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Press Release: MWHPR Adds Health Communications Service

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PRESS RELEASE For Immediate Issue Media Contact Andre Tucker, MWH Public Relations andre@mwhpublicrelations.com O. 713.840.6392 | F. 832.698.2882

HOUSTON (May 17, 2013) -- MWH Public Relations (MWHPR) is proud to announce the addition of a new health communications specialist. The full service public relations and communications consultancy has established a partnership with award winning health care journalist Cynthia Nickerson to provide the market's most comprehensive communications services to the health and wellness industry. Cynthia has more than 20 years' experience in television and radio journalism and has recently earned her Master's degree in health Cynthia Nickerson communications from Boston University. She has worked as an anchor and health reporter in various markets and has served as a press secretary on Capitol Hill in the House of Representatives. As former executive director and health journalist of Positive Image Productions, Cynthia produced several television health specials on a variety of topics including childhood obesity, diabetes, heart disease, and breast cancer. She continues to

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Press Release: MWHPR Adds Health Communications Service

http://myemail.constantcontact.com/Press-Release--MWH...

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produce health educational videos and organizes health awareness workshops for businesses, civic organizations, and churches. Cynthia also hosts a weekly radio segment, "Real Wellness," on KPFT 90.1 FM and produces feature stories on high school athletes that can be seen on Comcast Video-on-Demand. As a full service communications firm committed to staying abreast of industry trends, MWHPR understands that today's rapidly growing and evolving health care climate relies on skilled communications professionals to craft and disseminate messages with clarity and authority on topics that influence personal and public health. Trained in specific techniques for health and medical messaging, Cynthia will assist MWHPR in creating communications solutions to help the health care industry facilitate public awareness and understanding of health care issues that will empower individuals to take action and improve their health helping reduce costs. Solutions include coordinating communications campaigns for corporations, nonprofit organizations, individuals, businesses, and churches desiring to market health and wellness programs and initiatives. Cynthia will also organize video production, social media campaigns, public relations, and events to help the firm's clients meet their objectives. MWHPR looks forward to a prosperous union with Cynthia in raising the awareness of health and wellness among Houston businesses and consumers. About MWH Public Relations Ranked by the Houston Business Journal as one of the top 25 public relations firms in Houston, MWH Public Relations, LLC is a full service public relations and communications consultancy that plans and executes campaigns to build positive brand awareness and create sales leads for its many clients. The firm provides services to a diverse stream of clients in various industries including energy, transportation, publishing, entertainment, health and wellness, professional sports, government services, food, and beverage among others. MWHPR is also a key player in the operation and promotion of Texas' fastest growing media website, Houston's Voice (houstonsvoice.com). To learn more about MWHPR, visit mwhpublicrelations.com or call 713.840.6392. # # #

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CASE STUDY Robert Wood Johnson Foundation The Challenge MWH Public Relations (MWHPR) was retained by Houston Communities for Safe Indoor Air (a coalition of national health agencies) to develop a multi-media, multi-lingual public awareness campaign that would educate the Houston community and governmental entities regarding the dangers of secondhand smoke.

Funded by a Robert Wood Johnson Foundation grant, Houston Communities for Safe Indoor Air spearheaded efforts to seek passage of a smoking ordinance for the City of Houston. At that time, Houston would have been one of the first Texas communities and the largest metropolitan city in the U.S. to go smoke-free. The ordinance was initially met with staunch opposition by the tobacco industry that launched its own, counter-campaign.

Our Solution

The Results

Because of the tobacco industry’s strong counter-campaign

In 2006, a comprehensive smoking ordinance was adopted

and lobbying efforts, we believed it necessary to develop an

in Houston and a united coalition of health organizations

extremely strong, straight-forward message – Secondhand

helped to educate and engage community members and local

Smoke Kills (babies, employees and nonsmokers).

leaders on the importance of a smoke-free Houston.

