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Manual for The LEGO Corporate Visual Identity ®

Confidential information | ©2010 The LEGO Group | All rights reserved | Date 28.05.10


Contents |

LEGO® CVI Manual 2010

Confidential information | ©2010 The LEGO Group | All rights reserved | Date 28.05.10

TABLE OF CONTENTS INTRODUCTION Introduction ➜ . .................................................... 3

1. DESIGN ELEMENTS The official LEGO® logo ➜ ............................... 4 Corporate Colours ➜ ........................................ 5 The Core Graphic Identity ➜ ......................... 7 The DUPLO® Brick ➜ .......................................... 9 The System Brick ➜ ........................................... 10 The Knob Configuration ➜ .............................. 11 The Minifigures ➜ ............................................... 12 The Minifigures Colours ➜ .............................. 13

2. TYPEFACE LEGO Typeface ➜ .............................................. 14 LEGO Chalet ➜ ................................................... 15 LEGO Chalet Comprime ➜ ............................ 17 Verdana ➜ ............................................................. 18

3. DESIGN EXAMPLES Letterhead, Envelopes, Address Label ➜ ................................................ 19 Business Cards ➜ .............................................. 20 ID Card ➜ . ............................................................. 21 E-mail Signature ➜ ............................................ 22 PowerPoint Templates ➜ ................................. 23 Poster ➜ ................................................................. 24 Banners ➜ ............................................................. 25 Flags ➜ ................................................................... 26 www.LEGO.com ➜ .............................................. 27 Postcards ➜ .......................................................... 28 Calendar ➜ ........................................................... 29 Car ➜ ....................................................................... 30 Reception Area ➜ .............................................. 31 Give-away ➜ ......................................................... 32

CONTACT DETAILS AND USEFUL LINKS ➜ ................................... 33

2


Introduction |

LEGO® CVI Manual 2010

Confidential information | ©2010 The LEGO Group | All rights reserved | Date 28.05.10

3

INTRODUCTION In this document you will find relevant information on how to use the new LEGO® Corporate Visual Identity. You will find information on how to use the concept graphic and examples of the graphic used on different materials. You will find all graphic elements on LEGO® ADAM (image server bank) under LEGO General in a LEGO Corporate Visual Identity folder. For more information please see The LEGO Brand Manual and Contact details ➜ on page 33.

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Design Elements |

Chapter 1 | LEGO® CVI Manual 2010

Confidential information | ©2010 The LEGO Group | All rights reserved | Date 28.05.10

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ILLUSTRATIONS OF THE OFFICIAL LEGO® LOGO, OFFICIAL COLOURS AND SIZE

Corporate Red Pantone 485 C CMYK: C0 M100 Y100 K0 RGB*: R220 G0 B20 NCS**: S1085-Y90R RAL**: 3020 Pantone textile: 18-1763 TC

#1. The official LEGO® logo (rule 1)

#2. Black and white LEGO logo. Downward embossing only (notes 1 and 2)

#3. Outlined LEGO logo. Upward embossing only (note 3)

8 mm 8 mm

#5. Border protection: 1/5th logo’s size (rule 5)

Yellow Pantone Yellow 012 C CMYK: C0 M0 Y100 K0 RGB*: R255 G243 B0 NCS*: S0580-Y RAL**: 1021 Pantone textile: 13-0858 TPX Corporate Black Pantone Black CMYK: C0 M0 Y0 K100 RGB*: R0 G0 B0 NCS**: S9000-N RAL**: 8022 Pantone textile: 19-4006 TC

1:5

#4. Minimum print size: 8x8 mm (rule 8)

***

#6. The four-colour printing method: magenta, yellow and black

Corporate White Pantone White CMYK: C0 M0 Y0 K0 RGB*: R255 G255 B255 NCS**: S0500-N RAL**: 9003 Pantone textile: 11-0601 TC #7. Official LEGO logo colours (rule 3) ***RGB colours are only to be used on monitors. Not for converting. ***The NCS (Natural Colour System) and RAL values are only to be used as overall guidelines. Always use the Pantone colour as benchmark. ***NOT IDENTICAL TO OFFICIAL CORPORATE YELLOW. SEE NEXT PAGE.

