20 12 ANN U A L R E P O R T
The Downtown Sacramento Partnership (DSP) is a
Table of Contents Year in Review
2
Public Policy
3
Clean + Safe
4
Marketing + Outreach
6
Culture, Entertainment, + Tourism
7
Office Market
8
Retail Market
9
Residential Market
10
Financials
11
Transit, Infrastrcture + Circulation
12
Demographics
13
Map + Project Profiles
14
Directors + Staff
16
private, non-profit organization dedicated to the improvement of Sacramento’s central business district. The DSP oversees maintenance, safety, and revitalization programs financed by the Downtown Sacramento Management District, a property-based assessment district established in 1995.
20 12 ANN U A L R E P O R T
The district is roughly bound by H Street to the north, 16th Street to the east, N Street to the south and the Sacramento River to the west. The 66-block district is located within the central business district C-3 zoning area. The mission of the Downtown Sacramento Partnership is to establish Downtown Sacramento as the vibrant arts, entertainment, business and cultural destination of the greater Sacramento region through effective public-private collaboration for the benefit of residents, visitors and investors.
YEAR IN REVIEW
Over the past year, our efforts to revitalize Downtown has continued its momentum. We are seeing progress with an increase in commercial retail leasing activity, changes in ownership of some significant downtown properties, and the completion of more than 230 residential units within the core.
Several years ago, DSP’s board invested in a retail
the day interviewing business owners. The overwhelming
recruitment and retention program to help property
sentiment was that business is slowly improving and owners
owners fill their ground floor vacancies. This year, more
are far more optimistic than the past few years. That leaves
than 26 new businesses have opened within our 66-block
us with the onus to continue to move Downtown and
district. The bulk of that leasing activity is taking place
Sacramento forward.
in The Kay district with 17 new businesses and in Old
We have advocated for an improved parking zone
Sacramento with 8 new businesses. We are seeing a new
ordinance which reduces burdens on infill development.
trend in entrepreneurs looking to build their dream in
We remain vocal supporters of advancing development
Downtown Sacramento so that they can be a part of the
and programs to improve the public safety of our
renaissance.
Downtown District. Our community service team
Downtown is also attracting interest from new investors
continues to remain vigilant in addressing maintenance
and property owners. The purchase of the Downtown
and security issues. Earlier this year, we equipped
Plaza by JMA Ventures earlier this year, provides an
our entire team with new technology to track activity
opportunity to better connect the district and create a
electronically and to provide enhanced geo-coded
catalyst for economic growth—not only for Downtown
reports. This allows our team and local law enforcement
but also for the City through increased revenue and
to identify trends and provides property owners with
development activity. Moving forward, DSP is committed
targeted activity reports on calls for service.
to staying engaged with JMA and the City to ensure that
For the past 17 years, our organization has been dedicated
a feasible development plan is in place that is not only
to advancing the agenda for Downtown Sacramento. It
innovative, but also focuses on a long-term sustainable
remains our commitment to serve as a unified voice for
solution for the future.
you and to make Downtown Sacramento a better place
We have also heard positive feedback from our businesses.
to do business.
In October, our staff facilitated the Metro Chamber’s
Sincerely,
Downtown business walk. More than 50 volunteers spent
Michael T. Ault DSP Executive Director
ADA Reform Affordable Housing Funding American River Crossings Alternatives Study
DSP represents the interests of downtown property and business owners with a focus on economic development, smart growth, and opportunities to improve the social environment downtown. Over the past year, DSP was an active advocate for Downtown on numerous policy issues. DSP participated in more than 125 public meetings, and provided oral and written testimony on behalf of stakeholders at all levels of government.