The campaign message and related stats were applied to

Top-tier, national earned media was garnered and Houston’s

each target audience we identified, i.e, mothers, restaurateurs,

smoke-free public awareness campaign became a case

and nonsmokers. The aggressive campaign included

study for other Texas communities and U.S. cities looking to

developing project research components and focus groups,

follow suit.

project goal development, timeline creation, audience identification, tagline development, key message creation, ad

Sub-Contractors

campaign development and ad buys/placement, website copy

Printing (large/small format)

writing, speech writing, PR and event planning.

Language translation

MWH PUBLIC RELATIONS, LLC 1 RIVERWAY, STE. 1700 | HOUSTON, TX 77056 MWHPUBLICRELATIONS.COM


HOUSTON COMMUNITIES FOR SAFE INDOOR AIR Public Awareness Program Timeline & Major Milestones

Month

Milestone

Process

January

Project Research - Project Foundation - Ad Media Buys - Ad Direction/Design - Web Copy Writing

Research R&D Contact HCSIA partners Identify/Contact HCSIA adversaries Identify/Contact TMC alliances Understand political undertones Advertising opportunities – print, radio, TV Develop project goals Develop timeline Identify audiences, tag line Develop key messages Develop ad campaign direction Finalize ad placements Develop Web site outline and copy Develop press release topics/distribution timeline

February

- Web Site Launch - Brochure Complete - Ad Design Final - Billboards Final - Develop Other communications Mediums - Press Release Campaign begins

Finalize Web Site Web site launch (Feb. 7) Brochure copy writing/finalize/print brochure Finalize ads Finalize billboards Press release #1 (FUUSA RWJ Funding) Press release #2 (HCSIA Campaign Overview) Develop E-flyer, etc. Research/seek speaking engagement and public forum opps. Finalize radio spots Media training

March

- Campaign Launch

Billboard #1 up Run first wave ads Radio/TV spots running Press release #3 (HCSIA Response to Ordinance) Press release #4 (Ad Campaign Overview) Press conference Book speaking engagements/town halls/public forums Book media interviews/press release follow-up

April

- Public Education Interface

Billboard #2 up Run second wave ads Press release #5 (Walk Announcement) Conduct town halls, speaking engagements Conduct interviews Conduct direct mail or e-flyer campaign

May

- Public Feedback

Billboard #3 up Press release #6 (Walk Announcement) Run third wave ads Conduct focus group HCSIA World No Tobacco Day Fun Run/Walk

June

- Project Concludes - Project Evaluation

Run fourth wave ads Conduct survey/compile results Press release #7 (Campaign Conclusions)

MWH PUBLIC RELATIONS, LLC 1 RIVERWAY, STE. 1700 | HOUSTON, TX 77056 MWHPUBLICRELATIONS.COM


PRINT ADS Secondhand Smoke Kills: Nonsmokers, Employees and Babies

LUNG CANCER

ASTHMA PNEUMONIA H E A RT D I S E A S E C R I B D E AT H

No ifs, ands or “butts” Secondhand smoke kills. www.hcsia.org

MWH PUBLIC RELATIONS, LLC 1 RIVERWAY, STE. 1700 | HOUSTON, TX 77056 MWHPUBLICRELATIONS.COM


TRANSLATED ADS Secondhand Smoke Kills: Nonsmokers, Employees and Babies

MWH PUBLIC RELATIONS, LLC 1 RIVERWAY, STE. 1700 | HOUSTON, TX 77056 MWHPUBLICRELATIONS.COM


BILLBOARDS Secondhand Smoke Kills: Nonsmokers, Employees and Babies

Arsenic. Carbon Monoxide. Cyanide. secondhand smoke contains 40 cancer-causing toxins and 4,000 chemicals.

second hand smoke kills. www.hcsia.org

.

.

Secondhand smoke increases the number of asthma attacks in up to 1 million children each year. and 4,000 chemicals. second hand smoke kills. children.. www.hcsia.org

.

.

Sitting in a non-smoking section of a restaurant for an hour is like

smoking 1 cigarette. and 4,000 chemicals. second hand smoke kills. customers. www.hcsia.org

MWH PUBLIC RELATIONS, LLC 1 RIVERWAY, STE. 1700 | HOUSTON, TX 77056 MWHPUBLICRELATIONS.COM


RALLY EVENT FLYER Secondhand Smoke Kills: Nonsmokers, Employees and Babies

HEART DISEASE LUNG CANCER

CRIB DEATH ASTHMA

PNEUMONIA

secondhand smoke kills. employees. Mayor Bill White and Houston City Council Members are considering a stronger public smoking ordinance. They need to hear from YOU.

