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Dreamer & Practitioner +86 18868105182 sweetbean1993@gmail.com www.behance.net/TIANDOU


EDUCATION

SKILLS

2012.09- Present

Zhejiang University

Hangzhou

Department of Industrial Design

2015.03- 07

National Taiwan University of Science and Technology

Taipei

Department of Industrial and Commercial Design (Exchange)

WORK EXPERIENCE 2015.07- Present

Project Manager & Interaction Designer

Hangzhou

Taotaosou Technology Company Intern

2015.05- Present

Package & Handcrafts Designer

Network

Service Design

Personal online design platform on China biggest social network

Entrepreneur

Hangzhou

Sharing Cafe for commutication, established and operated by students

HOBBIES & INTERESTS

Planting

Packaging

Travel

Handcraft Management

2013.05- 2014.09

Photograpy

Product Design

Reading

Sports

Interaction Design


Contents Video: https://vimeo.com/158705345

05

21

37

43

50

56

64

68

73

Commuters

Lidro

Webmemo

VISI

He

Bamboo

Impression

Family Bag

Elite Taipei

Interaction Designer

Product Manager

Interaction Designer

Interaction Designer

Bussiness Designer

Handcraftman

Furniture Designer

Product Design

Service Designer


TIME:

4 months( Qct.2014-Jan.2015 )

TYPE:

Individual Online Learning Assignment

FOCUS:

Design Research, Interface design, User Experience, Test

SKILLS:

After Effect, Photoshop, Axure, Interview and Survey Skill

COMMUTER'S An app with special finger operations for commuters to make commuting time more fullfilling , quiet and safer. User research is focused on interview, in-person survey and prototype test.


Design Research


RESEARCH

What happended

How's your

Morning Ritual?

Delft Design Approach in edX At the beginning of this edX design course, I tried to understand what is a morning ritual , how people feel and interact with it by having a brief survey among 6 friends from different age groups. Luckily, I found a common pain point: commuting time.

during the worst

Satisfaction Research

commuting time ?

High

low

wake up

wash

make breakfast

read

eat breakfast

feed pet

Age group

dress

fill bag

15-30

commute

30-45

arrive work

45-60


In-person survey How long is your moring commuting?

How do you go to work often?

Age of respondants 10

walk

2

4

Bycle

6 4

public transpot

car

6

3

20%

60%

9%

7%

What do you most do during commuting ?

gender of respondants

56% 44%

3

60-90 min

7

30-60 min

1

15-20 20-25 25-30 30-35 35-40 40-45 45-50 >50

>90 min

play games

6

work or study

6

sleep

9

read book newspaper listen music

3 2 10

<30 min

20 5

Do you use cellphone and earphone during commuting time? Yes 75% No 25% Yes 98% No 2%


RESEARCH

Typical User Model

2

They are officers or students who have invariable commuting time

Field Obeservation 3

They spent commuting time on themselves and don't want to be

Using in-person survey, I got to know some demographic information of commuters, but I had no specific perception of their behaviors. So I conducted a field observation on bus and subway during one weekâ&#x20AC;&#x2122;s spare time and have a good idea of what a typical user is. This critical data would be used as our design basis.

DISTURBED.

EVERYDAY.

4 1

They are attached to

MOBILEPHONE and earphones.

Most of them are going through TIRED work and lack of rest.

Trough dengerous, most commuters are tightly

Tied Up With Cellphones.


What are commuters'

Real Needs? Safe Guo Huizhuo

Wang Zibo

Wang Qian

officer

Student

officer

The bus is very crowded and itâ&#x20AC;&#x2122;s very

I hate to waste time on my way to

The public transport is too noisy to take

dangerous to handle the cellphone

school, so I usually read books or

a nap which is unfriendly for people who

with just one hand.

practice my English listening.

work overtime often like me.

Fullfilling

Quiet

Interview results

After observation in the field, I had face-toface interviews with some typical users and got many clusters of needs. Finally I sorted these needs into three groups. These three users presented the most common problems. My next work was to apply design methods to find out the deep reasons and solutions.


Design User Experience


EARPHONE

Concept Generation

bluetooth noise reduction earphone

POCKET OPERATION AUDIO RESOURSE online &native materials help to make the best of commuting time without damaging eyesight.

finger operations without taking cellphone out of you pocket

Brainstorm Analysis Based on the brainstrom analysis that listening is safer than watching and survey results that almost all the people use their cellphones on a bus or subway, I desided to design an APP which can transform dangerous mobilephone useing experiences into benificial commuting time.


