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Social Media & Local Government What is it and how can it work for us?


What is “Social Media?” Bobby

Marcia

Jan

ABC Company Peter

Alice

Greg

Cindy

All about interactivity


What is “Social Media?” • Common characteristics: – It’s about Information and Participation – Community of users is as significant as the content itself – Information is administered not controlled • Also sometimes called: – collaborative communication – online participation – grassroots web


What is “Social Media?” •Blogs

•Bookmarks

•Chats/Comments

•Forums

•Mashups

•Networks

•Photo/Video shares

•Podcasts

•Profiles

•Ratings/Reviews

•RSS Feeds

•Tags

•Virtual Worlds

•Widgets •Wikis


What is “Social Media?”


Social Media in Government • Web advances in government often are promoted to: – Provide efficient, convenient, and secure service delivery to citizens – Empower citizens with anytime, anywhere government access – Increase citizen participation


Social Media in Government

• Government agencies are one of the largest

sources of public data, and yet most of it goes completely unutilized, when it could provide a platform for countless new public services. – Wikinomics: How Mass Collaboration Changes Everything


Social Media in Government Page Ratings – State of IN


Social Media in Government Flickr Photos - City of Seattle, WA


Social Media in Government YouTube Videos - Franchise Tax Board, CA


Social Media in Government YouTube Channel - Marin County, CA


Social Media in Government Blogs - Dept of Human Rights, MN


Social Media in Government Wikis – State Best Practices, CA


Social Media in Government Podcasts - Government on iTunes


Social Media in Government Mashups – EDF with EPA data


Social Media in Government Widgets – FBI


Social Media in Government Forums – UK Local Government


Social Media in Government Twitter – Ramsey County


Social Media in Government Mixing it Up – State of VA


How can it work for us? • Social software could provide tools for better communication with our residents: – Our constituency is changing as most citizens now have internet access – Our communication methods, tools and styles need to change as well


How can it work for us? • Benefits of utilizing social software: – We can reach a much broader audience using a variety of the new tools available – If we listen to our constituents and business partners we learn – Collaboration leads to ideation from a rich and diverse audience – Collective approach that captures the informal knowledge of many


How can it work for us? Does Social Software have a place in local government?

– Internally (wikis, forums) – Our Site (comments, chats, podcasts) – Other Sites (videos, photos, posts)


Social Media & Local Government What is it and how can it work for us?

Social Media & Local Government  

An intro to social media for cities and counties.

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