Call 1-888-N W-I-CAN Tell them to vote to eliminate smoking in all work places including stand alone bars.

Give Houston employees a fighting chance. Ask our Mayor and City Council to clear the air this fall.

WWW.HCSIA.ORG

www.breathefreehouston.org

MWH PUBLIC RELATIONS, LLC 1 RIVERWAY, STE. 1700 | HOUSTON, TX 77056 MWHPUBLICRELATIONS.COM


BROCHURE Secondhand Smoke Kills: Nonsmokers, Employees and Babies

e e

Smoke-free environments can extend life and reduce health care expenditures. The Centers for Disease Control and Prevention reports tobacco use in Texas claims 24,100 lives and costs $4.55 billion in health care expenditures each year. For the nonsmoker, lung function improvements occur quickly after prolonged exposure to secondhand smoke is ceased, according to the Journal of American Medical Association.

e

According to the American Cancer Society, smoke-free policies decrease absenteeism among non-smoking employees, reduce housekeeping and maintenance costs, lower insurance rates and result in fewer smoking related fires.

e

Studies published in the Journal of Public Health Management and Practice reported that sales tax data in 81 localities in six states consistently demonstrate that restricting smoking in restaurants has a positive or neutral effect on revenues.

Involuntary smoking causes disease, including lung cancer, in healthy non-smokers. - US Surgeon General’s report

How can you help?

LUNG CANCER

Know the facts. There is no safe level of exposure to secondhand smoke.

ASTHMA

Become a member of HCSIA and get involved in our advocacy and education activities. PNEUMONIA

Support smoke-free restaurants. Visit our Web site for a list of smoke-free restaurants. C R I B D E AT H

Encourage restaurateurs that allow smoking in their establishments to be smoke-free. H E A RT D I S E A S E

Educate Houston City Council regarding the dangers of secondhand smoke. Send your views to the local newspaper.

Secondhand smoke kills. Know the truth.

Smokers can avoid lighting up in enclosed spaces, especially around children, workers and nonsmokers. Smokers interested in smoking cessation classes may contact the American Cancer Society Quit Line at 1-877-YES-QUIT (1-877-937-7848).

SECONDHAND SMOKE SIGNIFICANTLY INCREASES NONSMOKERS’ RISK OF HEART DISEASE, STROKE AND CANCER. – NATIONAL CANCER INSTITUTE

P. O. Box 88107 Houston, TX 77288-0107 Phone: Fax: Web Site: Email:

713.651.1470 x139 713.651.8045 www.hcsia.org info@hcsia.org

Houston Communities for Safe Indoor Air P. O. Box 88107 Houston, TX 77288-0107

Smoke-Free Environment Benefits

Dear Houston Residents and Community Leaders, Houston Communities for Safe Indoor Air (HCSIA) is a local coalition of community-based organizations dedicated to educating Houstonians about the harm that secondhand smoke causes when breathed into the lungs. We formed out of a genuine care for our constituents' health and safety against the public health threat of secondhand smoke. Our mission is to educate, advocate and promote public policy activities to achieve smoke-free environments. We support policies which respect the right of all people to breathe air free of tobacco smoke in all public and work places. According to the EPA, over 50,000 deaths of nonsmokers occur per year in the United States due to secondhand smoke. That equates to over 800 deaths per year in the Houston area, and over 400 deaths per year within the city limits. There is no good reason to lose a loved one to this preventable cause of death.

www.hcsia.org

Know the truth. Test Your Secondhand Smoke “I.Q.” The following statements test what you know about secondhand smoke. Fill out the test by choosing true or false. Check your answers on the next panel.

