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Chapter 2

Products, Contexts and Capacities

2.1 Introduction Contrary to widespread and frequently observed social and political terms, the pursuit of sustainability is opposite to that of conservation. Conservation and regeneration of social and natural capital demand that we break away from the ways of living, consumption and production that dominate today, and experiment with new ways. If this experimentation falls short, if no experience will ever accumulate, if nothing is learned from the process, then will the true conservation continue? What will sustain the current, catastrophic ways of living, producing and consuming? A social experiment of such a spectrum has to schedule everybody’s participation. This is a phrase that abuses itself. Something that has always been said: everybody has to remember to switch off the lights after leaving the room and put the garbage into right can....Sure, but it is not enough. On the contrary, to understand participation to be a little personal effort to maintain one’s house and planet is in the long run misleading. What everybody has to do is not, in fact, little incremental improvements on what normal way of living can be put forward, but instead, exactly as has been told, a change in the way of living. Radical remodelling that does not require any new obligations for success (the obligation to make an effort on behalf of Earth or planetary society). Instead it asks for a drastic rethinking of our conception of well-being. In order to reach it, we have to perceive as positive some customs and manners that today are considered indifferently or even negatively: fancy going on foot, eating home-grown fruits, being aware of the seasons, caring about things and places, speaking with the neighbours, committing oneself to the neighbourhood, admiring a sunset etc. Are such changes possible? Will such an idea of well-being appear and spread, an idea that will not be considered a must, but as a new and good way of doing things? In principle, definitely yes, the notion of well-being is a human construct of the mind, thus it is replaceable. It just has to be understood how exactly it could 15

Design for Environmental Sustainability  

Download: versi pdf [http://www.ziddu.com/download/12569881/DesignforEnvironmentalSustainability.pdf.html] versi zip [http://www.ziddu.com/...

Design for Environmental Sustainability  

Download: versi pdf [http://www.ziddu.com/download/12569881/DesignforEnvironmentalSustainability.pdf.html] versi zip [http://www.ziddu.com/...

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