansfield Black White JULY MARKETING UPDATE


Welcome Winter Party The Welcome W inter Party has become an annual tradition down u n d e r. H e l d i n A u c k land, New Zealand, this Dragon sponsored event helps launch the Southern Hemisphere into the season, and retailers from all around attend, warming up to the winter with drinks and lots of laughs - Click on the pics to see more!

JULY MARKETING UPDATE


Jacob WIlcox / Luke Hynd / Sean Kettle At the ISA World Championships in Nicaragua this month, Jacob W ilcox of Oz walked away with the U14 World Championship T itle, with Luke and Sean both delivering impressive performances representing Australia and Dragon! Click to view more

JULY MARKETING UPDATE


Tom Pelley A u s s i e L o c a l R i d e r, To m P e l l e y l a n d e d h i s f i r s t e v e r c o v e r a n d f e a t u r e - M i n n e s o t a ’s u r b a n r a i l s c e n e

Dane Tiene

Nic Harvey

Cohen Davies

ANZ Snowboarding

ANZ Snowboarding

ANZ Snowboarding

JULY MARKETING UPDATE


Josh Green

Emma Mcferran

Brad Smith

Tr a n s m o t o

Freerider MX

Freerider

Clinton Moore

Clinton Moore

Clinton Moore

Redbull X Fighters

Redbull X Fighters

X Games

JULY MARKETING UPDATE


Logan Landry Click here to view a new clip of Logan L a n d r y, D r a g o n Te a m R i d e r, k n o w n f o r his cold water surfing.

JULY MARKETING UPDATE


Wavelength Magazine, UK

Pleasure Magazine, Germany

Dragon Sunnies full-page feature

Shade Special - Click to View

JULY MARKETING UPDATE


Mind Games Teaser Dragon Sponsored video featuring the UK team Click to View

Sophie’s Go Big or Go Home

Gigi Ruf, Spring Break

Sophie is a well known Dragon Ambassador in E u r o p e , C l i c k t o V i e w D r a g o n Te a m R i d e r W i l l Smith among others, with quirky commentary from Sophie

Gigi Ruf met up with the UK team at Spring Break! Click to View JULY MARKETING UPDATE


Dragon Sweden

Dragon Germany

NFX Product Placement

NFX Product Placement on Mountain Bike Rider Konrad Porochniak Click to View the Edit

JULY MARKETING UPDATE


Dragon Lebanon in Redbull Drift This event took place in Saudi Arabia and Dragon was there to represent! The Dragon car took part in the Car Park Drift Event, skidding through cones and obstacles around the track. Click to View

JULY MARKETING UPDATE


Taiwan Love’s Dragon! H e r e a r e s o m e p h o t o s f r o m Ta i w a n ’s l a r g e s t s u r f c o m p e t i t i o n . Dragon was showcased heavily at the contest and is building a solid and positive reputation as a sunw e a r b r a n d i n Ta i w a n .

JULY MARKETING UPDATE


Dragon Argentina at Mammoth Mountain Mati, Manu, and the rest of the Dragon Argentina Snow team all traveled up to the northern hemi to ride Mammoth Mt., California - Click here to check out their new edit! JULY MARKETING UPDATE


Ciao for now... ............

Jamie jamie.shohat@dragonalliance.com

Dragon intl july marketing update  

Mid Summer Update from Dragon Intl

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