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Design Elements |

Chapter 1 | LEGO® CVI Manual 2010

Confidential information | ©2010 The LEGO Group | All rights reserved | Date 28.05.10

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THE COLOURS USED IN CORPORATE VISUAL IDENTITY Corporate Red Pantone 485 C CMYK: C0 M100 Y100 K0 RGB*: R220 G0 B20 NCS**: S1085 -Y90R RAL**: 3020 Pantone textile: 18-1763 TC

***

Corporate Yellow Pantone 109 C CMYK: C0 M15 Y100 K0 RGB*: R255 G207 B0 NCS**: S0575 -Y05R RAL**: 1021 Pantone textile: 13-0859 TC

Corporate White Pantone White CMYK: C0 M0 Y0 K0 RGB*: R255 G255 B255 NCS**: S0500-N RAL**: 9003 Pantone textile: 11-0601 TC

Corporate Black Pantone Black CMYK: C0 M0 Y0 K100 RGB*: R0 G0 B0 NCS**: S9000-N RAL**: 8022 Pantone textile: 19-4006 TC

Corporate Grey Light Pantone Cool Grey 3 CMYK: C0 M0 Y0 K15 RGB*: R190 G190 B190

Corporate Grey Pantone 421C CMYK: C0 M0 Y0 K30 RGB*: R172 G172 B172 NCS**: S5502-B RAL**: 7038 Pantone textile: 14-4102 TC

***RGB colours are only to be used on monitors. Not for converting. ***The NCS (Natural Colour System) and RAL** values are only to be used as overall guidelines. Always use the Pantone colour as benchmark.

Corporate Yellow Dark Pantone 124 C CMYK: C8 M27 Y100 K0 RGB*: R233 G172 B0

Corporate Grey Dark Pantone 424 C CMYK: C0 M0 Y0 K60 RGB*: R100 G100 B100

***NOT IDENTICAL TO OFFICIAL LEGO LOGO YELLOW. SEE PREVIOUS PAGE . Contents ➜


Design Elements |

Chapter 1 | LEGO® CVI Manual 2010

Confidential information | ©2010 The LEGO Group | All rights reserved | Date 28.05.10

6

THE OFFICIAL LEGO® CORPORATE COLOURS – PRIMARY

THE OFFICIAL LEGO® CORPORATE COLOURS – SECONDARY

These secondary colours are thought of as an addition to our range of primary colours and must be used with extreme care. They must never be used alone, or in the role of the primary or most visible colour in any communication. For colour specifications please see The LEGO Brand Manual. See Contact details ➜ on page 33. Contents ➜


Design Elements |

Chapter 1 | LEGO® CVI Manual 2010

Confidential information | ©2010 The LEGO Group | All rights reserved | Date 28.05.10

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THE CORE GRAPHIC IDENTITY IS MADE UP OF FOUR ELEMENTS • Minifigure • LEGO® brick • DUPLO® brick • Knob grid All the elements must have the same size in relation to each other. If you want to create greater depth, use the size difference between the minifigure and the other elements.

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Design Elements |

Chapter 1 | LEGO® CVI Manual 2010

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CONCEPT CORE GRAPICHS The disposition of the graphic is adjustable to size and message.

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Chapter 1 | LEGO® CVI Manual 2010

Confidential information | ©2010 The LEGO Group | All rights reserved | Date 28.05.10

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THE DUPLO® BRICK The stroke of the outlined DUPLO® brick is used in the colours grey, corporate red, corporate yellow or white. When the DUPLO brick is used in solid colour, you can not convert the outlined version as there is a significant difference where the knob meets the brick.

SCALE Scaling must follow size of the other elements. By use of the outlined version the stroke thickness must follow the scale.

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Design Elements |

Chapter 1 | LEGO® CVI Manual 2010

Confidential information | ©2010 The LEGO Group | All rights reserved | Date 28.05.10

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THE SYSTEM BRICK The 2 x4 LEGO® System brick must follow the size of the DUPLO® brick and the knop grid. STROKE Please be aware that you cannot convert the fullcolour brick to an outlined version.

