Global Marketing Awards 2021 - Book of the Night

Page 10


PEAK ACE & POOL CHLOR SHOP Swimming Against the COVID-19 Tide



Adequate & HealthLabs From Zero to Superhero

2020 was tough for many of our clients, which meant we felt very grateful and excited to work with Pool-Chlor-Shop, whoactually saw an increase in business last year. Having completed our account restructure quickly, we could capitalise on all the unexpected demand that followed in the summer, thanks to our automated campaign creation approach. With both search trends and work situations changing at a moment’s notice, our team had to be quick on their feet to make the most out of the additional interest in pool supplies. As a result of our strategy and the trust of our client, the team surpassed all goals with flying colours. Even more astonishing: these revenue figures could have been even higher, had pools not been so popular that the entire industry faced a shortage of them spanning the whole of Europe as early as May.

Grupa TENSE Polska & Recipe for Health and Success Grupa TENSE Polska & SEO is Fashionable Infront Webworks & Adelante Shoe Company Global Ecommerce Custom Shoe Campaign iProspect Denmark & Elgiganten How Inventory Management Should Be Utilized

Winning this award would be a confirmation for our team of how extraordinary our achievement was in 2020: in the face of a global pandemic, suddenly working 100% remotely and all the extra stressors COVID-19 brought, we produced excellent results for

Peak Ace & Pool Chlor Shop Swimming against the COVID-19 tide Sahara & Lauf Cycling Moving Bike Sales Entirely Online Serotonin & ASSOS of Switzerland Sponsor Yourself

JUDGES’ COMMENTS This entrant was described as flawless by the whole judging panel. With straight forward objectives, they also had an excellent and very transparent breakdown of their budget, which was easy to understand. Their analytics really helped develop their strategy and tactics. They also had a great use of technology to speed up implementation and results. We were particularly impressed and admired the way this agency used KNIME and Product Feed combination to set up the new account structure within two weeks. Truly amazing work!