Bicycle Infrastructure Improvements City/County Budget Process Civic Amenities Master/Strategic Plan Continuum of Care Advisory Board/Sacramento Steps Forward Downtown Sacramento Revitalization Corporation Downtown Circulation Study Downtown/Riverfront Transit Study
PUBLIC POLICY
2012 ADVOCACY ISSUES
Entertainment and Sports Complex General Plan Update/Housing Element Old Sacramento State Parks General Plan Parking Monetization and Modernization Railyards: ULI Rose Institute Case Study
Parking Zoning Code Modernization
Railyards: Infrastructure/Intermodal Funding
DSP worked closely with city staff and stakeholders
Redevelopment: Oversight Board/State Legislation
to revise the city’s zoning code as it relates to parking
Single Room Occupancy: No Net Loss Policy
requirements. After two years of deliberations and
Solid Waste Authority Franchise Fee Increases
community outreach, the City Council approved revisions to the zoning code in October 2012 to stimulate economic development and ease the entitlement process. The updated code removes minimum parking requirements in the Central Business District (CBD) and provides an
Sacramento Charter Commission (Measure M) Taxicab Ordinance Water/Sewer/Sanitation Rates Zoning Code: Parking Requirements/Modernization
exemption for non-residential portions of small infill projects that are on parcels less than 6,400 sq. ft.
ADA Reform (SB 1186) The DSP, through our efforts with the California Downtown Association, advocated for reform of the Americans with Disability Act (ADA). The bill (SB 1186) will curb lawsuit abuse regarding ADA while promoting increased compliance with disabled accessibility building codes. The new legislation will prohibit attorneys from requesting money when submitting demand letters, reduce damages on unintentional violations, and will create a mechanism to increase compliance with state and federal ADA laws. This bill is being hailed as the most comprehensive and significant reform to California’s ADA Law.
public policy | 3
SAFE
+ CLEAN
DSP’s Community Service Department support the development of downtown office, retail and entertainment uses by maintaining a clean and safe environment. The department includes the Community Service Guides, Homeless Outreach Navigators, and the Clean Streets team. By creating strategic alliances with government agencies, law enforcement, community service organizations, and the business community, these programs efficiently and effectively provide services to downtown users. This summer the Community Service Department began utilizing electronic tablets to track activity in the field. The custom designed software facilitates communication between team members, improves
COMMUNITY SERVICE GUIDES CALLS FOR ASSISTANCE
reporting to stakeholders, enhances customer service, and provides data to support proactive solutions to chronic issues.
DIRECTIONS + ASSISTANCE*
NUISANCE + CRIMINAL ABATEMENT
September 2011
2,523
129
Community Service Guides The Guides provide customer service to downtown patrons. They
October 2011
2,238
177
November 2011
3,130
113
December 2011
3,315
123
January 2012
2,014
156
a week, direct and assist visitors, and serve as a communication link
act as information ambassadors, patrol downtown streets seven days
February 2012
1,767
192
to other departments. They also support law enforcement agencies,
March 2012
1,870
140
April 2012
1,484
91
business owners, and property owners in crime prevention.
104
May 2012
1,436
June 2012
794
51
July 2012
1,105
143
August 2012 TOTAL
1,282
141
22,958
1,560
Source: DSP Community Service Guide Program, September 2011 – August 2012. * Cumulative number of directions and assistance, merchant assistance and citizen escort calls
NAVIGATOR OUTREACH
20% In-active*
Active Contact
13%
67%
Refusing Service
Total Clients Served
320
*Includes clients who have entered into a stable living environment, or moved out of district. Source: DSP Navigator Program, January 2012 – September 2012
More Than
51,000 Pounds of Trash Picked Up Per Month
Clean Streets The Clean Streets team responds to maintenance issues seven
prosecuted 20 individuals multiple times as serial inebriates, 4
days a week. On average, the team removes 166 pieces of graffiti,
individuals for indecent exposure, and 19 other individuals for crimes
51,035 pounds of trash, and pressure washes more than 103 miles of
committed in Downtown Sacramento and on Regional Transit.
sidewalks and alleys every month.
This position also works with the Sacramento Police Department, Sacramento Sheriff’s Department, the City and County of Sacramento,
Navigators Homeless Outreach
the Department of Corrections and Rehabilitation, Volunteers of
Navigators connect homeless individuals with local community service
America, Sacramento Housing and Redevelopment Agency (SHRA),
programs, facilitate access to care, and identify solutions to improve
and Sacramento Self Help Housing to identify proactive solutions.
living conditions. The team tracks clients’ progress as they move through the social service system. This year, the Navigators’ homeless outreach efforts resulted in a 25 percent housing rate, placing 81 downtown homeless individuals into housing.