DESIGN

App Architecture

Concise Structures

Take Nap

Set Clock Camera mirror

Log In

Take Nap

Background Music Set Clock

Camera mirror

Log In

Connect Bluetooth

Background Music

Music Music

Connect Bluetooth

Add Add

Main Interface Main Interface

Audio Book

Document

Square

Square

Nearby

Audio Book

News

Document

News

Nearby

Newspaper Newspaper

FM

FM

Four Main Fuctions In order to cope with the crowded scenario of public transport, any useful APP should be functionally outstanding and easy to operate. so I condensed it to four main fuctions: relax, music, audio book, News. I also considered about the finger operations in pocket which was more safer for commuters in a rocked and crowded bus.

Finger Safe Operations Slide to shift from fuctions

Slide to shift from sourses

Click any part to pause or replay


TEST

USER TESTING Before Hi-Fi prototype, I used user testing tool to test the usability of my App and utilized the feedback

Task one: Please adding and playing a song from your cellphone. Task two: How can you share this song to nearby people? Task three: please shift from music mode to take a nap mode.

to improve my design. Overall, the user experiences were not bad but problems about shifting from

"At first glance, I simply had no idea how to change a mode."

modes and adding new resources

"I was attracted by the sharing plane icon, it's so cute. "

were hightlighted.

"After uploading a song, I could't get immediate feedback. Must I go to music interface to check?"


Prototyping


PROTPTYPE

USER SCENARIO

1

Log in

2

Pull the handle to log in.

5

Set a clock Set a clock and the noiseproof earphone will start work and music wil wake you up.

Connect earphone

3

You can slide from top and bottom to change the mode.

You are recommend to use bluetooth noise reduction earphone .

6

Check you appearence Pull the handle to log in.

Choice function

7

Sharing You can share what you are listening to with people around you.

4

Change music in your pocket Slide from left and right to shift from sources which can be safer when walking.

8

Stop playing When you come across someone or emergency ,click any part of the screen to stop or replay


PROTPTYPE


PROTPTYPE


PROTPTYPE


PROTPTYPE


TIME:

8 + month( Jul. 2015 - Now )

TYPE:

Teamwork Product for Sale (4 person)

CONTRIBUTION: SKILLS:

PM, Design, Brewing Experiment, User Research Management, Human-centered Design, Engineering,Mock-ups Building, Brewing Skills, Rhino, Sketch

Lidro Wine Brewing Machine This intelligent wine brewing machine, as planned to put into production in 2017, is for home use. As the project manager and designer, I, with other five team members, am busy making the first prototype now.


RESEARCH & EXPERIMENT


DISCOVERY

INTRODUCTION Inspiration This inspiration derives from my life

efforts so that she often feel no appetite to

experience. My mum is good at brewing

taste what she produces because of long

fruit wine manually, but the process from

time hardworking and a aching waist. So an

fruit preparation to nice product ready for

idea suddenly came up to my mind: why not

drinking takes much of her time ,energy and

to design a brewing machine for her?

I love to brew fruit wine for my family but sometimes I am just too busy.

Why people choice to brew wine at home?

Helpful to Beauty

High Speciality

Low Convenience

Market Research

More green, More healthy

Joy and share joy

?

High Convenience

Low Speciality

1/

2/

No machine used only for family brewing in market, instead

some machine available in market now only provides one

brewing is only one of functions on some yogurt machine

or two affiliated functions of brewing, such as ferment.

Not professionalďź&#x161;

Too simple functions:


EXPERIMENT

three months' fruit wine brewing experiment

Seeking technical guide in winery

Brewing aim, Liqueur

To refine the time-consuming and uncontrolled brewing process

Liqueur is a new solution.


RESEARCH

OPPORTUNITY Mind Mapping

Interview Problem What can I do to save their time and energy? How can brewing be a simple enjoy?

Intelligent instruction All procedures

Data detecting Transparent ware High error tolerance

Time saving Controllable

Automatic operation

Sharing

All seasons Variety of fruits Adtjustable degree of sweet-

Could it be possible for an fruit brewing machine include all the brewing processes?

01/02/03 04/05/06 07/08/09

? ? !

