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SEO GUIDE

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EFFECTIVE TIPS FOR DEVELOPING AND MANAGING YOUR SEO BUDGET How much should you budget for SEO services??? Countless business owners & SEO service providers struggle with this question every day.

EXPECTIONS & REALITY According to a recent survey, less than half of all small businesses have an SEO budget. Of those with SEO budget, the majority spent less than $100/month i.e. 71% small business budget $0 $99/month for SEO

THE COST OF CHEAP SEO Cheap SEO can cost dearly to a website owner. Before getting started with SEO, business owners should cross-check competency of SEO Agency. Business Owners Should discuss SEO Tactics upfront & should insists on following Google Webmaster Guidelines.

MANAGING RESOURCES Google considering 200+ factors for SEO, it's easy to become intimidated & Paralyzed. Focus on Just Key 3 Factors 1. Information Architecture: a. Be crawlable & accessible to search engines b. Follow Google Webmaster Guidelines for best practices. c. Optimize the webpage for speed, less than 3 seconds d. Render Cleanly on mobile, tablet and desktop devices.

http://www.dpmitsolutions.com


SEO GUIDE

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CONTENT: Content should be as per Search Quality Rating Guidelines with an emphasis on: a. Being Unique & Offering Value b. Matching Search queries c. Satisfying User Intent d. Being of high-quality e. Satisfying the fresh Content algorithm

BACKLINKS: a. Backlinks Must be natural. Avoid Black Hat SEO Techniques & Paid guest Posting. b. Quality is key. A lower number of high trust/high authority/relevant links can outperform a large quantity of lower quality links.

YOU MANAGE WHAT YOU MEASURE: SET GOALS

Before establishing a budget set Goals of the campaign: What is the desired outcome????? What is the measure of success????? Most important metrics are those with a direct impact on the bottom lineorganic sessions, Goal Conversions, revenue. 

DEVELOPING A BUDGET Goals will determine, tactics that are needed for success. Pay attention to those factors that move the dial a. How does your information architecture stack up against competitors??

b. How is your content compared to competitors??? c. How does your backlink profile look relative to the topranked websites??? In most cases actual work performed is same, the difference is the volume and Quality

http://www.dpmitsolutions.com


SEO GUIDE

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HOW MUCH CAN YOU EXPECT TO SPEND ON SEO???

If you are hiring a top level SEO company to execute a local or overseas campaign the payment range will vary accordingly. Some firms offer a trial package, you can try to test their service. You can opt for one time SEO audit with actionable recommendations. Become an expert and do it yourself.

SEO COST CALCULATOR: MEASURING ORGANIC SEO

ROI calculation for SEO assuming lifetime value(Example) a. No of leads converted through SEO=20 b.Average net profit on each thing=$50 c. total Net Profit from each customer acquired from SEO= $1,000 d. Avg no. of orders projected, per newly acquired customer = 5

e. Total Projected lifetime Profit(Total Net Profit X No. of avg lifetime sales)= $5,000 f. Monthy marketing budget=$2,500 Projected lifetime profit from NEW Customers/ SEO marketing spend= ROI= 200%

TAKEWAY Unlike PPC, SEO takes time to yield a result, it involves a combination of technical SEO, Content Marketing & Link Building. The traffic earned through these channels is often the most consistent & the best converting among all channels.

DPM IT Solutions Pvt Ltd. Best website Design and digital marketing Company in Delhi, India Call us at 01145006369/ 91-8527353553 dpmitsolutions@gmail.com

http://www.dpmitsolutions.com

Cost Effective Tips For Developing and Managing Your SEO Budeget  

How much should you budget for SEO services??? Countless business owners & SEO service providers struggle with this question every day. Acco...

Cost Effective Tips For Developing and Managing Your SEO Budeget  

How much should you budget for SEO services??? Countless business owners & SEO service providers struggle with this question every day. Acco...

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