Community Prosecutor The only one of its kind in the region, the Community Prosecution Program is a vital component in the economic development and revitalization of Downtown. The Community
More Than
103
Miles of Sidewalks and Alleys are Pressure Washed Every Month
Prosecutor, a Deputy District Attorney, works with downtown businesses, property owners, social services, law enforcement, and community organizations to identify and implement broader solutions to nuisance crimes specific to the Central City. In 2012, our community prosecutor successfully
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clean safe | 5
O U T R E AC H
DSP supports the district’s economic vitality
MARKETING
+
by cultivating a positive image for Downtown through community outreach, cooperative marketing campaigns and media outreach. Cooperative Marketing Programs DSP partners with downtown businesses to develop cooperative marketing campaigns including the Downtown Marketing Collective, Cap City Sips, Dine Downtown, and Shop Local promotions. These programs help businesses extend their audience reach, maximize budgets with a shared investment, and generate buzz. This year, Dine Downtown generated an estimated $1.3 million in economic impact through restaurant sales and parking revenue. DSP’s public relations efforts earned Dine Downtown 49 media hits during the 10-day period with an audience reach of 2.3 million.
$1.3 Million in Economic Impact Generated by Dine Downtown
DSP also developed a new branding strategy for Downtown to support retail recruitment efforts. DSP rolled out The Kay, a new district identity for the area between J through L streets, and 5th through 13th streets, with new banners, signage, and messaging.
OWNED MEDIA REACH
Our integrated communications approach leverages digital media owned by DSP, keeping Downtown the center of attention. Website: Attracts nearly 190,000 annual visitors and 438,000 annual page views Facebook: More than 4,755 engaged fans Twitter: More than 6,400 followers YouTube: 78 videos with more than 23,000 views Email Marketing: More than 6,000 email subscribers
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6 | marketing outreach
2011
2012
50,000
69,500
Downtown Ice Rink
26,000
31,000
Gold Rush Days
90,000
120,000
Holiday Theatre of Lights
60,000
65,000
New Year’s Eve Sky Spectacular
50,000
40,000
Pacific Rim Festival
20,000
30,000
Sacramento Music Festival
80,000
65,000
St. Patrick’s Day Parade
7,500
15,000
Weekly Certified Farmers’ Market
108,000
270,000
TOTAL
491,500
705,500
+
Concerts in the Park
C U LT U R E , E N T E R TA I N M E N T TUORISM
ESTIMATED EVENT ATTENDANCE
DSP’s signature events attracted more than 100,500 visitors to the district. In 2012, DSP events experienced significant growth with a 20 percent increase in Concerts in the Park attendance and 39 percent increase in Ice Rink skaters. DSP also partners with local businesses to encourage event attendees to spend dollars in the district before and after an event. In addition to event production, DSP works closely with other event producers and the City of Sacramento to ensure downtown events are not only successful, but also generate positive activity for the district. On average, the City permits 65 events at Cesar Chavez Plaza annually. DSP plays an active role on the City Events Review Board to represent downtown stakeholder interests.
Tourism Downtown continues to be the hub of Sacramento’s $2.4 billion tourism industry with more than 400 conventions and more than 2 million attendees for the 2011-2012 fiscal year. Hotel occupancy rates
36% Increase in Concerts in the Park Attendance for 2012
are trending up for Sacramento as well as Downtown. Old Sacramento continues to average more than $3.3 million annual visitors. Source: Sacramento Convention & Visitors Bureau, City of Sacramento Department of Finance, and Old Sacramento Business Association.
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culture , entertainment tourism | 7
OFFICE MARKET
The Sacramento region’s office market showed slow but steady improvement in 2012. The public sector continues to create activity Downtown through lease renewals, relocation, and consolidation into single locations. The largest lease transaction in 2012 was the State Controller’s Office renewal at 300 Capitol Mall with 190,000 sq. ft. While there is no current construction activity in the office market, Downtown is poised for progress with the forecasted growth in the health and professional services
52% of Sacramento’s Class A Office Space is Located Downtown
industries. These trends will have a positive affect on future demand for commercial space. With the largest inventory of Class A space, downtown’s office market is ideal for tenants looking for competitive lease rates, and for incentives and opportunities to ‘trade up’ for more space or a more prestigious business address. Industry reports forecast that this tenant-favored market is likely to continue into 2014.