Brewing is troublesome

We have no skills

Especially the procedure of filtration, so we had better buy wine instead of brewing manually

So it is hard for us to keep fermenting time, temperature in control and produce tasty wine

Present machines are just barrels all they can do is to keep the temperature stable for fermenting.Otherwise it is useless.They can't help me


DESIGN AND PROTOTYPE


DESIGN

STRUCTURE For simple user experience and long wine storage

Third Vision

Eclectronic intake valve

Water pump &Fine filter One-way outlet valve

Mouth of turning out wine

Crushing and stirring

Display screen Ultrasonic module

Wine Mate

Marc screen

The inlet of fruit wine mate

Bleeder (yeast activation)

Densitometer

Yeast cabin Coarse filter Sugar cabin

Sugar Yeast

Lees screen PTC insulation

Ingredient Set

Pressure balance Fermentation chamber(4 L)

Auxiliary chamber(3L)

Water pump


DESIGN

USER OPERTION For simple user experience and long wine storage


SKETCH

PROBE OPTIONS


TEST

PAPERMODEL TEST

â&#x2C6;&#x161;

Harris Profile

__ operate produce cost transport shape

_

+ ++

__

_

+ ++

__

_

+ ++


Based on the model, we adiust the shape and made it more

3D MODEL

Concise and user-friendly.

display screen Auxiliary chamber fruit wine mate handle

Operation Screen

air valve yeast cabin

Integrated pannel.


COLLABORATE & DEVELOP


DEVELOPE

Ultrasonic module Water Valve

Count Senior

Screen text LCD

Motor

Fliter membrane

Temperature Control System

Pumping System

Input Control

Density Detect

Exhaust System

Air Valve

Driver Module

5V Relay STM32F Board

Dropper

STM32F Board

Motor Control System Solenoid Valve

Interface Control

three months' fruit wine brewing experiment

ELECTRONIC

We pick one solution through

Hundreds of Times of Experiments.


DEVELOPE

MACHINARY

The large motor is only for experiment now to find proper rotate speed.

Structure for the experimental model

Wine mate Cabin Suger Cabin

Yeast Cabin

Water Pump

PTC


DEVELOPE

EXPERIMENT MODEL

Printed Circuit Board

Modeling

we take the important step from

Design on Paper to Test by Model.


DEVELOP PLAN Software Engineer

Experimental model Jun.2015

Now

Designer& Product Manager

Feb.2016

Apr.2016

Jul.2016

Design

Mechanical Engineer Electrotnic Engineer

Machinary

Electronics Graduation design project

Bussiness Prototype model

Please stay tuned.


TIME:

6+ months( Aug.2015-Present )

TYPE:

Extracurricular teamwork (3 persons)

CONTRIBUTION: SKILLS:

Concept, Interface Design, Prototype, Front-end Program Leadership, Javascript, Web Plugin Design

Web Memo

Zhejiang Province Students Technology Innovation Project

A browser plugin, focusing on web open courses. helps to build personal online knowledge base and is available to users this summer.


DISCOVERY

INTRODUCTION Inspiration

2

This idea was from my own edX design

that the effective amount of knowledge

learning experience when I studied very

they get from the network is far less

hard but harvested a little.

than that from books. So, the needs

Due to the mass information capacity,

for efficiently selecting, recording,

difficulty, and language requirement of

integration and use of online information

an online course, many people indicate

are greatly increasing.

I just don't remember what I have learned. Review is so troublesome .

The online open

Focus Group Analyse

6

Text Learner

1

3

Picture Learner

How people learn online? Learning time short

6 2

5

3 1

long

Note-taking 7

rare

classes market is

4

5 6 2

1 3

4

offen

Screenshot

expanding quickly. There are two typical learners. 1.Prefer text, that is to say they spend most of the time on words and need to extract information from mass text page. 2.Prefer picture, these people use to have a screenshot when come across useful information.

2 6 7

rare

3 5 1

4

offen

Review rare

4 5

1 3 7 2

6

offen

Lanuage easy

4

5 7

1 2 3 6

hard


DISCOVERY

Competitive Analysis


DESIGN


web memo

web memo

web memo

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Text Remark

Add Remark

Hightlight

web memo

Plugin login

web memo

web memo

web memo

Personal Homepage

ahfhe-

Video Remark

Video Remark

Video Timeline

STRUCTURE The memo plugin includes two main capabilities: online remark and offline management. Users can take real-time notes or inspiration in the open class learning or web browsing process online, as well as save the fragmented information and video images. So that, they can create a local classified rating knowledge base for easy memories retrieval later offline. In a word, this software is to help users effectively extract, integrate, use and share network knowledge to build their own online knowledge base.

