BEST USE OF DATA (SEO): LARGE
FINALISTS Bluerank & Orange EACTIVE #wiemyjak & Czas zegarków Fingerspitz & Bruynzeel Keukens Mediaworks & Where The Trade Buys OrangeValley & Hunkemöller Propellernet & PureGym s360 & BAUHAUS Semetrical & LexisNexis SIDN Digital Thinking & Yext & Palladium Wavemaker UK & Compare the Market
s360 & BAUHAUS While running multiple different content strategies, a focus on commercial pages of the website, as well as running a track on building an inspirational and guide environment. Utilizing a Topic Clusterings strategy in a highly competitive market. BAUHAUS has seen increased visitors by 4m, increasing their yearly turnover by €1.6m. With a primary focus on building the inspirational and guide environment, an additional focus was to include the commercial pages as cluster-content to ensure the traffic from inspirational content would also lead to transactions. Prioritizing when to produce the content in the best way possible, led to a Python Script being produced to retrieve Google Trend data. In that way we made it possible for BAUHAUS to know when different content would peak in trends and we made sure that the content was produced at least two months before the peak, to make sure we have had time to get a good ranking before the peak month. In the inspirational and guide environment, BAUHAUS went from 400 daily visitors to over 12.000. Despite being affected by the pandemic, BAUHAUS still sees a very high number of visitors, between 5-8.000 daily visitors. Comparing YoY, we have seen an increase of 702% of visitors. With a focus on quality content in Topic Clusters rather than mass-production, BAUHAUS now owns multiple subject areas in the market.
JUDGES’ COMMENTS This winning entry showcased an excellent demonstration of what happens when content is done well, it performs and delivers. It was impressive to see a cost breakdown too for production vs other crucial areas. The judges particularly liked the use of python and trends to get the data too. We also liked the diligent approach to fresh content trends and acting on it well in advance. Amazing work.