Page 1

the Free Guide to Downtown Stockton’s Events & Happenings



IN THIS ISSUE Stockton Collegiate, page 3

Win! Scavenger Hunt, page 13 Veteran’s Training & Resource Center, page 13 Mission Revival Architecture in Downtown,

The Downtowner


P. 209.464.5246 F. 209.464.4558 Spanish Hotline 209.888.8637

343 E. Main Street , First Floor Stockton, CA 95202

PRSRT STD U.S. Postage PAID STOCKTON, CA Permit No. 269

page 11


November 2010 - Volume 13 - Issue 11






Celebrate! WINTER HOLIDAYS IN DOWNTOWN CRAWL for a Claus, Lighted Boat Parade and Santa’s Holiday Stroll The first annual Starlight Night will be held on Saturday, December 4 in Stockton. Designed to draw holiday visitors, the event will include a citywide celebration. Enjoy visits with Santa, tree lightings and holiday shopping, all staggered in time to allow for visits to the Miracle Mile, Lincoln Center and Downtown Stockton. The day culminates downtown from 5 pm to midnight with the Pub Crawl for a Claus, 31st annual “Delta Reflections” Lighted Boat Parade and free Holiday Stroll. A gift to the community from the Marina West Yacht Club, the 31st annual “Delta Reflections” Lighted Boat Parade will arrive in Downtown Stockton’s McLeod Lake by 6 pm. Last year’s parade featured 57 lighted boats and took about an hour to view from start to finish. The parade is best viewed from the Lexington Plaza Waterfront Hotel, Chitiva’s Bar and Grill, Sass Bar and Grill or Weber Point Event Center. Arrive by 5 pm to find a front row table or seat and dress warmly – this is a rain or shine event. For more information, contact Lynn Hahn at (209) 477-7653 or visit After the boat parade, join the family-friendly Holiday Stroll. Grab a bite to eat at one of the restaurants near the downtown cinema or stroll through downtown to see the festive window displays. Santa will be available for photos and dining specials are available from 5 pm until 9 pm. For more information on the Holiday Stroll, visit and click on Holidays under What’s Happening. Put on your red and white holiday attire and raise a glass to the Claus! Beginning at 5 pm, Pub CRAWLers dressed as Santa and Ms. Claus will hit eight bars and restaurants in Downtown Stockton. Tickets range from $10 to $27 and include levels for drinkers,

Dawn Keithley (left) and Kate Macek take a photo opportunity at the Hotel Stockton during the Pub CRAWL for a Claus. Photo by DSA

students, and designated drivers. All proceeds benefit locally owned and operated businesses, the United Way of San Joaquin and the Tidewater Art Gallery. Pre-sale tickets can be purchased at or at the Downtown S t o c k t o n A l l i a n c e office. Dayof t i c k e t s Over 70 lavishly lighted and decorated boats participated a r e a v a i l a b l e in Delta Reflections Parade in 2009. Photo by SCVB between 5 pm and 8 pm at the Hotel Alliance and these Celebrations, visit S t o c k t o n a t 1 3 3 and click Weber Avenue for an on What’s Happening or call (209) 464increased price. ALL 5246. For daily updates on Downtown C R AW L e r s m u s t Stockton, follow us at Twitter @D_ have valid ID to join townStockton, on Facebook under Downtown Stockton Alliance.  the Pub CRAWL. F o r m o r e information about the Last year’s Holiday Stroll brought patrons to the Blackwater Cafe Downtown Stockton Downtown for a cup of hot cacao. Photo by DSA

Downtown Stockton Alliance 209.464.5246

From the Executive Director

Executive Committee: Chair Steve Stevenson Bank of Agriculture and Commerce Vice-Chair Mahala Burns, Cort Companies Treasurer Jim Donaldson, JF Donaldson Automotive Secretary Mahesh Ranchhod, Property Owner Daniel J. Schroeder, Neumiller & Beardslee

Board Members: Anthony Barkett, Attorney at Law Corie Coleman, State Farm Insurance Robert Davis, Robert Davis Construction Kevin Dougherty, First Commercial Real Estate Joe Draegert, Joe Draegert Studio Doug Egbert, Riverrock Properties Karl Gassner, Mark-Ease Products David Gould, Vision Printing David Qualls, Blackwater Cafe Downtown Benjamin Saffold, Gospel Center Rescue Mission

Ex Officio Members: Alicia Arong, Stockton Arts Commission Dr. Elizabeth Blanchard, Port of Stockton Carl Brooking, Stockton Redevelopment Agency Susan Carson, Stockton Arts Center Alliance Bob Deis, Stockton City Manager Matt Duaime, Stockton Fire Department Gus Duran, City of Stockton Redevelopment Susan Eggman, Stockton City Council Member Peter Gutierrez, The Record Lt. Doug Anderson, Stockton Police Dept. Debbie Hernandez , Cultural Heritage Board Ann Johnston, Mayor City of Stockton Gabriel Karam, SJ County Facilities Management Division Dennis Lee, Central Valley Asian American Chamber of Commerce

On the afternoon of October 26 the Board of Directors of the Downtown Stockton Alliance held their annual planning session outlining the goals for the year 2011. The Board was assisted by facilitator Dr. Tom Van Groningen, retired Chancellor of the Yosemite Community College District and current member of the Board of Directors of the Modesto Irrigation District. This year’s planning session was a departure from past exercises. The October 26 meeting was the first of a two part planning meeting. The first session was a four hour review of the internal workings of the Alliance. The Board has scheduled a second four-hour session on November 23 from 2 pm to 6 pm to address external challenges facing downtown. October meeting began by establishing the role and responsibilities of the Board of Directors. These

expectations included a commitment to act as a team in conducting Alliance’s business, setting policy direction, and establishing the vision, mission, and goals for the organization. One of the most important aspects of this part of the discussion was the Board’s commitment to act as the bridge to Alliance members, governmental agencies, and the public. The Board also established expectations for Alliance’s management. Key elements of this compact include establishment of open and cooperative relationships, an expectation that management provide insight beyond the numbers, and that management strives to identify problems as early as possible. The Board completed the first phase of the planning session by conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. A SWOT is an objective systemic scan of

Janice Miller, City of Stockton Economic Development Department Don Miller, Stockton Sports Commission Stacey Mortensen, SJ Regional Rail Commission Mike Niblock, Community Development Department Paul Rapp, San Joaquin RTD

In recent months, downtown business owners have expressed their struggles during the down economy to a myriad of people – customers, lenders, colleagues, employees and the Downtown Stockton Alliance. In partnership with the San Joaquin County Enterprise Zone, the Downtown Stockton Alliance has formed a Business Summit to bring forward resources and new ideas to help the success of downtown business owners. After surveying businesses in the area, it was found that many struggled with hiring reliable and trustworthy employees, using social media and learning how to utilize incentives and programs offered. Topics for the summit will include information on

using social media, incentives and programs available, Enterprise Zone with a case study from a local small business owner, and successful hiring practices. Speakers are professionals in their topics, and will be available after the session for additional questions and answers. The Business Summit will be held on Friday, December 10, at the San Joaquin County WorkNet Conference Room at 56 South Lincoln Street. Registration will begin at 8:15 am; sessions will be held from 8:45 am to 11:30 am. Additional resources and information will be available on site throughout the room and several businesses coaches will be on hand to share successful tips and insight.

