BEST USE OF SEARCH – FINANCE (PPC)
FINALISTS iQuanti & HomeEquity Bank SEM Client Acquisition Campaign Jan Kelley & Saven Financial Brand Launch seoplus+ & Life Insurance Canada National PPC Search Campaign
Jan Kelley & Saven Financial Jan Kelley has been in business for over 100 years, making us one of the longest standing agencies in Canada. Over that time, we have upheld a philosophy for continuous improvement, finding new ways to reinvent ourselves and become the award-winning creative digital agency that we are today. Not only are we a creative powerhouse, helping brands grow by creating, implementing and optimizing strong, digital-first marketing strategies; we also have extensive experience working across B2B and B2C segments. This experience helps us understand the challenges and opportunities in connecting with customers in highly regulated, technical, complex and industrial segments. We are proud of the work we’ve done to help FirstOntario Credit Union launch Saven Financial. And being recognized with a Canadian Search Award would be an incredible honour, as it represents everything our agency is about: creativity, data and results.
JUDGES’ COMMENTS This was a smart campaign design with a well-done mix of PPC marketing and social, which made it a standout entry. The judges appreciated the integrated approach - rather than just focusing on the paid search campaign. It is evident a lot of research was done into the market, target audience, and a more holistic digital media plan to drive performance of this business. Great work!