3 Month Plan Key Responsibilities: ● Provide insights that drive business growth – build data stories to help inform activities/tactics that are impacting our business as a competitive advantage. ● Be a trusted advisor to your business partners, recommend actions. ● Build trusted analytical products so business partners can make decisions ● Educate and enable a data culture so people can interpret and action data Engagement with Business partners:
Each Analyst will become a domain expert for the function they support. You will learn about all areas of the business and analyze it, but people will rely on you to answer any specific questions about your domain: Marketing Understand business strategy for their respective functions o Be part of the planning process, events, road mapping Define metrics to monitor Identify the blueprint of metrics (funnel, financial, product) Identify levers to pull and be proactive with bringing analysis forward Build and maintain dashboard and metrics glossary
Collaboration: Relationship are important to ensure you are partnering with teams that will set you and your team up for Success: Key stakeholders to set up meetings with: ● ● ●
Marketing – CMO - Kevin Marketing Ops – Cait & Blake Marketing – Marissa - Ads
Key Deliverables – Identifying a set of projects that showcase the breadth of your skills in the first 3 months that will help identify where we can leverage you the most and development for your future. 1. 0day Funnel Conversion: (channel: #funnel-conversion-metrics) Learn and understand the 0day funnel stages, targets, and levers to pull a. Build a 0day funnel dashboard b. Update progress updates c. 0day model 2. Chose paid plan to upsell conversion analysis 3. Learn Sisense: take the online courses 4. Transition Marketing Dashboards ownership: for the dashboards that were built for Marketing in the past, you will become the owner.