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Design Elements |

Chapter 1 | LEGO® CVI Manual 2010

Confidential information | ©2010 The LEGO Group | All rights reserved | Date 28.05.10

11

THE KNOB GRID The LEGO® knob grid must follow the size of the other elements. NEGATIVE – POSITIVE When using the knob grid on dark surfaces use the white knob grid instead of the grey. 2 X4 KNOB When there is not enough space, it is possible to exclude the 2 x4 knob configuration. When it is used, however, all 8 knobs must be visible, though it is also possible to crop the configuration. STROKE The thickness of the stroke must be 0.4 pt on white and grey knob grid. 1.2 pt on the red knob grid in scale 1:1.

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Design Elements |

Chapter 1 | LEGO® CVI Manual 2010

Confidential information | ©2010 The LEGO Group | All rights reserved | Date 28.05.10

12

MINIFUGURES THE MINIFIGURE IS MADE IN 13 DIFFERENT POSES: The first 9 minifigures shown are meant to be used in the same level as the brick or closer to it. The last 4 minifigures shown are meant to be used in elevated position, e.g. standing on a brick.

SIZES OF MINIFIGURE There are made 3 different sizes: 100%, 200% and 1.000%. Always use the 100% version for most printed materials, to scale of max. 150%. Always use the 200% and 1.000% for bigger materials as wallgraphics. To ensure the right thickness of the stroke. Both versions have the same stroke thickness.

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Design Elements |

Chapter 1 | LEGO® CVI Manual 2010

Confidential information | ©2010 The LEGO Group | All rights reserved | Date 28.05.10

13

MINIFIGURES IN COLOURS The minifigure can be used in all LEGO® corporate colours.

THE YELLOW MINIFIGURE IS FOR PRIMARY USE. Other colours are for secondary use.

Contents ➜


LEGO® Typeface |

Chapter 2 | LEGO CVI Manual 2010

Confidential information | ©2010 The LEGO Group | All rights reserved | Date 28.05.10

14

THE OFFICIAL CORPORATE TYPEFACE OF THE LEGO GROUP DESIGNER AND GENERAL OFFICE USE 1. Designers: LEGO® Chalet 60, 80 and Comprime used on LEGO communications internally and externally. 2. General office use: LEGO Chalet 60 is to be used on headlines, in body text and for other general purposes. 3. Special use: LEGO Chalet 50 may only be used in heavy text documents – eg. LEGO Life, the Annual Report, etc. 4. Special use: LEGO Chalet 70, 80 and all Italics may only be used on headlines and for calling attention to important information. These fonts may not be used in body text because they are difficult to read. 5. Special use: LEGO Chalet Comprime is the standard typeface on MACs, not on PCs. Chalet Comprime may only be used on headlines and for calling attention to important information. These fonts may not be used in body text because they are difficult to read. In some special cases, you might need to contact Global IT for a special typeface. See Contact details ➜ on page 33.

WEB USE 1. General use: Verdana is the default dynamic web typeface for body text. 2. Special use: LEGO Chalet 60 and 80 are for limited use on web-based graphics (non-dynamic text) only. The LEGO Chalet typeface is available for both PCs and MACs on LEGO® ADAM (image server bank). See Contact details ➜ on page 33.

Contents ➜


LEGO® Typeface |

Chapter 2 | LEGO CVI Manual 2010

LEGO CHALET 50 Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<> Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<> Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<> Regular Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<>

Confidential information | ©2010 The LEGO Group | All rights reserved | Date 28.05.10

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LEGO CHALET 60 Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<> Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<>

Light

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<> Light Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<>

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<> Regular Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<>

Contents ➜


LEGO® Typeface |

Chapter 2 | LEGO CVI Manual 2010

LEGO CHALET 70 Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<> Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<> Light

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<>

Confidential information | ©2010 The LEGO Group | All rights reserved | Date 28.05.10

LEGO CHALET 80 Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<>

16

LEGO CHALET EXTRA Los Angeles

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<>

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<> Light

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<>

Contents ➜


LEGO® Typeface |

Chapter 2 | LEGO CVI Manual 2010

LEGO CHALET COMPRIME 60 Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<> Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<> Light

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<>

Confidential information | ©2010 The LEGO Group | All rights reserved | Date 28.05.10

LEGO CHALET COMPRIME 70 Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<> Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<> Light

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<>

17

LEGO CHALET COMPRIME 80 Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<> Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<> Light

