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March 31-April 6, 2014


National Supplement - Peripherals & Accessories

India digital projector market declines 6% in H1, 2013-14 Price revision due to exchange rate fluctuation makes SVGA resolution projectors and 2000-2500 lumens brightness projectors more attractive to buyers

DQW NEWS BUREAU New Delhi, March 26


he India digital projector market recorded total shipments of 1.14 lakh units during 1H FY14 . This was a decline of 6% in unit shipments, as compared to the previous half year (October 2012 to March 2013). These numbers were revealed in the CyberMedia Research report CMR’s India Half India Digital Projector Market: Shares of Leading Vendors (unit shipments). Epson emerged as market leader with a 21% share in unit shipment terms, displacing BenQ from the top spot. Optoma was at third position supported by deals in the Education vertical. Panasonic captured fourth spot followed by Sony at fifth position during 1H FY 2013-14. “Prevailing low consumer sentiments, longer corporate refresh cycles along with upward price revision resulted in decline of projector shipments in India during 1H FY 2013-14. The market was

also impacted by the slow pace of business from the Government segment” stated Narinder Kumar, Analyst, InfoTech Research Practices, CyberMedia Research. “In cases vendors witnessed delay in grant of Bureau of Indian Standards (BIS) certification for their respective models. This added to the woes of the India projector market”, Narinder added. India Digital Projector Market: Shares by Technology (unit shipments) DLP remained the leading technology during 1H FY 2013-14 in terms of market share of unit shipments in India. However, the DLP projector market registered a decline of 8% in absolute unit shipment terms, when compared to the previous half year. Vendors also revised

Technology DLP

1H FY 2013-14 2H FY 2012-13 Growth (1H FY 2013-14 (lakh units) (lakh units) over 2H FY 2012-13) 0.66



Contribution 1H FY 2013-14

Contribution 2H FY 2012-13















the prices across SKUs, owing to the prolonged pressure built up due to decline of the Indian Rupee against the US Dollar. This resulted in steep increase in prices of XGA, WXGA and other higher resolution projectors. As a result, shipments of the relatively more affordable SVGA resolution projectors grew by 27% in 1H FY 2013-14 compared to the previous half year. Similarly, projectors of brightness levels ranging between 2000-2500 lumens witnessed a 41% growth in unit shipments in 1H FY 2013-14. This preference for projectors with a relatively lower level brightness beat the earlier trend, and can be attributed to the much steeper hike in landed prices of projector models in the 2500-3000 lumens, 3000-3500 lumens and higher brightness projectors. Average Sales Value (ASV) The Average Sales Value (ASV) of projectors in 1H FY 2013-14 increased by 6% on account of price revision by vendors. The

market witnessed growth of relatively low cost resolution SVGA and mid-level brightness segment (20002500 lumens). Thus, the market actually deviated from the earlier trend of movement towards better resolution and higher brightness projectors. Epson EB-S02 and BenQ MS50P were leading models with around 7% market share each. DLP models largely ruled the leading models list, with Top 3 models shipped being SVGA resolution projectors. 2700 lumens was the ‘modal’ value of brightness for projectors shipped in India during 1H FY 2013-14, while 2.0-2.9 kg was the range for ‘most favoured’ weight range during 1H FY2013-14. Heavy projectors of 4 kg and higher weight segments declined by 14% in this half year as compared to previous half year. Education segment continued to be largest buyer of projectors. However, this segment too witnessed a decline of 2% in absolute shipment terms. Absence of large

deals skewed business away from the Government segment, with shipments declining by as much as 30% in 1H FY 2013-14, as compared to the previous half year. “The India digital projector market is likely to remain unchanged in the near future. However, post the general elections in April-May 2014, the market is likely to revive on account of revival of delayed government projects, where Education and e-Governance are the focus areas. Corporate buying is expected to grow in the longer run, as the general business sentiment revives”, Narinder stated further. “System Integrators are expected to play a key role in influencing classroom content delivery and pedagogy followed and by educational institutions. This will be true of both the government as well as private sectors. Finally, the Home Entertainment segment, currently a niche, holds good potential for growth, as a future revenue stream for vendors”, Narinder concluded.

