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selected portfolio works of Donna Roggi


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{one}

oSCAR MAYER

{TWO}

THE VIVARIUM

{THREE}

{FOUR}

{FIVE}

{SIX}

Typeface Specimine

the invasion

sears re-brand

spring show

{SEVEN}

YUKON denali HYBRID

{EIGHT}

necco re-brand

{NINE}

{TEN}

mohawk paper promotion

selected identities


DON NA ROGGI

PROJECT 01


I N ST I NCT

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{one}

OSCAR MAYER

+ TH O MA S MCN ULTY

PACKAG E D ESIGN III

+

O S CA R MAYE R


+ DONNA ROGGI

THE HUMAN INSTINCT


+

+ THOMAS MCNULTY

PACKAGE DESIGN III

Ø7

+ OSCAR MAYER


+ DONNA ROGGI

THE HUMAN INSTINCT


+

+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ OSCAR MAYER


+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ OSCAR MAYER


+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ OSCAR MAYER


DON NA ROGGI

INSTINCT / 02

PROJECT 01


I N ST I NCT

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{TWO}

THE VIVARIUM

+ TH O MA S MCN ULTY

PACKAG E D ESIGN III

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O S CA R MAYE R


+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ OSCAR MAYER


+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ OSCAR MAYER


+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ OSCAR MAYER


DON NA ROGGI

PROJECT 01


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BREATHARIANISM

+ TH O MA S MCN ULTY

PACKAG E D ESIGN III

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O S CA R MAYE R


+ DONNA ROGGI

[ 0.1 A]

[ 0.1 B ]

[ 0.1 C ]

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

Ø7

+ OSCAR MAYER


+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ OSCAR MAYER


+ DONNA ROGGI

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THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ OSCAR MAYER


+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ OSCAR MAYER


+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ OSCAR MAYER


+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ OSCAR MAYER


DON NA ROGGI

PROJECT 01


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{FOUR}

the invasion

+ TH O MA S MCN ULTY

PACKAG E D ESIGN III

+

O S CA R MAYE R


+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

Ø7

+ OSCAR MAYER


DON NA ROGGI

PROJECT 01


I N ST I NCT

0

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{FOUR}

mohawk paper promo

+ TH O MA S MCN ULTY

PACKAG E D ESIGN III

+

O S CA R MAYE R


+ DONNA ROGGI

THE HUMAN INSTINCT


+

+ THOMAS MCNULTY

PACKAGE DESIGN III

Ø7

+ OSCAR MAYER


+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

Ø7

+ OSCAR MAYER


+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

Ø7

+ OSCAR MAYER


+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ OSCAR MAYER


+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ OSCAR MAYER


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268542 + THOMAS MCNULTY

103894

5602 PACKAGE DESIGN III

643_0034

048891 + OSCAR MAYER


DON NA ROGGI

PROJECT 01


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{FOUR}

SEARS in-house lines

+ TH O MA S MCN ULTY

PACKAGE DESIG N III

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O S CA R MAYE R


{IN-HOUSE BRAND MATRIX}

Momentum [womans fitness]

{FAMILY CAMPING}

Creating a feminine, inviting, and motivating atmosphere for females who need more excitement and style in their at-home fitness equipment.

Fifth Season

A line of camping products from easy to moderate experience levels. Designed to suit the needs of a whole family away for just the night or the holiday weekend.

FootPrints {BABY SUPPLIES}

An extensive line of products for babies, newborn to 2yrs including organic foods, clothing, toys, decor, and more. Products are naturally made and packages are biodegradable.

Warren's Automotive AU TOMOTIV E

AU TOM OTIV E - HIGH

A line of auto parts carrying the trust and durability already known from Sears Auto. The packaging is both clean and classic to show history and to let it stand out on the shelves

The High Line

This line of auto products is a side branch to Warren's Automotive items. In The High Line, the quality is raised, the items are stronger, and the price is slightly higher


{sears roebuck & co.}

MOMENTUM DESIGN caters to specifically

the dynamic effect of the color of the product shown. Bright lines are overlayed many of the images of women to show how effective and fun the product is.

Fun Casual Natural

FIFTH SEASON DESIGN is based on the idea that camping season is its own. The design is bold yet sophisticated in style. The logo has personality and sits comfortable when it is bleeding off in the corner or when it is centered. The sihlouette of trees, mountains and hills

reinforce the idea of getting outdoors and being in a camping environment. The logo is also used as a seal that helps with staging the products. The idea of it as a seal reinforces the thought of quality and trust.

Calm Natural Trusting Bright Friendly

Unique Gentle Healthy Earthy

FOOTPRINTS DESIGN: Currently Sears' baby section is overwhelming, low quality, and unorganized. The Footprints line will stand out on the shelf by the strong use of browns and creams to reflect the natural side to the line, but also using bright and exciting

colors to allow the product to pop. It is clearly labeled with strong hieracrchy to show age groups, colors, sizes, and other information. Expecting parents will trust the footprints line and be encouraged to move toward more green products.

Clean Trusted Vintage Unique Reliable

Sturdy Durable Affordable Classic

WARREN'S AUTO DESIGN: This line of

Warren’s provides both quality and price, while still being affordable to those who need it. The products offered are common items that are accesible to all levels of repairs.

Rough Powerful Sleek Modern Unique

Strong Reliable Dangerous Tough

THE HIGH LINE DESIGN: In comparison to Warren's Automotive, this line has products that are designed to really get your machine working. The High Line is a cut-throat, kill all in it's path product line designed for experienced at-home mechanics. On the

front of each bottle is a health and hazard warning, alerting the customer of the dangers that could surface from using the particular product. These warnings double as a saftey concern and a unique way to gain attention on the shelves.

Motivated Clean Exciting Stylish

Hip Unique Feminine Simple

Bold Strong Nature Clean Family

to females. The corners are made to emulate the slim, attractive curves of a fit woman. The colors are sophisticated, yet fun. The typeface is used for a modern, friendly, classy feel. Black and white images were used to create

Sears focuses directly on having an affordable prodcut to the customer. There are many different auto brands directly compeating, and it can get very confusing as to which one has higher quality, and cheapest price.


+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ OSCAR MAYER


+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ OSCAR MAYER


+ DONNA ROGGI

THE HUMAN INSTINCT


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PACKAGE DESIGN III

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+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ OSCAR MAYER


+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ OSCAR MAYER


+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ OSCAR MAYER


+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ OSCAR MAYER


+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

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+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

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+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ OSCAR MAYER


+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ OSCAR MAYER


+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ OSCAR MAYER


+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ OSCAR MAYER


+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ OSCAR MAYER


+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ DONNA ROGGI

THE HUMAN INSTINCT


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DON NA ROGGI

PROJECT 01


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yukon hybrid launch

+ TH O MA S MCN ULTY

PACKAG E D ESIGN III

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O S CA R MAYE R


+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ OSCAR MAYER


+ DONNA ROGGI

THE HUMAN INSTINCT


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+ THOMAS MCNULTY

PACKAGE DESIGN III

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+ OSCAR MAYER


+ DONNA ROGGI

THE HUMAN INSTINCT


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100,000 MILE | 5 YEAR powertrain warranty


DON NA ROGGI

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{FOUR}

IDENTITIES

+ TH O MA S MCN ULTY

PACKAGE DESIG N III

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O S CA R MAYE R



Donna Roggi - Portfolio