European Search Awards 2020 - Book of the Night

Page 26

FINALISTS Bluerank & Mitsubishi.pl Efficiency driven by ideas Burstit Digital & Randstad Sweden Let’s e-commerce this! Happy Idiots & A-Z Barbecue & Gourmet Party Service -46% CPA through a customized bidding strategy Journey Further & Sky Innovative PPC enhances customer experience and saves £7 million Reprise, Initiative Jr. & LEGO Rebuilding the World, One Passion Point at a Time Sempai & Gorteks Google Ads campaign with perfect measurements Wolfgang Digital & Brown Thomas Arnotts A Northside / Southside Love Story Wolfgang Digital & Intersport Elverys A Business Led Strategy & Automation. The Perfect Match! Wolfgang Digital & Littlewoods Ireland Driving the Machine Wolfgang Digital & ZAGG Killing Germs & Driving Conversions

MOST Innovative CAMPAIGN (PPC) Happy Idiots & A-Z Barbecue & Gourmet Party Service SUMMARY Our goal was to maximize the ROAS by reducing the CPA with the same turnover value. How? Not by doing the usual, but by creating a predictive formula and linking 3rd party data to it. This way we created our own bidding strategy that works better than the Google Ads algorithms. With amazing results for the client. Winning an award would be an acknowledgement for the work we’ve done. This case proves we’re always on the hunt for the best results, in the most innovative way possible.

JUDGES’ COMMENTS The judges thought that this campaign generated great overall performance and was delivered with an interesting approach. They also commented that this was an innovative campaign that takes the weather into consideration!