PERIPHERALS & ACCESSORIES 2 DOMO forays into peripherals market LAPCARE claims 40% growth in D 2013 March 31-April 6, 2014 The DQ Week

PRASANTH MENON Mumbai, March 31

Mazher Shaikh, business development manager, DOMO Gadgets

DQW NEWS BUREAU Mumbai, March 29


reative Technology has announced a strategic expansion plan that will allow the company to create new inroads into the Indian market. As part of this, the company has appointed Creative Peripherals as a national distributor to promote the company's extensive range of speaker and headphone products, across major tier I and tier II cities. Additionally, the company has appointed Ripunjay Gujjar as its national sales manager for India, a role that will be focused on driving the newly expanded distribution network. With a focus on growing its India presence and making deeper inroads into the market for music, gaming and entertainment peripherals, this move will allow Creative to enhance the visibility of its consumer electronics products in retail stores and LFRs. Ernest Sim, regional sales manager, Creative Technologies said, "Smartphones and tablets have transformed the way digital media entertainment is being consumed and enjoyed and in line with

Ketan Patel, director, Creative Peripherals

that dynamic, Creative has kept pace by launching a series of breakthrough accessories for these devices. This, coupled with India's rapidly evolving retail market, made the decision to appoint Creative Peripherals a strategic one for us and we're looking forward to expanding our India sales and presence through them." "We're extremely excited to be partnering with Creative Technologies given that it is a premium brand in sound technologies. We believe that the company's products have a large potential market in India and look forward to helping them leverage this," said Ketan Patel, director, Creative Peripherals.

Spare Parts??

Creative Technology expands India operations

the appointment of RDs in each region. Till now the company had a specific website for post sales support and complaint registration. Adding to this, Shaikh said, "Service has been our strength and we don't compromise in this aspect. We through our online support have penetrated even into Tier-3 type cities. But with the channel model in mind, it is always beneficial to have a local support centers." He further added, "We are planning to add 10-15 service center in first phase and then scale up in future. We are looking out for partner who can fulfill our stringent requirement and deliver upto our expectations." The company has about 6 channel partners as of now but they plan to increase the count to 300 across India. Shaikh said, "We are

hoping to have a balance of 50-50 where 50% will cater to all our products while the remaining will be exclusively either do our peripherals or tablet/ smartphone business." To further aid the partner community, DOMO is coming out with a website for partners which will go live on 20th July. Also, certain volume level schemes are in the pipeline, which will be rolled out post the launch of its new product lines. DOMO was established in 2011 and has a network of regional offices and affiliates across the country. The company has interests that span across manufacturing, servicing and distribution of gadgets. Also, the company is planning to appoint a service head to look after their new service and support setup

Searching for Genuine

Botswana, Zimbabwe, Brazil, Middle East and other regions. Shaikh said, ‘Till recently, we were sell-

Visit :

OMO Gadgets. a Multi Division Organization with its corporate headquarters in Mumbai, is gearing up to foray into computer peripheral market and is planning to launch laptop speaker, keyboard and mouse product-line. Mazher Shaikh, business development manager, DOMO Gadgets said, "We are primarily a tablet and smartphone manufacturing vendor. Looking at the market scenario and post establishing ourselves in the mobile market, we are now getting into computer peripheral market." DOMO will roll out its product lines of laptop speakers, keyboard and mouse in the coming week. Going ahead, they have plans to launch 3D glass for their tablets in immediate future. DOMO is setting up its own distribution setup in India, soon in South Africa,

ing our products through online medium via our own e-commerce portal and most of the portals present in the India market like e-bay, flipkart, snapdeal and more." The company for its IT peripheral business will now have a channel model wherein they are planning to appoint one national distributor and regional distributors in various regions. Shaikh said, "We are yet to finalize on the national distributor but have appointed RDs in Chennai, Delhi, J&K, Andhra Pradesh, and Mumbai (south only)." He further added, "We are looking for RDs in cities like Kolkata, Haryana, Gujarat, Kerala, Navi Mumbai, Vashi, Thane, other regions of Mumbai." Along with this, the company is setting up its service centers along with

403-A, Sant Nagar, East of Kailash, New Delhi-110065 Ph. : 26235576, 26433377, 26435511 Mobile-9811068707 e-mail:

Branch Office: Chennai: 1st Floor Flat No. Old 10/5, New 25/5, Nathamuni Street, T. Nagar, Chennai-600017 Ph.-044-28156156, 28152156



or the younger generation, purchasing a screen guard, device sleeve and a cover goes along with the purchase of mobile phones, tablets and laptops. The older generation wonders why. I was amused by vendors calling out "Software Laptop Netbook!" at Nehru Place, Delhi, like they were selling samosas on the street. Though I occasionally splurge on protecting my devices, there are many unlike me - an average person spends about $108 on accessories while purchasing a tablet globally. Whether or not Indians keep aside a high-budget, there is no doubt that the mobile accessories are gaining popularity is picking up all over. Belkin is betting on the younger generation in India and aspires to be a $100 bn market by 2016 from a $22.3 mn today. The company’s demographic space is the age group of 20-40 years which they believe are big users of mobile accessories and inter-connectivity solutions across computing and consumer electronic devices. In fact, the generation gap gets quite evident when you start observing the other side. The accessories market is still at a nascent stage in India, and a very fragmented one. Belkin claims to have a 30% share in the market and its products include hard goods, soft goods, and overlays. However their main challenge is that the accessories market in India is largely dominated by unbranded Chinese products, which has acquired a much higher market share because if offers cheaper rates. Belkin aims to strengthen its position in India with disruptive solutions in existing and newer product categories, and retail and channel expansion. However there are no intentions of setting up a manufacturing unit in India for the time being.

LAPCARE plans to tap newer markets by expanding channel base across Tier-2 and Tier-3 cities & towns DQW NEWS BUREAU New Delhi, March 31


APCARE, developers of laptop peripherals and accessories for all premium laptop brands, has announced that it has recorded impressive 40% y-o-y growth in 2013. LAPCARE plans to sign up new channel partners to further enhance its impressive growth story in India. This will come by the company expanding its distribution network across Tier-2 and Tier-3 cities to address. India market has matured and has become sizable when it comes to laptop accessories. The accessories market is estimated to be over 15 million dollars (US figures). Portable mice, Privacy screens, cooling solutions with laptops, Wireless Presenters, functional backpacks, etc are going to will continue to enjoy an upward consumption trend. The traction for all kind of accessories has gone up, and the growth has been rather good in accessories business which is purely driven by laptop sales. Diverse market with diverse customer preferences makes it a big challenge to market our products in a way that will connect well with the customers. Consumers want products that are portable travel friendly and light and to meet these demands, LAPCARE is adding more innovative range of products. LAPCARE is currently in process of identifying the right partners in Tier-2 and Tier-3cities like Ahmadabad, Chennai, North East, Hyderabad, Jabalpur, Rajkot and Surat with a sedate start of its India

Sandeep Popli, COO at LAPCARE India

operations. LAPCARE has received good visibility in the market because of its innovative and high performance products. In the year 2013, North region was the largest contributor to the LAPCARE business in terms of revenue and RD base, providing more than 40% share of its total business in India. It is followed by East region at 25%, South region at 20% and West at 15% Shedding more light about the expansion plans, Sandeep Popli, COO at LAPCARE India said, "We achieved a remarkable sales growth in the year 2013 by 40% which broke all previous highs. In a very short span of time, LAPCARE products are well accepted by Indian consumers. We are planning to take that to next level and be at the helm of laptop peripherals and accessories brand in India. Expanding in Tier 1 and Tier II cities will help us in addressing local demand with closer focus in each geography, and it will ensure we remain on top of the situation in our quest of providing innovative products and solutions."

LAPCARE unveils its first series of wireless optical mice in India DQW NEWS BUREAU New Delhi, March 27


APCARE, developers of laptop peripherals and accessories for all premium laptop brands, has launched their first series of wireless optical mice -WL 200 and WL 100. WL 200 wireless mouse is premium in its category and supports 2.4 G wireless technology. Its novel sleek design gives this wireless mouse a classy look. Rigged with Nano USB receiver, that can be stored in the mouse while on the move. It works upto the distance of 10 meters. The ergonomic design creates a smoother user experience while working on a laptop or desktop. WL200 comes with 1200 DPI and its 2AAA battery helps to maintain its work potency for longer days. WL 100 comes in rich color variance with the resolution of 1000DPI. Elegant look gives this wireless mouse a better edge among its competitors. Its cushy design helps users to work with speed, Ease and comfort. It comes with 2.4G wireless technology. Nano USB receiver can be kept within the WL100 wireless mouse. Barkha Bosman, marketing head, LAPCARE India said, "We are excited to launch our first series of wireless optical mouse in two variant WL 200 and WL 100. These wireless optical mice has all the advanced features, its intelligent technology brings a creative driving gesture for mouse. The LAPCARE wireless mouse is aimed at tapping consumer segment that is price sensitive."


