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WE ARE ABOUT TO TAKE OFF. SIT BACK, RELAX, AND ENJOY THE RIDE.


Brand designs of Desiree Por tugues

Spring 2014

DESIGNER

FORMER AIR WAITRESS

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F a s h i o n I n s t i t u t e O f Te c h n o l o g y INTRODUCTION


hello DESIREE PORTUGUES

Where I’m from:

Cities I’ve lived in:

Languages I speak:

My passion...?

About Me

Jaded, but hopeful New Yorker New York, Tokyo Español, 日本語

Does typography count?

I’m a typography obsessed travel loving designer. My passion for design knows no bounds, and I strive to create design that is impactful for the viewer. My work environment is very important to me, and I don’t function at all without a fresh, hot cup of coffee

“ We want things wrapped in love we want to feel connected to the choices we make. This is what branding is ”

Sasha Strass

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Brand designs of Desiree Por tugues

Spring 2014

F a s h i o n I n s t i t u t e O f Te c h n o l o g y

WHERE ARE WE GOING?

USA

Love Your Brown Rice

6 Brazil California (USA) France

Uzke PB & JOY Amelie

14 22 32

INTRODUCTION


Japan

Kenya

England

The last stop

Heiwa

Pombe

The Royal

Swift Transit

38

46

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PROJECT:

LOVE YOUR BROWN RICE

Everyone deserves the best quality nation grown rice.

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The United States

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Branding Ideas of Desiree Por tugues

Spring 2014

F a s h i o n I n s t i t u t e O f Te c h n o l o g y MOOD BOARD + PROCESS


RESEALABLE FOR FRESNESS

AMERICA’S FAVORITE

L VE YOUR BROWN RICE

AMERICA’S FAVORITE

FRESHLEY HARVESTED BROWN RICE

NO ADDITIVES DOES NOT CONTAIN

PRESERVATIVES

GROWN IN THE USA

GOOD SOURCE

OF FIBER!

GOOD SOURCE

OF FIBER!

NET WT 32 OZ (2LB) 907G

RESEALABLE FOR FRESNESS

GROWN FROM THE BEST STATES!

AMERICA’S FAVORITE

GOOD SOURCE

OF FIBER!

NO ADDITIVES DOES NOT CONTAIN PRESERVATIVES

NET WT 32 OZ (2LB) 907G

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10 Brand designs of Desiree Por tugues

Spring 2014

F a s h i o n I n s t i t u t e O f Te c h n o l o g y FINAL DESIGN


FINAL DESIGN Typographical approach that provides the consumer with hardcore facts about the farm and the nutritional benefits on brown rice.

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12 Branding Ideas of Desiree Por tugues

Spring 2014

F a s h i o n I n s t i t u t e O f Te c h n o l o g y BRANDING IDEA


AMERICA’S FAVORITE

HOME

ABOUT

PRODUCTS

ENTER PRODUCT CODE

w876X890

LOCATIONS

CONTACT THE FARM

CLICK ON A STATE!

MADE IN THE USA

for more information

FRESHLEY HARVESTED BROWN RICE

TRY OUR NEW RICE BARS! IN TWO DIFFERENT FLAVORS!

w876X890 Larry Reddmann Rice Farm! 19167 Arkansas 14, Harrisburg, AR 72432 Phone: (870) 578-5922 For more information: www.larryreddmannrice.com

WEBSITE Each packaging or sample book provides the customer with a special code. They can enter the code on the websites interactive map. This code will locate the farm in which the product was harvested in. This supports the idea of transparency and will gain the consumers trust in the brand.

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PROJECT: UZKE

Brazil’s signature whiskey

02 Brazil

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16 Branding Ideas of Desiree Por tugues

Spring 2014

F a s h i o n I n s t i t u t e O f Te c h n o l o g y MOOD BOARD + PROCESS


BRAZILIAN WHISKEY 375 ML 50% ALC./VOL.

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FINAL DESIGN

CUSTOM STOPPERS

Brand designs of Desiree Por tugues

Spring 2014

F a s h i o n I n s t i t u t e O f Te c h n o l o g y

All of the stoppers are created by different artist in different communities throughout Brazil.

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UZKE does not only provide the best quality whiskey, but also gives the consumer a custom memento.


FINAL DESIGN A bright, vibrant, yet minimal solution was created as the final design.

