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INVESTMENT

rants rebranding itself as a sustainable local economy’s oriented towards a circular character and the most Romanian urban area surrounded by tourist resorts located within a natural city environment.

Historic Valley Reborn by Adina Vințan & Mihai Danciu

T

he Jiu Valley, Romania’s former largest coal mining area, is now defined by wonderful landscapes, an exceptional river basin, and ancient history and culture. Jiu Valley is an academic center with a technical profile which now passes from a mono-industrial, polluting area to restau28

W W W.O Z B . R O

With a population of around 135.000 inhabitants, composed of 6 towns and several villages, the Jiu Valley is surrounded by mountains and offers its inhabitants and visitors clean fresh air, a variety of local traditions, and a wide diversity of amenities. Life in the area dates back to ancient times, with a rural community that maintains its traditions and ancestral customs. The modern age came packed with 19th century industrialization based mainly on coal extraction, followed by rapid deindustrialization in the past several decades. The post-coal period brought tragedy, depopulation and economic collapse. Tens of thousands left the valley with little hope of returning. Nevertheless, year by year the Jiu Valley is being revived. Several civic initiatives manage to rebuild the wonders of the Jiu Valley and to scatter the fog that was cast upon it after the closure of the mines.

J U LY / A U G U S T 2 0 1 9 Historic Valley Reborn

One of the newest initiatives is “Invest in Jiu Valley”, a project that aims to contribute to the economic development of the Valley and which promotes local opportunities for investment in the area. Jiu Valley is a region in transition, in a process that will decide its future. It aims to become a resilient destination in the Romanian economic landscape, capitalising on strengths and socio-economic trends. The idea of this project came following the participation of the Jiu Valley at Cities of Tomorrow 2018, an event organized by AHK Romania. Jiu Valley participated in Romania's stand at ExpoReal 2018, the largest European investment fair and was part of all the events organized for the Romanian delegation, establishing contacts with representatives of the business environment and understanding the level of performance in presenting their own advantages and effective communication strategies in the investment environment. The initiative is implemented by the six mayors in Jiu Valley conurbation, and supported by several citizens and NGOs that have helped with data collection, recordings, materials, and promotion channels. Through “Invest in Jiu Valley,” the establishment of a partnership between

Profile for Douglas Williams

OZB Magazine July/August 2019  

Romanian magazine in English published monthly and distributed across a wide range of Bucharest based shops, cafes and restaurants.

OZB Magazine July/August 2019  

Romanian magazine in English published monthly and distributed across a wide range of Bucharest based shops, cafes and restaurants.

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