Zebronics provides learning platform for students through Zeb Tech The company will act as a medium for students to learn about the technological advancements which have reshaped the whole education industry DQW NEWS BUREAU NEW DELHI, MARCH 27

Zeb Tech has been hosted in over 18 schools now across Chennai including schools like Sacred Hearts Church Park, MCC Higher Secondary School, Asan Memorial, St. Thomas, Kerala Vidyalayam, Sir Venkata Subba Rao School, Crescent School etc., to name a few. Also, Zebronics has tied up as a technology partner with Radio Mirchi for Mirchi Chinna Einstein Season 3, whose objective is to identify the smartest kids across 70 schools in Chennai, Coimbatore, Madurai, Trichy and Salem over a period of 2 months, with the Super Grand Finale set to be hosted in Chennai. “Zebronics always wanted to contribute to education, be it via providing a tablet to access educational content available or the Zeb Tech, which is a platform for the students to not just test and improve their IQ, writing, speaking


ne of the fastest growing computer peripherals company in India Zebronics, stages an opportunity for the students to bring out the best in them through Zeb Tech. Here, Zebronics gives the schools, a platform to showcase students' talent, prove their leadership skills, creative skills, writing skills to friends, teachers, parents - through various activities like debate competitions, essay writing, quiz competitions, interactive sessions based on current and future trends in technology. With Zeb Tech, Zebronics will act as a medium for students to learn about the technological advancements currently shaping up the world. It would help to touch upon subjects which otherwise is not included in their school syllabus.

Rajesh Doshi, director, Zebronics.

skills but also to peek into the future of technology via our interactive sessions. We provide them with quality information to consume, which we believe will help them in one way or other. Looking at the overwhelming response from schools on Zeb Tech, we plan to spread out and reach to as many schools and colleges as possible across India. And we are not just stopping with education; we have also initiated Zeb Environment, where we are doing our bit to keep the surroundings clean, starting with the beach cleaning activity carried out by our Zeb Bees (employees) at the Marina Beach, Chennai. And then there’s Zeb Learn - where we have taken up initiative to support orphanages and NGOs like the Bal Vihar Guild of Service, Hope Foundation (schools) & Truth Foundations,” said Rajesh Doshi, director, Zebronics.

Logitech: From Accessories to Unified Communications DQW NEWS BUREAU NEW DELHI, MARCH 27


ogitech has outlined its growth strategy to step up presence in enterprise and SMB markets in India. Logitech, which will offer more unified communication (UC) products in India, will target industry verticals such as the government, banking, ITeS, hospitals, education, etc. For instance, Logitech sees lots of deployments in state governments across the country. A renowned jail in Delhi has deployed Logitech’s UC products to ensure seamless connectivity between prisoners and judges during court proceedings. Hospitals and healthcare centers are using Logitech’s UC solutions, which are cost effective and use less bandwidth, for applications such as tele-medicine, referral programs, etc. Deployment of conferencing solutions is mandatory in Indian banks to ensure better connectivity with stake holders during quarterly meetings. Logitech’s Customization Initiatives Customization is going to be Logitech’s focus area in the near future. Logitech is increasing its PC accessories and related solutions at a time when PC growth is reducing. The company is mapping the latest market trends and will introduce more products to tap enterprise market. Logitech will also bring more UC products for tablets and touch points. In fact, tablet accessories were its strongest growth product category during Q4 FY 2013, with sales up by more than four times and units nearly tripling. Logitech Strategy in India Logitech will strengthen its presence in the system integrator market. The other strategic focus area would be to strengthen customer base. Its UC products — both existing and upcoming — are aimed at addressing large user base. Logitech will introduce more products in India in phases to stabilize its #1 position in UC market. Also, it will tap additional channels. Frost and Sullivan says the size of the market for uni-

fied communication (UC) in India was $465mn in 2010, a growth of 30% from $357mn in 2009. Another report shares that this number is further expected to grow at 11.8% CAGR from 2010 to 2017. Logitech UC products Logitech provides enterprise keyboard or businessfocused webcam. The enterprise keyboard replaces old deskphones. Enterprises do not need multiple devices like an IP phone cluttering desktop and are able to optimize costs. The keyboard has all the features of a phone, including video conferencing, voice mail and messaging. In

addition you can make, answer, hang-up and see the incoming calls. Logitech in Asia Asia Pacific is a strong market for Logitech. Sales in Asia Pacific increased 2% in USD and 5% in local currency in Q4 FY 2013. Units were down 5%. Sales in several PC peripheral categories were solid, with growth in Pointing Devices, Keyboards and Desktops, and webcams. These three categories combined grew 9%. For comparison, sales in EMEA were down 25% in both USD and in local currency. Units decreased 22%. Sales in the Americas declined 2%, with units down 1%. Logitech does not share India specific revenue details, while sales in China increased 3%, with double-digit growth in the Keyboards and Desktops category.