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20 Brand designs of Desiree Por tugues

Spring 2014

F a s h i o n I n s t i t u t e O f Te c h n o l o g y FINAL DESIGN


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PROJECT: PB & JOY

Fall in love with the simple things in life

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The United States (California)

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24 Branding Ideas of Desiree Por tugues

Spring 2014

F a s h i o n I n s t i t u t e O f Te c h n o l o g y MOOD BOARD + PROCESS


P IO CAISTACH BERNET

PEANUT BUTTER

PRESERVES

PRES ERVES nt weight 14oz

nt weight 14oz (34g)

SAN JOAQUIN

nt weight 14oz (34g)

SONOMA VALLEY

PR E SE RV E S

P RESERVES

nt weight 14oz (34g)

nt weight 14oz (34g)

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ORGANIC PRESERVES

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FINAL DESIGN A simple snack like peanut butter and jelly can become a fine delicacy.

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EXTENSION

F a s h i o n I n s t i t u t e O f Te c h n o l o g y Spring 2014 Brand designs of Desiree Por tugues

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EXTENSION PB & JOY will extend to premium gelatos. These gelatos contain the same fresh flavors as the preserves.


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PROJECT: Amelie

A curious youngster looks into the old ar t shop

04 France

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PROCESS

F a s h i o n I n s t i t u t e O f Te c h n o l o g y

RK FO

IDS

s pplie u s t ar

EXPLORATION

Brand designs of Desiree Por tugues

Spring 2014

An exploration of different characters to use for a kids line of art supplies.

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* original artwork created by: Desiree Portugues


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FINAL DESIGN

F a s h i o n I n s t i t u t e O f Te c h n o l o g y Spring 2014 Brand designs of Desiree Por tugues

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FINAL DESIGN Amelie is an extension on the sennelier brand of art supplies. The design solution is a fun and illustrative package.


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PROJECT: HEIWA

The utter silence during the dawn of a new day

05 Japan

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40 Branding Ideas of Desiree Por tugues

Spring 2014

F a s h i o n I n s t i t u t e O f Te c h n o l o g y MOOD BOARD


BAMBOO ESSENTIALS

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FINAL DESIGN

F a s h i o n I n s t i t u t e O f Te c h n o l o g y Spring 2014 Brand designs of Desiree Por tugues

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FINAL DESIGN Targeted towards women with busy lives, Heiwa helps soothes the soul with the promotion of meditation. Bamboo extract is beneficial for hair and nail growth.


Customer orders & advice 1-800-445-4467

Home

My Account

US $

My shopping bag

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Checkout

0 items

BAMBOO ESSENTIALS

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Contact Us

Shipping information

Refunds and returns

Free shipping on all US orders

Tell us your experience

See our shipping options

Our most flexable options

See our shipping options

review our products

New line of haircare

PEACE ENERGY

ORGANIC

BEAUTY

ORGANIC

anti-frizz + smoooth shine anti-frizz + smoooth shine S U L FAT E F R E E

POWER

CONDITIONER CONDITIONER 12oz 350ml

12oz 350ml

Sign up as a member today

All organic products

Our variety of incents

All of our products are made with natural ingrediants. We pride oursevles into creatingthe top quality skin and haircare by letting the natrualvitimins in the bamboo do all of the healing and detoxing. ORGANIC CREAMS

read more

G E N T LY C L E A N S E S

ORGANIC CREAMS

G E N T LY C L E A N S E S

R E TA I N S M O I S T U R E

R E TA I N S M O I S T U R E

H U M I D I T Y R E S I S TA N T

H U M I D I T Y R E S I S TA N T

CO LO R SA F E

CO LO R SA F E

Shop for creams today

Buy Now

Buy Now ORGANIC CREAMS C L E A R I F Y I N G S E L F - FOA M I N G M O I ST U R I Z E R N O R M A L C O M B I N AT I O N / S K I N

12oz 350ml

ORGANIC CREAMS C L E A R I F Y I N G S E L F - FOA M I N G M O I ST U R I Z E R A N T I AG E I N G FO R M U L A

12oz 350ml

Our History

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Spring 2014

F a s h i o n I n s t i t u t e O f Te c h n o l o g y INTRODUCTION


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PROJECT: POMBE Banana Brew Beer

Never heard of pombe? Well now you’ll know

06 Kenya

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BREWING METHOD East Africa’s highland banana’s are put in a canoe structure. These banana’s are set to ripen for 4 to 6 days.

To accelerate the ripening of bananas, a hole is dug in the ground, lined with dried banana leaves which are then set on fire.