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<>

Contents ➜


LEGO® Typeface |

Chapter 2 | LEGO CVI Manual 2010

Confidential information | ©2010 The LEGO Group | All rights reserved | Date 28.05.10

18

VERDANA Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<> Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<> Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<> Regular Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvwxyzæøå 0123456789!@#$%&*(){}[]+=_?<>

PLEASE NOTE THAT: Verdana is for web use only. Contents ➜


Design Examples |

Chapter 3 | LEGO® CVI Manual 2010

Confidential information | ©2010 The LEGO Group | All rights reserved | Date 28.05.10

19

EXAMPLES OF LETTERHEAD, ENVELOPE, ADDRESS LABEL

Chloe Freason 123 Kings Road 1WT 209 London England

LEGO System A/S Global Purchasing Aastvej 1 7190 Billund Denmark Tel.: +45 7950 6070 LEGO.com

Dear Chloe! Del eummolo rperosto duis adipit lobore dipsum quis num atincilisi. Raestie minibh ex euip etue conulpu tatet, cor sustinit lor sissequis erciliqui ex euisi. Si. Ibh eumsan ullaorerci blaor inis niat ut numssan hendio dolore tem zzriuscil ex ea faccum zzriusto ent la faccum nie eugue doloreet iureriusto conumsan ver sim quat vel utem nisl er dolore tie tat lortis dion. Utpat incin hent luptat ad modio dolortio de conse conum irit dolor. Eet num verciliquam velendreet praessi smolor sequisis accummy nummy nonsent ulla autat, consequamet amcor iure volortie dolore ting eril do od tat. Pat. Unt accum dunt alis adio consenim zzrit, sed ting eseniam cortion vullum zzrilis alis at ad mincinim iuscillummod do ea facilit nostrud mod tio odiam amconsed magnim zzrit del ullan eugiam dio conulla adit, sumsandreet nim dolenia mcommod mincip eu facincilit ad dolore feugait dolesequi euge molore magna faccum nonsecte vel do odolut utpat, qui blaoreet vel dunt ad te magna ad etueril iquisl inismodolore eugue tinci blaore vulput velis nullaore min enim vullum dolenibh etum zzril dolore eugiate molor. Tate esed tisci eugiamnse cor acidunt velisi enit, sequam zzrit nulla ad do duisit wis nonsed te euis ate vel utat. At adiam in er si. Ut incilit wis nibh eum vel eummolore dolore ent praestrud ex et, suscilit praestrud tem zzriuscil dolor iril ipismod dit ip exero con ulla am volorperosto et alisim. Delissi. Magna facillamet nos euguer inis amet nos adit wisis erit acipism olesto enisl dolor sit vel utpat. Gait, ver in er accummy niamet wis dunt aut praeseq uationsed dolobore ming ese cortionsed minibh ea faccum velis ad euis nos ex estrud tet, vercilit ute eumsandrem diamcom modipsum quisi. Pisci tem eugue faccum nosto od magnis nosto ex ercipis adiam, sit numsandit augait nummy nim ipit wis nonsenis etum dunt ad modolorper secte ea conse ea adio odiamcor iriure corperos elis nos ex etue tio doluptat, quip et, velis nonsectem dolobor suscil in ea feugait dolorer autpat ex eugue tat. Ut incilit wis nibh eum vel eummolore dolore ent praestrud ex et, suscilit praestrud tem zzriuscil dolor iril ipismod dit ip exero con ulla am volorperosto et alisim.

Kind regards

Woodrow Wilson K

CVR-nr: 47458714 Den Danske Bank · Holmens Kanal 2-12 · DK-1092 Copenhagen K Telex 27000 · S.W.I.F.T.: DABADKKK · Kontonr.: 3100-3016487031

Contents ➜


Design Examples |

Chapter 3 | LEGO® CVI Manual 2010

Confidential information | ©2010 The LEGO Group | All rights reserved | Date 28.05.10

20

EXAMPLES OF BUSINESS CARDS

Johnny Marius Balsgaard Pedersen Warehouse Assistant

Manufacturing & Transition KOM Warehousing Direct +45 7950 7705 Mobile +45 2030 8253 Company +45 7950 6070 johnny.marius.balsgaard.pedersen@LEGO.com LEGO System A/S Global Purchasing Aastvej 1 7190 Billund Denmark