PDF

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Download as PDF


DEVELOP

PROGRAM

Technology Roadmap

Coding Java

Remark

Online remark

Mouse position pdfbox library

Text remark

Ajax load xml file subtitles

Video remark

Offline manage

SystemTray desktop popups

Desktop popups

Findfile research

Local save page/ Collection site

PD4ML library the File class coding

HtmlDomcument resolve

Research

HtmlDomcument Processing images

Analysis and recommend

IDE:Dreamwaver Css/HTML/Javascript/JQuery

Findfile research

Label / automatic summary

Rate

Time

Use state Function

Settings tab/ cycle/ rating

Front-end Code

Technical details

Back-end Code IDE:NetBeans XUL/PHP/Sql/JavaScript/XHTML


TIME:

1 year ( Nov.2014-Oct.2015 )

TYPE:

Class teamwork assignment ( 4 person)

CONTRIBUTION: SKILLS:

Research, Prototype, Data analyse, Experiment design Arduino, Matlab, Spss, Processing,

VISI

â&#x20AC;&#x153;Challenge Cupâ&#x20AC;? National University Technology Comtpetition Province Award 2015

Multi-sense Drving System This new human-car interaction system bases on synesthesia, designed to deal with road rage. User research is focused on eye movement test and data analysis.


DISCOVERY

Background Anxious Driving

Because

is far more dangerous than you think.

Visual Fatigue

0%

20%

80%

So, unit all your body senses to drive.


RESEARCH

What drivers say Interview

Mr Tian College Teacher

Market data tells Questionaire

PROBLEM

"I love to listen to relaxing music when driving on the empty road." hard to cope with road situation easy to get tired

Miss Li University Student " I can't stand the traffic jam, it's so disgusting."

GOALS

Mrs Wu Officer "Safety is my duty to my families."

deal with complicated road situation drive safely

Infografic design


DEFINING

Interaction Structure

INPUT VISI

Story Board

Emotion

Paluse sensor

Environment

Ultrasonic distance sensor,etc

Car status

Tire pressure sensor, etc

Visual

Head up Display

Tactile

Motors

Olfactory

Aromatherapy

Auditory

Audio

1. Condition Check

2. Vehicies Closure

When you step into the car, VISI will check the vehicle data automatically to ensure your safety

When another car comes close to you in high speed, the steering wheel.

OUTPUT

04/ Overspeed

Introducing olfactory, tactile, and auditory to

3. Jam stress

4. Overspeed

Redistribute the interaction.

when you have an disgusting jam, VISI will play smoothing music and release fragrance to ease you up.

when you are overspeed, VISI will give you audio alert and HUD would have a distinct sign


DEVELOPING

Hardware

Prototype & Processing HUD display simulation

Arduino UNO

Arduino USB shield

Pulse sensor

Pulse sensor sticked to the steering wheel Drving simulation

Computer as VIsual output

Photosensor to simulate enviroment

Mini motor as tactile output Automobile simulation Ultrasonic distance sensor

GUI Design

Driving simulation

Mobile motor


TESTING

Experiment

Data Analysis & Results

Eye Movement Test

10 people participated in the experiment. Before the experiment begins, testee can spend 10 minutes to get used to the driving simulation system. During the experiment, testee are required to give answers to simole

Front

addition and subraction in every 5 minute. It is the same with the control group.

Back mirror

Panel

Audio

Back mirror

Control Group:Fatigue Behavior The aim of our research is to test whether VISI system can help improve relationship betweendrivers and vehicles, in another word, whether there will be fewer erroneous operations after using VISI. In enperiments,

Driving Simulation Test

we use videos to record subjects' behaviros in the drving simulation space and then select

Control Group: No Fatigue Behavior

Partal eye movement test resual

specific indicator to quantify.

Anticipated result compared to reality

The data shows fewer drive mistakes, thus

VISI indeed works.


DISPLAY

We desgin for

a new driving experience.