SACRAMENTO AREA OFFICE MARKET SUBMARKET
Roseville/Rocklin
VACANCY RATE
SQ. FT.
29.3%
7,101,973
Elk Grove
21.4%
966,927
Folsom
25.8%
2,827,640
Howe/Fulton
20.8%
1,619,569
Midtown
16.5%
1,805,117
West Sacramento
17.9%
1,280,782
25.0%
41,718,525
Suburban Total Downtown TOTAL
16.7%
11,207,101
23.3%
52,925,626
Source: CBRE, Q3 2012 Sacramento Office Market Report
8 | office market
R E TA I L M A R K E T
DSP’s Business Recruitment & Retention Program is a solutionoriented approach to improving downtown’s business environment. The retail recruitment manager serves as a liaison between property owners, brokers, tenants, the City of Sacramento and county and state agencies to facilitate retail development. This year, 26 new downtown businesses opened, accounting for nearly 80,000 sq. ft. of restaurant and retail space. Of those new businesses, 77% were either directly recruited or assisted by DSP. Downtown is also attracting new interest from investors. JMA Ventures’ purchase of the Downtown Plaza provides an opportunity for additional investment in Downtown’s largest retail space and better connectivity with the rest of the district. Sports Basement’s pending purchase of 730 I Street would make them the second single largest
NEW DOWNTOWN BUSINESSES
retail business with more than 70,000 sq. ft. of retail space in the Downtown.
Independent
23%
In order to maximize future retail opportunities for Downtown,
31%
DSP Recruited
DSP began working with Buxton in 2012. As the leader in consumer analytics, Buxton utilizes a variety of data sets that identify retail
46%
leakage and surplus in the market
DSP Assisted
and uses predictive modeling to match retailers to current sites.
Source: DSP Merchant Database, January 2012 – September 2012
DSP can now provide site-specific data to current property owners and brokers to assist with their leasing efforts.
77% of New Businesses Were Either Directly Recruited or Assisted by DSP
reta il market | 9
RESIDENTIAL MARKET
RESIDENTIAL DEVELOPMENT ACTIVITY COMPLETED IN 2012
150
Berry Hotel
107
La Valentina TOTAL UNDER CONSTRUCTION
Tapestri Square Township 9 East End Gateway 2 & 3
The Sacramento housing market began to see activity in 2012 and earned a spot on the National Association of Home Builders’ list of improving housing markets. Sacramento experienced a 3.7 percent increase in home value from the third quarter of 2011 to the third quarter of 2012. Downtown’s median home value rose by 8.7 percent in Q3 2012 compared to the same quarter for the previous year.*
84 UNITS
700 Block of K Street
137
Capitol Lofts
122
Docks Project
1,155
East End Gateway 4
30
East End Gateway 5
50
The Warren
117
Railyards (infrastructure under construction)
TBD
TOTAL
1,611
La Valentina project and Mercy Housing’s 7th & H Housing Community.
10 | re sidential market
58 2,700
PROPOSED
An additional 231 units were added to Downtown’s housing stock with the completion of the
New Housing Units Were Added to Downtown’s Housing Stock
UNITS
2,842
Berry Hotel underwent a $24 million renovation preserving 107 single room occupancy units.
231
81 338
TOTAL
This year, three new residential projects were completed in the Central City. The 80 year old
*Source: Metrolist MLS, October 2011–October 2012, tracked within 95814 and 95811 zip codes.
UNITS
7th & H Housing Community
FINANCIALS
DSP manages a budget of $3.7 million. The organization receives its support primarily from a property assessment. The management district encompasses 494 parcels equaling more than 7,283,289 million sq. ft. of land and currently 24,378,148 million sq. ft. of buildings. The Property Based Improvement District (PBID) assessment district includes private property owners, the City of Sacramento, County of Sacramento, State of California’s Department of General Services and the Sacramento Housing and Redevelopment Agency.