Find out more: How to Celebrate! Holidays in Downtown Stockton

Economic Development Director “This is a great opportunity for small businesses to learn from the speakers and to network and create collaborations amongst themselves,” explained Enterprise Zone. The summit is designed to support businesses within downtown and the greater Stockton area. Staff at the Downtown Stockton Alliance is constantly seeking ways to assist and support businesses to be successful. Anyone with ideas or those seeking additional assistance are encouraged to contact me at (209) 888-8623 or  stockton_events_holidays

How to Make Sure Your Emails Are Read Explore the rich history of Downtown Stockton

Some people spend as little as 15 seconds to scan an e-mail. To ensure that your email gets enough attention and results in action, you should:

Follow us on:

1. Make the purpose of the message clear in the subject line; by very specific and include a due date if applicable

Carlos Villapudua, SJ County Supervisors



Mimi Nguyen


Doris Unsod, Filipino Center

The Downtowner

an organization designed to provide a better understanding of the organization which will lead to the development of realistic goals and actions. At their second planning session, the Board will prioritize the factors identified in the SWOT analysis. Staff will then develop a work plan in the form of a Strategic Plan to address these issues in 2011 and beyond. Upon its adoption, a summary of the 2011 Strategic Plan will be featured in a future issue of the Downtowner and will be available for downloading at If you have any questions above these matters, please contact me at (209) 4645246 or

Visit Downtown Stockton Online -

Wes Rhea, Stockton Conference & Visitors Bureau

The Downtowner is published 10 times per year by the Downtown Stockton Alliance. Annual Circulation: 80,000. Publisher and Editor: Emily Baime. Assistant Editor: Mimi Nguyen. Contributing Writers: Nick Trulsson, and Sylwia Qualls. Contributing Photographers: Downtown Ambassadors. Layout and Design: Sylwia Lipiec-Qualls. 209.464.5246, All rights reserved.

Executive Director

From the Economic Development Director

Mark Martinez, Hispanic Chamber of Commerce Dick McClure, Greater Stockton Chamber of Commerce

Tim Kerr

/Downtown_Stockton_Alliance Sign up for Alliance E-lert Online E-lert is a bi-monthly electronic newsletter highlighting downtown events and news.


Downtown Stockton Alliance 209.464.5246

2. In the body of the e-mail, explain exactly what action needs to be taken and whether you are expecting an answer 3. Include any supporting sources/ documents in the e-mail: as an attachment, link, or a screen shot 4. Be brief and to-the-point; use simple, un-bias vocabulary; do not distract from the message by including unrelated information 5. Send the e-mail only to the relevant recipients and place names of people from whom you do not expect action but want them to read the message in the CC line.

Stockton Collegiate International Schools Seek a Grant to Build a Playground in Downtown Stockton Collegiate International Schools opened in Downtown Stockton on September 7, 2010 with over 600 students enrolled. The schools are full of students, books, desks, bookshelves and nearly everything else a school needs for students to succeed. Everything except a playground. Since the first day of school, kindergarten through 5th grade teachers have challenged themselves and their students to creative fun activities that could serve as “recess.” Passer-bys will often see classes taking walks through downtown street or spending time at Fremont Park (about three blocks away) and playing games inside in the multipurpose room or in the classroom. Kindergarten parents, among others, recognized the need to raise funds for a playground. Since indoor play-space is limited at this urban school, they researched and applied for a Clorox Power a Bright Future Grant of $20,000 or $50,000 to revitalize Fremont Park. Throughout the month of October, Stockton Collegiate International Schools have asked the students, parents and the community to vote daily on the Clorox website for the grant. If received, the grant would provide funding to build an outdoor play structure at Fremont Park which could also serve as an additional physical education venue for all other students

®© Cinda Baxter, 2009. All rights reserved. Used here with permission.

Busy side-walk in front of the Stockton Collegiate entrance at 1 Sutter. Photo by DSA

of the Stockton Collegiate Schools. At the time this article was written, the school received almost 6,100 votes and ranked in the 28th place among all applicants. Voting ends on November 1.

Anyone interested in sponsoring the project is encouraged to contact Stockton Collegiate International Schools at (209) 390-9860 or at www. 

The message behind the 3/50 campaign is very simple. Pick three locally owned and operated businesses you can’t live without. Pledge to spend $50 per month in those businesses. Watch your dollars multiply throughout the community. The project was started in March 2009 by Cinda Baxter, a retail consultant and professional speaker. Moved by the desire to create a message that’s positive and achievable in the difficult economy, she started a blog and then a website. In the first seven days, more than 7,600 people found There are over 20,800 registered supporters at the3/ (businesses only) and over 65,000 fans on the project’s Facebook page (businesses and consumers). Downtown Stockton Alliance and almost 800 other businesses and companies across California are included as supporters of the 3/50 Project. Over 1,500 of independent, brick-andmortar California businesses participate in the program. In Stockton, there are 14 SEE 3/50, page 13

Run and Walk Against Hunger Expected to Draw over 4,000 Participants The 6th annual Run and Walk Against Hunger on Thanksgiving morning, November 25, is expected to draw 4,000 participants to the Stockton Ports Baseball Park in downtown Stockton. All of the courses finish inside the Ports Ballpark, with the Kids (9 and under) 0.25 mile run, starting at 8 am – kids can get photos taken with sports teams mascots: Ports’ Splash and Thunder’s Thor. The 5K (3.1 mile) run/walk and 10K (6.2 mile) run, both beginning at 8:30 am, are expected to draw over 3,000 runners and walkers along a route on both sides of the Stockton Deep Water Channel - flat, scenic and fast. Awards will be presented to runners for the top three places in each age group (12 and under, 13 to 18, 19 to 29, 30 to 39, 40 to 49, 50 to 59, 60 to 69 and 70 and over, and to the top male and female firstplace winners). The course starts and finishes at the Stockton Ports Baseball Park and takes in the downtown Stockton waterfront, the new City Sports Arena, Children’s Museum, the new Downtown Marina and other points of interest. Closing ceremonies will be held at 10:45 am. Rest stops will be provided on the route, offering water. Transportation will also be provided along the route for those unable to go the entire distance. For the walk, young children, strollers, wagons, and handicapped walkers are

welcome (walkers will begin behind all runners); young children should walk with an adult (parent or group leader). For the safety of others, please leave your bike, skateboard, roller blades and pets at home (NO dogs please). Participants are also urged to bring canned foods, paper and plastic bags to the event; all proceeds benefit the Emergency Food Bank of Stockton/San Joaquin. All participants will receive a voucher for a Stockton Thunder hockey game, a two for one discount to classic movies at the Bob Hope Theatre, and many other items in their “goodie bag.” Entry fee for the Run/Walk is $30 if postmarked by November 14, an additional $5 after that date, and $40 on day of event. Each runner/walker will receive a colorful Run t-shirt. For the 0.25 mile Kids Run (9 and under), entry fee is $10 by November 14, $15 after November 14, and $20 on day of event. It includes the event tshirt. Register at, or download the event application from Tee shirt/goodie bag pick up and pre-registration (highly recommended) will take place on November 24 and 25at Fleet Feet Sports 6541 Pacific Ave Stockton (next to Trader Joe’s). For more information, contact the Emergency Food Bank at (209) 4647369 or 

Downtown Stockton Alliance 209.464.5246

3 The Downtowner


Stockton Thunder Hockey, Pink-Colored Fight By Mike Benton

Never uncommon for fans to shun a good fight at a hockey game, it's now hockey taking up another fight once more for a noteworthy cause. “Thunder Goes Pink” is a unique community-embracing event back for the fifth straight year. The celebration lasts November 5-7 and recognizes the survivors of breast cancer to help those whose ambition is to help beat the epidemic by turning all things Thunder and hockey related into a pink colored spectacle. “Thunder Goes Pink is annually one of the most anticipated weekends of the year at the Stockton Arena for our fans,” said Thunder president, Dan Chapman. “It’s a great weekend of hockey and promotional activities all geared around raising funds and awareness for breast cancer research.” By connecting with the emotions and passions of the community, the familiar event, brings hockey fans, families and survivors to Stockton Arena for an event so powerful, it’s now expanding to three days for the first time. In tribute, the Thunder will wear pink jerseys as they take on the division rival Bakersfield Condors. Fans will be able to take home an actual game worn jersey

from one of the players as bids will be taken for the jerseys during a silent and live auction during the event. Proceeds from the jersey auction, silent auction items and tickets will benefit local agencies the fight against breast cancer and go towards the American Cancer Society – Stockton Field Office and St. Joseph’s Medical Center – Breast Cancer Services. Additionally to further enhance the spectacle, the ice surface of Stockton Arena will transform into a pink colored, frozen pond. It’s a display that has continuously drawn the exhilarating emotions from fans in attendance, who have continued to pack Stockton Arena for the cause. Last year, $32,480 in raised funds were donated to the event beneficiaries, helping the Thunder boost their all-time, four-year total of funds raised through “Pink” to over $145,000 with over 16,000 fans in attendance for the two games last year. Fans will also have a chance to kick their pink participation into high gear, through a new Saturday morning Pink 5K Run/Walk event along the waterfront of Stockton Arena, starting at 9 am on November 6.