1. There are two forms of secondhand smoke: the smoke that comes from the burning end of a cigarette, cigar or pipe, and the smoke that is exhaled by smokers. Only the first type is hazardous to your health. T ❐ or F ❐ 2. Secondhand smoke contains more than 4,000 toxins. More than 40 of these toxins are known to cause cancer in humans. T ❐ or F ❐

Our public education efforts are funded in part by Tobacco Policy Change: A Collaborative for Healthier Communities and States, a national program of the Robert Wood Johnson Foundation.

3. Exposure to secondhand smoke can cause lung cancer in people who don’t smoke. T ❐ or F ❐

Families Under Urban & Social Attack, Inc. (FUUSA) is our fiscal agent. FUUSA is a 501(c)3 organization that serves adults and at-risk youth in Harris County.

4. Secondhand smoke does not increase the risk of heart disease in nonsmokers. T ❐ or F ❐

We encourage you to know the truth concerning secondhand smoke and to exercise your right to be protected by smoke-free policies. Without dispute, secondhand smoke kills.

5. People of color are disproportionately impacted by secondhand smoke. T ❐ or F ❐

You're invited to test your secondhand smoke knowledge on the following page. Sincerely, Houston Communities for Safe Indoor Air

6. Childhood asthma worsens by exposure to secondhand smoke. T ❐ or F ❐ 7. Besides childhood asthma, secondhand smoke exposure causes bronchitis, ear infections and even Sudden Infant Death Syndrome (crib death) in infants and toddlers. T ❐ or F ❐ 8. A well ventilated area protects the public from secondhand smoke harm. T ❐ or F ❐ 9. Secondhand smoke is considered a major cause of preventable death in the United States. T ❐ or F ❐ 10. Thanks to new laws on the books, most people are now protected from breathing secondhand smoke at work. T ❐ or F ❐

MWH PUBLIC RELATIONS, LLC 1 RIVERWAY, STE. 1700 | HOUSTON, TX 77056 MWHPUBLICRELATIONS.COM

How Did You Do? Secondhand Smoke “I.Q.” Test Answers Question 1: False Both types of secondhand smoke contain harmful chemicals. Nonsmokers exposed to secondhand smoke absorb the same nicotine and other harmful chemicals into the body as smokers do. Question 2: True Secondhand smoke is a Group A carcinogen, which means that there is sufficient evidence that secondhand smoke causes cancer in humans. Cyanide, arsenic, carbon monoxide and benzene are examples of the deadly chemicals found in secondhand smoke. Question 3: True The Environmental Protection Agency estimates secondhand smoke leads to about 3,000 lung cancer deaths in nonsmokers every year. Question 4: False Secondhand smoke is a significant risk factor for heart disease in nonsmokers responsible for about 35,000 deaths in people who don’t smoke each year. Question 5: True According to the National Cancer Institute data, people of color have high rates of occupational exposure to secondhand smoke. Hispanics, Native Americans, and African-Americans are less likely to be protected under smoke-free workplace policies since they are more likely to work in industries that enjoy the least amount of protection from smoking in the workplace – service, hospitality, and labor industries. Question 6: True Children are the most susceptible to secondhand smoke because they are still developing physically, and because they have higher breathing rates than adults.

Question 7: True Infants and young children whose parents smoke have more lower respiratory tract infections, including pneumonia and bronchitis. Secondhand smoke causes between 150,000 to 300,000 such infections every year in children under age 18 months, and between 7,500 and 15,000 are so severe they require hospitalization. Children who breathe secondhand smoke also have more ear infections, and infants exposed to secondhand smoke run a higher risk of Sudden Infant Death Syndrome. Question 8: False Ventilation systems can clear cigarette smoke and odor, but the technology cannot eliminate health dangers. Sitting in a non-smoking section of a restaurant for an hour is like smoking one and one-half cigarettes. Question 9: True Secondhand smoke is estimated to cause 53,000 deaths among nonsmokers every year, making it the third leading cause of preventable death in this country. Question 10: False Only a third of Americans living in the United States are protected from secondhand smoke by strong laws requiring smoke free workplaces.