TIME:

10 Days( Dec. 2015 )

TYPE:

Entrepreneurship TeamWork (5 persons)

CONTRIBUTION:

Pattern Design, Making, Business Model

SKILLS:

He

Illustration, Rdworks, Craftsmanship

Chinese Tenon Box

He Box is a type of recyclable gift wrapping box which could be a candlestick, designed to promote environmental awareness. We use spare laser cutting machine of school to customize pattern for customers.


DISCOVERY

INSPIRATION MY Online Gift Packing Platform & Chinese Tenon

Tenon Gift Box + Candlestick = Recycle I provide gift packaging design and engraving on the biggest social network platform in China, WeChat , to earn my own living expenses. This Mid-Autumn Festival, a gift box I made looking like Chinese traditional window offered me the inspiration. How about put a candle in It?


TEST

STRUCTURE Tranditional Chinese Tenon Structure We do a lot of experiments to determine the structure and Tenon size

Bu

f r e tt

e T ly

n o n

10.0 mm

10.5 mm


PRODUCING

HANDS & MACHINE The lack of wood process experience results in a surface burning trace. Next time we will spray paint before cutting.

1

5

6

7

2

3

4

8


SALES

We Are in Short Supply for Sales Through Internet and school platform advertising, Christmas Special Set


BUSINESS

NEXT PLAN

Diary Test for Spring Festival

01 Design Faculty

Design & Bussiness

Designer Techology Resource

02

Design & Produce

03

E-Business Social Impact Commercial opportunity Financial Support

Baizhang Bamboo Material Handcrafts Industrial Background

Produce & Bussiness Technicist

We are not to stop to reate value,

socially and commerically.

Graphic Designer

Designer

Designer

Business Manager


TIME:

8 Days( Nov.2015 )

TYPE:

Extracurricular Individual(penholder) & Team work

CONTRIBUTION: SKILLS:

Concept, Handcrafting, Painting Craftmanship,Natural Design

Recycled Bamboo Design Serials There are three hand-made natural designs, from the scrap bamboo materials, designed for the declining bamboo village.


DISCOVERY

Design Value for Villagers There Touch we Feel Resonance with

Disappearing bamboo country

Baizhang

Natual Materials

used to be a blooming country because of the growing bamboo industry, acting as the OEM factory of low-end factory. But t o d a y â&#x20AC;&#x2122;s p r o d u c t i o n d e c l i n e witnesses Baizhangâ&#x20AC;&#x2122;s failing and young people flocking into big cities. Luckily, a platform have been set up to gather designer to explore new road for Baizhang.

Empty Street and failing production Learn

Chop carefully

Selcet

Cut

Cleanout


CONCEPT

SKETCHES

Twig Scrap

Recycle They are soft,easily break so that often be discarded.

TRUNK main materials and stand for loyality


HANDMAKING

1/

2/

3/

4/

5/

6/

Design

Cut

Select

Shape

Twig Penholder This serials cleverly recycles bamboo twigs as supporting structure. Just through simple processing, grill-bending and drilling, Natural materials highlight the elegant lifestyle of user.

Bend

Pinch


OUTCOME

We stick to the principle,

Nothing deserves discard.


Natural Design We did minimum process to took on the beauty of the material.

Crooked Root Trash for villager, Treasure for designer


HANDMAKING

1

Lantern

2

5

Disappearing Tradition

11

12


OUTCOME

LANTERN A wish from china The colored lanterns combine Chinese traditional styles of Suzhou Gardens,a winding path leading to a secluded spot-winding runs sinuously amid the peaks,and western colors of abstract paintings. These lanterns, with its full rounded figures, match each other so fitly that viewers can have a good glimpse of rocks and recessive doors while going around the lanterns.

Refer to artist Luo Guanzhong


TIME:

3 month( Sep.2014-Nov.2014 )

TYPE:

Individual Class Assignment Work

FOCUS:

Culture probe, Product Design, Design thinking

SKILLS:

Rhino, Keyshot, Sketch

Hangzhou Impresstion Chinese Furniture serials This is an Chinese Furniture serial, inspired by the historical city Hangzhou and designed to promote culture heritage protection.