Through the Saturday morning event, fans can become even more notable and recognized figures in Thunder Goes Pink, mingle with select players for autographs and photos, win prizes throughout the morning and take advantage of bonus fundraising opportunities by entering the event. Entry for the Run/Walk event is $30 by registering by November 3 at www. and $35 by registering in-person at Stockton Arena on the day of the event. Participants ages 10 and under can register for just $10. By the time the final horn sounds on Sunday's game with the Bakersfield Condors, the Thunder will look to have a goal reached – not just to entertain fans, but help the community take one next step to jump the hurdle of one of life’s obstacles. “You couldn’t ask for a better way to address such an important cause and our organization, along with our wonderful fans, are proud to lead the way,” said Chapman. To help join the cause, fans can start by simply purchasing game tickets, starting at just $9, by calling the Thunder at (209) 373-1500. 

Fall Regatta Showcases Downtown Waterfront The third annual Head of the Pacific fall classic regatta was held on October 17 at Morelli Park along the Stockton’s Deep Water Channel. Part of Pacific’s Parent and family weekend, each year this event is gaining more new teams coming to experience the fantastic Downtown Stockton waterfront. Sponsored by Pacific Rowing and with generous support from the Stockton Sports commission, Head of the Pacific is a 5,000 meter race ending in front of the historic Waterfront Warehouse on Weber Avenue and along the newly developed Joan Darrah’s Promenade. This year’s regatta featured nearly 100 watercraft, ranging from the individual sculling (two oars) boats to the 65-foot sweep (one oar per operator) crafts manned by as many as eight people. Participating teams were from high schools, adult programs, and collegiate programs from all across central California. The winner of the Perpetual Team Trophy was the local Pacific Crew, led by coach Eric Weir. The team defended the title on their home water against the likes of Sacramento State, Cal Maritime, Mills, and Santa Clara. Director of Rowing and Pacific Head Coach Eric Weir said that he was pleased with the growth of the regatta, ”thanks to strong support from the Stockton Sports Commission, our top sponsor, this regatta has been able to provide an excellent venue and great racing experience for all participants. As we grow each year, more and more teams are coming and discovering the The Downtowner


BROKER • CONSULTANT 1213 14th St., Suite 3 Modesto, CA 95354

ABC Liquor Licenses & Licensing Services

Ph: 209-549-1083 • F: 209-522-1930

CASSIDY’S JEWELRY & LOAN Member of Collateral Loan and Secondhand Dealers Association

393 E. Market Street Stockton, CA 95202 Ph. (209) 462-7593 Fax (209) 462-8154

The Mideast Cafe and& Lounge

235 E. Miner Ave. ~ 209-242-2399 Mon-Sat: 9 am ~ Midnight Sunday: 1 pm ~ 9 pm Hookahs served after 7 pm (must be 18 and over)

The local team from the University of the Pacific defended their winning title on the Stockton Channel during the Fall Regatta. Photo courtesy of the Pacific Rowing

outstanding spectator opportunities available along the recently developed Joan Darrah Promenade.” For more information on the regatta,

or to join the Deep Water Community programs, e-mail janet.cheung@live. com or call (209) 946-CREW. 

Downtown Stockton Alliance 209.464.5246

Live Entertainment Every 1st Saturday of the Month FREE 16 oz. soda with any purchase over $5.00

Fresh Shish-Kabobs Coffee, Tea Sandwiches Slush Tri-Tip Non-Alcoholic Drinks CALL FOR EVENT PLANNING


Every Thursday is a “I Love College Night” at Taste Ultra Lounge! This is the hottest college party to hit the Central Valley. $2 Drink specials and free admission with a valid College ID. Rotating DJ’s will be spinning each night playing the best in dance, hip-hop, mashups and top 40. For more information call (209) 888-7282 or visit Every Friday is a “Latin Night” at Taste Ultra Lounge! A Las Vegas style night club offers a high end lounge accommodations and multiple dance rooms. On Fridays it’s $10 cover all night long and dancing to live Banda and Bands Regaeton, Spanish Rock, Latin Hip-Hop, Hi-Energy and More. For more information call (209) 8887282 or visit

Downtown Stockton Alliance 209.464.5246

Through November, Beyond the Obvious Art Exhibit at the Tidewater Art Gallery! The show offers an insight into the whimsical nature of Steve Pereira, an accomplished photographer, as he alters common images into artful icons to stretch the viewer’s imagination. The artist will also display the evolution of the geometric images he created and completed for the unique etching process on the elegant elevator doors in the new San Joaquin County Administration Building. Meet-theArtists reception is open to the public on Friday, November 19, 5-8 pm. For more information call (209) 463-4033 or visit November 4, Smooth Thursday at Delta Lounge! Travis Vega will “smooth” the crowd with his guitar 6 pm - 9 pm in this recently re-opened bar and lounge at the Lexington Plaza Waterfront Hotel. Guests can enjoy views of the historic Stockton Channel and a relaxed chic atmosphere as well as a Happy Hour from 4 pm to 7 pm. For more information call (209) 944-1140. Continued on page 6

5 The Downtowner

ARTANDEVENTS Continued from page 5.

November 6, Rattlesnake Wrangling & Book Signing at the Cesar Chavez Library! Author and rattlesnake wrangler Don Moyer will entertain all ages with interesting rattlesnake facts and lore. He will bring taxidermied snakes, pictures, leg protectors, and snake grabbers to demonstrate how he captures rattlesnakes. Copies of his new book Tight Lines: Observations of an Outdoor Philosopher will be available for sale and signing. For more information call (209) 937-8416 or visit November 12, Apollo Night 2010 at Bob Hope Theatre! The All America City award winning Apollo Night Talent Showcase will feature the areas most popular entertainers in a variety of categories as they compete for awards and prizes. The showcase has been recognized statewide and nation-wide as one of the most positive, family-friendly events in Northern California. The Apollo Night Program was founded by local personality/community television youth activist Tony Washington and has launched the careers of several major industry artists including: Tyrell Washington (Dreamgirls, Norbit) Michael Franklin, and Curtis Campbell. For more information call (209) 546-1622.

November 19, Breakfast at Tiffany’s at Bob Hope Theatre! Enjoy a classic movie and a Mighty Morton Organ concert in the magical atmosphere of the historic “Fox” theatre. In this 1961 adaptation of Truman Capote’s novel, fortune hunter Holly Golightly (Audrey Hepburn) finds herself captivated by aspiring writer Paul Varjak (George Peppard), who’s moved into her building on a wealthy woman’s (Patricia Neal) dime. As romance blooms between Paul and Holly, Doc Golightly (Buddy Ebsen) shows up on the scene, revealing

The Downtowner


Holly’s past. The film, directed by Blake Edwards, received Oscars for best song (“Moon River”) and best score. For more information call (209) 337-4673 or visit www.

al 1 Annu BLER COB H C PEA ff m Bake-O November 20, ConFunkShun and Midnight Star at Bob Hope Theatre! Two vocal groups will entertain the audience with funky dance tunes and high-energy show with electrifying choreography, glistening six-part vocal harmonies, and a dash of humor. For more information call (209) 3374673 or visit November 21, Flight Militia in Stockton Civic Auditorium! Flight Militia - Mixed Martial Arts returns to Stockton with their first installment, “Genesis.” The Northern California Amateur Mixed Martial Arts Championships will feature stars competing for the title of best in California. The night will also include five professional MMA bouts that will keep the fans on the edge of their seats. For more information call (209) 373-1700 or visit www.



10, 6:0

20, 20 ember

All registrants must register by November 16, 2010. Registration fee is $10. All cobblers must be on the judging table the day of the event at 6 pm. Judging will begin promptly at 6:15 pm.

Cali Street Grill

36 N. California St. Stockton, CA 95202 209-463-1280 1st Prize - $100 2nd Prize - $75 3rd Prize - $50

No late entries/no refunds.

