American Towman Magazine - June 2022 - Corrected

Page 22

Workhorse

Take particular care when securing the tires, avoiding any contact with the surface of the rims.

Handle With Care

Exotic Cars Can be Lucrative, But Require Extra Precautions By Randall C. Resch

Operations Editor Randall C. Resch is a retired California police officer and veteran tow business owner, manager, consultant and trainer. He writes for TowIndustryWeek. com and American Towman, is a member of the International Towing & Recovery Hall of Fame and recipient of the Dave Jones Leadership Award. Email Randy at rreschran@gmail.com.

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f your tow business operates a flatbed carrier, tapping into the specialty niche is a good direction to go. After all, choosing your company’s service niche is a matter of preference. While operational challenges must be met, the upside to specialty services is creating a broader customer base and a better reputation, plus enhancing your bottom line. One specialty niche is the high-end vehicle market: exotic cars, muscle cars, antiques, collectible vehicles and car clubs. For tow companies hoping to successfully serve these genres, tow companies need to incorporate the following traits and practices: • Professional and competent • Send the company’s varsity operator • Employ correct “specialty equipment” • Carry appropriate insurance • “Wow” the customer • Provide exemplary service

22 • June 2022 | Towman.com

RAISE THE BAR

The biggest downside to working the exotic car niche is high insurance costs. A single damage is extremely costly. And, because of increased risk, your rates for professional services should offset that risk. Be meticulous about damage-free transport, treating each vehicle like it’s your own. Specialty owners have high expectations (and fears) about having their cars transported. You can be sure that owners of pristine, historical and collectible cars demand competence and carefulness. A tow-hacker in a beat-up carrier won’t cut it.

MIND YOUR MANNERS

Begin your process by easing an owner’s apprehension. Greet them with a friendly smile and solid handshake as you initiate to ensure a “Wow Factor” by employing