RESEARCH

It Presents the City Inspiration

Analyse Longevity and Safety Pattern

Small tiles protect huge pagoda

Dropping Tile Element

Dropping Tile Liuhe pagoda has stand by the Qiantang river for almost one thousand years and remains to be the representation of exquisite Chinese wood structure building. A large part of this owns to the small tile. The component part of dropping at the top of Pantile, protecting the house from rain wind and sun, is a kind of round or semicircular decoration.

gnirpS raey lla

ssoM derevoc elit

Spring all year

Combile tile

Moss covered tile

Be accompanied

Glow plants tool

Fish with flower


DESIGN

USE SCENARIO


OUTCOME


TIME:

3 Days (Sep. 2014 )

TYPE:

Individual Extracurricular Work

FOCUS:

Design Test, Prototype, Sewing

SKILLS:

Sewing, Rhino, Keyshot

Family Bag When carrying a bag with their parents, children are more often over-burden. with a delicate slope and two optional handles, family bag is to encourage children to be more helpful for their parents without being too tired.


DISCOVERY

PROBLEM

INSPIRATION

Sees

aw ti

lts th

e we

ight

Kids should be helped to Common bags cause bad interaction between families.

Share Burden with Parents.


CONCEPT


PROTOTYPE

Optional handles The bag has two optional handles, one shorter for child to carry so as to keep the balance of carrying height and reduce the burden. Of course adults choose to use both longer handles without the help of a child.

Slope With the help of a delicate slope at the bottom of the bag the child always has light loadings because the carryings on the childâ&#x20AC;&#x2122;s side will automatically roll towards the other side carried by his or her parent.

Ordinary weight

Family Bag

Parents < kids

Parents > kids

Sew the bag Adults Only


TEST

3.8KG

2.5KG 1.3KG 2.5KG

User Test

Radom users and spring scale tell that

Kids' burden is reduced by 40%-60%.

Family Bag

Common Bag


TIME:

5 months(Feb. 2015-Jul.2015 )

TYPE:

Graduate Class Teamwork Assignment (5 persons)

CONTRIBUTION: SKILLS:

Design Research &Thinking, Prototype, Business Blueprint Interview Skills, User-centered Design

Elite Taipei A service redesign for Elite CafĂŠ in Westin Taipei Hotel, including space, menu, SOP and concept store design. I have done many user researches, like service safari, shadowing, stakeholder interview, etc.


INQURE


DISCOVERY

Service Safari &Shadowing

China 19.2%

USA 17.1%

We used these two design methods to observe behaviours and experiences.,putting ourselves into the shoes of customers while immersing in the lives of front-line staff, aiming at finding protential needs and problems.

Japan 19.3% Person

Others

40

Taiwan 10.7%

Service Peaks Bussiness Guests Local Patrons (others)

Background

General Residents

Brand Identity Nature Ambiance

Super Food

Royal Service

Situated on the first floor lobby of Westin Taipei, a five star hotel in central commercial and entertainment district of Taipei City, Elite Café is ideal for both business and leisure travelers.

resources integration.

Weekends

Lunch Peak

Brunch Peak

Dinner Peak

20

Teatime Peak

Night Bar

10 0

Time 9:00

13:00

18:00

22:00

9:00

13:00

18:00

22:00

Customer group

Elite Series

We made an background research through official reports and internet, aiming at finding the brand identities and the chances for

30

Weekdays

20 Residents 20-40

TYPE

AGE

40-60 Elite Flower

Elite Bakery

Elite Café

60 +

Traveller

Why five-star hotel café has

Great Deficit


INTERVIEW

1

3

We are too busy to take good care of every customers. Vs Backey Operation Manager

96 customers

6

Lobby Elite CafĂŠ

2

Store Elite Backery

Confusing information and long waiting time .

Miss Feng Local Patron

Mr Li

There are too many internal competitions among Elite subbrands.

waiters Kyle Market Manager

Bussinessman

Miss Zhang Traveller


DESIGN


GAPS

Customer Journey Map After interview , we used and

walkthrough

desktop

methods to

summarize the CJM and drew hotel map. I found that overall customer

pain points can be derived from four main reasons:

1. Unreasonable space 2. Information chaos 3. Lack of waiters 4. Featureless. Present Map


PROPOSATION

Personal &Market

Bussiness Model Canvas

Privacy

Food

Honour

Qulity

Efficient

Bussinessman Mr Tian 29 years China Operation Manager

Service

Be Floral , Be Sweet, Be Happy

Travellers Mrs Ono 38 years Japan Accoutant in IT Company

High Peculiarity

Feature Store

Hotel/Group

Low Peculiarity

Based on thorough market survey and analysis, we decide to position Elite CafĂŠ as a brand shop with distinctive features and hope it will stay distinctively in Westin area and become a franchising brand. Therefore our design focuses on reshaping its strength of dessert and floriculture.


