SoCal’s Premier Cyclo-Cross Series… 11 seasons strong!
What is Cyclocross? Cyclocross is bicycle racing that takes place on a short, spectator-friendly, multiterrain, feature-filled circuit course. Racers of all levels enjoy testing their skills negotiating twisting courses and built-in obstacles such as stairs and ramps . Cyclocross is the fastest growing cycling sport in the USA!
Origin: Belgium Course Length: 2.5k to 3.5k Race times: 30 to 60 minutes
Season: September â€“ January Participants: Men, Women, Youth Levels: Beginners to Pros
What’s the Appeal? EXCITEMENT Fast-paced action on challenging courses keep spectators (and racers!) on edge until the very end!
ACCESSIBILITY Cyclocross courses don’t require miles of terrain often held close to the community in city parks, schools, even beaches and race tracks!
INCLUSIVITY Women, kids, men, of all abilities can race. Beginners to Pros. Youth to Masters. Free beginner clinics at each race!
SPECTATOR-FRIENDLY Circuit courses provide a constant flow of rider action!
Who Participates in SoCalCross? The sport that is a little bit of everything thing attracts a little bit of everyone from across the cycling spectrum. In a CX race it is normal to see mountain bikers, gravel grinders, roadies, urban cyclists, and even triathletes all duking it out on the same course. 2014 had over 2,000 individuals participate in at least one event with 65% competing more than five times.
• • • • • •
2014-15 Season Participation Number of Events: Total Attendance Avg. Attendance 17 4,760 280
65% Are between 25-44 66% Male | 34% Female 89% Ride road bikes 81% Mountain bike 31% Are vegetarian or vegan 82% Drink beer
• • • • • •
47% Commute by bike 66% Belong to a club or team 65% Are college graduates 93% Live within 50 miles of a race venue 51% Have a household income of $100,000+ 53% Make purchases with Series sponsors
MEDIA EXPOSURE Facebook: 3,020 Followers + 19.8% from 2014
MAGS & BLOGS
Twitter: 1,410 Followers + 9.9% from 2014
Instagram: 2,476 Followers + 152% from 2014
Cyclocross Magazine Road Bike Action Los Angeles Times Cycling Illustrated Bike Snob NYC Prolly is not Probably Podium Insight
2015-16 OPPORTUNITIES SERIES SPONSORSHIPS
18 Events: Los Angeles, Orange, San Luis Obispo, San Diego
Title: Presenting: Featured: Category:
Title Sponsor Exposure: • • •
Series Naming 20ft x 20ft VIP Booth: All Events Logo Start/Finish/Truss/Podium
On-Course Feature Banners Logo branded Course Tape
• • • • • •
Race Announcements Logo on Race Numbers Main Logo on Series/Team Jersey Website Header / Slideshow logo Sponsor Page Exposure Social Media Posts
$25,000 $15,000 $5,000 $2,500
Presenting Sponsor Exposure: • • • • • • • •
Series presented by 20ft x 20ft VIP Booth: All Events Prominent Logo Start/Finish/Podium VIP Sponsor Page Exposure Media mentions / announcements Social Media Posts Logo Series and TEAM Jerseys Roto Banner on Race Results Page
Featured Sponsor Exposure: •
Series Exclusivity Brand/Product 10ft x 20ft Booth: All Events
• • • •
On-Course Feature Banners Logo on Podium Sponsorship Page Exposure Social Media Posts
Category Sponsor Exposure: •
Series Naming Race Category 10ft x 10ft Booth: (5)
• • •
On-Course Banners Logo on Podium Sponsorship Page Exposure
2015-16 VENDOR EXPO OPPORTUNITIES 10ft x 10ft Expo Booth Space One Event: Three Events: Five Events: All Events:
20ft x 20ft VIP Expo Booth Space One Event: Three Events: Five Events: All Events:
$500 $400 per event | $1,200 total $300 per event | $1,500 total $2,500 total
$250 *add $50 per addâ€™l 10x10 per event $150 per event | $450 total $100 per event | $500 total $1,000 total
2015-16 ON-COURSE FEATURED • • • •
Barriers: $5,000 Series exclusive or $1,000 per race Fly Over: $5,000 per race Run Up: $5,000 Series or $1,000 race $2,500 UCI Course Tape: $5,000 Series or $1,000 race $2,500 UCI
Thank you for your consideration! If you are interested in pursuing sponsorship with us, letâ€™s meet, discuss your objectives and put together a plan that will meet them. Look forward to speaking with you. Dorothy Wong 626.622.2595 firstname.lastname@example.org
2015-16 SoCalCross Sponsorship Opportunities.