DSP DISTRICT FUNDING
Program Funding, Sponsorship & Grants
Event Revenue
FINANCIAL STATEMENT Assets
3% Earned Revenue
CURRENT ASSETS:
10%
16%
Cash and Equivalents
$640,514
Accounts Receivables
$342,938
Related Party Receivables
48%
Prepaid Expenses PBID: Private
Deposits Other Current Assets
PBID: Public
23%
TOTAL CURRENT ASSETS
Property and Equipment, Net Other Assets TOTAL ASSETS
$3,991 $81,032 $50,000 $75,044 $1,193,519 $118,580 $11,265 $1,323,364
Liabilities & Net Assets CURRENT LIABILITIES:
Accounts Payable Accrued Expenses Other Liabilities Deferred Revenue Total Current Liabilities
$64,192 $253,695 $19,221 $28,645 $365,753
NET ASSETS
Unrestricted
$438,559
Restricted
$519,052
TOTAL NET ASSETS TOTAL LIABILITIES & NET ASSETS
$957,611 $1,323,364
Source: Financial Statements and Independent Auditors’ Report, Brown Fink Boyce & Astle, LLP, 2012
financials | 11
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T R A N S I T, I N F R A S T R U C T U R E C I R C U L AT I O N
Enhancing Downtown’s circulation to enable access via multiple modes of transit is critical to the future growth and success in the core. DSP continued efforts to improve the existing transportation network and advocated for greater access through river connections, enhanced bicycle infrastructure, and federal funding options for a streetcar, which would link key assets in the Central City. Rail Line Relocation
Downtown Bike Infrastructure
The relocation of the Union Pacific mainline
The City re-striped numerous downtown
was completed in the summer of 2012
streets to accommodate bike lanes. This new
and is the first phase of infrastructure
bicycle infrastructure is among the first in the
improvement in the Railyards. The relocation
history of the CBD, and was funded by local
replaced a half-mile of track, straightened
transportation sales tax funds. The new bike
track alignment and moved the track about
lanes enhance mobility while improving air
500 feet to the north. Additionally, the
quality and public health.
project included passenger platforms, three pedestrian tunnels, and two bridges. While the bridges are complete, the 5th and 6th
Streetcar Planning/Downtown Circulation Study
street roadways connecting both sides of the
The DSP was engaged in efforts to enhance
bridges to Downtown will not be completed
downtown’s transportation network though
until 2013.
more efficient bus service, greater pedestrian and bicycle linkages and determining the feasibility and benefits of a streetcar system.
DEMOGRAPHICS
Downtown Sacramento is the largest employment center in the region with a daytime population of more than 70,000.* The public sector continues to be the largest employer, accounting for approximately 55 percent of the workforce population. Downtown’s residential population consists of 17,700 people and approximately 7,500 households.
Trade Area In 2012, DSP partnered with customer analytics firm Buxton, to examine the retail potential of Downtown.
70,000+ Employees Work in Downtown
Buxton created a primary drive-time trade area of 12-minutes from the City’s core of 7th & K. The trade area has a residential population of 205,000 and a daytime employment population of nearly 210,000. According to Buxton’s psychographic profiles, Downtown’s dominant segments consist of Aspiring Contemporaries, and Upscale America. Both groups have an affinity for Downtown amenities, such as arts and culture, and account for more than 30% of the trade area population.
