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Our Story

Meet Donni Charm: American-made scarves with a story, a message, and a sense of effortless style.

A fter my father Donny, suddenly passed away,

I channeled my emotions into creating something meaningful out of my loss. Enter Donni Charm, a collection of unique scarves, each touched with a charm as a reminder of luck and love.

Naming the project was simple, but the most essential part of the process. My father was affectionally called “Donny,” by those closest to him, so that part came easily. My mother reminded me that I was his good luck charm… thus, “Donni Charm” was created. My father was my world and remains with me in every aspect of my life, most prevalently in the creation of these scarves. I feel proud to dedicate each part of the process in his honor and memory. Each scarf wraps around like the arms of his hug as the charms hang close to my heart where he will always remain.

As anyone that has dealt with loss knows, grief can be crippling. The journey of creating Donni Charm has allowed me to inspire myself, and most remarkably, inspire others to find a positive healing process. Team Donni’s goals are motivated by the true meaning behind Donni Charm. We aim to remain unique and sophisticated, but always with a dash of fun, as my father Donny lived every day of his life. Our scarves are meant to keep you inspired, cozy and stylish. With Donni Charm worn close to your heart, good luck will always follow. With our success thus far, Donni Charm has come further than we ever anticipated, and the journey has just begun…

Alyssa Wasko

founder and designer


DONNI LOVE

$98

A knit infinity, neckwarmer design creates the “donni love”. It is enhanced by one good luck charm and one of our signature medium wing charms.

made in USA fabric content - 50% cotton, 30% acrylic, 20% wool dimensions - 26” x 26” charcoal grey with silver skull (front) and gold wing (back)

coal with gold elephant (front) and silver wing (back)

milk with gunmetal hamsa (front) and gold wing (back)


DONNI PLENTY

$119

dusty blue with silver wings

carnation with gunmetal wings

A rectangular ribbed blanket-scarf design creates the “donni plenty”. It is enhanced by four medium signature wing charms. made in USA fabric content - 100% cotton dimensions - 80” x 54”


DONNI FIERCE

$209

A triangular knit design trimmed with rabbit fur creates the “donni fierce”. It is enhanced by one large and one medium signature wing charm.

made in USA fabric content - 60% cotton, 40% viscose, 100% rabbit fur dimensions - 88” x 38”

olive with silver wings

heather grey with gold wings

charcoal grey with gunmetal wings


DONNI LASH

$159

A rectangular knit blanket-scarf design trimmed with eyelash fringe creates the “donni lash”. It is enhanced by one large silver and one medium gunmetal signature wing charm.

made in USA fabric content - 60% cotton, 40% viscose, 100% cotton fringe trim dimensions - 80” x 56”

coal with gunmetal wing

olive with silver wing

dusty blue with gunmetal wing

heather grey with gunmetal wing


DONNI DIAGONAL

$119

A rectangular ribbed and solid knit blanket-scarf design creates the “donni plenty diagonal”. It is enhanced by diagonal stitching and one large and one medium signature wing charm. made in USA fabric content - 60% cotton, 40% viscose, 100% cotton dimensions - 80” x 56” coal with silver wings

olive with gunmetal and silver wings

charcoal grey with gold wings

milk with silver wings

nude with gunmetal and gold wings

heather grey with gunmetal and gold wings

wine with gunmetal and gold wings


DONNI WILD

$119

A double layered rectangular jersey and leopard print scarf creates the “donni wild”. It is enhanced by open edges and stitched together all around as well as a large signature wing charm. made in USA fabric content - 60% cotton, 40% viscose, 60% poly, 40% cotton dimensions - 80” x 29”

charcoal grey with silver wing

heather grey with gunmetal wing

camel with silver wing


DONNI THERMAL

olive / coal with silver wing

$109

heather grey / charcoal grey with gunmetal wing

A rectangular 2-tone waffle blanket-scarf design creates the “donni thermal”. It is enhanced by a large signature wing charm stitched flat onto a corner.

made in USA fabric content - 100% cotton dimensions - 80” x 62”


DONNI BUDDY

$109

coal with silver wing

dusty blue with silver wing

A rectangular ribbed sweatshirt blanket-scarf design creates the “donni buddy”.   It is enhanced by a large signature wing charm stitched flat onto a corner. made in USA fabric content - 100% cotton dimensions - 80” x 62”


DONNI ERA

$139

nude with gunmetal wing

emerald with gunmetal wing

A double layered rectangular jersey and brocade patterned blanketscarf design creates the “donni era”. It is enhanced by open edges and stitched together all around as well as a large signature wing charm.

made in USA fabric content - 100% cotton, 60% cotton, 40% poly dimensions - 80” x 52”


DONNI PARADOX

camel with gunmetal wing

$169

heather grey with silver wing

A rectangular half leopard half herringbone design creates the “donni paradox”. It is enhanced exaggerated stitching sewn down the middle and a large signature wing charm.

made in USA fabric content - 100% wool, 60% poly, 40% cotton dimensions - 88” x 29”


DONNI TOGETHER FRECKLE

$159

Two elongated fabrics; one freckle knit and one solid knit, connect to create the “donni together freckle”. It is enhanced by our large signature wing charm and chain tassel. made in USA fabric content - 70% cotton, 20% wool, 10% mohair, 60% cotton, 40% viscose dimensions - 90” x 29”

coal with silver wing

olive with silver wing

milk with gunmetal wing

nude with gunmetal wing

heather grey with gunmetal wing


1877.30CHARM

www.donnic


charm.com

info@donnicharm.com


www.donnicharm.com


Donni Charm Spring 2014 Lookbook