November 28, Vicente Fernandez con Paquita La Del Barrio at the Stockton Arena! The King of the ranchera song and a Mexican cultural icon will once again fill the Arena with sounds of traditional Mexican songs. For more information call (209) 3731700 or visit Save the Date December 4, Starlight Night in Downtown! Lighted Boat Parade, Holiday Stroll, and CRAWL for a Claus. For more information call (209) 4645246 or visit

Downtown Stockton Alliance 209.464.5246

Commerce Small Businesses Workshops The following workshops are held at the Small Business Development Center, 56 S. Lincoln Street, Stockton. For more information and registration, call (209) 954-5089 or visit Government Contracting: Doing Business with General Services Administration (GSA) Nov 16, 9 am - 12 pm, FREE Find out how your business can benefit by doing business with the government. Review contracting regulations, requirements, and specifications and learn how to obtain detailed GSA schedules of upcoming opportunities. Web Design Workshop Nov 17, 9 - 11 am Registration is $40 Get your business online by building and lunching your own website. The tools are simple: point, click, drag, and drop images and text. Upon completion of the workshop you will set your website live! Participants must meet with a SBDC consultant to outline their website needs and gather the necessary information prior to the workshop.

SBA Expands Opportunities for Small Businesses The U.S. Small Business Administration published a package of revised size definitions for three broad commercial sectors affecting businesses in retail trades, accommodations and food services, and other services. The changes were proposed on October 21, 2009, and will broaden small business eligibility and help them gain access to SBA’s financial assistance, contracting and other programs. The agency estimates as many as 17,000 additional firms will become eligible for SBA programs as a result of the revised size standards. “These increases in the size standards mean more of America’s small businesses will be eligible for and can access the resources and services the SBA and other federal agencies have available,” said SBA Administrator Karen G. Mills. “This comprehensive review is aimed at making sure the factors that determine eligibility are aligned with current economic and industry indicators and ensure that small businesses across the country have the tools they need to drive economic growth and create jobs.”

Last year, SBA began the process of reviewing and updating size standards based on industry-specific data. Before this comprehensive review, the last overall review of size standards occurred more than 25 years ago. Since then, most reviews of size standards have been limited to in-depth analyses of specific industries at the request of the public and federal agencies. The SBA also makes periodic inflation adjustments to its dollardenominated size standards. The latest inflation adjustment to size standards was published in the Federal Register on July 18, 2008. Under provisions in the Small Business Jobs Act of 2010, SBA will continue its comprehensive review of all size standards for the next several years, as the law specifies. The three final rules will affect the following industries: Sector 44-45, Retail Trade (RIN: 3245-AF69): In retail trade, a change in the new car dealer industry from a revenue-based

Pricing Your Product or Service Effectively Workshop Nov 9, 9-11 am, $40 (additional persons from same business $20 each) This workshop will explain and help the business owner apply key aspects of setting the right price for any product or service. Business owners will also learn strategies to increase prices and improve margins, how and when to offer discounts or similar offers, and more. 

Sector 72, Accommodation and Food Services (RIN: 3245-AF71): Size standards were increased for five industries. SBA estimates 2,050 additional firms will become eligible for small business programs and services. Sector 81, Other Services (RIN: 3245AF70): Size standards were increased for 18 industries. SBA estimates more than 1,400 additional firms will become eligible for small business programs and services. For more information about SBA’s revisions visit and click on “What’s New.” 

BUSINESS BRIEFS • BUSINESS BRIEFS • BUSINESS BRIEFS The California Department of Motor Vehicles closed their office on American Street during the week of October 18 for the official move to their new downtown location at 55 S. Lincoln Street. The new facility opened at 8 am on Monday, October 25, 2010. It offers driver license and ID card processing, vehicle registration and commercial driving testing. The new site’s hours of operation are Monday through Friday 8 am-5 pm, and Wednesdays 9 am-5 pm. Appointments and furlough days are posted on the California Department of Motor Vehicles website at 

Starting and Financing Your Own Business Workshop Nov 10, 4:30-6:30 pm or Nov 24, Noon – 2 pm Registration is $25 Start smart by attending an informative, workshop outlining legal requirements and regulations, business planning, sources of funding, determining funding needs, and preparing a funding request. Starting and Financing Your Own Business Workshop - Bilingual Hispanic Chamber of Commerce, 306 E. Main St. #303 Nov 17, 4:30-6:30 pm Registration is $20

standard of $29 million in average annual receipts to an employee-based standard of 200 employees will allow 5,700 additional new car dealers to become eligible for small business programs and services. Also, size standards were also increased for 46 industries under retail trade. SBA estimates more than 14,400 retail firms will become eligible for small business programs and services.

Delta Lounge in the Lexington Plaza Waterfront Hotel. Photo by DSA

The Lexington Waterfront Hotel’s Delta Restaurant and Lounge now offers a full service bar. The restaurant is located inside the Lexington Waterfront Hotel at 110 W. Fremont Street and serves breakfast, lunch and dinner daily. The restaurant can accommodate parties of various sizes and are available to cater events booked inside the hotel. Specials are available daily in the bar and the restaurant; contact the Delta Restaurant and Lounge at (209) 944-1140 for more information.  Taja Altareb, co-owner of the Mid-East Café and Lounge.

Photo by DSA

Downtown’s newest deli, The Mid-East Café and Lounge, offers fresh sandwiches, barbequed kabobs and a variety of sides daily from 9 am to midnight, Monday-Saturday and noon to 10 pm on Sundays. The Mid-East Café and Lounge turns into a hookah bar in the evening beginning at 7 pm daily. “One of the biggest reasons we moved to downtown is the support and encouragement we received from the Downtown Stockton Alliance,” Taja Altareb explained, “they helped us apply for funding, and navigate through the process of opening a business.” Food is available all day at the café; for more information, stop in at 235 E. Miner Avenue or call (209) 242-2399.  New DMV site in Downtown Stockton. Photo by DSA

Downtown Stockton Alliance 209.464.5246

7 The Downtowner


LEASE 222 N. El Dorado St., Ste F Use: Office/Retail Sq. Ft.: 1,200 LR: $1.50 psf, NNN ($0.33 psf) Regal Theaters 16 screens, 3,400 seats; Close to parking structures, high traffic counts. Contact: Lisa Hodgson, Colliers International (209) 475-5100;

225 E. Weber Ave.

Use: Office Sq. Ft.: 25,628 Amenities: On site security, covered parking, professional management company, health club. Contact: Brian Peterson, CB Richard Ellis (209) 476-2907;

10 N. California St.

Use: Retail Sq. Ft.: 2,880 LR: $1,750 per month Contact: Craig Moore, C: (209) 639-3238, O: (209) 466-5135

229 E. Weber Ave. Use: Office Sq. Ft.: 200-400 LR: $1.25 psf Amenities: Various size offices Contact: Craig Moore, C: (209) 639-3238, O: (209) 466-5135

235 N. San Joaquin St.

LEASE 400 E. Main St.

