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Supplier Scoop The Will-Burt Company Announces One Company Initiative The Will-Burt Company introduced its One Company initiative, a program designed to ensure that the company operate as One Team, guided by One Vision, representing One Brand - WillBurt. This initiative was created to make it easier for clients to engage with Will-Burt, no matter where they are or whomever they communicate with in this global organization. Over the past 100 years, The WillBurt Company has grown from a small, family-owned business located in Orrville, Ohio, USA into the leading internationally recognized brand of mobile elevation solutions. The employee-owned company has expanded organically and through several acquisitions over the past 20 years and now has locations in the USA, Germany, United Kingdom, Asia, and Turkey. Richard Lewin, CEO and President of Will-Burt comments, “Multiple companies and locations with different back-

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grounds and histories have successfully come together to make Will-Burt the success it is today. In 2021 the One Company initiative will deploy common business practices, systems, and superior customer experience in support of our global operations. Our clients will be able to access Will-Burt’s market leading products and services from all locations executing our vision of one team under one brand – Will-Burt.” The Will-Burt logo will be prominently displayed on all business and marketing materials globally. All locations have been renamed Will-Burt followed by their geographic location. The Will-Burt Company (www.willburt.com), headquartered in Orrville, Ohio, USA, is the world’s premier manufacturer of mobile telescoping masts, towers, trailer systems, and pan and tilt positioners. For additional information, visit www.willburt.com

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American Towman Magazine - February 2021