EXQUTE


PROTOTYPE

Layout Redesign

being perfact in every touch point. Layout improvement

Present Problems display case

unclear fisrt brand impression

side entrance

main entrance

integrated entrance

westin store

redesign the floriculture and dessert display case and make it closer to the cafe

use Lego to discuss the design feasibility at any time

business areas too many entrances make customer confused

no stowage space

wheelchair Ramp

buffet

integrate three entrances into one to avoid ignoring customers when busy

move the piano out to reduce the echo noise

utilize floriculture specialty to hide side entrance tactfully

divide the layout into business and rest areas which have different table size, landscape and atmosphere.

rest areas

outdoor pool

crowded table because of unreasonable layout


PROTOTYPE

Peak-time Menu

1/ Provide less but better choices.

for efficient services with time psychology.

2/ Make things understood at first glance.

Taiwan Cuisine Main Course Drinks Light Food

Diversity Delicacy Effiency 3/

4/

Provide change possibility for seasonal page.

Make what people need conspicuous

we condensed the menu to just 4 pages, overlaid pages with different lengths for a clear menu structure, avoiding the Panorama flaws in UI design as Scott Hurff mentioned. and with the clip, waiters can easily change seasonal pages.


PROTOTYPE

A8

B2

A1

State Color

#1 DEAL Elite-Croissant

X2

French Fries with Truffle

NO.2

12:30 NO.7

NO.1

Vacant

1/5

12:10

NO.5

NO.2

French Fries

X1

12:22 NO.7

Serving Before Pay

NO.2

Pay the bill

Table Details

Mr. Wang

Guest take-out

12:17

Waiters can check the table details and edit table Status as well as take order .

Seat

A2

4/11

1/5

3

2

After Order Before Serve

X3

#2 DEAL

30mins

A1

Before Order

Pumpkin-Pecan Soup

2

12:17 NO.6

Seaweed Salad

Lemon SoufflĂŠ

A2

Busy businessman can reserve some light food and it can be picked up or delivered on time.

Order

18868105182

5

A3

A5

7/7

0/4

2

2

A7

Send

B3

B4

0/0

7/7

1/5

2

4

2

2

2015.4.17 18868105182

B6

1993.11.25

B7

7/7

1/5

7/7

2

2

2

Orange Juice

A10

A9

B9

1/5

0/4

2

2

A10

0/0

7/7

7/7

2

2

2

2

B10 0/0

Usually take out an ice cream and coffee as afternoon tea

Elite Cofe #2

Pay

2015.6.7

Order alert Customers push the order button when ready to order .

Serving alert Cooks will lable a dish when he finished it

Pay alert

VIP preference

2

X2

Little salt and suger please

Alerts

PREFERENCE Bacon Sanwitch

8/8

Remarks

Serve

A8

B19

0/4

B5

Pick Up

Seaweedt Salad

B1

Miss. Tian Dou

When frequenter use VIP card, the waiter can get their informtions, provide sweet service

Customers push the pay button when ready to pay .

SOP Service APP Connects waiters, customers and chief


PROTOTYPE

Concept Elite Adding feature and vitality.

Partial of the kitchen is open for people.

Easten floriculture meets westen dessert. give customers an unforgetable catering experience.

Elite Cafe collaborates with Taiwan peasants to make sure the best of their food ingredient quality.

They can prepare a surprise for their accompany, like children.

Gift with unique flower provides VIP unexpected surprise at important days.

Elite and handcraft masters work together to create unique tableware utensils , hoping to protect cultural heritage.

a veggiedag monthly, promoting healthy life style and reducing carbon emission.

Elite Cafe will integrate the ELite Concept flower resouces in space decoration.

Customers can buy them after finishing the meal.

Guest Co-Creation

Dessert with Flower

Local Cooperation

Happiness Floriculture

Community

Backery

Handcraft

Elite Cafe #2

Elite Cafe #5

Elite Cafe #1 Elite Cafe #3

Elite Cafe #4

Society


Beauty in My Eye Package Design Platform


As it did, dose and will do, design satisfies my desire for

Exploration and Love.

Dou Tian interaction design  

undergraduate works email:sweetbean1993@gmail.com

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