DOWNTOWN DEMOGRAPHICS SUBMARKET
DOWNTOWN*
TRADE AREA POPULATION
Residential Population
17,776
205,049
70,109
209,854
$59,041
$66,629
32
34
Employment Population Average Household Income Average Age
Source: Buxton, 12 minute drive time – 7th & K streets, 1-mile radius – 7th & K streets *Source: CoStar, 7th & K streets – 1 mile radius
DOWNTOWN PSYCHOGRAPHICS Downtown’s dominate pychographic segments include: Aspiring Contemporaries 18% Young, mostly single, ethnically diverse, online active households living in new homes or apartments with discretionary income to spend on themselves. Upscale America 13% College-educated couples and families living in the metropolitan sprawl earning upscale incomes providing them with large homes and very comfortable and active lifestyles. Source: Buxton, Retail Site Assessment, August, 2012
demographic s | 13
14 | map project profile s
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25
Sacramento History
21
CA State Railroad Museum
18 23
26
17
Sacramento
22
completed under construction proposed
15
6
16
7
St. Rose of Lima Park
4
3
Leland Stanford Mansion
23
CA State Library
Citizen Hotel
California Museum
14
2
8
19
20
St.Paul’s Episcopal Church
9
10
11
As of 11/10/2012
13
13
1
Governor’s Mansion
5
PROJECT PROFILES
12
+
Cathedral of the Blessed Sacrament
MAP
map project profile s | 15
+
The Warren [Proposed] 1571-1531 N Street. The proposed project includes 117 market-rate 1 and 2 bedroom condominium units, 5,200 sq. ft. of ground floor retail and 136 parking spaces. The building will either be constructed to receive a LEED Silver certification or its GreenPoint Rated equivalent, or exceed California’s Title 24 requirements by 15%.
Capitol Lofts [Proposed] Southeast corner of 11th & R streets. The Capitol Lofts development is the proposed rehabilitation of the existing six story historic CADA warehouse building into 116 unit residential mixed-use apartment complex. The project will also have 13,000 sq. ft. of commercial space.
Hotel Berry [Completed] 8th & L streets. Completed in fall 2012, the renovation of the Hotel Berry includes 107 units for low income residents. The project transformed the hotel into a high quality and safe facility, complete with support services for residents.
Township 9 [Under Construction] The projects area’s boundaries are Richards Boulevard, 5th and 7th streets and the American River. Approximately 3,000 condominiums, townhouses and apartments are planned for 65 acres in the River District.
Tapestri Square [Under Construction] 20th & T streets. The project will consist of 61 detached townhomes built around a park-like common area.
7th & H Housing Complex [Completed] 7th & H streets. Mercy Housing is currently developing 150 affordable housing units with public/green space, residential social services including a 3,800 sq. ft. on-site health clinic and a professional management team.
700 Block of K Street [Proposed] 700 Block of K Street. D&S development and CFY development proposed a $36 million mixed-use project of 152 residential units, and 65,000 sq. ft. of retail space. The project will include new residential units, restaurants, bars, entertainment venues and rooftop terraces.
1.
2.
3.
4.
5.
6.
7.
HOUSING
Maydestone Apartments [Completed] 1001 15th Street. In 2011, D&S Development renovated the 32-unit complex with 16 units at 60% Area-Median-Income (AMI), 8 at 80% AMI, and 8 market rate units. Of the units, 21 are studios and the remaining 11 are 1-bedroom units.
9.
14. K Street Entertainment Projects [Completed] 1016-1022 K Street. David S. Taylor Interests (DSTI) and the CIM Group completed the K Street Entertainment Project: 1016 K Street – This 3,000 sq ft parcel hosts Dive Bar. 1020 K Street –This 5,600 sq ft parcel hosts Pizza Rock restaurant. 1022 K Street –This 4,300 sq ft parcel hosts District 30. 1012 K Street –This 12,000 sq. ft. parcel underwent building shell and core renovations.
RETAIL
13. East End Gateway 2 & 3 [Under Construction] 1422 16th Street & 1510 16th Street. The project includes 84 market rate one and two bedroom apartment units and ground floor retail/commercial space.
12. The Ridgeway [Proposed] 912 & 194 12th Street. The proposed renovation project would increase the livability of the units by providing each unit with a bathroom and kitchen facility, which will reduce the overall unit count from 58 to 22.
11. East End Gateway 5 [Proposed] 16th & N streets. The proposed development plan by CADA and BRIDGE housing includes approximately 50 affordable studio and 1-bedroom apartment units for seniors.
10. East End Gateway 4 [Proposed] Southeast corner of 16th & P. The proposed project includes 30 market-rate 1 and 2 bedroom condominium units. The Gateway will be developed with materials and processes that leave a minimal carbon footprint, and provide net zero energy with minimal ground water use.