Antec announces additional warranty extension on new series of Power Supply Units DQW NEWS BUREAU New Delhi, March 25


ntec has announced the warranty extension of select models in the Antec BP, VP and NEO ECO series of PSUs from 2 to 3, 2 to 4 and 3 to 5 years respectively through its 'More Power with More Warranty' campaign. With this newly extended warranty, Antec customers can purchase BP, VP and NEO ECO series of PSUs with greater confidence. Antec series of Power Supply Units are crafted to fulfill three things - Quality, Performance and Incredible value. The products give everything a user needs in a reliable Series

PSU: Stable power, advanced Hybrid Cable Management and heavy-duty protection circuitry for peace of mind, no matter how demanding the system is. Kevan Li, business head , India at Antec Inc, said "After looking at the positive response at the Antec VP Series PSU Warranty extension campaign, we decided to further benefit our customers by including some more products under the warranty extension umbrella and also extending the period till April 2014 for our customers to avail the benefit of this scheme. Antec Power Supplies are made with the Full Watts Guaranteed with No Cheats to ensure the highest quality delivered to customers.”



Antec BP Series PSU

BP300P, BP400PX


Antec VP Series PSU



Antec NEO ECO C Series PSU

NeoECO 520C/ NeoECO 620C


March 31-April 6, 2014 The DQ Week


TAG enters Kerala with the appointment of Pooja Tech as RD DQW NEWS BUREAU Bengaluru, March 27


echnology and Gadgets has appointed Pooja Tech as their authorized regional distributor for Kerala. Pooja Tech has strong channel presence with over 300+ channel partners and would take care of educating them on TAG line of products, increasing the brand visibility and also providing logistical and administrative support for TAG. Pooja Tech will distribute the entire range of TAG's own brand of products; Nvidia chipset, Galaxy brand graphic cards in GeForce Series, AMD chipset, XFX brand graphic cards in Radeon Series. TAG has taken this conscious decision in order to penetrate the unexplored market of South India and emerge as a strong player. With this appointment, TAG provides a dedicated regional distributor to cater the channels and end-user requirements more effectively in Kerala and at the same time strengthen the brand's positioning across the markets. TAG also aims to create a closer link between the company and channels through joint effort with the RD. Vikas Gupta, CEO and founder, Technology and Gadgets (TAG), said, "With the appointment of Pooja

Tech, we are entering the market of Kerala region and are glad with this collaboration. We believe in the channel strength, business relationships and the quality services of Pooja Tech who have extensive experience in the market. With Pooja Tech as a very capable regional distributor, we would be able to penetrate the market both depth and width wise. We would be able to respond to market requirements more efficiently and effectively." Ram Agarwal, CEO and

founder at Pooja Tech said, "We are glad to associate with a premium brand like TAG. The products are known for their quality and reliability. With our strong presence and our capabilities in the Kerala region, I'm sure we will be able to increase the TAG brand penetration in this region. Our vast experience in the PC peripherals and hardware and our channel reach of 300+ partners would be instrumental in building the TAG brand in the times to come."

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R.N.I. No: 66909/97 DL(S)-17/3158/2012-14 U(SE)-220/2012-2014, Posted at Lodhi Road HPO New Delhi - 110002, Printed and Published by Pradeep Gupta on behalf of Cyber Media (India) Ltd and Printed at Diligent Media Corporation Ltd, Plot No. EL - 201, Mahape, T.T.C. Industrial Area, M.I.D.C., Navi Mumbai - 400075 and Published From D-74 Panchsheel Enclave, New Delhi - 110017, Editor: Ibrahim Ahmad, Corporate ofďŹ ce: Cyber House, B-35, Sector 32, Gurgaon (NCR Delhi) 122001, Tel: 2384816, Fax: 124-2380694, E-mail:, Editor: Ibrahim Ahmad, Chief Editor: Prasanto K Roy

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National supplement  

India digital projector market declines 6% in H1,2013-14

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