Contents ➜


4 mm

Design Examples |

Chapter 3 | LEGO CVI Manual 2010

Confidential information | ©2010 The LEGO Group | All rights reserved | Date 28.05.10

®

21

EXAMPLE OF ID CARD

LEGO System A/S

Photo

Name Sirname 50500

Contents ➜


Design Examples |

Chapter 3 | LEGO® CVI Manual 2010

Confidential information | ©2010 The LEGO Group | All rights reserved | Date 28.05.10

22

EXAMPLE OF E-MAIL SIGNATURE

Det te magniatue eliquam num vel ea conulla augueri

Hey Thomas Ad magna faccum augait la conse tem dolortie volor sectet atum vel dio odio endit laor alit eugiam vero corting euisi. Cidunt verci tat la feuisim volobore vullaorem volobore vel exeriliquis ea faccum qui eugait iurercinibh ero od diamet, quat nulputpat alit vullut ipit la facil exero od te dolore vercip erilisim zzril iurem velestrud dolesequat. Ut lum delis dolorpe raesendiat num ing er alisit nos aliquat isiscilisim amcon utat, vel ut utpat wissisci bla conum dolore te magniatue eliquam num vel ea conulla augueri uscidunt velit essi tat nos eugue digna consequam veniamet aci tie del exerciduis ad eugiat luptat. Elis num delestrud do eugiam, consequisse ming et ea facilit ullandi amcorer iuscipisl utat vendrem augiamcon henim ad tisim zzrit, velisis nullan ent aliquat aci te del ex et, quam irit, veros nullaore faccums andigna coreet dolore feuguerit nosto con henibh.

Ann Heidinger Manager Marketing Communication Direct Mobile E-mail

+45 7950 5050 +45 2030 5050 Ann.Heidinger@LEGO.com

LEGO System A/S Aastvej 1 DK-7190 Billund Denmark Company +45 7950 6070 www.LEGO.com

This email message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system.

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Design Examples |

Chapter 3 | LEGO® CVI Manual 2010

23

Confidential information | ©2010 The LEGO Group | All rights reserved | Date 28.05.10

EXAMPLES OF POWERPOINT PRESENTATIONS Click to edit title

A New Corporate Identity

Click to edit subtitleNullutpat. Et, ver secte te do odit nostrud do doluptat. Ecte feugue do dolortie tat. Lesequat, si blaoreet exer auguerc iliquam veliscil ute dolor sisi tatet lut er accum volor augiam zzriliscilit vullaore te faccum eratin et irit la facipit ullutem

A new presentationNullutpat. Et, ver secte te do odit nostrud do doluptat. Ecte feugue do dolortie tat. Lesequat, si blaoreet exer auguerc iliquam veliscil ute dolor sisi tatet lut er accum volor augiam zzriliscilit vullaore te faccum eratin et irit la facipit ullutem

1.

Click to edit title 1 - Click to edit subtitle

1.

2.

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Corporate Identity

2.

2 - A new presentation

At. Magnit ea feu facillan hendre tat, quat, volum euguero dolut wismod tatummy nullut utpat, quipit il utat. ulla feugue commod te tie.

At. Magnit ea feu facillan hendre tat, quat, volum euguero dolut wismod tatummy nullut utpat, quipit il utat. ulla feugue commod te tie.

©2009 The LEGO Group - PPT owner - pagina - 2

Corporate Identity 3 - A new presentation

©2009 The LEGO Group - PPT owner - pagina - 2

Corporate Identity

Click to edit title

A new presentationNullutpat. Et, ver secte te do odit nostrud do doluptat. Ecte feugue do dolortie tat. Lesequat, si blaoreet exer auguerc iliquam veliscil ute dolor sisi tatet lut er accum volor augiam zzriliscilit vullaore te faccum eratin et irit la facipit ullutem

Click to edit subtitleNullutpat. Et, ver secte te do odit nostrud do doluptat. Ecte feugue do dolortie tat. Lesequat, si blaoreet exer auguerc iliquam veliscil ute dolor sisi tatet lut er accum volor augiam zzriliscilit vullaore te faccum eratin et irit la facipit ullutem

1.

2.

Click to edit title

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1.

