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Cross After Dark-CXLA Sponsorship Proposal December 1st & 2nd 2012 LA State Historic Park


OVERVIEW December 1st and 2nd, SoCalCross is hosting two days of world-class UCI sanctioned cyclocross racing. Saturday’s main event will take place under the lights as America’s top cyclocross racers duke it out in the finale of Cross After Dark. CXAD is a nationwide nighttime racing series that kicked off with Cross Vegas in September with stops in St. Louis and Cincinnati before the final showdown in LA. The Cross After Dark series is the largest cyclocross event in the United States drawing an average of 5,000 spectators per event with thousands more tuning in watch the race feed online. With less than 24 hours to recover, the racers will be back at it on Sunday battling for valuable UCI points at CXLA.

THE VENUE The venue is Los Angeles State Historic Park- a former rail yard turned urban oasis located just blocks from the heart of downtown in one of the most diverse and densely packed parts of LA. When LASHP hosted a UCI race weekend in 2011, cycling fans turned out in droves to soak up the fun and excitement of a world class cycling event happening literally in their own backyard. Don’t be surprised if there are on-course mariachi bands, traditional Japanese drum crews, and maybe even a couple of rock bands for good measure. LASHP is among the most spectator friendly venues to with e plenty of prime locations for sponsors to get noticed.


SPONSORSHIP PACKAGES Many levels of sponsorship make it easy for your brand to be a part of the Cross After Dark-CXLA weekend and present the opportunity to make personal connections with thousands of cyclists and fans from all walks of life. As research has shown time and again, cyclists are a demographic that’s fiercely brand loyal and engaged as consumers. Basically, they’re Don Draper’s dream come true.

CXLA Weekend Title Sponsor

$10,000

Cross After Dark (Saturday) Presenting Sponsor

$5,000

CXLA (Sunday) Presenting Sponsor

$5,000

(UCI day 2 + Steeple x Run & Cutters Relay)

To ensure your maximum ROI, the SoCalCross team will be in high gear leading the promotional charge. SoCalCross has the largest online audience of any cyclocross promoter in the U.S.- but this rabid fan base will merely serve as the base from which the audience will grow. SoCalCross will leverage the Southland’s many cycling clubs and organizations to make Cross After Dark-CXLA the biggest cycling event of the season. Through the use of social and traditional media channels, Cross After DarkCXLA will truly have a worldwide reach. Media expected to attended: LA Times, LAist,Velo, CX Magazine, Road Bike Action Magazine, Road Magazine, Cycling News, Podium Insight, Peloton Magazine, Red Kite Prayer, Prolly is Not Probably, All Hail the Black Market, Bicycle.net, and Trackosaurus Rex.

Featured Naming Sponsor (UCI category naming - men, women, jr men or course features)

CXLA VIP Sponsor (Finish line expo, race announcements, nonUCI sponsor, logo placements)

VIP Finish Line Expo (10x20 + logo’d vehicle on finish line straight. Logos on-course.+ $50 each add’tl10x10)

Vendor Village (10x10 tent on infield grass. + $50 each add’tl 10x10)

Team VIP Parking Lot (10x20 tent/team vehicle inside the park. No vending please)

$2,500 $1,000

$300/500

$150/250

$50 day


While serious racing is taking place with Cross After Dark-CXLA, serious nonsense will be taking place at the same time with the Single Speed Cyclocross World Championships. This 3 day event is the world’s wildest cross race. Hundreds of racers from around the globe will be slugging it out from qualifying rounds to the main event. Up for grabs are bragging rights that last a lifetime in the form of the mandatory winner’s tattoo for the male and female champion. SSCXWC is a wholly non-sanctioned race. Expect epic levels of hijinks and craziness both on and off the course and somewhere along the way two “world champions” will be crowned.


Thank You! www.socalcross.org

SoCal Cyclocross 3034 Olive Ave Alta Dena, CA 91001 dot@socalcross.org


CXAD_CXLA UCI WEEKEND PROPOSAL