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THE POWER OF

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Already New York’s market leader and making a true impact in South Florida, Douglas Elliman has represented the highest standard of service and integrity for the past 100 years. Through our international partnership with Knight Frank Residential, the world’s largest privately-owned property consultancy, Elliman’s powerful network extends to 43 countries across six continents. As the largest regional and global network of real estate experts, Douglas Elliman has a way of understanding your home and what makes it unique. Elliman delivers the expertise of in-house research, marketing and sales strategies. Our team is steadfast in our commitment to ensure that each of our exclusive listings is distinguishable among its com-

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petition. With a powerful combination of talent and technology, we have the experience, insight and access to guide you skillfully from beginning to end. Put the power of Elliman to work for you.

> New York’s #1 real estate brokerage > 70 Offices in New York and South Florida > 3,800 Agent Network > Annually 12,000+ transactions & $13 billion sales > Exclusive partnership with Knight Frank Residential

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LOCAL EXPERTISE WITH GLOBAL REACH UNSURPASSED GLOBAL NETWORK Douglas Elliman has formed an exclusive strategic partnership with Knight Frank Residential, the world’s largest privately owned global property agency and consultancy. This creates an enhanced global network of over 12,500 of the world’s best properties and enables unparalleled exposure of our Elliman exclusive listings to a global audience across 43 countries and 6 continents. In addition to a global outreach plan, all premier Douglas Elliman exclusives with a listing price over $2,000,000 will be displayed on Knight Frank’s global website knightfrank.com. In 2011 alone, the site was visited by users from 220 countries. Voted one of the best real estate websites in the world, the Global Property Search feature displayed prominently on the site, is a multi-lingual destination allowing users to search in their local language. With an average of 600,000 visitors per month, someone clicks on the site every five seconds. Mobile searches are enabled through Knight Frank’s convenient iPhone app, with over 40,000 downloads since 2010.

YOUR ONE IN A MILLION HOME NEEDS THAT ONE IN A MILLION BUYER. HOW DO YOU ENSURE THE TWO MEET? MIAMI

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KNIGHT FRANK WORLDWIDE OFFICES

209 OFFICES WORLDWIDE | 47 COUNTRIES | SIX CONTINENTS Our buyers originate from around the world. Through our extensive network of national and international brokers, including our exclusive partnership with Knight Frank, Douglas Elliman showcases its listings to targeted audiences around the world, ensuring that your property will reach the eyes of qualified, prospective buyers on a global scale. Knight Frank represents the highest standards of quality and integrity in global property with more than 6,343 professionals in Europe, Asia-Pacific, the Middle East, Australia, Africa and the Caribbean.

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KNIGHT FRANK OFFICES: Australia, Bahrain, Belgium, Botswana, Cambodia, China (Hong Kong/Macau), Czech Republic, France, Germany, Hungary, India, Indonesia, Ireland, Kenya, Malawi, Malaysia, Monaco, New Zealand, Nigeria, Poland, Russia, Singapore, Spain, Tanzania, Thailand, Uganda, United Kingdom, Ukraine, Zambia, Zimbabwe ASSOCIATE OFFICES: Bermuda, Brazil, Canada, Caribbean, Chile, Italy, Netherlands, Portugal, Romania, South Africa, USA

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ELLIMANFLORIDA.COM MAXIMUM INTERNET EXPOSURE - ELLIMANFLORIDA.COM Today’s buyers often see a property first on the internet. With the most sophisticated digital marketing team in the industry, we ensure that all our exclusive listings are receiving the most prominent placement on the most heavily-trafficked real estate and luxury-related websites. And with the expertise to optimize our site and our listings, we ensure that anyone searching online will see our properties in a dynamic and engaging way.

ATTRIBUTES Our newly redesigned ellimanflorida.com and elliman.com websites feature custom, state-of-the-art platforms that attract 75,000+ unique visitors daily and boast 3,000,000+ page views per month. Douglas Elliman manages over 200,000 key internet words to increase the exposure of our exclusive listings on internet search engines. Designed to provide users with the ultimate visual experience, property pages on our websites offer sleek layouts, exceptional photography, videos, and excellent content. EllimanFlorida. com is directly linked to the multiple listing systems of MiamiDade, Broward and Palm Beach counties, guaranteeing users have access to every available South Florida property listing, especially yours. Now the easiest part about buying a home is finding one.

