THE RISE OF THE BAND-CANNABIS CO. RELATIONSHIP MUSIC PATRONAGE AT ITS BEST WRITER / JAKE UITTI
PHOTO / NIRAV PATEL
he great state of Washington has a handful of nationally and internationally significant exports. Along with technology and hops, music and cannabis are chief among the culturally relevant products. But unlike technology and hops, music and cannabis have been suffering under either harsh new economies or distorted market perceptions. Now, however, a new trend may be beginning—one in which music and cannabis can rise up together, in partnership. At the center of this new movement are Navid Eliot (and his band Planes on Paper) and Amber Cole (and her cannabis business, Walla Walla Cannabis Company). Eliot, whose band is based in Yakima and has a large local following, had also recently been working as a show booker in the area. Through this role he was introduced to Cole, and, when in need of a sponsor for a bill he was putting on with renowned Seattle songwriter, Shelby Earl, Eliot reached out to Cole and Walla Walla Cannabis. Eliot says Cole couldn’t have been more supportive. “She’s a big music fan,” says Eliot. “So I asked if she had any interest in being a presenter of the show, and she was all over it right away.” Walla Walla Cannabis Company paid the booking fee for the large, 350-person venue for the Earl show, and in return, Walla Walla Cannabis Company was advertised on the show’s materials as a welcomed partner and friend of the bands. And while this may seem relatively insignificant, in and around Yakima and Walla Walla, where the cannabis industry hasn’t been as well received as it has in Seattle, the partnership was a major development.
Published on Sep 1, 2017