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coNteNts


:Ø3 about coffeebee :29 busINEsS card :31 LetTerhead & coNtINuatioN page :33 coMplIMeNts SlIp :35 HorIzoNtal eNvelope :37 SINgle flap folder

:75 coFfEe House :77 surface graphIcs :79 MeNu Board :81 Cups & Mugs :83 uNIforM

:ø9 LOGO MakINg :11 LogO EdItING :13 fINal lOgO :15 LoGo CoNfIguratIoNs :17 LogO aPplIcatIoNs

:41 Whole bean coffee :51 ground coffee :53 tea bags & full leaf teas :63 hot cocoa :65 chocolate chip cookies :67 organic juices :21 FoNts :23 texTureS :25 colors

:87 gIft card :89 gIft bag :91 to go cups :93 gIft Box :95 posters :99 post cards


:Ă˜3 about coffeebee


:Ø3


:ø9 LOGO MakINg :11 LogO EdItING :13 fINal lOgO :15 LoGo CoNfIguratIoNs :17 LogO aPplIcatIoNs


:Ø9


:11


:13


REGULAR

BOLD


:15


NEGATIVE VERSION

B & W VERSION

COLOR VERSION


:17

CMYK

#5A4E4A

CMYK

#F1BB1 B

CMYK

#EEEEDD

PANTONE

BLACK

7U

PANTONE

130 U

PANTONE

5807 U


:21 FoNts :23 texTureS :25 colors


:21


SUPPLEMENTAL COLORS

PRIMARY COLORS

:23


CMYK

PANTONE

CMYK

PANTONE

CMYK

PANTONE

CMYK

PANTONE

CMYK

PANTONE

CMYK

PANTONE

CMYK

PANTONE

CMYK

PANTONE

CMYK

PANTONE

CMYK

PANTONE

CMYK

PANTONE

CMYK

PANTONE

CMYK

PANTONE

CMYK

PANTONE

#5A4E4A

#F1BB1B

#EEEEDD

#BEDBD6

#A8D6A4

#68BFAD

#005E71

#002E41

#2D2523

#3E2013

#F7941E

#F89835

#D7DF23

#8CC74D

BLACK

7U

130 U

5807 U

662 U

359 U

3395 U

7477 U

5395 U

426 U

BLACK

5U

114 U

716 U

381 U

376 U


CHALKBOARD

WOOD

RECYCLED PAPER

:25


:29 busINEsS card :31 LetTerhead & coNtINuatioN page :33 coMplIMeNts SlIp :35 HorIzoNtal eNvelope :37 SINgle flap folder


:29 As you can see the back part of the business card uses only the wooden texture written with the other two primary colors. The dimensions are 8.5 cm x 5.5 cm and is printed on a thick, 100% recycled paper.


:31


:33


:35


:37 The CoffeeBee folder card it is designed simple, using the three primary colors. The right outside part of the folder uses the primary logotype, and a kind of “secondary slogan�, and the left side has only the informations that are needed for the receiver to know. The inside part uses the CoffeeBee yellow for the background and on the left cornen the CoffeeBee slogan. The dimensions are 44 cm x 32 cm and is printed on a thick, 100% recycled paper.


:41 Whole bean coffee :51 ground coffee :53 tea bags & full leaf teas :63 hot cocoa :65 chocolate chip cookies :67 organic juices


:41


:43


:45


:47


:49


:51


:53


:55


Black tea is the fully oxidized leaf of Camellia sinensis and

This bold and flavorful blend of black teas will send you down


:57


At the end of a shaded trail, will you choose the sauna or the

accessible by trampoline.


:59


:61


:63


:65


:67


:69


:71


:75 coFfEe House :77 surface graphIcs :79 MeNu Board :81 Cups & Mugs :83 uNIforM


:75 OUR COFFEE HOUSE AT DAY


OUR COFFEE HOUSE AT NIGHT


:77 COFFEE DISPLAY WALL


LIBRARY ROOM


:79


:81 LARGE

REGULAR


LARGE

REGULAR

SMALL


:83


:87 gIft card :89 gIft bag :91 to go cups :93 gIft Box :95 posters :99 post cards


:87 to pay for your purchases.


:89


:91


CUP SLEEVE

PAPER CUPP

LASTIC CUP


:93


:95


:97


:99

GET SOME REAL GOOD JUICE!

GET SOME REAL GOOD TEA!


GET SOME REAL GOOD CHOCOLATE!

GET SOME REAL GOOD COFFEE!



Bee Good (BA Thesis)