©2009 The LEGO Group · JH · 2

4 - A new presentation

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5 - Click to edit subtitle

2.

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At. Magnit ea feu facillan hendre tat, quat, volum euguero dolut wismod tatummy nullut utpat, quipit il utat. ulla feugue commod te tie.

Corporate Identity

Gait amet, consevelese faccum dit luptat. Gait amet, consequ ipisit illa feuisim zzriustio digna feum nibh er adit dunt nim iriureet autatisci tisit lumsan henibh eum endio dolumsan velestrud dolorpe rilissi. velese faccum dit luptat. Gait amet, consequ ipisit illa feuisim zzriustio digna feum nibh er adit dunt nim iriureet autatisci tisit lumsan henibh eum endio dolumsan velestrud dolorpe rilissi.

©2009 The LEGO Group - PPT owner - pagina - 2

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Corporate Identity

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A new presentation

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Click to edit subtitleNullutpat. Et, ver secte te do odit nostrud do doluptat. Ecte feugue do dolortie tat. Lesequat, si blaoreet exer auguerc iliquam veliscil ute dolor sisi tatet lut er accum volor augiam zzriliscilit vullaore te faccum eratin et irit la facipit ullutem

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At. Magnit ea feu facillan hendre tat, quat, volum euguero dolut wismod tatummy nullut utpat, quipit il utat. ulla feugue commod te tie.

©2009 The LEGO Group - PPT owner - pagina

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Gait amet, consevelese faccum dit luptat. Gait amet, consequ ipisit illa feuisim zzriustio digna feum nibh er adit dunt nim iriureet autatisci tisit lumsan henibh eum endio dolumsan velestrud dolorpe rilissi. velese faccum dit luptat. Gait amet, consequ ipisit illa feuisim zzriustio digna feum nibh er adit dunt nim iriureet autatisci tisit lumsan henibh eum endio dolumsan velestrud dolorpe rilissi.

At. Magnit ea feu facillan hendre tat, quat, volum euguero dolut wismod tatummy nullut utpat, quipit il utat. ulla feugue commod te tie.

©2009 The LEGO Group - PPT owner - pagina

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Gait amet, consevelese faccum dit luptat. Gait amet, consequ ipisit illa feuisim zzriustio digna feum nibh er adit dunt nim iriureet autatisci tisit lumsan henibh eum endio dolumsan velestrud dolorpe rilissi. velese faccum dit luptat. Gait amet, consequ ipisit illa feuisim zzriustio digna feum nibh er adit dunt nim iriureet autatisci tisit lumsan henibh eum endio dolumsan velestrud dolorpe rilissi.

At. Magnit ea feu facillan hendre tat, quat, volum euguero dolut wismod tatummy nullut utpat, quipit il utat. ulla feugue commod te tie.

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Design Examples |

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24

EXAMPLE OF POSTER

LEGO and the LEGO logo are trademarks of the LEGO Group. ©2009 The LEGO Group

Welcome to LLT meeting

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Design Examples |

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25

©2009 The LEGO Group

©2009 The LEGO Group

©2009 The LEGO Group

©2009 The LEGO Group

EXAMPLES OF BANNERS

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26

©2009 The LEGO Group ©2009 The LEGO Group

©2009 The LEGO Group

©2009 The LEGO Group

EXAMPLES OF FLAGS

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EXAMPLES OF WWW.LEGO.COM/ABOUT US

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EXAMPLES OF POSTCARDS

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Design Examples |

Chapter 3 | LEGO® CVI Manual 2010

29

Confidential information | ©2010 The LEGO Group | All rights reserved | Date 28.05.10