LEASE Bank of Stockton Building

Use: Office Sq. Ft.: 2,000 - 25,000 LR: Negotiable Amenities: 8 story office building with secured underground parking Contact: Brian Peterson, CB Richard Ellis (209) 476-2907;

634 Main St. Use: Office/Program Sq. Ft.: 4,950 bottom floor and 4,925 upper floor LR: $0.50-$0.75 psf Amenities: Building in good condition, new paint Contact: Mahala Burns or Peggy Massey, Cort Companies, (209) 235-5222,

705 N. Union St. Use: Industrial Sq. Ft.: 1,400 LR: $2,300/mo. Negotiable Amenities: Lot size is about 10,000 sq. ft with 2-two car garages Contact: Anthony M. Budhai, (209) 948-2705

311 E. Main St. Use: Office Sq. Ft.: 160-4,949 LR: $0.95 psf Amenities: Directly across from the Courthouse, close to banks, restaurants & government offices Contact: Suzanne Stone, RT Yee and Associates (209) 473-3799;

Historic Budd Building

802 E. Weber Ave.

Use: Office Sq. Ft.: 3,000 LR: $1.00 modified gross Amenities: Renovated interior, 2 restrooms, 2 conference rooms, 8 offices. Full basement storage. Contact: Mike Torres, CB Richard Ellis, (209) 476-2932 ;

27 Hunter Sq.

Vision Plaza Use: Office/Retail Sq. Ft.: 3,500 LR: 2nd fl $1.25 psf Amenities: Indoor private parking, tenant move-in allowance negotiable Contact: Zac Cort, The Cort Group (562) 537-3692;

322 N. California St. Use: Social Program/Medical Rehab Sq. Ft.: 20,100 LR: Negotiable Amenities: 3 double-storied buildings; full kitchen and dining hall. Contact: Navin Patel, C: (209) 481-3328, O: (209) 472-7762 Use: Office/Retail Sq. Ft.: 5,000 LR: $5,000/mo Contact: Jim Martin, Lee & Associates (209) 983-1111;

123 E. Lindsay St. Use: Auto Repair LR: $1,600/mo Amenities: Smog & Auto Repair Shop movein ready Contact: (530) 751-2249

Use: Commercial/Light Industrial Sq. Ft.: 5,000 LR: $2,250 per month Amenities: Corner lot with 5,000 sq.ft. fenced parking lot adjacent to building; 1/2 in offices/1/2 warehouse. 2 blocks from Ace Rail Depot, 3 blocks from Crosstown Fwy. Contact: Mike Griffin, Coldwell Banker Commercial (209) 466-5311 ext. 223

333 E. Channel St. Use: Office Sq. Ft.: 3,000 on the 2nd floor LR: $1,300 for the first year if taken “as is” Amenities: 8 offices, library, 2 bath. New plumbing, seismically retrofitted, fully sprinklered; Elevator and stairway access to 2nd floor, 8 x 10 dry storage. Adjacent to 2 major parking garages. Contact: Mahala Burns or Peggy Massey, Cort Companies, (209) 235-5222;

Historic California Building

836 E. Weber Ave.

336 E. Main St. Use: Office Sq. Ft.: 5,952 LR: $1.25 NN PSF Amenities: Single story with basement, close to Courthouse, and county offices. Contact: Brian Peterson, CB Richard Ellis (209) 476-2907;

338 E. Lafayette St.

110 N. San Joaquin St.

Use: Office Sq. Ft.: 1,800 LR: $0.70 psf Amenities: 2 story charming Victorian home converted into office use; central heat &air, full kitchen with stove and fridge; on-site parking available. Commercial Tenants only. Contact: Ken Taylor, (916) 813-2283

11 S. San Joaquin St. Use: Office Sq. Ft.: 180-200 LR: $1.00 psf, 1st month free with year lease Amenities: Conference room available to all tenants, PG&E and janitorial included Contact: Angie Parham, (209) 463-3569

Cal-Weber Building

Bank of America Building Use: Office/Retail Sq. Ft.: 5,200 LR: $2,000/mo Contact: Patricio Vicuna, Hardin Animal Hospital, (209) 464-4521 Belding Building Use: Office/Retail Sq. Ft.: 244 - 4,000 LR: $1.15-$1.50 psf Amenities: Completely renovated. Reasonable tenant improvements included. Adjacent to two large parking garages. Contact: Mahala Burns or Peggy Massey, Cort Companies, (209) 235-5222,

The Downtowner


340 E. Main St.

110 E. Weber Ave. Use: Office Sq. Ft.: 3,565-4,918 LR: Negotiable Amenities: Suite with private elevator, 3 offices. High exposure location on El Dorado Street. Contact: Joe Crist , Lee and Associates (209) 983-1111;

Use: Office Sq. Ft.: 13,358 LR: $1.25 NN PSF Amenities: 2 stories with basement; close to Courthouse, county offices; Basement; Fwy access. Contact: Brian Peterson, CB Richard Ellis, (209) 476-2907;

Downtown Stockton Alliance 209.464.5246

Weber Ave. and California St. Use: office/retail Sq. Ft.: 1,400 gr. fl., 2,500 mezzanine, 13,000 upper floors LR: Negotiable upper, $.75 psf ground floor Amenities: Parking lot behind building; New travertine tile and oak flooring throughout Contact: Mahala Burns or Peggy Massey, Cort Companies, (209) 235-5222,


LEASE Sutter Office Center

SALE 42 N. Sutter St.

SALE 347 E. Weber Ave. The Metro Building

Sq. Ft: 300-6,500 Price: $980,000 Amenities: 3-story, multi-tenant office building; common area restrooms; completely renovated; rent incentives available to qualified tenants Contact: Joe Crist, Lee & Associates (209) 983-1111 #217;

525 E. Channel St. 393 E. Market St., 2nd Fl. Use: Office Sq. Ft.: 2,500 LR: Negotiable Amenities: Five offices, main reception area, two baths; proximity to parking & freeway access. Contact: Tim Cassidy, (209) 462-7593

Historic Cort Tower

242 N. Sutter St. Use: Office/Retail Sq. Ft.: 280-4,000 LR: $0.75psf & up Amenities: All spaces except retail include utilities Contact: Sharlene McLemore (209) 943-7308;

Waterfront Towers

Elks Building Sq. Ft.: 51,500 Price: $3,200,000 Amenities: Currently available for lease at $0.90-$0.99 psf.

146 Weber Ave.

Use: Office/Entertainment Sq. Ft: 7,500 Price: $199,000 Amenities: Large older building with front office, 3 rooms and large hall. MLS#10022826 for more pictures and information. Contact: Tony Ippolito, (209) 688-3888;

630 E. Main St.

343 E. Main St. Use: Office Sq. Ft.: 140-22,500 LR: $0.95 psf one month free with one year lease Amenities: Single offices from 140 sq.ft. to 22,500 sq.ft., three contiguous floors at +/7,500 sq.ft. totaling 22,500 sq.ft. Office suites can be combined for desired square footage. Tenant pays PG&E, owner pays janitorial. Contact: Mahala Burns or Peggy Massey, Cort Companies, (209) 235-5222;

Council of Governments

501 W. Weber Avenue Use: Office Sq. Ft.: 600-11,300 LR: $1.45-$1.65 psf full service Amenities: 600 sq.ft. high density storage space on ground floor; Contact: Jerry Butterfield, Croce and Co. (209) 460-3233;

Waterfront Office Tower

555 E. Weber Ave. Use: Office Sq. Ft.: 10,000 LR: $1.65 psf Amenities: Large copy/project area; seminar meeting area/conference room; reception area/ break room; Contact: Wendy Coddington, Lee and Associates, (209) 983-1111,

Historic Hotel Stockton 141 E. Weber Ave. Use: Office Sq. Ft.: 1,323 LR: $1.50/sf modified gross Amenities: New reception area, conference room, private office, cubicle office area, server room and break room. Common area rest rooms. Contact: Andy Hodgson, Colliers International (209) 475-5109;

McKeegan Building

520 – 534 E. Weber Ave. Use: Retail/office/entert. Sq. Ft.: 2,000-10,000 LR: Negotiable upper, $.75 psf ground floor Amenities: Spanish revival architecture; open floor plan with stage on upper floor ideal for entertainment, programs or church space. Contact: Mahala Burns or Peggy Massey, Cort Companies, (209) 235-5222,

509 W. Weber Avenue Use: Office Sq. Ft.: 1,400 2nd fl. LR: $1.40 psf Amenities: High profile, 5-story office building on the waterfront, multiple private offices and ample windows. Free gated parking for employees and clients. Contact: Wendy Coddington or Joe Crist, Lee & Associates, (209) 983-1111 ext. 220;

Historic Sperry Building Sq. Ft.: 5,000 Price: $725,000 Amenities: One story office building with parking; Unobstructed view of the waterfront. Contact: Dan Thompson, Coldwell Banker Grupe, (209) 955-5590,

322 N. California St.

La Estrella Building Use: Office/Retail Sq. Ft.: 15,000 Price: $995,000 Amenities: Retail/office; basement sprinklers; open floor space; new roof; 2nd floor ideal for ballroom; possible owner finance. Contact: Jimmie Rishwain, (209) 747-7863

