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Cross After Dark-CXLA Sponsorship Proposal Nov 30th & Dec 1st 2013 LA State Historic Park

OVERVIEW After a wet and wild 2012 debut that played out the like the “mud and the blood and the beer” parts of A Boy Named Sue, the Cross After Dark cyclocross racing series again turns to Los Angeles to host the finale. CXAD is a nationwide nighttime racing series that kicks off with Cross Vegas in September with stops in St. Louis and Cincinnati before the final showdown in LA. The CXAD series is the largest cyclocross circuit in the United States drawing an average of 5,000 spectators per event with thousands more watching the races online. Saturday’s final showdown will take place under the lights as America’s top cyclocross racers duke it out in the finale of Cross After Dark. Then, with less than 24 hours to recover, the racers will be back at it on Sunday battling for valuable UCI points at CXLA.

THE VENUE The venue is Los Angeles State Historic Park- a former rail yard turned urban oasis located just blocks from the heart of downtown in one of the most diverse and densely packed parts of LA. When LASHP first hosted a UCI race weekend in 2011, cycling fans turned out in droves to soak up the fun and excitement of a world class cycling event happening literally in their own backyard. Don’t be surprised if there are on-course mariachi bands, traditional Japanese drum crews, and maybe even a couple of rock bands for good measure. LASHP is among the most spectator friendly venues you’ll find anywhere with plenty of prime locations for sponsors to be noticed.

SPONSORSHIP PACKAGES Many levels of sponsorship make it easy for your brand to be a part of the Cross After Dark-CXLA weekend and present the opportunity to make personal connections with thousands of cyclists and fans from all walks of life. As research has shown time and again, cyclists are a demographic that’s fiercely brand loyal and engaged as consumers. In fact, 53% of SoCalCross participants say they’ve made purchases specifically to support a sponsor.

CXLA Weekend Title Sponsor


Cross After Dark (Saturday) Presenting Sponsor


CXLA (Sunday) Presenting Sponsor


(UCI day 2 + Steeple x Run & Cutters Relay)

To ensure your maximum ROI, the SoCalCross team will be in high gear leading the promotional charge. SoCalCross has the largest online audience of any cyclocross promoter in the U.S.- but this rabid fan base will merely serve as the base from which the audience will grow. SoCalCross will leverage the Southland’s many cycling clubs and organizations to make Cross After Dark-CXLA the biggest cycling event of the season. Through the use of social and traditional media channels, Cross After DarkCXLA will truly have a worldwide reach. Media expected to attended: LA Times, LAist,Velo, CX Magazine, Road Bike Action Magazine, Road Magazine, Cycling News, Podium Insight, Peloton Magazine, Red Kite Prayer, Prolly is Not Probably, All Hail the Black Market,, and Trackosaurus Rex.

Featured Naming Sponsor (UCI category naming - men, women, jr men or course features)

CXLA VIP Sponsor (Finish line expo, race announcements, nonUCI sponsor, logo placements)

VIP Finish Line Expo (10x20 + logo’d vehicle on finish line straight. Logos on-course.+ $50 each add’tl10x10)

Vendor Village (10x10 tent on infield grass. + $50 each add’tl 10x10)

Team VIP Parking Lot (10x10 tent 1 team vehicle inside the park. No vending please)

$2,500 $1,000



$50 day

Thank You!

SoCal Cyclocross 3034 Olive Ave Alta Dena, CA 91001

CXLA 2013 Sponsorship Proposal