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50 Brand designs of Desiree Por tugues

Spring 2014

F a s h i o n I n s t i t u t e O f Te c h n o l o g y PROCESS

The Real The Real The Real

2014 2014 2014

The Real

2014

BANANA

net weight 6oz


BANANA BASED BEER

BANANA BREW BEER 2014 net weight 6oz

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52 Brand designs of Desiree Por tugues

FINAL DESIGN

6 pack of pombe beer sold in supermarkets and liquor stores in the western market

Spring 2014

F a s h i o n I n s t i t u t e O f Te c h n o l o g y FINAL DESIGN


DESIREE PORTUGUES

53 packaging design 2014

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54 Brand designs of Desiree Por tugues

Spring 2014

F a s h i o n I n s t i t u t e O f Te c h n o l o g y FINAL DESIGN


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56 Brand designs of Desiree Por tugues

Spring 2014

F a s h i o n I n s t i t u t e O f Te c h n o l o g y FINAL DESIGN


home

find us on facebook

terms and conditions

BANANA brewed Beer

CHOOSE A REGION

Kenya

Tanzania

Rwanda

ABOUT POMBE

FAQ

SITE MAP

SEARCH

www.pombe.blog.com

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PROJECT: The Royal

You can call me Queen Bee

07

England

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CUSTOM TYPE

All type was hand drawn, and created in illustrator.

Spring 2014

F a s h i o n I n s t i t u t e O f Te c h n o l o g y FINAL DESIGN


CUSTOM TYPE ON RENDERED STRUCTURE The Royal perfume is a glass bottled structure topped with a gold crown emblem. The perfume is made from Ambergris; a rare ingredient in perfumery.

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PROJECT:

SWIFT Hyper-loop Transit

A vehicle in which we travel just got better

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H Y P E R LO O P T R A N S I T

Spring 2014

F a s h i o n I n s t i t u t e O f Te c h n o l o g y BRAND PROCESS


LOGO MARK

USAGE OF THE S The “S” in the swift logo can be extracted and used in different ways. This mark represents the tube that the Swift pod travels in.

COLORS

COLORS 15%

TOYO 0386

CF 11016

TOYO 0386

100%

15%

CF 10775

These swatches are the primary colors used within the swift brand. These are the only colors that are allowed to be used with anything pertaining to Swift’s visual identity.

100%

TYPOGRAPHY

SWISS 721 BT LIGHT

ABCDEFGHIJKLMNO PQRSTUVWXYZ FULL LOGO MARK

All secondary type is used with Swiss 721 light. This includes body copy for any brochures, apps, and Swift’s website.

USAGE OF FULL LOGO MARK The full logo mark can be used anywhere in which the full brand name needs to be displayed.

H Y P E R LO O P T R A N S I T

H Y P E R LO O P T R A N S I T

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BRAND PROCESS

F a s h i o n I n s t i t u t e O f Te c h n o l o g y

HOME

PURCHASE CARD

Login

SWIFT TRACKER

ROUTES

Register

SELECT A DESTINATION FROM

Find A Station

TO

Spring 2014

Find A Station

SELECT DATES DEPART DATE ADULTS

SENIOR

RETURN DATE CHILDREN

MEMBER

PROMOTIONAL CODE

Brand designs of Desiree Por tugues

START

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© 2013 COPYRIGHT SWIFT HYPERLOOP INC.

Contact Us

Search

WEBSITE Swift’s website allows customers to purchase transit cards, make reservations, and shows different routes.

STATIONS

MEMBERSHIP


EXPIRES 07/31/14

EXPIRES 07/31/14 For transitcard service call, 434 668 2346 or go to www.swifttransit.com

E1304B

EXPIRES 07/31/14

E1304B

For transitcard service call, 434 668 2346 or go to www.swifttransit.com

For transitcard service call, 4

E1304B

1m on

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For transitcard service call, 434 668 2346 or go to www.swifttransit.com

www.swifttransit.com

www.swifttransit.com

www.swifttransit.com

www.swifttransit.com

www.swifttransit.com

Subject to applicable tariffs and conditions of use.

EXPIRES 07/31/14 For transitcard service call, 434 668 2346 or go to www.swifttransit.com

r ca rd

1m on

TAP TRANSIT CARD IN THIS LOCATION

TAP TRANSIT CARD IN THIS LOCATION

EXPIRES 07/31/14 For transitcard service call, 434 668 2346 or go to www.swifttransit.com

E1304B

Subject to applicable tariffs and conditions o

1 ye a

d car 1 ye ar

TAP TRANSIT CARD IN THIS LOCATION

Subject to applicable tariffs and conditions of use.

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Subject to applicable tariffs and conditions of use.

TAP TRANSIT CARD IN THIS LOCATION

EXPIRES 07/31/14

E1304B

For transitcard service call, 434 668 2346 or go to www.swifttransit.com

EXPIRES 07/31/14 For transitcard service call, 434 668 2346 or go to www.swifttransit.com

E1304B

E1304B

d h ca r

www.swifttransit.com

www.swifttransit.com

Subject to applicable tariffs and conditions of use.

Subject to applicable tariffs and conditions of use.