705 N. Union St.

Sq. Ft.: 20,100 Price: $ 2,500,000 Amenities: 3 double-storied buildings; full kitchen and dining room Contact: Navin Patel, (209) 481-3328 or (209) 472-7762;

333 E. Channel St.

Historic Waterfront Warehouse Sq. Ft.: 1,400 Price: $595,000 Amenities: Lot size is about 10,000 sq. ft. with 2-two car garages Contact: Anthony M. Budhai, (209) 948-2705;

445 W. Weber Avenue Use: Office/Retail/Restaurant Sq. Ft.: 1,766-5,000 LR: Negotiable Amenities: Great water views; private, gated parking. Contact: Mahala Burns or Peggy Massey, Cort Companies, (209) 235-5222;

The Metro Building

347 E. Weber Ave Use: Office Sq. Ft.: 300-6,500 LR: $.99 psf Amenities: 3-story, multi-tenant office bldg; common area restrooms; completely renovated; rent incentives available to qualified tenants Contact: Joe Crist, Lee & Associates (209) 983-1111 ext. 217;

901 E. Miner Ave. Historic Budd Building Sq. Ft.: 3,000 2nd fl. Price: $350,000 Amenities: 8 offices, library, 2 bathrooms. New plumbing, seismically retrofitted, and fully sprinklered, elevator and stairway access to second floor, 8 x 10 dry storage available. Adjacent to two major parking garages. Contact: Mahala Burns or Peggy Massey, Cort Companies, (209) 235-5222;

Sq. Ft.: 10,000 Price: $325,000 Amenities: Limousine size paint booth, across from the new Ace Train station. Contact: Patrice Chavez, (209) 808-2161; Need help selling or leasing your downtown building? Call Downtown Stockton Alliance, for a free listing in The Downtowner at (209) 464-5246 or email

Downtown Stockton Alliance 209.464.5246

LEGEND: Sq. Ft. - Square Feet LR - Lease Rate

psf - per square foot gr.fl. - ground floor

9 The Downtowner

Commerce Stockton City Council Approves Special Workshop, Renovation of the Masonic Temple Site Economic Recovery Incentive Programs Be Your Own The Stockton Masonic Association On September 14, 2010 the Stockton for single-family and non-residential is replacing the sunken sidewalk City Council adopted two economic projects. Three specific programs were Fraud Detective fronting Market Street and renovating incentive programs for new non- adopted: residential and residential development to help jump start the local economy and encourage new development in an effort to put residents back to work. The Fee Deferral Program allows for the deferral of eleven public facilities fees and two mitigation fees for both new residential and nonresidential development. The duration of the deferrals will be until the close of escrow, first certificate of occupancy, or deferral agreement sunset date, but in no case longer than three years. Deferred fees will be secured by a note to a deed of trust. An application fee of $377 will be charged to cover administrative costs. This program will be in effect starting November 14, 2010 and continue through September 30, 2013 unless extended by the City Council. However, to encourage new infill housing, the program for new residential development within the Greater Downtown Stockton area will continue unless modified by Council action. The Fee Reduction Program reduces or exempts certain public facilities fees

The Downtowner


1. City-wide Non-residential Incentive Program For non-residential projects located anywhere within the Stockton city limits, five public facilities fees will be reduced by 50% until the program sunsets on December 31, 2012. 2. Greater Downtown Residential Incentive Program For residential projects located in the Greater Downtown Stockton area, seven public facilities fees will be exempted until the program sunsets on December 31, 2015. 3. Residential Incentive Program All Developers Within the “existing Stockton city limits”, as defined in the 2008 Attorney General Settlement Agreement, all single family residential projects will receive a 50% reduction of four public facilities fees until the program sunsets on December 31, 2012. For more information, contact the City’s Community Development Department at (209) 937-8561 or the Economic Development Department at (209) 937-8530. 

Small to medium sized-businesses rank higher in fraud frequency (39%) when compared to large corporations, government, and non-profits which are below 25%. The Small Business Bureau workshop for business owners will provide a practical approach to fraud awareness, detection and prevention. Learn how you can become your own Business Fraud Detective! The presenter, Jane Kalfsbeek, CPA, has over 25 years of experience helping entrepreneurs navigate potential fraud exposures to their business. Types of fraud discussed will include: cash larceny, wire transfer schemes, check tampering, register disbursements, payroll schemes, and expense reimbursement The workshop will be held at WorkNet building, 56 S. Lincoln Street, on November 8, 3 - 5 pm. Registration fee is $25 (second person from same business: $15). For more information and to register, call (209) 954-5089. 

Downtown Stockton Alliance 209.464.5246

two retail spaces at 340 E. Market St. The vacant spaces are approximately 2,000 and 3,500 sq. ft. and will receive new AC systems, flooring, doors, and upgrades required by Americans with Disabilities Act. All costs are covered by the Masonic Association. After renovation, the vacant spaces will be available for lease as retail or office. For more, call (209) 465-9084.  On the Waterfront 445 W. Weber Ave. Stockton, Ca. 95203 Tue - Wed,11 - 2 Thr - Fri, 11-8 Sat - Sun, 10 - 8

Celebrate your special event next to the new Downtown Marina Call Liz Chitiva for reservations at 209-969-4291


Plans for the Stockton Asaparagus Festival 2011 Underway The Stockton Asparagus Festival‘s Board of Directors is already planning for the 26th Annual Festival in April 2011, under the leadership of new Board president John Reusche, President, Reusche Homes Construction of Valley Springs. Reusche assumed leadership duties on June 10, 2010. Having celebrated its 25th Anniversary

John Reusche, President of the Stockton Asparagus Festival. Photo courtesy of the Asparagus Festival

in 2010, the Festival embarks on its next 25 years in 2011. “The longevity of this nationally acclaimed event is due in large part to the hard work of thousands of dedicated volunteers from over a hundred local charities,” says Reusche. “Despite the economy, our festival takes on its own momentum, highlighting our Valley’s diversity and promoting the philosophy that a community survives by ‘Giving Back.’ In addition, we owe a great deal of

success to our generous corporate sponsors and particularly to the City of Stockton for a continued partnership highlighting a beautiful downtown venue.” Serving with Reusche during this year’s planning are board members: Immediate Past President, C.P. Riddle, Retired National Guard Brigadier General; President-Elect, Wayne Hose, Retired Chief of Police, Stockton SPD; John Green, Asst. General Manager, Stockton East Water District; Bob Harmon, Vice President/Loan Officer, F&M Bank; Jim Hulstrom, Vice President, Wells Fargo Bank; Marc Marchini, Chairman, California Asparagus Commission; Steve Moore, San Joaquin County Sheriff; Wes Rhea, Director, Stockton Convention & Visitors Bureau; Leslie Snyder, Marketing Services, Delta Sierra Beverage; and Doug Wilhoit, CEO, Stockton Chamber of Commerce. The Stockton Asparagus Festival experienced a significant resurgence after last year’s downturn, with 85,000 people attending, and raising $361,574 for 100 local non-profit organizations. Festival volunteers contributed over 29,000 hours to make this distribution possible. Over $5.1 million dollars have been contributed back to local charities since the Festival began in 1986. Held annually during the last full weekend of April, next year’s event will be held April 15 -17 due to Easter Sunday. For more information, contact the Festival office at (209) 644-3740, or visit 

Postcards from the Past: A Tribute to Downtown’s Mission Revival Architecture For those interested in historic architecture,Stockton is a treasure trove. It has one of the best examples of Mission Revival architecture, a style indigenous to California that became popular in the late 19th century and drew inspiration from the early Spanish missions. The famous novel of those times, “Ramona” by Helen Hunt Jackson, dramatized the plight of the Mexicans and Indians, at the same time characterizing and popularizing the architectural style. Additionally, the use of Mission Revival in the design of the California State Building at the 1893 World’s Columbian Exposition also fueled the popularity of the style on the West Coast.

style as well. In Stockton, the Santa Fe Depot at San Joaquin and Taylor Street, built in 1900, still serves passengers today. Together with the Western Pacific Depot built in 1909, located at Union and Main Street, they are outstanding examples of Mission Revival style buildings.