La Valentina [Completed] 12 & D streets. Completed in 2012, the new construction consists of 81 units of affordable housing. The project includes 63 apartments and 18 townhouses, the latter being the first “net zero” site designed for Sacramento.
8.
20. E. Claire Raley Studio for the Performing Arts [Proposed] 14th & H. This new facility is planned for the corner of 14th & H streets, adjacent to the H Street Theater Complex. It will house rehearsal and office space for The Sacramento Ballet, California Musical Theatre, The Sacramento Opera, and Sacramento Philharmonic Orchestra as well as the Ballet’s Center for Dance Education. The four-story, 47,000 sq. ft. building has an estimated cost of $25 million.
19. Community Center Theater [Proposed] 1301 L Street. The proposed renovation of the City’s 2,500-seat theater will include an expanded lobby, modernized back of house infrastructure and loading area expansions.
18. Museum of Railroad Technology [Proposed] 5th & I streets. The proposed museum will seek to repurpose the historic railroad shop buildings to store locomotive and railroad car collections and museum exhibit galleries focused on railroad engineering and technology.
ARTS & CULTURE
17. Sacramento Downtown Plaza [Proposed] 547 L Street. Sacramento Downtown Plaza is comprised of approximately 400,000 sq. ft. of retail and 285,000 sq. ft. of office space, encompassing 6 city blocks on 14 acres. The new owner, JMA Ventures, plans to transform the property into an urban lifestyle center.
16. The Sports Basement [Proposed] 730 I Street. The retailer is in the process of purchasing the former Bank of America Building at 730 I Street. Upon completion, the Sports Basement will be the second largest single retail space.
15. Marshall Hotel [Proposed] 7th & L streets. The proposed renovation would transform this historic concrete fivestory structure into a 150-room boutique hotel targeted at business and corporate travelers. Three floors would be added and the building would be topped with a 1,850 sq. ft. rooftop bar. A restaurant would be located on the ground floor.
26. Railyards [Under Construction] 5th & I streets. The proposed mixed-use redevelopment of the 240-acre Union Pacific Railyards will include 12,000 housing units, nearly 1.4 million sq. ft. of retail space and various commercial uses. Currently, infrastructure is under construction.
25. Docks Project [Proposed] Front Street. The City selected KSWM Docks Partners to exclusively negotiate the development of the Docks area. The developer’s draft concept plan will be based on plans developed by the community and will include a mix of residential, commercial and open space.
24. Cars on K Street [Completed] K Street between 8th Street and 12th Street. The project reintroduced vehicles to the K Street Mall between 8th and 12th streets. The improvements include signal modifications, a new pedestrian signal at 11th Street, traffic camera at 10th, new audio heads for Accessible Pedestrian Signal (APS), signage, striping, edge treatments, ADA improvements, concrete pavement between 9th and 10th streets, planting and irrigation, and street furniture.
23. Sacramento Intermodal Transportation Facility [Proposed] 4th & I streets. The proposed facility will connect light and heavy rail, bus, shuttle, taxis and future high-speed rail through construction of modern facilities and reuse of the historic depot.
STREETSCAPE & CIRCULATION
22. County Courthouse [Proposed] 5th & I streets. The 44-courtroom facility will relieve crowding at Gordon Schaber county courthouse, used by the Superior Court of Sacramento County. The building may be up to 16 stories tall.
21. Powerhouse Science Center [Proposed] Jibboom Street. This site will be a visitor attraction that will provide a major anchor to the riverfront and will be a complement to the Jibboom Street Park.
