How Local Vanity Numbers May Help Your Business In this modern day of high-tech marketing and Internet advertising, it might come as a slight surprise that one of the most effective marketing and brand recognition tools is an old, reliable standby that has been around since the early 1970s. Local vanity numbers can give regional businesses a distinct advantage when it comes to generating customer response. The fact is, several reports have demonstrated that a vanity phone number is far more memorable than a traditional phone number, even after someone has been exposed to it for as little as half a minute. This results in a boost in the number of incoming customer calls, which is actually a benefit to any business. There's two distinct kinds of vanity phone numbers. The less popular of the two uses repeated digits, like "2222" or a simple identifiable number pattern or sequence such as "2468" or "9876." The far more common kind of vanity number will spell out a word or perhaps a name. You'll find countless examples, many of which are quite famous; chances are good that you've seen many of them in print or heard of them in advertisements on radio, television and the World Wide Web. Basically, your current business telephone number may already spell a type of recognizable word, because all the numbers on the phone from 1 to 8 have 3 letters that are associated with them and 9 has four. To assist you in determining words, short expressions or names that can become local vanity numbers, there are web-based tools readily available. "Phonewords" is the normal term for this kind of phone number. What makes them achievable are the letters associated with each numeric key. These were not meant to make the phonewords possible. They're actually an anachronism of sorts. Telephone numbers was made up of mixtures of letters and numbers, back when phone networks were hard wired and it needed an actual, human operator to manually make the connections. They were made up of two letters, which indicated the exchange, and four (later five) numerals that were assigned to the individual subscriber. A typical phone number from around 1940 would've been BA5-3243. The first two letters signified the particular name of a street or neighborhood; the advertisers and businesses would display the full name to make them easier to remember, for example BAyside5-3243. If you ever go to a library and look in old telephone books from that period, you will see many phone numbers listed that way. Those letters remained when rotary dial phones and direct dial phone service become popular in the mid-1950s. Due to the advent of toll-free networks that will no longer just be used in one geographic region, smart marketers started benefiting from this vestige that the old system was using to develop creative, memorable words that consumers' simply cannot get out of their minds. There are a variety of techniques to get local vanity numbers. You can buy one from a broker or buy one at auction. It is possible to even rent or lease one of these phone numbers. Although you'll find vanity phone numbers that can cost quite a lot, there'll be others available for just a small monthly charge. Provided that the number is something customers may easily remember, even when the vanity number doesn't make reference to your products or services, it may still be very valuable as a marketing resource.
How Local Vanity Numbers May Help Your Business In this modern day of high-tech marketing and Internet advertising, it might come as a slight surprise that one of the m...
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