EXPIRES 07/31/14 For transitcard service call, 434 668 2346 or go to www.swifttransit.com

1d ay c ar

TAP TRANSIT CARD IN THIS LOCATION

EXPIRES 07/31/14

E1304B

For transitcard service call, 434 668 2346 or go to www.swifttransit.com

EXPIRES 07/31/14

E1304B

For transitcard service call, 434 668 2346 or go to www.swifttransit.com

h ca r www.swifttransit.com

Subject to applicable tariffs and conditions of use.

h ca r TAP TRANSIT CARD IN THIS LOCATION

EXPIRES 07/31/14 For transitcard service call, 434 668 2346 or go to www.swifttransit.com

E1304B

Subject to a

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Subject to applicable tariffs and conditions of use.

www.swifttransit.c

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Subject to applicable tariffs and conditions of use.

www.swifttransit.com

TAP TRANSIT CARD IN THIS LOCATION

EXPIRES 07/31/14 For transitcard service call, 434 668 2346 or go to www.swifttransit.com

E1304B

TAP TRANSIT CARD IN THIS LOCATION

EXPIRES 07/31/14 For transitcard service call, 434 668 2346 or go to www.swifttransit.com

E1304B

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www.swifttransit.com

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BRAND PROCESS

F a s h i o n I n s t i t u t e O f Te c h n o l o g y Spring 2014 Brand designs of Desiree Por tugues

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CURRENT WAIT TIME: HYPERLOOP TRACKER

min

2

SAN FRANCISCO BERKLEY SAN BARBARA FRESNO LOS ANGELES

12 SANFRAN CISCO

TRACKER APP ON MOBILE DEVICE

STAY CONNECTED

LOS

01 ANGELES

The swift tracker app allows passengers to track the trains in real time. It also provides the duration of time it has before it arrives to its final destination


REAL TIME 231 MILES AWAY

The tracker displaying the location and duration of time.

LOS

01 ANGELES

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72 Brand designs of Desiree Por tugues

BROCHURE

A Brochure that talks about the swift brand and its technology and destinations

Spring 2014

F a s h i o n I n s t i t u t e O f Te c h n o l o g y BRAND PROCESS


THE MODERN STATION

SWIFT HYPERLOOP TRANSIT 1

CURRENT WAIT TIME:

2min

12

11

10

09

08

07

06

05

04

03

SANFRAN CISCO

02

01 LOS ANGELES

The Interactive Tracker

The mobile tracker

Station Gates

The interactive tracker allows passengers to keep track of the hyperloop as it makes its way to its final destination. For those who are picking up passengers at the station– this allows you to keep track of the hyper loop. This tracker is not only shown in the station, but its also a mobile app.

Each Hyperloop has a specific name. Passengers are able to track the time of their arrivals and departures. Passengers will also be able to know how many places the hyperloop will be stopping at. There is a local route for those living in the surrounding area, and an express stright to San Francisco.

There are 12 gates in every Swift Hyperloop station. In each departure gate there is an eletronic sign that displays to passengers the specific routes they will be heading to. That way, if any passengers are confused, they can check the moniter before bording the hyperloop. SWIFT STATION IN LOS ANGELS, CALIFORNIA

SWIFT HYPERLOOP TRANSIT 3

SWIFT HYPERLOOP TRANSIT4

CURRENT WAIT TIME:

DAILY COMFORT WITH NO DELAY

2min

SAN FRANCISCO BERKLEY SAN BARBARA FRESNO LOS ANGELES

Interior Design

12 SANFRAN CISCO

LOS

01 ANGELES

A look inside the Swift Transit Hyperloop

SWIFT HYPERLOOP TRANSIT 5

The interior of the Swift hyperloop provides the upmost comfort. All passengers are seated in their own pod space, which provides an entertainment system, and a tray table for food and laptop use. There is a monitor in front of each space that can be hooked up with any laptop or mobile device. There are also charging ports for electronic devices.

There will be an attendant in each pod for the passengers safety. Complimentary items inculde, free access to Swift’s top of the notch headphone devices, the local newspaper, and one small coffee in our quick snack station provided by Illy Coffee.

SWIFT HYPERLOOP TRANSIT 6

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Spring 2014

F a s h i o n I n s t i t u t e O f Te c h n o l o g y BRAND PROCESS


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Spring 2014

F a s h i o n I n s t i t u t e O f Te c h n o l o g y INTRODUCTION


AS WE REACH OUR FINAL DESTINATION I WOULD LIKE TO GIVE MY WARM REGARDS TO ALL OF THE FACULTY IN THE PACKAGING DESIGN DEPARTMENT AND THE WONDERFUL PEOPLE I HAVE MET IN THE INDUSTRY THUS FAR. ALL I WANT TO SAY IS...

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WITH LOVE THANK YOU

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