THE EASIEST PART OF BUYING A HOME IS FINDING ONE. MIAMI

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ADVERTISING

WE ADVERTISE LIKE NO OTHER FIRM At Douglas Elliman, we provide unmatched national and local advertising opportunities to achieve the greatest exposure. As part of the listing network, all of our exclusive listings will be distributed and displayed through prime advertising outlets. At Douglas Elliman we employ an aggressive strategy to attract home buyers to our listings. To complement our unrivaled print media presence, we utilize an equally robust online advertising program that places your listings on some

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of the most traffic-rich environments on the web. By distributing your property information to a wide array of premier consumer outlets, we make sure to maximize every opportunity to attract qualified buyers. Coupled with our own website search engine optimization and key word advertising, we attract millions of viewers each month. No other firm offers the listing exposure of Elliman.

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THE ELLIMAN BRAND

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©2011. Prudential Financial, Inc. and its related entities. An independently owned and operated broker member of Prudential Real Estate Affiliates, Inc., a Prudential Financial company. Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. Used under license. Equal Housing Opportunity.

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GREAT HOMES MAKE GREAT MEMORIES. FIND YOURS.

As the largest regional and global network of real estate experts, Douglas Elliman has a way of understanding your home and what makes it unique. With a powerful combination of talent and technology, we have the experience, insight and access to guide you skillfully from beginning to end. Put the power of Elliman to work for you.

ASKELLIMAN Our talented marketing team has recently launched a sophisticated and powerful branding campaign to create a strong presence in the mind of the consumer and to generate maximum exposure for both regional and international audiences. The Elliman brand employs a modern, clean, and stylish format to display your exclusives in the most impressive manner. MIAMI

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The “Ask Elliman” campaign presents a series of compelling, timely questions and thought-provoking statements to address the complex issues related to buying, selling, and renting real estate. Wherever your real estate needs take you, Douglas Elliman is your advocate at every step of the process.

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ELLIMAN PUBLICATIONS ELLIMAN MAGAZINE In conjunction with our new brand campaign, we have completely redesigned our magazine, ELLIMAN, with a sleek, cutting-edge layout, exciting new content, and unprecedented print quality. We have incorporated editorial and lifestyle content by the world’s most influential stylemakers, historians and market specialist to make ELLIMAN a compelling read in addition to a thoughtfully curated showcase of our most exclusive homes. The new design places the magazine in a category distinctly our own. Published twice a year, it enjoys unprecedented exposure through distribution of over 280,000 copies to select subscribers of The New York Times, New York Observer and Newsday. Additionally, it is distributed to select clientele throughout South Florida. It is also available as a sleek standalone iPad app (Elliman Magazine on the AppStore) and online flip-book on ellimanflorida.com. This exclusive publication features a dedicated section for Douglas Elliman’s South Florida properties.

ELLIMAN REPORT We pride ourselves as the go-to source for market intelligence. Our acclaimed Elliman Report is produced in conjunction with leading independent appraisal firm Miller Samuel. As the benchmark for residential real estate market information, the Elliman Report is an essential reference source for consumers, the media, financial institutions, government agencies, researchers and other market professionals. Each market report provides quarterly and annual analysis of price and sales trends as well as other metrics to provide readers with current market conditions and historical and emerging market trends. In an effort to accommodate our international clientele, our Miami quarterly report is produced in three languages, English, Spanish and Portuguese. Produced Quarterly for the following markets: Miami, Manhattan, Brooklyn, Queens, Long Island, the Hamptons and Westchester.

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SOCIAL MEDIA MARKETING

LEVERAGING SOCIAL MEDIA TO CREATE A NETWORK EFFECT WITH EXPONENTIAL REACH

FIND US AT:

At Douglas Elliman, we offer a comprehensive online strategy for connecting properties to their ideal buyers. Through our interactive Facebook, Twitter, YouTube, blogging and LinkedIn platforms, we generate the ideal network effect to attract buyers to our exclusive listings. And it’s a good thing we do because the U.S. social media audience has grown 37% in the past year with more than 700 million active users on Facebook (1) and more than 289 million people reading blogs(2)!

