Car being delivered by Carvana.
Photo by Anne Ruzsilla
Final Mile Services – How Online Car Buying Can Benefit Towers By Brian J Riker
Brian J. Riker is a third-generation towman, with 25 years of experience in the ditch as a tow operator, and president of Fleet Compliance Solutions. He specializes in helping navigate the complex world of federal and state transportation regulatory compliance. He can be reached at firstname.lastname@example.org
he most successful towers have many different streams of revenue, often divided into separate business units, as a means to ride out the ups and downs that are a normal part of the industry. In previous articles we have covered more traditional diversification such as adding spill response remediation, roadside repair, collision repair, rental cars and even equipment transport for local construction projects. Today I want to speak about changing our business model to meet the changing ways consumers purchase things. Something positive that has come from the COVID-19 pandemic is that more items than ever before are now available for home delivery. Final mile services, as they are called in the transportation market, have become a key part of almost every retail sales operation. From home improvement stores to grocery outlets, home delivery has become a must have service offering. This includes plenty of things a tower can transport, especially automobiles.
18 • January 2021 | Towman.com
We have all seen the ads on tv for the past few years showing how companies like Carvana are disrupting the car sales market. Until now their services were merely a fad, or so many thought, as most folks still want to see and touch their next car in person before committing to likely the second largest purchase they will ever make. That has all changed rapidly now that many are uncomfortable being around crowds of people or are complying with state mandated restrictions on businesses. Combine this with the way the younger generations purchase things and remote car buying is likely here to stay. I challenge today’s tow boss to think outside the box and proactively pursue these types of opportunities for new business. You may not get into a service such as Carvana as they have their own fleet of delivery vehicles, although that fleet will need roadside repair and towing services, but what is stopping you from approaching the local dealerships you already work with and offering to be