Santa Fe Depot.

is an outstanding example of a large commercial application of the Mission Revival architecture in California. Several transcontinental railroad companies commissioned their depots in the California Mission

Although this architectural style was mostly used on buildings used by tourists to attract them to the West, the Emergency Hospital, constructed in 1919, located on San Joaquin Street between Miner and Channel, is an exception to this trend. Through 1941, almost a half million people received care in the hospital which remained in operation until late 1960s. Elements of the Mission Revival architecture can be found in the designs of many more historic buildings throughout Downtown Stockton. To learn more, visit the History Page at under “Work, Live, Invest.” 

Hotel Stockton.

In 1910, the Hotel Stockton was built as one of the earliest and most elaborate Mission style hotels in central California. The smooth stucco walls with covered archways and half-rounded windows imitate the adobe walls of the Spanish missions. The roofline varies with different storied sections and includes small bell towers and tall chimneys. The grand hotel

Emergency Hospital.

Western Pacific Depot.

Downtown Stockton Alliance 209.464.5246

Alice van Ommeren is a local historian and author of Stockton in Vintage Postcards. To contact her, e-mail

11 The Downtowner

The Downtowner


Downtown Stockton Alliance 209.464.5246

SJRRC Plans Revitalize East Downtown Stockton Neighborhood

3/50 (from page 3) participants: Big Monkey Group, Carats, Carter’s Pet Mart, Delta Valley Towing Inc., Fitness 360, Galletti’s Shoes & Boutique, Gary J Long Jewelers, Lincoln Center, Lino Bella, Midtown Optometry, Quilters Quarters, Serventi’s With Flair, Shomi Japanese Restaurant, and Theadora Fine Lingerie. Did you know? If half the employed population spent $50 per month in these businesses, it would result in $42.6 billion dollars in revenue. Did you know? For every $100 spent at a locally operated business, $68

Cabral Station Clock Tower dedication ceremony. Photo Courtesy of ACE.

The Cabral Station development, a part of the larger Robert J. Cabral Station Neighborhood Plan for Revitalizing East Downtown Stockton, is complete. This culminated with the Robert J. Cabral Station Clock Tower dedication ceremony in August of 2010. Phase II of the plan, initiated in summer of 2009, is continuing with the Transit-Oriented Development (TOD) study evaluating the feasibility of a mixed-use parking structure adjacent to the ACE station. The renovated train station includes a 75-foot clock tower, public park space, improved bus circulation, new entryways, enhanced lighting and new

pedestrian walkways. “It adds to the aesthetic value of the station area and really helps us to stand out here downtown. The clock tower serves as a real landmark for future development in the area,” commented Christina Clarke, ACE Marketing Assistant. San Joaquin Regional Rail Commission is now working with the city to redevelop Miner Street and store fronts west of the station to the waterfront. For more information, visit www. or call (209) 944-6220. 

Resource and Training Center for Veterans Will Open on the Waterfront Pathways for Veterans and OSC Computer Training have joined forces to form a valuable resource and training center for all Veterans in the San Joaquin County. Together, they offer a positive and supportive environment for Veterans to reinvent themselves postmilitary service. Pathways for Veterans and OSC will celebrate the center’s Grand Opening on November 5 at the Waterfront Warehouse, 4-8 pm. The first annual event, “The Reds, The Whites, and the Blues” will feature wines from the local wineries, music from local talents, light appetizers and pre-recorded videos from Veterans and/or their families telling their stories. A drawing will be held to select five Veterans to reunite with their families on a five-day trip on Carnival Cruise lines. Individual tickets for the event are $10 per person; Corporate Sponsorships and group tickets are also available; See www. details. “Helping Veterans is our number one priority,” said Pathways for Veterans Founder Gary Ferguson, a Vietnam Veteran. “That’s why we joined forces with OSC to give Veterans the real support they so deserve.” “We are pleased to partner with Pathways for Veterans,” said OSC

DOWNTOWN STOCKTON SCAVENGER HUNT Win a Downtown Package including Farmers Market shopping bag, Celebrate glasses, root beer, DVD and more! Correctly match restaurants with menu items and call the Downtown Stockton Alliance office at 209.464.5246 AFTER November 5th for a chance to win the prize. First come first serve. If the prize is not picked up within 48 hours, it will go to the next runner up.



3. Marley Nachos, $8.95: Extra thick tortilla chips topped with nacho cheese, diced tomatoes, red onions, peppers, cream cheese, avocados’ and fresh bacon bits. Served on a Frisbee.

A. Xochimilco’s Café (209) 462-3784 B. Sass Bar and Grill (209) 932-9191 C. Alfalfa’s Pizza and Deli (209) 463-4400

Computer stations at the Veteran’s resource and

training center in the historic Waterfront Warehouse. Photo by DSA Director, Bill Williams. “We hope that byextending the success of our Sacramento training center to Stockton, we will help Veterans as well as contribute to the revitalization of downtown Stockton.”  OSC Occupational Skills Center is a 23-year old, accredited private career school based out of Sacramento. It offers career-focused training programs for all adults seeking to supplement their existing skills and for those planning on entering new careers. Pathways for Veterans is a newly formed 501c(3) non-profit organization focused on life transition assistance, including personal coaching, employment services, business entrepreneurship and assisting Veterans in obtaining their benefits through the VA.

returns the community. Only $43 of that $100 returns the community through chain stores. Buy online and $0 returns to your community. Did you know? Free information and resources to support the campaign are located at Go to and take our quiz. Let us know which three downtown businesses you can’t live without. We’ll give the top three businesses a marketing campaign valued at $250. 

1. Squash Fritters, $6: Roasted butternut squash, jack cheese, and masa with ancho chile aioli, pecans and cilantro 2. Pizza by the Slice, $3: Veggie, meat and everything in between on fresh from the oven New York style pizza

4. Steamed Clams, $8: Roma tomatoes & herbs in a white wine sauce.

D. Bradley’s American Bistro (209) 464-1295

5. Sammi Roll, $10: Shrimp tempura, snow crab, spicy tuna, avodaco, tuna, unagi, two special sauces, scallions, masago

E. Misaki’s Sushi and Bar (209) 547-1288

6. Machaca and Eggs, $6.75: Two scrambled eggs. Shredded beef, mixed with sautéed veggies

G. Moo Moo’s Burger Barn (209) 469-9450

7. Roast Beef and Caramelized Onion, $11: Swiss cheese, roasted red pepper, and garlic aioli on Sourdough with a pickle

H. Thai Palace (209) 464-2999 I. Casa Flores Restaurant (209) 462-2272 J. Delta Restaurant & Lounge (209) 944-1140 K. Yasoo Yani Restaurant (209) 464-3108 L. Beach Hut Deli (209) 469-2488

Downtown Stockton Alliance 209.464.5246

8. Old Fashioned Milk Shakes, $3.95: Hershey’s Chocolage, Vanilla, Strawberry or Pineapple. Topped with whipped cream and a cherry 9. Pad Thai, $8.95: Stir fried rice noodles with choice of meat, ground peanuts, tofu, bean sprouts and green onions. 10. Flautas, $7.50: Fresh flour tortillas deep fried and filled with chicken or beef. Topped with cheese, refried beans, and rice. 11. Gyros, $6.25: Tender slices of lamb with onions, fresh pita bread, fries and a greek salad.

13 The Downtowner


Who We Are Our Mission To develop, promote and maintain historic Downtown Stockton as a regional business, cultural and entertainment destination.

Timothy Kerr Executive Director 209.888.8624

Sylwia Lipiec-Qualls Graphic Design 209.888.8626

Our Goals To provide advocacy for property and business owners, we host the public policy committee and engage politicians in the interests of our stakeholders. For more information, contact Tim Kerr, Executive Director.

Emily Baime Marketing Director 209.888.8621

Charisse Lowry Administrative Assistant 209.888.8625

To attract and retain businesses and investors, we provide assistance to start up/relocated businesses, promote available real estate, provide loan funds and generate micro enterprise endeavors. For more information, contact Mimi Nguyen, Economic Development Director.