Data Sources: American Cancer Society American Heart Association American Lung Society Environmental Protection Agency National Cancer Institute


MWH Public Relations Health Communications Introduction MWH Public Relations is a full-service communications firm delivering strategic branding campaigns and technology that speak to the target markets of our clients. Our team composition is perfectly suited for health and wellness public relations campaign execution. In addition to on-staff public relations, strategy, social media, crisis communications and design staff, we have a media expert with a Master’s Degree in Health Communications and two decades of experience in health journalism, which includes television and radio. Our team is capable of producing content using journalistic expertise, combined with public relations and marketing best practices. We are also adept at applying this knowledge to all phases of communications including web design and other forms technology and new media. Health and Wellness Specialist Cynthia Nickerson is a health communications professional with a wealth of media, journalism and communications experience. Nickerson has more than 20 years' experience in television and radio journalism and has recently earned her Master's degree in health communications from Boston University. She has worked as an anchor and health reporter in various markets and has served as a press secretary on Capitol Hill in the House of Representatives. As former executive director and health journalist of Positive Image Productions, Nickerson produced several television health specials on a variety of topics including childhood obesity, diabetes, heart disease, and breast cancer. She continues to produce health educational videos and organizes health awareness workshops for businesses, civic organizations, and churches. Nickerson also hosts a weekly radio segment, "Real Wellness," on KPFT 90.1 FM and produces feature stories on high school athletes that can be seen on Comcast Video-on-Demand. Trained in specific techniques for health and medical messaging, Nickerson creates communications solutions to help the health care industry facilitate public awareness and understanding of health care issues that will empower individuals to take action and improve their health helping reduce costs. Solutions include coordinating communications campaigns for corporations, nonprofit organizations, individuals, businesses, and churches desiring to market health and wellness programs and initiatives. Nickerson also organizes video production, social media campaigns, public relations, and events to help the firm's clients meet their objectives. Nickerson recently became a Board Member of the African American Health Coalition of Greater Houston.

My Way to Wellness Communications Background America leads the world in medical research and medical care, yet the health of Americans is not commensurate with that care. It is time to rethink the concept of health. While the health care system is changing and evolving, there is a role for every individual to play in transforming health and health care.


We must move towards “wellness care” in which we stop thinking of health as something we get at a doctor’s office, and start thinking of it as something that takes place where we live, learn, work and play. Health and wellness starts in families, schools and workplaces, playgrounds, parks and in the air we breathe and the water we drink. Solution We aim to provide a Way to Wellness for the community. Ways to achieve every aspect of wellness, from ways to move and be active to healthy drinks—there are opportunities to achieve wellness throughout the course of a day and we want to educate individuals on how these wellness opportunities can decrease their chances of chronic, and in many cases preventable illness such as diabetes, hypertension and heart disease. These diseases are major causes of rapidly escalating health care costs and controlling and preventing these diseases will drastically reduce the amount of money spent on medical care. Health and health care will soon be a major topic of conversation as the new healthcare law gears up, requiring millions of people to find health insurance. While those conversations are underway, we want to prompt more discussion and focus on healthier living to help individuals meet personal and in some cases workplace required goals for reducing the risk of chronic disease. We will educate and empower the public toward healthier living through an innovative initiative that is comprised of:   

Video-driven Website “My Way to Wellness” (http://www.houstonsvoice.com/video/my-way-to-wellness-1) Social media Wellness Events

My Way to Wellness My Way to Wellness will use creative storytelling to produce video segments documentary style focusing on local health and wellness programs, providers, news and issues. My Way to Wellness invites the public to get involved in the wellness conversation by interacting with our online community and attending wellness events to learn the activities, programs and events underway that can lead them to a healthier lifestyle. Target Market  Accountable care providers  Hospitals  State/government agencies  Providers

   

Attorneys Businesses in the wellness industry Wellness organizations General public


Ranked by the

Member of

Houston Business Journal

The Asian Chamber of Commerce,

Better Business Bureau

as one of the

Greater Houston Partnership,

accredited firm with an

top 25 public relations firms in Houston

Greater Houston Convention &

A+ rating

Visitor’s Bureau

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffett

PUBLIC RELATIONS

713.840.6392 Fax 832.698.2882 1 Riverway, STE. 1700 | Houston, TX 77056

info@mwhpublicrelations.com mwhpublicrelations.com 15


MWH - Health Communications 2013