S TA F F D I R EC TO R S
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2012 Officers
EXECUTIVE DIRECTOR, Michael Ault
CHAIR: Steve Green, F&M Bank
DEPUTY DIRECTOR, Danielle Biller
VICE CHAIR: Jason Goff, Jones Lang LaSalle
COMMUNITY SERVICE DIRECTOR, Dion Dwyer
SECRETARY: Janie Desmond-Ison, Steamers
MARKETING & OUTREACH DIRECTOR, Lisa Martinez
TREASURER: Sid Garcia-Heberger, Crest Theater
SR EVENT OPERATIONS & DEVELOPMENT MANAGER, Annie Stuckert
PAST CHAIR: Roger Kittredge, David S. Taylor Interests
RETAIL RECRUITMENT MANAGER, Valerie Mamone-Werder
OFFICER: Richard Lewis, CA Musical Theatre
POLICY MANAGER, Kevin Greene
OFFICER: John Shirey, City of Sacramento
COMMUNICATIONS MANAGER, Jayme Ghisletta MARKETING MANAGER, Megan Emmerling
Board of Directors
OFFICE MANAGER, Rosie Gilb
Capt. Ken Bernard, Sacramento Police Department
MARKETING ASSISTANT, Morgan Blamey
Kipp Blewett, Rubicon Partners
EVENTS ASSISTANT, Colleen Heauser
David Brennan, CB Richard Ellis
ADMINISTRATIVE ASSISTANT, Dana Borre
Elisabeth Brinton, SMUD
COMMUNITY SERVICES SUPERVISOR, Jon Strohl
Butch Corum, Corum Real Estate
GUIDE SHIFT SUPERVISOR, Robb Brown
Chris Delfino, Downey Brand
GUIDE SHIFT SUPERVISOR, Ramon Cano-Grimes
LaShelle Dozier, SHRA
GUIDE SHIFT SUPERVISOR, Zane Lopez
Paul Faries, JMA Ventures, LLC
COMMUNITY SERVICE GUIDE, Donaciano Castaneda
Kevin Fat, Fat City Bar & Café
COMMUNITY SERVICE GUIDE, Sean Chapman
Steve Hansen, City of Sacramento
COMMUNITY SERVICE GUIDE, Tevon Debbs
Al Gianini, Al Gianini Consulting
COMMUNITY SERVICE GUIDE, Michael Jordan
Steve Hammond, Sacramento CVB
COMMUNITY SERVICE GUIDE, Corey Mahony
Lloyd Harvego, Harvego Enterprises
COMMUNITY SERVICE GUIDE, Gary McLaughlin
Michael Heller, Heller Pacific, Inc.
COMMUNITY SERVICE GUIDE, Michael Moore
John Hodgson, The Hodgson Company
COMMUNITY SERVICE GUIDE, Michael Munson
Mayor Kevin Johnson, City of Sacramento
COMMUNITY SERVICE GUIDE, Shawn Peter
Moe Mohanna, Western Management
NAVIGATOR, Shirl Johnson
Joe Mugartegui, DGS, State of California
NAVIGATOR, Crystal Jordan
Roger Niello, Sacramento Metro Chamber
NAVIGATOR, Teresa Olivas
Ron Russell, BTV Crown Equities
CLEAN STREETS TEAM MEMBER, Ruben Arvayo
Phil Serna, County of Sacramento
CLEAN STREETS TEAM MEMBER, Alan Coulter
Heather Stallion, Macy’s
CLEAN STREETS TEAM MEMBER, Joseph Garcia
Pati Brown, California State Parks
CLEAN STREETS TEAM MEMBER, Michael Kathan
Angelo G. Tsakopoulos, Tsakopoulos Investments
CLEAN STREETS TEAM MEMBER, George Sauceda
Scott VandenBerg, Hyatt Regency
CLEAN STREETS TEAM MEMBER, John Trovatten
Jacqueline Whitelam, CADA
OSBA EXECUTIVE DIRECTOR, Chris McSwain
Mike Wiley, Regional Transit Ali Youssefi, CFY Development
Staff
ACCOUNTING SERVICES, Laura B. Catchot, CPA, MBA REPORT DESIGN, Marketing by Design PRINT MANAGEMENT, T Dogg Studios PRINT DATE: December 2012. Information in this report was based on the best available data at the time of printing. PHOTO CREDIT: Sarah Maren Photographers, Nicholas Wray Photography, and Zwahlen Images
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980 9th Street, Suite 400 Sacramento, California 95814 tel 916.442.8575 fax 916.442.2053 www.downtownsac.org
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