EXAMPLE OF CALENDAR

1 F Nytårsdag 2 L 3 S 4 M

FEBRUAR 53

1 M 2 T

MARTS 5

1 M 2 T

APRIL 9

1 T 2 F

3 O 4 T

3 O 4 T

3 L 4 S

5 T 6 O 7 T

5 F 6 L 7 S

5 F 6 L 7 S

5 M 6 T 7 O

8 F 9 L 10 S

8 M 9 T 10 O

11 M 12 T

1

2

13 O 14 T 15 F 16 L 17 S 18 M 19 T 20 O

3

21 T 22 F 23 L 24 S 25 M

6

8 M 9 T 10 O

10

11 T 12 F

11 S 12 M

13 L 14 S 15 M

Fastelavn

13 L 14 S 15 M

13 T 14 O 15 T

16 T 17 O

16 T 17 O

16 F 17 L

18 T 19 F 20 L

18 T 19 F 20 L

18 S 19 M 20 T

21 S 22 M

8

21 S 22 M

11

12

23 T 24 O 25 T

23 F 24 L 25 S

26 T

26 F

26 F

26 M

27 28 29 30

27 L 28 S

27 28 29 30

27 28 29 30

O T F L

31 S

L S M T

31 O

13

2. påskedag

14

T O T F

1

T

2 3

O T

4 5 6

F L Grundlovsdag S

7 8

M T

18

5 O 6 T 7 F 8 L 9 S 10 M 11 T

15

12 O 13 T 14 F

19

Kristi Himmelfartsdag

16

17 M 18 T 19 O

20

22 L 23 S 24 M

St. Bededag

17

Pinsedag 2. pinsedag

21

17 T 18 F

29 T 30 O

25

24 T 25 F 26 L 27 S 28 M

T F L S

31 M

24

22 T 23 O

25 T 26 O 27 28 29 30

23

22

26

AUGUST

1 T 2 F

1 S 2 M

3 L 4 S

3 T 4 O

5 M 6 T 7 O

12 L 13 S

19 L 20 S 21 M

20 T 21 F

JULI

9 O 10 T 11 F

14 M 15 T 16 O

15 L 16 S

21 O 22 T

23 T 24 O 25 T

4

Påskedag

JUNI

L

2 S 3 M 4 T

1

8 T 9 F 10 L

11 T 12 F

7

MAJ Skærtorsdag Langfredag

LEGO and the LEGO logo are trademarks af the LEGO Group.©2010 The LEGO Group

JANUAR

27

5 T 6 F 7 L

SEPTEMBER 31

1 F 2 L

3 F 4 L

3 S 4 M

5 S 6 M 7 T

8 O 9 T 10 F

8 T 9 F 10 L

8 S 9 M 10 T

11 S 12 M

11 O 12 T

11 L 12 S

13 T 14 O 15 T

13 F 14 L 15 S

13 M 14 T 15 O

16 F 17 L

16 M 17 T

18 S 19 M 20 T

18 O 19 T 20 F

28

29

21 O 22 T

21 L 22 S

23 F 24 L 25 S

23 M 24 T 25 O

26 M 27 28 29 30

T O T F

31 L

30

32

18 L 19 S 20 M

37

34

27 28 29 30

35

M T O T

1 M 2 T

38

DECEMBER 44

1 O 2 T

5 T 6 O 7 T

5 F 6 L 7 S

5 S 6 M 7 T

8 F 9 L

8 M 9 T 10 O

40

41

20 O 21 T 22 F

M T O T

29 F 30 L 31 S

45

46

16 T 17 O

18 M 19 T

25 26 27 28

11 T 12 F 13 L 14 S 15 M

13 O 14 T

42

23 L 24 S

39

3 F 4 L

15 F 16 L 17 S

23 T 24 F 25 L

27 28 29 30

NOVEMBER

3 O 4 T

10 S 11 M 12 T

21 T 22 O

26 S

31 T

36

33 16 T 17 F

26 T F L S M

OKTOBER

1 O 2 T

43

11 L 12 S 13 M 14 T 15 O

50

16 T 17 F

18 T 19 F 20 L

21 S 22 M

18 L 19 S 20 M 47

23 T 24 F 25 L

Juleaften Juledag

26 F

26 S

2. juledag

51

21 T 22 O

23 T 24 O 25 T 27 L 28 S 29 M 30 T

49

8 O 9 T 10 F

M T O T 31 F Nytår

27 28 48 29 30

52

2010

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Design Examples |

Chapter 3 | LEGO® CVI Manual 2010

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EXAMPLE OF CORPORATE CAR

Contents ➜


Design Examples |

Chapter 3 | LEGO® CVI Manual 2010

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31

EXAMPLES OF RECEPTION AREAS

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Design Examples |

Chapter 3 | LEGO® CVI Manual 2010

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EXAMPLE OF GIVE-AWAY

Contents ➜


LEgo Identity