Website: EllimanFlorida.com and Elliman.com Facebook: facebook.com/ellimanflorida Twitter: twitter.com/ellimanflorida YouTube: youtube.com/ellimanflorida LinkedIn: linkedin.com/company/90602

Sources: (1) Facebook.com, 2011 (2) ComScore.com 2011

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SALES STRATEGY > Integrate your property in our comprehensive online and social media platforms. > Produce marketing pieces to showcase property for following distributions: - Postcards for direct mail pieces - Property brochures for selective clientele and brokers - Eflyers for distribution - E-campaigns to our Douglas Elliman network and Knight Frank associates and their networks > Print and web media exposure according to agreed campaign > Place property in our Elliman magazine > Create a blog for the property > Present property at office meetings, hold open houses for brokers and prospective buyers > Promote your property to the local and international broker community and through relationships throughout the community.

FOLLOW UP > Coordinate all showings and follow up with potential buyers > Continue online advertising options on the web, with over 45 sites to target

CUSTOM APPROACH DESIGNED WITH YOUR BUYERS IN MIND

> Placement of advertising in our media outlets selected > Provide weekly reports on showings and comment cards

PRELIMINARY > Accurate evaluation and comparative market analysis of the property (CMA)

> Give recommendations to make your property more salable

> Price strategy and targeted marketing campaign presented to client CLOSING > Present all offers received on the property

> High resolution photos and virtual tours.

> Assist with the prequalification of potential buyers EXECUTION AND LAUNCH > Input property in the MLS system ensuring the immediate distribution to the entire broker community to have access to information. > Feature the property on our Company website and personal website.

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> Conduct negotiations with buyer > Coordinate inspections and appraisals > Work with attorneys, lenders and title company > Facilitate a smooth closing

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OFFICE LOCATIONS 135 OCEAN DRIVE Miami Beach, FL 33139 Located in the prestigious South of Fifth neighborhood, Douglas Elliman Florida’s third location is optimally positioned for elite pedestrian and drive-by traffic, steps from the most exclusive luxury high-rises and scene making restaurants in South Beach.

1200 BRICKELL BAY DRIVE Suite 106, Miami, FL 33131 Located in the heart of Brickell home to many international banks and businesses. Brickell offers International exposure primarily to South America.

1750 N BAYSHORE DRIVE Miami, FL 33132 Located in the Biscayne corridor, Douglas Elliman provides all development sales efforts for Florida East Coast Realty at Opera Towers.

444 E PALMETTO PARK ROAD Boca Raton, FL 33432 Located in the center of well-appointed Boca Raton, Douglas Elliman’s newest location is exceptionally positioned to serve the local market and the Elliman network well.

SOUTH FLORIDA OFFICE LOCATIONS 1111 LINCOLN ROAD PH-805, Miami Beach, FL 33139

2100 N. OCEAN BOULEVARD Suite 402, Fort Lauderdale, FL 33305

Douglas Elliman Florida headquarters, on the penthouse level of the iconic, new Herzog & de Meuron building at the intersection of pedestrian Lincoln Road Mall and major thoroughfare, Alton Road.

Located oceanside in the midst of Fort Lauderdale, Douglas Elliman is exceptionally positioned to serve the surrounding high end real estate market.

1626 JEFFERSON AVENUE Miami Beach, FL 33139

340 ROYAL POINCIANA WAY Suite 322-A, Palm Beach, FL 33480

Dynamic, ground-level retail space, showcasing Douglas Elliman Florida properties on one of the busiest corners of Lincoln Road, with full-time agent coverage to maximize lead generation.

This exceptionally positioned office is situated in the heart of the elegant island of Palm Beach, just blocks from the historic Breakers hotel.

NEW YORK OFFICE LOCATIONS Manhattan - 14 Corporate Office/Eastside Rockefeller Center Office Sovereign Eastside Gallery Midtown Westside Westside Gallery Harlem Gallery Downtown West Village Gallery Greenwich Village 10th Street Gallery TriBeCa Gallery Property Management Brooklyn - 5 Williamsburg CobbleHill Brooklyn Heights

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Park Slope Fort Greene

Manhasset Massapequa Massapequa South Medford Merrick Miller Place Northport Plainview Port Washington Ronkonkoma Riverdale Roslyn Sayville Setauket Smithtown Syosset Williston Park

Queens - 1 Bayside Long Island - 29 Corporate Office Babylon Cherry Grove & Ocean/Bay Walks Dix Hills East Islip East Meadow East Norwich Franklin Square Great Neck Huntington Locust Valley Long Beach

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Bridgehampton East Hampton Hampton Bays Montauk Quogue Sag Harbor Southampton Westhampton Beach The North Fork - 1 Mattituck Westchester - 6 Armonk Office Bedford Office Chappaqua Office Katonah Office Pleasantville Office Somers Office


Douglas Elliman