Mimi Nguyen Economic Development Director 209.888.8623

To market the downtown, we host events and activities, provide the monthly Downtowner, and work with media to attract visitors and locals. For more information, contact Emily Baime, Marketing Director.

Ron Burton Maintenance Coordinator 209.888.8628

To increase safety and welcome visitors, we have a staff of downtown ambassadors, host historical tours, provide escort services, and reach out to the community. For more information, contact Nick Trulsson, Ambassador Coordinator.

Nick Trulsson Ambassador Coordinator 209.888.8630

AMBASSADORS: Shirley G. 209.888.8631 Manuel L. 209.888.8622 Johnny P. 209.888.8633 Art S. 209.888.8634 Gus S. 209.888.8632 Luis V. 209.888.8635

To maintain Downtown, we remove graffiti, power wash and provide cleaning services. For more information, contact Ron Burton, Maintenance Coordinator.

[Pub CRAWL] is awesome! I think it’s good for downtown, because it brings a lot of people. Every Pub Crawl I’ve been to has been a lot of fun.” - Luis Silva, the guard at BBVA Compass Bank ***

Downtown Tours led by Ambassador Manuel Laguna are a free service offered by Downtown Stockton Alliance. Pictured is a student tour from Grant School in Stockton. Photo by DSA

The Downtowner


Downtown Stockton Alliance 209.464.5246

Downtown Events This event calendar is a product of the Downtown Stockton Alliance. It is not a complete listing of downtown events. To include your event in this calendar e-mail: or call (209) 464-5246.

November November 4 Smooth Thursday Lexington Plaza Waterfront Hotel 6 pm - 9 pm For more (209) 944-1140 November 5 The Reds, The Whites, and the Blues Resource and Training Center, Waterfront Warehouse $10, 4 pm - 8 pm For more (209) 465-5599 November 6 Live Music Mideast Cafe and Lounge 7 pm - 10 pm For more (209) 242-2399 November 6 Rattlesnake Wrangling & Book Signing Cesar Chavez Library FREE, 1 pm - 2 pm For more (209) 937-8416 November 8 Be Your Own Fraud Detective WorkNet Building $25, 3 pm - 5 pm For more (209) 954-5089 November 10 Starting and Financing Your Own Business Workshop WorkNet Building $25, 4:30 pm - 6:30 pm For more (209) 954-5089 November 10 Monthly YES (Youth Empowering Stockton) Meeting Podesto IMPACT Teen Center 6 pm - 8 pm For more (209) 937-7170 November 12 Apollo Night 2010 Bob Hope Theatre 6 pm - 10 pm For more (209) 337-HOPE November 19 Meet the Artist Reception Tidewater Art Center and Gallery Open to public, 5 pm - 8 pm For more (209) 465-4386 November 19 Breakfast at Tiffany’s, Classic Movie Bob Hope Theatre $8, 7 pm - 9 pm For more (209) 337-HOPE November 20 Peach Cobbler Bake-off Cali Street Grill, 6 pm $10 to enter by November 16 For more (209) 463-1280 November 20 ConFunkShun and Midnight Star Bob Hope Theatre $30-$50, 8 pm - 10 pm For more (209) 337-HOPE

November 21 Flight Militia, Martial Arts Stockton Civic Auditorium $33-$98, 7 pm - 10 pm For more (209) 373-1700


November 28 Vicente Fernandez con Paquita La Del Barrio Stockton Arena $49 - $200, 7 pm - 9 pm For more (209) 373-1700

Ongoing Events Art Exhibit Tidewater Art Gallery Open to public, 10 am - 5 pm For more (209) 465-4386 Art Exhibit San Joaquin Law Library at Kress Legal Center Open to public, 9 am - 5 pm For more (209) 468-3920

November 5 & 6, Women’s Volleyball at the University of the Pacific! Don’t miss all the action in the Spanos Center as the Pacific Women’s Volleyball team takes on Long Beach State and Cal State Fullerton, respectively. For more information call (209) 946-2474 or visit

Thursdays Preschool Story Time Cesar Chavez Central Library Free, 10:30 am - 11:30 am For more (209) 937-8221 I Love College Nights Taste Ultra Lounge, 10 pm - 2 am FREE with valid college ID For more (209) 888-7282 Fridays Latin Nights Taste Ultra Lounge $10, 9:30 pm - 2 am For more (209) 888-7282 Saturdays Open-Air Asian & Farmers Market Crosstown Freeway, 6 am - 10 am For more (209) 943-1830 Saturday Salsa at Chitiva’s Chitiva’s Salsa & Sports Bar & Grill $10, 8 pm - Until Closing For more (209) 941-8605

STOCKTON THUNDER HOCKEY GAMES November 2010 Stockton Arena

5 vs. Bakersfield Condors, 7:30p 6 vs. Bakersfield Condors, 7:30p 7 vs. Bakersfield Condors, 4p 18 vs. Idaho Steelheads, 7p 20 vs. Idaho Steelheads, 7:30p 21 vs. Victoria Salmon Kings, 4p 24 vs. Las Vegas Wranglers, 7p 26 vs. Utah Grizzlies, 7:30p (209) 373-1500

November 7, Fry Street Quartet at the Faye Spanos Concert Hall! The Quartet began its international career in 2002 as cultural ambassadors to the Balkan States, sponsored by Carnegie Hall and the U.S. Department of State. Comprised of three violinists and a cello player, the group will perform three compositions by Beethoven. For more information call (209) 946-0540 or visit November 11, “Magnificent Mozart” Concert at the Stockton Symphony! Critically acclaimed guest vocalists (Soprano Anja Strauss, mezzosoprano Janet Campbell, Tenor Brian Thorsett, and baritone Ralph Cato) and the Stockton Chorale join the Stockton Symphony for a magnificent evening of Mozart . The performance, conducted by Music Director Peter Jaffe, will include Overture to The Abduction from the Seraglio, the elegant Symphony No. 38 (“Prague”), and Mozart’s beloved Requiem. For more information call (209) 951-0196 or visit November 12, Avenue Autumn Stroll & Concert on Miracle Mile! Exclusive shopping experience at select Mile boutiques, catered by Mile restaurants with select wines, and followed by a concert at the Empire Theatre. Proceeds benefit the Women’s Center of San Joaquin. For more information call (209) 948-6453 or visit

Downtown Stockton Alliance 209.464.5246

November13-14, Hmong New Year at the San Joaquin County Fairground! This cultural festival will feature dance contests, singing contests, sport tournaments, live bands, cultural performances, ball tossing, ethnic food, guest speakers, and more. It is a learning opportunity for individuals who have limited exposure to the Hmong culture to explore the authentic traditions. For more information call (209) 466-0721 or visit www. November 18, Stockton Opera Guild Presents The Curtain Goes Up at the Stockton Golf & Country Club! Come mingle, have a tasty bite, and enjoy local wines. Enjoy an introduction to the 2011 opera production, La Bohème. Music director and conductor Peter Jaffe and soloist Jessica Siena will entertain and educate the guests with musical highlights, plus plot and character details from Puccini’s great work. For more information call (209) 932-1160 or visit

Haggin Museum hosts three exhibits in November. Through December, the museum features a collection of over 50 original works by J.C. Leyendecker, best known for his cover work for Collier’s magazine and the Saturday Evening Post. November 18-February 6, Haggin showcases “Necessity’s Children: 150 Years of Local Inventions” and “Centuries of Progress: American World’s Fairs, 1853-1982.” Also, don’s miss an evening of art and history featuring complimentary wine, music, and light refreshments on the first and third Thursdays. The Haggin Museum, an art and history museum, has been referred to by Sunset magazine as “one of the under-sung gems of California.” Museum’s general admission is $5, kids 10-17 and seniors are $2.50. For more information call (209) 940-6300 or visit December 10-18, Tchaikovky’s The Nutcracker Ballet! Tickets available now at

15 The Downtowner

The Downtowner


Downtown Stockton Alliance 209.464.5246

The Downtowner, November 2010  

A monthly publication about Downtown Stockton events, happenings, businesses and real estate.

The Downtowner, November 2010  

A monthly publication about Downtown Stockton events, happenings, businesses and real estate.